March 10, 2025 • 9 mins
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Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Brandon Welch (00:06):
Welcome to the Maven Marketing Podcast.
Today is Maven Monday.
I'm your host, brandon Welch,and I'm here with Caleb,
Polkadot Shirt, Agee.
Caleb Agee (00:15):
Hey, you got polka dots today too.
Polka dot.
I love it when we describe whatwe're wearing for the audio
only listeners.
Brandon Welch (00:22):
I'm talking a like hunter green.
Caleb Agee (00:26):
I've been told this is my big green egg shirt.
Oh yeah, it's a big green eggwith polka dots.
Brandon Welch (00:31):
Yeah, and I'm big blue egg with polka dots,
something like that.
This is the place where weeliminate waste in advertising,
grow your business and help youachieve the big dream.
And it is Monday.
It's Monday.
Yeah, we've got.
We've got.
Sorry for putting this episodeout a little bit late.
Caleb Agee (00:47):
Yeah, we had a wild week.
Yeah, we did.
Hey, brandon, you and a groupof nine friends got an airbnb.
You're out somewhere.
Where do you want to be?
Brandon Welch (00:55):
let's go to the mountains mountains was really
where I went.
Caleb Agee (00:57):
That's where you that's where you're feeling um,
and you coordinated the trip, soyou want to bring a lot of
hospitality.
This is how you want to make itright, you know.
So they're all coffee snobs,though, and you could take them
to a coffee shop, but you knowit'd be more special if you made
the coffee yourself Right.
So you grind your best beans,you check your measurements, you
(01:21):
use the right filtered waterand you slowly pour.
You pour those beans into the,into the French press, put a
little bit of water.
You got to get them wet first.
Let the thing bloom a littlebit first.
Speak my language, okay.
Then we fill it up the rest ofthe way.
Give it a full four minutesbefore we push the plunger down
slowly, right.
Yes, and now you've gotbeautiful French press ready to
(01:44):
go.
You get out 10 mugs for you andyour friends and you realize
very quickly that's only goingto fill up two cups.
So you have an option you caneither give them each a swig or
you can fill up two cups andkeep working on more coffee.
Which one do you think?
Brandon Welch (02:03):
you're going to choose.
Wait for the better result.
Caleb Agee (02:05):
You're obviously going to give them, give the two
people who can have a full cupof coffee, a full cup of coffee
and their coffee snobs.
So even if you handed them, ifyou're like, hey, I guess we can
separate it out a little bitlighter They'd be like here's
your ounce and a half.
No thanks, I'll wait.
That would be their answer,right.
I'll wait for the good thing.
I'll wait for the right thing.
The warmth, yes, yeah.
Brandon Welch (02:23):
It's such a good analogy.
I didn't know you were going todo that Surprise.
There you go.
Caleb Agee (02:28):
So we're starting.
Brandon Welch (02:29):
This is a little micro segment, yeah, and there's
no promises to when or howoften we'll do these, but it's
going to be called.
I don't make out of that andthe title.
It's a short episode and it's aone rhinoceros punch to
something big.
We see, probably in your way orin the way of somebody near you
(02:52):
.
That's right, and this one'scalled I Don't Know who Needs to
Hear this, but you Need to FillOne Glass at a Time.
That's right.
Caleb Agee (02:59):
What's that?
Brandon Welch (03:00):
mean, we have encountered a lot of really
fancy, wonderful, sophisticatedcompanies that are doing
wonderful things and they'rebringing their stuff to the
table and everybody is liketrying to spread what is
actually a pretty sizable budget.
But they're trying to spread itway too thin and this is
something that we were luckyenough to learn early on in our
(03:23):
business Fill one glass at atime and for all things business
, that applies.
It can apply to major big rocksyou're trying to carry forward
probably only do one of them perquarter.
Caleb Agee (03:37):
Yeah.
Brandon Welch (03:37):
Right.
It could apply to team members.
Hire one really good teammember, well.
Or hire one department, well.
Fix one department and then goon to the next.
There could be anything thatfits in this bucket, and it
doesn't mean that it has to takea long time, but it means do
one thing at a time.
