July 7, 2025 • 30 mins
With Caleb out and Independence Day in the air, Brandon gets personal.
In this solo episode, he shares a heartfelt encouragement to every entrepreneur who has felt the weight of leadership, the pressure of noise, or the slow drift away from joy in the business they once loved building.
Drawing from the wisdom of Viktor Frankl and Ray Dalio, and the quiet confidence of Jesus himself, this episode is a reminder that freedom is more than something we celebrate on a holiday. It’s something we are called to protect every day through intentional habits, mindset, and connection with our purpose.
In this episode, you’ll hear:
• Why solitude and silence are essential for clarity
• How joy and gratitude can shift your entire leadership posture
• What Revolutionary War soldiers, mastermind groups, and Frederick Buechner can teach us about unity and calling
• Five ways to recover your sense of peace and purpose in business
If you’ve ever felt like you’re spinning plates or stuck in something you once loved, this episode is for you.
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Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Brandon Welch (00:08):
Welcome to the Maven Marketing Podcast.
Today is Maven Monday.
I'm your host, brandon Welch,and I am joined today by Caleb
Couldn't Be here, agee.
For the first time ever, we'regoing solo folks, so it's me and
you and Nate the camera guy.
Caleb had to be out veryunexpectedly for a little
emergency, and so it's just meand you, and we had an awesome
(00:32):
episode planned for you that'sgoing to be out next week, so
stay tuned for that.
But in the mode of freedomcoming off of a holiday weekend,
coming off of celebrating ourindependence, there's something
that's been bouncing around forme for a while.
It just so happened today Ipresented an awesome opportunity
to share it with you, and sowe're calling this one Finding
(00:54):
Freedom from your Business.
And I'm looking around and wehave the really the true
blessing and honor of just beingwith entrepreneurs in some of
their most joyful moments andsome of their most trying
moments.
And this unique littleconsulting company we've made
here at Frank and Maven justgets the coolest front row seat
(01:16):
for that, and sometimes it's notwithout heartache, but also
other times it's with some ofthe coolest joys and experiences
we get to celebrate, and thispast season, or the season we're
in is really no different thanthat.
But what I am seeing and Iwonder if you are seeing it too
is just a general heaviness withour business.
I think entrepreneurs aredesigned for unpredictability.
(01:37):
I think we're designed foradaptability and finding
opportunity, no matter theenvironment.
So I know that we all carryaround that just eternal
heartbeat of like.
We live in America, we figurethis out, that is why we're here
, that's why you're listening tothis podcast, because we're not
complainers, we're not victims,but the noise is just loud and
(02:00):
if you look around some thingsthat have just entered in my
psyche and this may or may notbe you nearing 60% of leaders in
America are reporting burnoutand that is like that is.
If it's not you, it's somebodyyou probably just talked to
experiencing burnout.
They're experiencing overwhelm.
There's some data that saysC-level executives are 18% more
(02:23):
likely to struggle than anyother person on their team.
Think, the lowest person,highest person on the team or
C-level, the highest people arestruggling and 75% of employees
three out of four of youremployees and, statistically,
three out of four of mine arereporting low mood.
And I'm just looking around andI'm going man, this is not what
(02:44):
we were created for.
This is not where we want to be.
There are external factors thatwe don't even have to talk
about.
They're in your news feeds andmine, and I think it's
contributing to that.
But I am not immune to thisworry.
I'm not immune to all thethings that we're all going
through, and let me just saythis my business is awesome.
(03:05):
Your business may be goingawesome in terms of all the
things we typically look at KPIsand revenue growth and just all
of those things.
I'm very blessed to say it'snot like this is not a pity
party, okay, but I wonder, haveyou found yourself trapped by
your business?
There have been recent seasonsfor me where that was true.
(03:26):
It's not because I'm betterthan or more wise.
I just have had some recentcoming out of this season and
some transformation, and I boilthis down to five things that
have been extremely insightfuland transformative for me, and I
wonder if they might be for youtoo.
So if this is for you, I'm gladto have you here.
(03:49):
If you're like man, I don't knowwhat you're talking about.
Maybe there's something goodfor you in here, too, if you
find yourself in this spot, andso I'm just going to jump right
in and I wish Caleb was here,because he would have so much to
add to this as well, becausehe's been the second party to
this, but let's just go with it.
So the first is that there isfreedom and solitude and silence
(04:10):
.
If you were like me, you arewaking up instantly, aware of
all of the things that you couldbe doing besides laying in bed,
and you are maybe eveninstantly excited about jumping
in and making something happenin your business, and that is
one of the great joys of being aleader is that we get to do it
(04:31):
all.
We can pull all the levers, andit's like getting a candy store
, and that is the energy thatgets most of us started.
I would say it's the energythat's crucial to keep most of
us going at some point.
But sometimes, if we're talkingabout freedom, sometimes the
biggest tyranny we face may noteven be financial pressure or
failure.
(04:51):
It's just the noise around us.
And so, even if you have awonderful team, like I do, even
if you have good role clarityand processes and structure and
understanding with the peopleyou work with and shared values,
it's just noisy.
There's always somethingdemanding your attention, and I
learned a few years ago how muchthat was holding me back, and
(05:14):
I've been introduced to a coupleof like, literally just
life-changing things.
One thing that just startedtuning my mind to this early on
was actually a book I read byRay Dalio, one of the largest
hedge fund managers in the world, and it's not like I'm in that
world, but anytime somebody ofthat monumental success writes a
book, you want to grab a holdof it, and so I did, and I was
(05:36):
surprised to learn I was lookingfor just all sorts of things.
That's an awesome book, youshould read it.
That's an awesome book, youshould read it.
(06:00):
But the thing that stuck out tome most out of like the 400
pages and just all the lessonshe was talking about.
Somebody asked him what is intheir jets just the whole world
is done for them and you think,well, why would that person put
such a value on meditation?
And he talks in the book abouthow he actually does that five
or six times a day and howmeditation has been the practice
that brought him more returnthan any other one thing he did.
(06:23):
And so, no secret, I'm a bit ofa busy body.
I think a lot of usentrepreneurs operate off that
anxious energy, so I startedtrying it and it was like, okay,
this is weird, it doesn'treally do anything for me.
And then, for whatever reason,I just kind of kept going there
and kind of like forcing, to say, okay, there's got to be
something here.
