In this episode we discuss with marketing positioning legend April Dunford.
Positioning is foundational to everything we do in sales & marketing.
But what exactly is positioning?
It’s a widely misunderstood topic
April says...
“Positioning defines how your product is the best in the world at delivering some value that a well defined set of customers cares about”
If you’re building a SaaS business this is a must watch!
We discuss,
- What exactly is positioning anyway
- The 5 Components of awesome positioning
- How to tackle positioning and in the correct order
- The intersection of jobs to be done & positioning
- When to start positioning in SaaS
- Choosing the right market
- Positioning complex products
- Marketing is not magic dust you can throw on bad positioning
- Message testing around a positioning thesis
- How April became a great storyteller
- Radical differentiation in 2021
- How to hire great marketers
If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Intentionally Disturbing
Join me on this podcast as I navigate the murky waters of human behavior, current events, and personal anecdotes through in-depth interviews with incredible people—all served with a generous helping of sarcasm and satire. After years as a forensic and clinical psychologist, I offer a unique interview style and a low tolerance for bullshit, quickly steering conversations toward depth and darkness. I honor the seriousness while also appreciating wit. I’m your guide through the twisted labyrinth of the human psyche, armed with dark humor and biting wit.