We are actually, as humans,very, very poor multiprocessors.
(03:58):
We actually have one brain, nottwo, and you can't really.
All you're doing is going backand forth.
Yeah, really fast, you're stillenergy every time you switch
from one thing to the other.
Caleb Agee (04:06):
Multitasking is a myth, people.
Brandon Welch (04:07):
Yes.
And so if you are a companysitting here as it relates to
advertising and media and you'resaying, how do I get really
good at YouTube and how do I getreally good at Facebook and how
do I get really good at myemail follow-up game and how do
I add text messaging into this,oh, and this shiny object just
came along and somebody else istrying to sell me this other
thing and it looks really good,and you start thinking about all
(04:28):
the possibilities whichvisionaries are inherently poor
at, Like they're really bad atsaying no to shiny objects.
Caleb Agee (04:35):
I was going to say they're really great at seeing
all the opportunities.
Brandon Welch (04:37):
They're really good at seeing the opportunities
, but they're really poor atsaying no, you need to stop.
You can do all of them.
Take this permission.
You can do all of them, but youcan do all of them only in time
.
You need to do one of them welland that is the only thing
that's really going to get youthe momentum to A fully test
something and B see the fruitsof that labor.
That's going to produce theresources, time, bandwidth and
(04:58):
just like really clarity aboutwhat is actually working.
And I'm seeing so manycompanies trying to put little
micro parts of their budget oreven big budgets.
I mean, I'm talking when Italked to you last week with
this easily $50,000 a monthbudget of new money and they
were trying to put a little bithere, a little bit here, and
it's like really to get over thehump you would rather have.
(05:19):
This is the analogy.
Well, what would you ratherhave to your point?
10 people convinced 100% of theway or 100 people convinced 10%
?
Caleb Agee (05:36):
of the way.
What would be better for yourbusiness If you just think about
sheer customers, If I had justthose 10, if they actually gave
me their dollars?
Brandon Welch (05:41):
that's all that matters at the end of the day
You'd have 10% of zero the otherway and you'd have 100% of 10
people the other way, right, yep?
So that absolutely applies totomorrow.
Marketing.
I think it applies to yourselection of platform.
Get Google figured out reallywell before you add something
else or get Facebook figured outreally well before you add
Google, if you're not alreadyfar down that road, or if you
(06:04):
are, they have been working andboth of them are a little off.
Get one of them fixed.
Well, right, yeah, fortraditional broadcast media,
that means pick one or twoaudiences and overflow them.
We have the formula for how todo that for every media in the
Maven Marketer and overflow them.
We have the formula for how todo that for every media in the
Maven Marketer.
And if you will be so kind toput what you need to fill one
(06:26):
glass at a time on now it couldbe anything, just put that in
the comments.
Caleb Agee (06:29):
Yeah.
Brandon Welch (06:29):
We're going to draw from those names and send
you a signed copy of the MavenMarketer.
Caleb Agee (06:33):
Ooh love it.
Brandon Welch (06:33):
Love it.
Yeah, yes, but I don't know whoneeds to hear this.
But you're probablyovercomplicating it.
You're probably trying to dotoo many things at once.
Slow down, take a deep breathand say what is the one thing
that if I got that right, itwould overflow into the others.
And then, maybe a month fromnow, maybe a quarter from now,
maybe a few years from now,you'll have the money, resources
and time to put in to thatsecond thing.
(06:55):
And it could apply everywhere.
It could apply in your marriage, it could apply in your church,
it could apply anywhere.
Anything you're trying to makehappen.
You're probably trying to dotoo many things at once and it
feels like pain because we feellike we're pausing and causing
the other things not to happensooner.
But actually, in reality, whenyou knock one down at a time,
the other stuff happens, getsroom sooner.
Caleb Agee (07:16):
That's right.
So what are you going to do?
You're going to choose onemedia or one area in your
business that you need to workon and pursue with excellence.
You're going to put that in thecomments of this video on
YouTube.
Even if you're on podcast, youcould.
You know youtubecom?
Head on over there.
Yeah, drop it in the in thecomment there.
You're going to tell us onepart of your business.
(07:38):
Also, you think about thescientific method.