And after a few weeks of doingthat and just disconnecting the
(06:47):
goal of being still withthoughts and all the things that
you probably have seen fancypeople do with meditation maybe
you're one of them I started tofind a peace from disconnecting,
and so that freedom at thatmoment was just silence, right,
just doing your very best to beat one with where you're at.
(07:09):
And then I read a book calledthe Ruthless Elimination of
Hurry.
It was actually a gift fromCaleb and it's probably one of
the single most impactful booksI've read in my life.
And there's a lot of scienceand a lot of really just
fascinating things that arehappening in our world that we
(07:29):
don't even realize is happeningto us.
Most of us were born into itand most of us don't even
realize how unequipped we are todeal with the stimulus around
us.
So, not trying to be a downer,but that is a thing and you can
study it and you will find thatevery behavioral psychologist
and neuroscientist and all that.
That is a thing that isplaguing humanity.
(07:51):
But John Mark Comer, the authorof that book, illustrates how,
from a spiritual level, we werenever designed to be in that
heavy, in that hurried of aplace.
And we think, okay, we're highachievers.
We're thinking, okay, I gotstuff that's for average people,
that's for weak people orpeople that aren't doing things
(08:11):
that I'm doing right now, and sowe tend to buy into the hustle
culture of that, and I'm 100%guilty of that, probably am
still guilty of that and so wejust think more is more is more
is more.
And it turns out that that isnot who we were created to be.
We don't need solitude for justrest.
We actually need it for clarity.
(08:33):
And there's this quote I readsomewhere around that it said
everything works better, orsorry, everything will work
again if you just unplug it fora few minutes, including you,
and I'm like, okay, that makes alot of sense.
We've all unplugged theappliance to reset its circuitry
and all of that stuff.
But John Mark specifically saidin his book meditation may help
(08:57):
you detach from the world.
But he elevated it to a higherlevel Prayer helps you attach to
God, and so I'm going to do afair amount of sharing from my
own personal testimony andjourney here.
It is not my goal to make youfeel uncomfortable or evangelize
(09:18):
in any way.
I'm just going to share fromsomebody who's been in a lot of
complexity four kids, multiplebusinesses, team podcast author,
all that stuff, just all thethings that I know.
You have your own things too.
I'm going to share where I havefound some great freedom, and
that is meditation was step oneand it did help and I highly
highly recommend it.
(09:38):
If all you do is meditation,you're going to have improvement
, you're going to find somefreedom.
But prayer is like meditationtimes 100.
And so I started incorporatingthis into my morning work, and
so it's not just get up and gowork, it's get up, and for me
it's some sort of physicalactivity most mornings, and then
reserving an hour for what Iused to call meditation.
(10:02):
Now I'm just blatant about it,dude, it's prayer, it is slow
down and it is time to elevateto a higher spiritual level, and
so it's like good, better, best, right, good is stopping and
being silent and meditating.
Better is, I guess.
Best is what I found to beprayer with God.
(10:24):
So doing both, and there's alot of, if you want to use the
life of Jesus as a figure ofpeace.
If nothing else, there are alot of examples and what we find
what I have found and what JohnMark and so many others since
then have helped me just see islike some of the most impactful
people in the world withdrawfrom the crowds we regularly.
(10:46):
They regularly rise early tojust be alone in prayer.
And I just started saying, likeman, if some of the wisest, most
presence of peace type ofpeople that I know, when I
started seeing this in some ofmy friends, and it's like, sure
enough, that was a common threadand so, if nothing else, so man
(11:07):
, reserving a spot in your day,a lot of you are saying, well, I
don't have time to do that,well, you're making time for
something else, and just askwhatever that something else is.
And for me it was probablyscrolling, it was probably
reading news, and it's like, isthat bringing you more peace
than possibly this could?
And so the third thing I readthat was really impactful was a
(11:28):
book called Invitation toSolitude and Silence and that
also talked about how we'restarved for quiet and when we
hear the sound of sheer silence,that is the presence of God
himself making himself available.
And so weird way to start apodcast.
This is totally off of what wenormally do with you guys.
(11:51):
But number one are you lookingfor a little bit more peace in
your work, in your day, in yourcomplexity, with your family, in
your schedules?
And I think we just have toschedule peace.
And so there is freedom andsolitude and silence, and I
highly recommend you embracingthat.
If you aren't already, here's amore fun one.
(12:11):
Number two is freedom and joyand gratitude.
We've all heard this idea thatit's not I have to, I get to and
we think, okay, well, that's agood mental shift that helps me,
maybe even multiple timesthroughout the week.
There are a lot of organizationsI've consulted over the last
couple of years that are just,you know, again, things aren't
(12:32):
on fire.
Maybe they're even growing.
I can think of one inparticular who's had a lot of
growth.
They're just in a slump.
They're just in a slump from ajoy level, and the problems that
we face or the challenges, evenif we may be technically
winning by the scoreboard, robus of the reality of how close
(12:52):
we are to joy if we just chooseit, and so I don't know if
anybody needs to hear this I'veneeded to hear this before but I
want to remind you that yourbusiness does good work.
I really don't care if you'remanufacturing something, I don't
care if you're doing a bluecollar service, I don't care if
you're doing a legal or whitecollar service.
Look, it is not very far whereyou have some moment of joy or
(13:16):
making the world better here.
It's easy for us to find it isso freaking fun to to grow
businesses and to seeentrepreneurs excited and to see
their people growing and all ofthat.
That's.
That's an easy joy for us toattach to.
Yet Sometimes weeks can go bywhere it's just the work, and so
(13:38):
this may sound cliche, but Imight ask you, what area have
you stopped to appreciate latelyin your business?
We've had some recent teamchanges and we have some people
out for various vacations andmaternity leave and all that
stuff, and we're a fairly smallteam, so when that happens it's
especially if it's three or fourpeople at a time there's a void
.
There's a real void because weare you know, we're very
(13:59):
connected and active with our,with the people we serve, and
recently it's just, I will saythere was probably seeing this
coming a month ago and like, ohman, I'm going to have to, I'm
going to have to, I'm going tohave to stay later, I'm going to
have to work on that project orI'm going to have to show up in
this meeting and I, just aftera couple of times of getting to
(14:20):
do that work, there was justthis natural freedom and joy I
found in getting to do it again.
It's like a lot of thefrontline things I don't get to
do anymore.
It's like a lot of thefrontline things I don't get to
do anymore.
