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June 15, 2023 5 mins

Welcome back to another thrilling episode of the Maximize Business Value Podcast. Our journey through Tom Bronson's insightful book, "Maximize Business Value Playbook: 65 Specific Actions to Dramatically Increase the Value of Your Business," continues this week with Chapter 3 - "Run The Business Like You Will Own it For 20 More Years."

Brace yourself for an eye-opening exploration of the vital principle of maintaining operational excellence even after your business has gone to market. Did you know that a staggering 90% of business owners fail to keep up with their business's day-to-day operations during the exit process? This critical oversight can lead to a decline in business value or even jeopardize the potential sale of the business altogether. 

Join us as Tom reveals the key strategies and insights to ensure your business thrives, regardless of whether you're planning an exit or envisioning long-term ownership. Discover how running your business as if you'll own it for the next two decades can secure its ongoing success and maximize its value.

Tom's wealth of experience and practical guidance will empower you to navigate the challenges of the exit process without compromising the growth and profitability of your business. Learn how to maintain focus, develop strong leadership, and cultivate a culture of excellence that will sustain your business's value and potential for years to come.

Don't miss this exclusive opportunity to learn from a trusted industry leader. Tune in to the Maximize Business Value Podcast as we delve into Chapter 3, "Run The Business Like You Will Own it For 20 More Years." Let's equip you with the knowledge and strategies needed to secure long-term success!

MAXIMIZE BUSINESS VALUE PLAYBOOK: https://amzn.to/3Vv2KWq

Mastery Partners

Elevating Businesses to Achieve The Business Owner’s Dream Exit
The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit.

Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner’s definition of his or her dream exit.
Mastery has developed a 4-Step Process to help business owners achieve their dreams.

STEP 1: Transition Readiness Assessment
STEP 2: Roadmap for Value Acceleration
STEP 3: Relentless Execution
STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey!


CONNECT WITH MASTERY PARTNERS TO LEARN MORE
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Website

© 2025 Mastery Partners, LLC.


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