You can't measure when youdon't have a control right.
If you change too manyvariables, you don't know what
worked.
Yes, obviously that depends onwhat thing you're working on in
your business.
And then just remember that thebest marketing plans are
shockingly simple.
Brandon Welch (07:55):
They're shockingly simple.
They really are the biggest,most notable brands just in our
backyard I can think ofemphatically only spend on one
to two things, and they've beendoing it for 20 years.
Caleb Agee (08:06):
And they spend million dollar budgets on it.
Brandon Welch (08:08):
Million dollar budgets in a small market, by
the way, million dollar budgetson.
I'm thinking of one guy thatdoes TV only and then a couple
of years ago he added billboardsand he's certifiably the most
memorable company.
And it's not that those otherplatforms wouldn't be good for
him, it's just that the one, bydoing it so well, is so
overwhelmingly prosperous.
(08:28):
Yeah, that he got to simplifyhis life and his budget and his
everything.
Caleb Agee (08:32):
And now he people who don't even use those media
that he like.
They don't even consume themedia that he uses.
Know, know him.
Yes.
Household name I would say tothe 95th percentile in this in
the city.
Brandon Welch (08:44):
And you're like well, am I leaving people out?
Absolutely, you're leavingpeople out.
Great Do it.
Great Do it.
You're doing it at the cost ofgetting the other people at an
overwhelming rate that, if youlook at the math of it, they are
so convinced and influenced bywhat you're doing that they
become your customer and you'vegot that a hundred percent of a
smaller group of people.
But that's a lot better thanleaving.
You know, doing a small amountof noise with a larger group of
(09:06):
people.
Caleb Agee (09:07):
Yeah, hey, if you have a question that you would
like us to answer on the podcast, please email us.
Mavenmonday at frankandmavencom.
We would love to answer it.
If it makes sense, for for themasses, we and no matter what
we'll shoot you an email backwith our thoughts on the matter.
Brandon Welch (09:23):
Maven Monday frankenmavencom.
We will be back here everyMonday answering your real-life
marketing questions, becausemarketers who cannot teach you
why are just a fancy lie.
Have a great week.
Welcome to the Maven Marketing Podcast.
Today is Maven Monday.
I'm your host, brandon Welch,and I'm here with Caleb,
Polkadot Shirt, Agee.
Caleb Agee (00:15):
Hey, you got polka dots today too.
Polka dot.
I love it when we describe whatwe're wearing for the audio
only listeners.
Brandon Welch (00:22):
I'm talking a like hunter green.
Caleb Agee (00:26):
I've been told this is my big green egg shirt.
Oh yeah, it's a big green eggwith polka dots.
Brandon Welch (00:31):
Yeah, and I'm big blue egg with polka dots,
something like that.
This is the place where weeliminate waste in advertising,
grow your business and help youachieve the big dream.
And it is Monday.
It's Monday.
Yeah, we've got.
We've got.
Sorry for putting this episodeout a little bit late.
Caleb Agee (00:47):
Yeah, we had a wild week.
Yeah, we did.
Hey, brandon, you and a groupof nine friends got an airbnb.
You're out somewhere.
Where do you want to be?
Brandon Welch (00:55):
let's go to the mountains mountains was really
where I went.
Caleb Agee (00:57):
That's where you that's where you're feeling um,
and you coordinated the trip, soyou want to bring a lot of
hospitality.
This is how you want to make itright, you know.
So they're all coffee snobs,though, and you could take them
to a coffee shop, but you knowit'd be more special if you made
the coffee yourself Right.
So you grind your best beans,you check your measurements, you
(01:21):
use the right filtered waterand you slowly pour.
You pour those beans into the,into the French press, put a
little bit of water.
You got to get them wet first.
Let the thing bloom a littlebit first.
Speak my language, okay.
Then we fill it up the rest ofthe way.
Give it a full four minutesbefore we push the plunger down
slowly, right.
Yes, and now you've gotbeautiful French press ready to
(01:44):
go.
You get out 10 mugs for you andyour friends and you realize
very quickly that's only goingto fill up two cups.
So you have an option you caneither give them each a swig or
you can fill up two cups andkeep working on more coffee.