I'm wondering if you are eitherin a season where you're
transitioning from maybe losinga salesperson, or maybe it's
you've lost an admin person, ormaybe somebody is out on sick
(14:41):
leave and it's like you coulddelegate.
That you could and it'sprobably wise in some way to
maximize resources andcross-training.
And I'm not saying any of thatdoesn't matter, but I am saying
what joy could you find if youdid a job in your company you
haven't got to do in a while?
What would happen if yourpeople, your clients, your team,
(15:05):
what would happen if they sawyou having joy in that?
What would happen if they sawyou having joy in that, and what
natural gratitude and whatnatural, just restorative energy
would you get by doing that, bydoing that job, learning
something?
Maybe you could improvesomething while you're doing it.
But it takes us asentrepreneurs back to every
(15:25):
little department.
Every person, every task is aminiature version of our
business and what we are wiredto do.
If we're true entrepreneurs orleaders, we're wired to make
stuff better.
And so look at that as like Iget to go into a micro section
of my business, or maybe it'seven a whole different
department of my business, and Iget to look at that with fresh
(15:47):
entrepreneurial energy, becauseI know for sure if it's not
happening now, it will happen,or it already has happened to
you that you're stuck in somesort of routine expectations,
and so what would happen if youjust jolted yourself out of that
and you experienced some joy ina different department with
fresh entrepreneurial energy?
(16:08):
One last thing here if thingsare bad for you and for some of
you it's pretty gray rightthere's some industries that are
struggling At the worst ofhumanity.
I would point you to a bookcalled Man's Search for Meaning
by Viktor Frankl.
He's a full-blown, legitconcentration camp survivor.
(16:28):
Watched every one of hissiblings, friends and family get
killed right in front of him.
And he was part of a very smallgroup of people in his cohort
of imprisonment that survived.
And he was able to survive thatand then later use his skills
as a neuroscientist andpsychologist to reflect on that,
(16:51):
his skills as a neuroscientistand psychologist to reflect on
that.
And he reminds us thateverything can be taken from a
man except for the choicebetween one's attitude in any
given set of circumstances.
And so here you're going anunimaginable amount of trauma,
unimaginable amount of turmoiland pain that I don't care what
you're facing in your business,and pain that I don't care what
(17:12):
you're facing in your business.
It pales in comparison to whatthis man has been through, and I
think just about anything wecould experience would pale in
comparison to that.
And he says everything can betaken from you except for your
choice to choose your attitudeand a circumstance.
And how powerful is that?
He also said those who have awhy to live can bear almost any
how.
So with that I'm going totransition to the why.
(17:35):
This is the third freedom.
There is freedom in your why,or what I call shared values On
the topic of revolutionary andindependence and all the things
we just celebrated this pastweekend, and independence and
all the things we justcelebrated this past weekend.
Ben Franklin reminded us we mustall hang together or most
(17:56):
assuredly we shall all hangseparately.
And he was speaking of howvaluable, how impactful and how
really freeing it is that we getto endure hardships together
and I would say also enduringjoy together.
And so what that means, I think, for us as leaders is what are
(18:20):
you rallying people around?
Because you had a bunch ofragtag farmers and untrained,
the most untrained military inthe world took down the largest,
most trained, most richmilitary in the world, simply
because they had shared valuesand purpose.
And it's like, dude, that's thevery essence of like American
(18:41):
spirit and patriotism and allthis stuff, and live in it every
day.
For sure, live in that gratitudeand that appreciation of that,
but also don't skip over thelesson, don't make it an
inspiring story tale.
It's like going.
If they are doing that, ifthat's what allowed us to take
over literally the greatest armyin the world, what could happen
(19:04):
with your little company oryour company of even 500 people?
Everything you do is smallcompared to that.
And it's like are you takingdown a big competitor?
Are you trying to ride thewaves of tariffs and disruption
in your business?
Are you trying to?
What are you trying to do?
Whatever it is, rallying aroundthat common purpose with your
(19:25):
people.
And that is our job as leaders.
The most treacherous, disgustingof conditions are what those
revolutionary soldiers livedthrough, and they did it.
And they somehow foundperseverance because their
leader, or their leaders fromthe top down, were reminding
them of the prize.
And so what is the prize?
(19:46):
What is your?
Why?
What are the values of yourorganization?
Talk about them regularly.
On an average day, you can getthrough it without those.
In good times, it's easy tofeel like you don't need them,
but I would say, at all seasons,and especially when you are in
the trenches, like that is goingto keep people from falling off
we talked about a couple weeksago, there's a tremendous
(20:11):
increase I think it was 30% or40% increase in employee for
lack of better loyalty when youhave shared values and you talk
about them regularly.
So, man, no matter what yourbusiness is going through,
shared values will make itbetter.
Talk about them, celebrate them, bring them alive.
If you don't know how to saythem, if you don't know how to
articulate them, find somebodywho does.
(20:32):
That's something we do as acompany, but also you can find
somebody, an outside party, tohelp you solidify those in a
memorable, meaningful way.
Put them on your walls, talkabout them weekly, put them on
your website and youradvertising materials and let
the whole entire world know whatyou believe in and why.
So what have we talked about sofar?
(20:53):
We've talked about freedom andsolitude and silence.
We've talked about freedom andgetting back to original joy in
your company, and we've talkedabout freedom and shared values
and uniting around a commonthing.
Number four is freedom incounsel.
You are smart.
I'm certain you are way betternow than you were a year ago,
(21:14):
and you're like 10 times betterthan you were like two years ago
.
Right, we are wired tocontinually get better.
Anybody who's notself-development minded to some
level is not successful inbusiness for long.
So I know that's the case Still.
Yet 55% of CEOs report chronicloneliness Loneliness, a
(21:35):
powerful word there.
Have you ever woken up lonely?
Have you ever woken up going,man, I know there's a solution
to this, but I don't even knowhow to process it, because all
the people around me my friends,maybe even your spouse,
definitely the people that inyour organization that you're
probably not allowed to talkabout those sorts of things with
.
Maybe it's weakness, maybe it'sjust frustration.
(21:57):
It equals loneliness.
Us and so middle-aged men areat a record experience with
mental health.
And I know this applies to adeeper level when we're talking
about leaders of businesses andorganizations.
And I would just remind you ofthis ancient bit of wisdom from
Otto von Bismarck when he said asmart man learns from his
(22:20):
mistakes, but a wise man learnsfrom the mistakes of others.
