November 11, 2025 – My New Countdown App, and the Online Shop Returns

In this episode of Matthew Wayne Selznick Creates, I’m pleased to officially release the countdown app with a point of view I brought into the world and have been using myself for many months: What Matters.

What Matters does one thing: displays how many days are left until a deadline you set, and presents a single question: “Are you doing what matters?”

Listen to the episode to learn why I wanted such a thing to exist, and how to get your copy for Windows, Mac, and Linux machines. Don’t want to wait? Buy it now and tinker with What Matters while you listen to the episode!

Also: all about my now fully-functional battlesta— I mean, online shop. It’s not quite as pretty as I’d like, and there are things I’d like it to do differently, but you can once again purchase e-books, audiobooks, chapbooks, and yes, software directly from me. Learn all about it, especially the WordPress plugins that make it possible, FluentCart and FluentCRM.

This episode was recorded on November 11, 2025.

Watch the Episode

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Links and Topics Mentioned in This Episode

• My creative services for authors and podcasters. Can I help you? Book a free discovery call and let’s find out.
• My fiction and non-fiction.
• What Matters is a single-purpose countdown application for Windows, Mac, or Linux.
• A video walkthrough of what’s cool about What Matters.
• There are many websites like this one that will estimate your life expectancy.
• FluentCart is a new shopping cart plugin for WordPress that’s much more cost-effective than WooCommerce.
• FluentCRM is a marketing / mailing list / customer relationship management plugin for WordPress that makes third party solutions like Kit, Mailchimp, or Mailerlite unnecessary… and it’s much, much less expensive, to boot!
• Amazon SES makes it possible to send marketing emails for fractions of a penny each.
• This episode was recorded (audio and video) using my Insta360 webcam via Meld Studio.
• Support the show with a one-time donation, with my thanks!

Thanks to the Patron Members of the Multiversalists Community

Thank you to J.C. Hutchins, thank you to Jim Lewinson, thank you Amelia Bowen, thank you Ted Leonhardt, thank you to Charles Eugene Anderson, thank you to Scott Roche, thank you to Harold Johnson, thank you to David Mackler, and thank you to Sam Cherubin.

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Did you listen to this and decide you like the cut of my jib? Are you interested in directly benefiting from my quarter century of online indie publishing experience? Click to learn more about my services for writers, authors, and other creators!

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