Which one do you think?
Brandon Welch (02:03):
you're going to choose.
Wait for the better result.
Caleb Agee (02:05):
You're obviously going to give them, give the two
people who can have a full cupof coffee, a full cup of coffee
and their coffee snobs.
So even if you handed them, ifyou're like, hey, I guess we can
separate it out a little bitlighter They'd be like here's
your ounce and a half.
No thanks, I'll wait.
That would be their answer,right.
I'll wait for the good thing.
I'll wait for the right thing.
The warmth, yes, yeah.
Brandon Welch (02:23):
It's such a good analogy.
I didn't know you were going todo that Surprise.
There you go.
Caleb Agee (02:28):
So we're starting.
Brandon Welch (02:29):
This is a little micro segment, yeah, and there's
no promises to when or howoften we'll do these, but it's
going to be called.
I don't make out of that andthe title.
It's a short episode and it's aone rhinoceros punch to
something big.
We see, probably in your way orin the way of somebody near you
(02:52):
.
That's right, and this one'scalled I Don't Know who Needs to
Hear this, but you Need to FillOne Glass at a Time.
That's right.
Caleb Agee (02:59):
What's that?
Brandon Welch (03:00):
mean, we have encountered a lot of really
fancy, wonderful, sophisticatedcompanies that are doing
wonderful things and they'rebringing their stuff to the
table and everybody is liketrying to spread what is
actually a pretty sizable budget.
But they're trying to spread itway too thin and this is
something that we were luckyenough to learn early on in our
(03:23):
business Fill one glass at atime and for all things business
, that applies.
It can apply to major big rocksyou're trying to carry forward
probably only do one of them perquarter.
Caleb Agee (03:37):
Yeah.
Brandon Welch (03:37):
Right.
It could apply to team members.
Hire one really good teammember, well.
Or hire one department, well.
Fix one department and then goon to the next.
There could be anything thatfits in this bucket, and it
doesn't mean that it has to takea long time, but it means do
one thing at a time.
We are actually, as humans,very, very poor multiprocessors.
(03:58):
We actually have one brain, nottwo, and you can't really.
All you're doing is going backand forth.
Yeah, really fast, you're stillenergy every time you switch
from one thing to the other.
Caleb Agee (04:06):
Multitasking is a myth, people.
Brandon Welch (04:07):
Yes.
And so if you are a companysitting here as it relates to
advertising and media and you'resaying, how do I get really
good at YouTube and how do I getreally good at Facebook and how
do I get really good at myemail follow-up game and how do
I add text messaging into this,oh, and this shiny object just
came along and somebody else istrying to sell me this other
thing and it looks really good,and you start thinking about all
(04:28):
the possibilities whichvisionaries are inherently poor
at, Like they're really bad atsaying no to shiny objects.
Caleb Agee (04:35):
I was going to say they're really great at seeing
all the opportunities.
Brandon Welch (04:37):
They're really good at seeing the opportunities
, but they're really poor atsaying no, you need to stop.
You can do all of them.
Take this permission.
You can do all of them, but youcan do all of them only in time
.
You need to do one of them welland that is the only thing
that's really going to get youthe momentum to A fully test
something and B see the fruitsof that labor.
That's going to produce theresources, time, bandwidth and
(04:58):
just like really clarity aboutwhat is actually working.
And I'm seeing so manycompanies trying to put little
micro parts of their budget oreven big budgets.
I mean, I'm talking when Italked to you last week with
this easily $50,000 a monthbudget of new money and they
were trying to put a little bithere, a little bit here, and
it's like really to get over thehump you would rather have.
(05:19):
This is the analogy.
Well, what would you ratherhave to your point?
10 people convinced 100% of theway or 100 people convinced 10%
?
Caleb Agee (05:36):
of the way.
What would be better for yourbusiness If you just think about
sheer customers, If I had justthose 10, if they actually gave
me their dollars?
Brandon Welch (05:41):
that's all that matters at the end of the day
You'd have 10% of zero the otherway and you'd have 100% of 10
people the other way, right, yep?
So that absolutely applies totomorrow.
Marketing.