He said a smart man learns fromhis mistakes, but a wise man
learns from the mistakes ofothers.
And he's speaking of community,he's speaking of surrounding
yourself with safety and thecounsel of others.
And I would just say if you'reheavy, or when you're heavy and
you're just feeling lonely, takeinventory, take some time to
write that down.
(22:43):
You don't have to be a big, deepwriter or thinker or something
to do this, but just go likewhat is it?
Go through the categories.
Is it financial?
Is it relational?
Is it marriage?
Is it as a dad?
Is it as a communicator?
Is it marketing?
Is it leadership?
Is it getting people bought in?
Just name the category.
(23:04):
Name the bucket, it fits in,okay, and then simply look
around at your world andhopefully it's somebody you know
, hopefully it's somebody you goto church with, or maybe you're
just a colleague of some sort.
But whoever it is somebodywho's not struggling with that
thing or, you know, hasconquered that thing or at least
has some familiarity with it,and then seek out to spend time
(23:27):
with them.
Plain and simple when are youstruggling?
Name it.
Don't just walk around withambiguous, heavy Name the heavy
thing.
Look around and say, who do Ithink knows more about that?
And then spend time with them.
Sometimes you're going to haveto pay for that.
Sometimes, to level yourself up, you're going to have to hire
somebody who has advanced marketwisdom.
(23:47):
If you don't have a coach, youneed one.
Sometimes coaches can be casual.
They can be free.
They can be somebody who justbelieves in you and wants to
spend time around you.
And I'm not talking about yourfriends.
It's probably not your friendsNow.
You can become coaches withthese people and they can become
like very, very deep,meaningful relationships.
(24:08):
But it's not your peers.
It is somebody who has depth,to a greater level than you do
in this thing, and so sometimesyou'll have to pay them, and
that's a gift.
To be able to pay them.
Expensive or not expensive, thepaying factor makes something
magic happen with how seriousyou treat it.
But even if you don't, you canjoin free mastermind groups.
(24:32):
You can join paid mastermindgroups.
But I will venture to say ifyou are not creating some sort
of community for yourself, it isnot.
It's not going to be very longbefore you are in a slump.
Community for yourself, it'snot going to be very long before
you are in a slump.
And so just find that counsel,seek it out, spend time around
it and get that perspective.
I'm reminded of the quote.
If I've seen further thanothers, it's because I've stood
(24:53):
on the shoulders of giants.
Find your giants, and thesecret is, the great secret is
that the giants actually want tospend time with you.
I've been so blessed in my lifeto have Bill and Randy and
Chris and Janet and Steve justshow up and it's like these guys
that are literally giants.
(25:14):
They probably don't seethemselves as giants for one, so
they're not as big of a deal asyou're trying to make them, or
they don't think that anyway,but they also big of a deal as
you're trying to make them orthey don't think that anyway.
But they also.
They get joy by passing thatdown and it is, I think, kind of
at the point where I'm able tomaybe start doing this for other
people, but I think it'stherapeutic for them as well.
(25:34):
And so do that.
Find your giants, find yourcommunity, spend time around
them.
So there's freedom in wisecounsel.
The last is that there'sfreedom in calling.
I don't know who needs to hearthis right now, but you are not
your metrics.
You are not your metrics.
You are not the scoreboard.
You are not the KPIs that somefancy talking head laid out in
(25:59):
some book.
You are not the scoreboard ofyour clients or even your bank
or anybody else.
Your business, I believe, is avehicle for God's peace,
goodness, transformation andthings that are just way bigger
than achievement.
Frederick Buechner said theplace God calls you to be is the
(26:22):
place where your deep gladnessand the world's deep hunger meet
.
There is a void that themarketplace and humanity is
experiencing.
There is a void that you,because of your unique bag of
experience and passion andconvictions and skill sets and
talents and relationships andopportunities and geography.
There is a void that you weredesigned to fill and if for no
(26:46):
other reason than to bring theworld around you peace and
goodness like I'm not trying togo all spiritual or spiritual
fairy dust for you here, buthallelujah man, like that is
such a really, really cool thingand everything else in your
business and I know there's amillion things already today
(27:06):
before you've listened to thispodcast, that have tried to
distract you from that.
It happens to me.
But if you are allowed tosucceed by the standards of the
world, it is because you havepurpose, not because of some
short-term or long-term numberor KPI or some.
I won't call it meaningless,but some empty scoreboard and
(27:28):
you were called to a biggerthing.
So step back if you haven't ina while, and maybe somebody you
trust could help you clarifythis.
Just like, get real with yourpurpose.
Why are you here?
Why are you doing this?
And one of the most powerful ofquotes was offered to me by my
coach recently, speaking ofcoaches, and he was quoting
(27:49):
somebody else and I failed tograb who that was, but I'm just
going to say Chris said this andhe said what if our work was
never intended to make ussuccessful, but simply to make
us faithful and generous?
What if our work was neverintended to make us successful,
but simply to make us faithfuland generous?
What if our work was neverintended to make us successful,
but simply to make us faithfuland generous?
If you can find that in yourwork and what you're working for
(28:12):
is not the prize, it's thejourney and the impact in
between man, without going toopie in the sky, for you, I
promise there's something.
There's some way bigger reasonthan what we usually focus on
for your business.
That is the thing, and there isfreedom in that, there is peace
in that, and I want that foryou, not just as a podcast
(28:36):
listener, but as a fellowentrepreneur and dreamer and, I
think, somebody who's equally ascalled and, I guess, required,
as you are, to bring goodness tothe world.
That is when things are whole.
That is somehow a fulfillmentof God's goodness on earth.
(28:56):
And yeah, I'll make noapologies for saying that part
because I think it's real.
Hey, guys, we went deep.
Sorry about that.
I don't know if that was okay ornot, but I do know that all of
those things have led me to aplace where I have a way, way
different relationship with mybusiness than I did even a year
(29:18):
ago.
And, guys, I have a greatbusiness, I have great people,
there are so many awesome thingsI get to do and I wish to never
complain about it, but therehave been some seasons that have
just been really, really heavy.
And so I found freedom from thenoise, through solitude and
silence.
Freedom through getting back tojoy and just remembering to do
(29:40):
that.
Freedom through remembering mymission and rallying people
around shared purpose.
Freedom in community, with thepeople I'm actively seeking out
to be more around.
And then freedom remembering mycalling and why I'm here
Somehow, some way.
That has something to do withmarketing.
It definitely has something todo with growing your business,
because it has to do withleading yourself well, and you
(30:01):
can't lead others if you can'tlead yourself.
So we'll be back to talkingabout marketing and answering
your real-life marketingquestions next week, because
marketers who can't teach youwhy?
Just a fancy lie from me, thecamera guy.
Thank you, thank you.
I hope you find freedom in thislast half of the year.
We have important work to doand I can't wait to be here
(30:23):
alongside you doing it.
Have a great week.
Welcome to the Maven Marketing Podcast.
Today is Maven Monday.
I'm your host, brandon Welch,and I am joined today by Caleb
Couldn't Be here, agee.
For the first time ever, we'regoing solo folks, so it's me and
you and Nate the camera guy.
Caleb had to be out veryunexpectedly for a little
emergency, and so it's just meand you, and we had an awesome
(00:32):
episode planned for you that'sgoing to be out next week, so
stay tuned for that.
But in the mode of freedomcoming off of a holiday weekend,
coming off of celebrating ourindependence, there's something
that's been bouncing around forme for a while.
It just so happened today Ipresented an awesome opportunity
to share it with you, and sowe're calling this one Finding
(00:54):
Freedom from your Business.
And I'm looking around and wehave the really the true
blessing and honor of just beingwith entrepreneurs in some of
their most joyful moments andsome of their most trying
moments.
And this unique littleconsulting company we've made
here at Frank and Maven justgets the coolest front row seat
(01:16):
for that, and sometimes it's notwithout heartache, but also
other times it's with some ofthe coolest joys and experiences
we get to celebrate, and thispast season, or the season we're
in is really no different thanthat.
But what I am seeing and Iwonder if you are seeing it too
is just a general heaviness withour business.
I think entrepreneurs aredesigned for unpredictability.
(01:37):
I think we're designed foradaptability and finding
opportunity, no matter theenvironment.
So I know that we all carryaround that just eternal
heartbeat of like.
We live in America, we figurethis out, that is why we're here
, that's why you're listening tothis podcast, because we're not
complainers, we're not victims,but the noise is just loud and
(02:00):
if you look around some thingsthat have just entered in my
psyche and this may or may notbe you nearing 60% of leaders in
America are reporting burnoutand that is like that is.
If it's not you, it's somebodyyou probably just talked to
experiencing burnout.
They're experiencing overwhelm.
There's some data that saysC-level executives are 18% more
(02:23):
likely to struggle than anyother person on their team.
Think, the lowest person,highest person on the team or
C-level, the highest people arestruggling and 75% of employees
three out of four of youremployees and, statistically,
three out of four of mine arereporting low mood.
And I'm just looking around andI'm going man, this is not what
(02:44):
we were created for.
This is not where we want to be.
There are external factors thatwe don't even have to talk
about.
They're in your news feeds andmine, and I think it's
contributing to that.
But I am not immune to thisworry.
I'm not immune to all thethings that we're all going
through, and let me just saythis my business is awesome.
(03:05):
Your business may be goingawesome in terms of all the
things we typically look at KPIsand revenue growth and just all
of those things.
I'm very blessed to say it'snot like this is not a pity
party, okay, but I wonder, haveyou found yourself trapped by
your business?
There have been recent seasonsfor me where that was true.
(03:26):
It's not because I'm betterthan or more wise.
I just have had some recentcoming out of this season and
some transformation, and I boilthis down to five things that
have been extremely insightfuland transformative for me, and I
wonder if they might be for youtoo.
So if this is for you, I'm gladto have you here.
(03:49):
If you're like man, I don't knowwhat you're talking about.
Maybe there's something goodfor you in here, too, if you
find yourself in this spot, andso I'm just going to jump right
in and I wish Caleb was here,because he would have so much to
add to this as well, becausehe's been the second party to
this, but let's just go with it.
So the first is that there isfreedom and solitude and silence
(04:10):
.
If you were like me, you arewaking up instantly, aware of
all of the things that you couldbe doing besides laying in bed,
and you are maybe eveninstantly excited about jumping
in and making something happenin your business, and that is
one of the great joys of being aleader is that we get to do it
(04:31):
all.
We can pull all the levers, andit's like getting a candy store
, and that is the energy thatgets most of us started.
I would say it's the energythat's crucial to keep most of
us going at some point.
But sometimes, if we're talkingabout freedom, sometimes the
biggest tyranny we face may noteven be financial pressure or
failure.
(04:51):
It's just the noise around us.
And so, even if you have awonderful team, like I do, even
if you have good role clarityand processes and structure and
understanding with the peopleyou work with and shared values,
it's just noisy.
There's always somethingdemanding your attention, and I
learned a few years ago how muchthat was holding me back, and
(05:14):
I've been introduced to a coupleof like, literally just
life-changing things.
One thing that just startedtuning my mind to this early on
was actually a book I read byRay Dalio, one of the largest
hedge fund managers in the world, and it's not like I'm in that
world, but anytime somebody ofthat monumental success writes a
book, you want to grab a holdof it, and so I did, and I was
(05:36):
surprised to learn I was lookingfor just all sorts of things.
That's an awesome book, youshould read it.
That's an awesome book, youshould read it.
(06:00):
But the thing that stuck out tome most out of like the 400
pages and just all the lessonshe was talking about.
Somebody asked him what is intheir jets just the whole world
is done for them and you think,well, why would that person put
such a value on meditation?
And he talks in the book abouthow he actually does that five
or six times a day and howmeditation has been the practice
that brought him more returnthan any other one thing he did.
(06:23):
And so, no secret, I'm a bit ofa busy body.
I think a lot of usentrepreneurs operate off that
anxious energy, so I startedtrying it and it was like, okay,
this is weird, it doesn'treally do anything for me.
And then, for whatever reason,I just kind of kept going there
and kind of like forcing, to say, okay, there's got to be
something here.
And after a few weeks of doingthat and just disconnecting the
(06:47):
goal of being still withthoughts and all the things that
you probably have seen fancypeople do with meditation maybe
you're one of them I started tofind a peace from disconnecting,
and so that freedom at thatmoment was just silence, right,
just doing your very best to beat one with where you're at.
(07:09):
And then I read a book calledthe Ruthless Elimination of
Hurry.
It was actually a gift fromCaleb and it's probably one of
the single most impactful booksI've read in my life.
And there's a lot of scienceand a lot of really just
fascinating things that arehappening in our world that we
(07:29):
don't even realize is happeningto us.