I think it applies to yourselection of platform.
Get Google figured out reallywell before you add something
else or get Facebook figured outreally well before you add
Google, if you're not alreadyfar down that road, or if you
(06:04):
are, they have been working andboth of them are a little off.
Get one of them fixed.
Well, right, yeah, fortraditional broadcast media,
that means pick one or twoaudiences and overflow them.
We have the formula for how todo that for every media in the
Maven Marketer and overflow them.
We have the formula for how todo that for every media in the
Maven Marketer.
And if you will be so kind toput what you need to fill one
(06:26):
glass at a time on now it couldbe anything, just put that in
the comments.
Caleb Agee (06:29):
Yeah.
Brandon Welch (06:29):
We're going to draw from those names and send
you a signed copy of the MavenMarketer.
Caleb Agee (06:33):
Ooh love it.
Brandon Welch (06:33):
Love it.
Yeah, yes, but I don't know whoneeds to hear this.
But you're probablyovercomplicating it.
You're probably trying to dotoo many things at once.
Slow down, take a deep breathand say what is the one thing
that if I got that right, itwould overflow into the others.
And then, maybe a month fromnow, maybe a quarter from now,
maybe a few years from now,you'll have the money, resources
and time to put in to thatsecond thing.
(06:55):
And it could apply everywhere.
It could apply in your marriage, it could apply in your church,
it could apply anywhere.
Anything you're trying to makehappen.
You're probably trying to dotoo many things at once and it
feels like pain because we feellike we're pausing and causing
the other things not to happensooner.
But actually, in reality, whenyou knock one down at a time,
the other stuff happens, getsroom sooner.
Caleb Agee (07:16):
That's right.
So what are you going to do?
You're going to choose onemedia or one area in your
business that you need to workon and pursue with excellence.
You're going to put that in thecomments of this video on
YouTube.
Even if you're on podcast, youcould.
You know youtubecom?
Head on over there.
Yeah, drop it in the in thecomment there.
You're going to tell us onepart of your business.
(07:38):
Also, you think about thescientific method.
You can't measure when youdon't have a control right.
If you change too manyvariables, you don't know what
worked.
Yes, obviously that depends onwhat thing you're working on in
your business.
And then just remember that thebest marketing plans are
shockingly simple.
Brandon Welch (07:55):
They're shockingly simple.
They really are the biggest,most notable brands just in our
backyard I can think ofemphatically only spend on one
to two things, and they've beendoing it for 20 years.
Caleb Agee (08:06):
And they spend million dollar budgets on it.
Brandon Welch (08:08):
Million dollar budgets in a small market, by
the way, million dollar budgetson.
I'm thinking of one guy thatdoes TV only and then a couple
of years ago he added billboardsand he's certifiably the most
memorable company.
And it's not that those otherplatforms wouldn't be good for
him, it's just that the one, bydoing it so well, is so
overwhelmingly prosperous.
(08:28):
Yeah, that he got to simplifyhis life and his budget and his
everything.
Caleb Agee (08:32):
And now he people who don't even use those media
that he like.
They don't even consume themedia that he uses.
Know, know him.
Yes.
Household name I would say tothe 95th percentile in this in
the city.
Brandon Welch (08:44):
And you're like well, am I leaving people out?
Absolutely, you're leavingpeople out.
Great Do it.
Great Do it.
You're doing it at the cost ofgetting the other people at an
overwhelming rate that, if youlook at the math of it, they are
so convinced and influenced bywhat you're doing that they
become your customer and you'vegot that a hundred percent of a
smaller group of people.
But that's a lot better thanleaving.
You know, doing a small amountof noise with a larger group of
(09:06):
people.
Caleb Agee (09:07):
Yeah, hey, if you have a question that you would
like us to answer on the podcast, please email us.
Mavenmonday at frankandmavencom.
We would love to answer it.
If it makes sense, for for themasses, we and no matter what
we'll shoot you an email backwith our thoughts on the matter.
Brandon Welch (09:23):
Maven Monday frankenmavencom.
We will be back here everyMonday answering your real-life
marketing questions, becausemarketers who cannot teach you
why are just a fancy lie.
Have a great week.
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