Most of us were born into itand most of us don't even
realize how unequipped we are todeal with the stimulus around
us.
So, not trying to be a downer,but that is a thing and you can
study it and you will find thatevery behavioral psychologist
and neuroscientist and all that.
That is a thing that isplaguing humanity.
(07:51):
But John Mark Comer, the authorof that book, illustrates how,
from a spiritual level, we werenever designed to be in that
heavy, in that hurried of aplace.
And we think, okay, we're highachievers.
We're thinking, okay, I gotstuff that's for average people,
that's for weak people orpeople that aren't doing things
(08:11):
that I'm doing right now, and sowe tend to buy into the hustle
culture of that, and I'm 100%guilty of that, probably am
still guilty of that and so wejust think more is more is more
is more.
And it turns out that that isnot who we were created to be.
We don't need solitude for justrest.
We actually need it for clarity.
(08:33):
And there's this quote I readsomewhere around that it said
everything works better, orsorry, everything will work
again if you just unplug it fora few minutes, including you,
and I'm like, okay, that makes alot of sense.
We've all unplugged theappliance to reset its circuitry
and all of that stuff.
But John Mark specifically saidin his book meditation may help
(08:57):
you detach from the world.
But he elevated it to a higherlevel Prayer helps you attach to
God, and so I'm going to do afair amount of sharing from my
own personal testimony andjourney here.
It is not my goal to make youfeel uncomfortable or evangelize
(09:18):
in any way.
I'm just going to share fromsomebody who's been in a lot of
complexity four kids, multiplebusinesses, team podcast author,
all that stuff, just all thethings that I know.
You have your own things too.
I'm going to share where I havefound some great freedom, and
that is meditation was step oneand it did help and I highly
highly recommend it.
(09:38):
If all you do is meditation,you're going to have improvement
, you're going to find somefreedom.
But prayer is like meditationtimes 100.
And so I started incorporatingthis into my morning work, and
so it's not just get up and gowork, it's get up, and for me
it's some sort of physicalactivity most mornings, and then
reserving an hour for what Iused to call meditation.
(10:02):
Now I'm just blatant about it,dude, it's prayer, it is slow
down and it is time to elevateto a higher spiritual level, and
so it's like good, better, best, right, good is stopping and
being silent and meditating.
Better is, I guess.
Best is what I found to beprayer with God.
(10:24):
So doing both, and there's alot of, if you want to use the
life of Jesus as a figure ofpeace.
If nothing else, there are alot of examples and what we find
what I have found and what JohnMark and so many others since
then have helped me just see islike some of the most impactful
people in the world withdrawfrom the crowds we regularly.
(10:46):
They regularly rise early tojust be alone in prayer.
And I just started saying, likeman, if some of the wisest, most
presence of peace type ofpeople that I know, when I
started seeing this in some ofmy friends, and it's like, sure
enough, that was a common threadand so, if nothing else, so man
(11:07):
, reserving a spot in your day,a lot of you are saying, well, I
don't have time to do that,well, you're making time for
something else, and just askwhatever that something else is.
And for me it was probablyscrolling, it was probably
reading news, and it's like, isthat bringing you more peace
than possibly this could?
And so the third thing I readthat was really impactful was a
(11:28):
book called Invitation toSolitude and Silence and that
also talked about how we'restarved for quiet and when we
hear the sound of sheer silence,that is the presence of God
himself making himself available.
And so weird way to start apodcast.
This is totally off of what wenormally do with you guys.
(11:51):
But number one are you lookingfor a little bit more peace in
your work, in your day, in yourcomplexity, with your family, in
your schedules?
And I think we just have toschedule peace.
And so there is freedom andsolitude and silence, and I
highly recommend you embracingthat.
If you aren't already, here's amore fun one.
(12:11):
Number two is freedom and joyand gratitude.
We've all heard this idea thatit's not I have to, I get to and
we think, okay, well, that's agood mental shift that helps me,
maybe even multiple timesthroughout the week.
There are a lot of organizationsI've consulted over the last
couple of years that are just,you know, again, things aren't
(12:32):
on fire.
Maybe they're even growing.
I can think of one inparticular who's had a lot of
growth.
They're just in a slump.
They're just in a slump from ajoy level, and the problems that
we face or the challenges, evenif we may be technically
winning by the scoreboard, robus of the reality of how close
(12:52):
we are to joy if we just chooseit, and so I don't know if
anybody needs to hear this I'veneeded to hear this before but I
want to remind you that yourbusiness does good work.
I really don't care if you'remanufacturing something, I don't
care if you're doing a bluecollar service, I don't care if
you're doing a legal or whitecollar service.
Look, it is not very far whereyou have some moment of joy or
(13:16):
making the world better here.
It's easy for us to find it isso freaking fun to to grow
businesses and to seeentrepreneurs excited and to see
their people growing and all ofthat.
That's.
That's an easy joy for us toattach to.
Yet Sometimes weeks can go bywhere it's just the work, and so
(13:38):
this may sound cliche, but Imight ask you, what area have
you stopped to appreciate latelyin your business?
We've had some recent teamchanges and we have some people
out for various vacations andmaternity leave and all that
stuff, and we're a fairly smallteam, so when that happens it's
especially if it's three or fourpeople at a time there's a void
.
There's a real void because weare you know, we're very
(13:59):
connected and active with our,with the people we serve, and
recently it's just, I will saythere was probably seeing this
coming a month ago and like, ohman, I'm going to have to, I'm
going to have to, I'm going tohave to stay later, I'm going to
have to work on that project orI'm going to have to show up in
this meeting and I, just aftera couple of times of getting to
(14:20):
do that work, there was justthis natural freedom and joy I
found in getting to do it again.
It's like a lot of thefrontline things I don't get to
do anymore.
It's like a lot of thefrontline things I don't get to
do anymore.
I'm wondering if you are eitherin a season where you're
transitioning from maybe losinga salesperson, or maybe it's
you've lost an admin person, ormaybe somebody is out on sick
(14:41):
leave and it's like you coulddelegate.
That you could and it'sprobably wise in some way to
maximize resources andcross-training.
And I'm not saying any of thatdoesn't matter, but I am saying
what joy could you find if youdid a job in your company you
haven't got to do in a while?
What would happen if yourpeople, your clients, your team,
(15:05):
what would happen if they sawyou having joy in that?
What would happen if they sawyou having joy in that, and what
natural gratitude and whatnatural, just restorative energy
would you get by doing that, bydoing that job, learning
something?
Maybe you could improvesomething while you're doing it.
But it takes us asentrepreneurs back to every
(15:25):
little department.
Every person, every task is aminiature version of our
business and what we are wiredto do.
If we're true entrepreneurs orleaders, we're wired to make
stuff better.
And so look at that as like Iget to go into a micro section
of my business, or maybe it'seven a whole different
department of my business, and Iget to look at that with fresh
(15:47):
entrepreneurial energy, becauseI know for sure if it's not
happening now, it will happen,or it already has happened to
you that you're stuck in somesort of routine expectations,
and so what would happen if youjust jolted yourself out of that
and you experienced some joy ina different department with
fresh entrepreneurial energy?
(16:08):
One last thing here if thingsare bad for you and for some of
you it's pretty gray rightthere's some industries that are
struggling At the worst ofhumanity.
I would point you to a bookcalled Man's Search for Meaning
by Viktor Frankl.
He's a full-blown, legitconcentration camp survivor.
(16:28):
Watched every one of hissiblings, friends and family get
killed right in front of him.
And he was part of a very smallgroup of people in his cohort
of imprisonment that survived.
And he was able to survive thatand then later use his skills
as a neuroscientist andpsychologist to reflect on that,
(16:51):
his skills as a neuroscientistand psychologist to reflect on
that.
And he reminds us thateverything can be taken from a
man except for the choicebetween one's attitude in any
given set of circumstances.
And so here you're going anunimaginable amount of trauma,
unimaginable amount of turmoiland pain that I don't care what
you're facing in your business,and pain that I don't care what
(17:12):
you're facing in your business.
It pales in comparison to whatthis man has been through, and I
think just about anything wecould experience would pale in
comparison to that.
And he says everything can betaken from you except for your
choice to choose your attitudeand a circumstance.
And how powerful is that?
He also said those who have awhy to live can bear almost any
how.
So with that I'm going totransition to the why.
(17:35):
This is the third freedom.
There is freedom in your why,or what I call shared values On
the topic of revolutionary andindependence and all the things
we just celebrated this pastweekend, and independence and
all the things we justcelebrated this past weekend.
Ben Franklin reminded us we mustall hang together or most
(17:56):
assuredly we shall all hangseparately.
And he was speaking of howvaluable, how impactful and how
really freeing it is that we getto endure hardships together
and I would say also enduringjoy together.
And so what that means, I think, for us as leaders is what are
(18:20):
you rallying people around?
Because you had a bunch ofragtag farmers and untrained,
the most untrained military inthe world took down the largest,
most trained, most richmilitary in the world, simply
because they had shared valuesand purpose.
And it's like, dude, that's thevery essence of like American
(18:41):
spirit and patriotism and allthis stuff, and live in it every
day.
For sure, live in that gratitudeand that appreciation of that,
but also don't skip over thelesson, don't make it an
inspiring story tale.
It's like going.
If they are doing that, ifthat's what allowed us to take
over literally the greatest armyin the world, what could happen
(19:04):
with your little company oryour company of even 500 people?
Everything you do is smallcompared to that.
And it's like are you takingdown a big competitor?
Are you trying to ride thewaves of tariffs and disruption
in your business?
Are you trying to?
What are you trying to do?
Whatever it is, rallying aroundthat common purpose with your
(19:25):
people.
And that is our job as leaders.
The most treacherous, disgustingof conditions are what those
revolutionary soldiers livedthrough, and they did it.
And they somehow foundperseverance because their
leader, or their leaders fromthe top down, were reminding
them of the prize.
And so what is the prize?
(19:46):
What is your?
Why?
What are the values of yourorganization?
Talk about them regularly.
On an average day, you can getthrough it without those.
In good times, it's easy tofeel like you don't need them,
but I would say, at all seasons,and especially when you are in
the trenches, like that is goingto keep people from falling off
we talked about a couple weeksago, there's a tremendous
(20:11):
increase I think it was 30% or40% increase in employee for
lack of better loyalty when youhave shared values and you talk
about them regularly.
So, man, no matter what yourbusiness is going through,
shared values will make itbetter.
Talk about them, celebrate them, bring them alive.
If you don't know how to saythem, if you don't know how to
articulate them, find somebodywho does.
(20:32):
That's something we do as acompany, but also you can find
somebody, an outside party, tohelp you solidify those in a
memorable, meaningful way.
Put them on your walls, talkabout them weekly, put them on
your website and youradvertising materials and let
the whole entire world know whatyou believe in and why.
So what have we talked about sofar?
(20:53):
We've talked about freedom andsolitude and silence.
We've talked about freedom andgetting back to original joy in
your company, and we've talkedabout freedom and shared values
and uniting around a commonthing.
Number four is freedom incounsel.
You are smart.
I'm certain you are way betternow than you were a year ago,
(21:14):
and you're like 10 times betterthan you were like two years ago
.
Right, we are wired tocontinually get better.
Anybody who's notself-development minded to some
level is not successful inbusiness for long.
So I know that's the case Still.
Yet 55% of CEOs report chronicloneliness Loneliness, a
(21:35):
powerful word there.
Have you ever woken up lonely?
Have you ever woken up going,man, I know there's a solution
to this, but I don't even knowhow to process it, because all
the people around me my friends,maybe even your spouse,
definitely the people that inyour organization that you're
probably not allowed to talkabout those sorts of things with
.
Maybe it's weakness, maybe it'sjust frustration.
(21:57):
It equals loneliness.
Us and so middle-aged men areat a record experience with
mental health.
And I know this applies to adeeper level when we're talking
about leaders of businesses andorganizations.
And I would just remind you ofthis ancient bit of wisdom from
Otto von Bismarck when he said asmart man learns from his
(22:20):
mistakes, but a wise man learnsfrom the mistakes of others.
He said a smart man learns fromhis mistakes, but a wise man
learns from the mistakes ofothers.
And he's speaking of community,he's speaking of surrounding
yourself with safety and thecounsel of others.
And I would just say if you'reheavy, or when you're heavy and
you're just feeling lonely, takeinventory, take some time to
write that down.
(22:43):
You don't have to be a big, deepwriter or thinker or something
to do this, but just go likewhat is it?
Go through the categories.
Is it financial?
Is it relational?
Is it marriage?
Is it as a dad?
Is it as a communicator?
Is it marketing?
Is it leadership?
Is it getting people bought in?
Just name the category.
(23:04):
Name the bucket, it fits in,okay, and then simply look
around at your world andhopefully it's somebody you know
, hopefully it's somebody you goto church with, or maybe you're
just a colleague of some sort.
But whoever it is somebodywho's not struggling with that
thing or, you know, hasconquered that thing or at least
has some familiarity with it,and then seek out to spend time
(23:27):
with them.
Plain and simple when are youstruggling?
Name it.
Don't just walk around withambiguous, heavy Name the heavy
thing.
Look around and say, who do Ithink knows more about that?
And then spend time with them.
Sometimes you're going to haveto pay for that.
Sometimes, to level yourself up, you're going to have to hire
somebody who has advanced marketwisdom.
(23:47):
If you don't have a coach, youneed one.
Sometimes coaches can be casual.
They can be free.
They can be somebody who justbelieves in you and wants to
spend time around you.
And I'm not talking about yourfriends.
It's probably not your friendsNow.
You can become coaches withthese people and they can become
like very, very deep,meaningful relationships.
(24:08):
But it's not your peers.
It is somebody who has depth,to a greater level than you do
in this thing, and so sometimesyou'll have to pay them, and
that's a gift.
To be able to pay them.
Expensive or not expensive, thepaying factor makes something
magic happen with how seriousyou treat it.
But even if you don't, you canjoin free mastermind groups.
(24:32):
You can join paid mastermindgroups.
But I will venture to say ifyou are not creating some sort
of community for yourself, it isnot.
It's not going to be very longbefore you are in a slump.
Community for yourself, it'snot going to be very long before
you are in a slump.
And so just find that counsel,seek it out, spend time around
it and get that perspective.
I'm reminded of the quote.
If I've seen further thanothers, it's because I've stood
(24:53):
on the shoulders of giants.
Find your giants, and thesecret is, the great secret is
that the giants actually want tospend time with you.
I've been so blessed in my lifeto have Bill and Randy and
Chris and Janet and Steve justshow up and it's like these guys
that are literally giants.
(25:14):
They probably don't seethemselves as giants for one, so
they're not as big of a deal asyou're trying to make them, or
they don't think that anyway,but they also big of a deal as
you're trying to make them orthey don't think that anyway.
But they also.
They get joy by passing thatdown and it is, I think, kind of
at the point where I'm able tomaybe start doing this for other
people, but I think it'stherapeutic for them as well.
(25:34):
And so do that.
Find your giants, find yourcommunity, spend time around
them.
So there's freedom in wisecounsel.
The last is that there'sfreedom in calling.
I don't know who needs to hearthis right now, but you are not
your metrics.
You are not your metrics.
You are not the scoreboard.
You are not the KPIs that somefancy talking head laid out in
(25:59):
some book.
You are not the scoreboard ofyour clients or even your bank
or anybody else.
Your business, I believe, is avehicle for God's peace,
goodness, transformation andthings that are just way bigger
than achievement.
Frederick Buechner said theplace God calls you to be is the
(26:22):
place where your deep gladnessand the world's deep hunger meet
.
There is a void that themarketplace and humanity is
experiencing.
There is a void that you,because of your unique bag of
experience and passion andconvictions and skill sets and
talents and relationships andopportunities and geography.
There is a void that you weredesigned to fill and if for no
(26:46):
other reason than to bring theworld around you peace and
goodness like I'm not trying togo all spiritual or spiritual
fairy dust for you here, buthallelujah man, like that is
such a really, really cool thingand everything else in your
business and I know there's amillion things already today
(27:06):
before you've listened to thispodcast, that have tried to
distract you from that.
It happens to me.
But if you are allowed tosucceed by the standards of the
world, it is because you havepurpose, not because of some
short-term or long-term numberor KPI or some.
I won't call it meaningless,but some empty scoreboard and
(27:28):
you were called to a biggerthing.
So step back if you haven't ina while, and maybe somebody you
trust could help you clarifythis.
Just like, get real with yourpurpose.
Why are you here?
Why are you doing this?
And one of the most powerful ofquotes was offered to me by my
coach recently, speaking ofcoaches, and he was quoting
(27:49):
somebody else and I failed tograb who that was, but I'm just
going to say Chris said this andhe said what if our work was
never intended to make ussuccessful, but simply to make
us faithful and generous?
What if our work was neverintended to make us successful,
but simply to make us faithfuland generous?
What if our work was neverintended to make us successful,
but simply to make us faithfuland generous?
If you can find that in yourwork and what you're working for
(28:12):
is not the prize, it's thejourney and the impact in
between man, without going toopie in the sky, for you, I
promise there's something.
There's some way bigger reasonthan what we usually focus on
for your business.
That is the thing, and there isfreedom in that, there is peace
in that, and I want that foryou, not just as a podcast
(28:36):
listener, but as a fellowentrepreneur and dreamer and, I
think, somebody who's equally ascalled and, I guess, required,
as you are, to bring goodness tothe world.
That is when things are whole.
That is somehow a fulfillmentof God's goodness on earth.
(28:56):
And yeah, I'll make noapologies for saying that part
because I think it's real.
Hey, guys, we went deep.
Sorry about that.
I don't know if that was okay ornot, but I do know that all of
those things have led me to aplace where I have a way, way
different relationship with mybusiness than I did even a year
(29:18):
ago.
And, guys, I have a greatbusiness, I have great people,
there are so many awesome thingsI get to do and I wish to never
complain about it, but therehave been some seasons that have
just been really, really heavy.
And so I found freedom from thenoise, through solitude and
silence.
Freedom through getting back tojoy and just remembering to do
(29:40):
that.
Freedom through remembering mymission and rallying people
around shared purpose.
Freedom in community, with thepeople I'm actively seeking out
to be more around.
And then freedom remembering mycalling and why I'm here
Somehow, some way.
That has something to do withmarketing.
It definitely has something todo with growing your business,
because it has to do withleading yourself well, and you
(30:01):
can't lead others if you can'tlead yourself.
So we'll be back to talkingabout marketing and answering
your real-life marketingquestions next week, because
marketers who can't teach youwhy?
Just a fancy lie from me, thecamera guy.
Thank you, thank you.
I hope you find freedom in thislast half of the year.
We have important work to doand I can't wait to be here
(30:23):
alongside you doing it.
Have a great week.
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