September 26, 2024 • 34 mins
Unlock the keys to building a thriving business with Tracy Beavers, the dynamic CEO and founder of Tracy Beavers Coaching. Tracy’s journey from a 20-year corporate career to a flourishing multi-six-figure business is nothing short of inspiring. She reveals her methods for organic marketing, her role as a Kajabi expert coach, and her two flagship programs, Business Visibility Made Easy and Be a Confident Entrepreneur. Tracy also shares her personal experiences as an empty nester and the blessings of involving her adult children in her business—a heartwarming touch that adds depth to her professional narrative.
Explore the power of community and self-reflection as Tracy recounts her transformational experiences in a women's mastermind group. Here, she discovered undervalued skills and gained the courage to leap into entrepreneurship. Tracy opens up about the internal battles and fears that come with such pivotal career changes, offering listeners a real look into the bravery it takes to leave a stable job for one’s true passion. Her story is a testament to the importance of soul-searching and the support of a like-minded community in achieving genuine happiness and fulfillment.
Visibility is crucial for business growth, and Tracy dives deep into actionable strategies to enhance your online presence without the need for paid ads. She discusses the shift from one-to-one coaching to prioritizing visibility, the necessity of market research, and how to avoid the common pitfall of creating programs without an audience. Learn about her comprehensive coaching program, designed to maximize your productivity with the help of her expert team. Tracy’s insights and practical tips make this episode a treasure trove of knowledge for any entrepreneur eager to elevate their business game.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jessica Rosario, Executiv (00:02):
Hello and welcome to the Maximize
your Day podcast, a place forentrepreneurs who are building
their business in pursuit offreedom and flexibility to do
the things they love.
I'm your host, jessica Rosario.
I'm a New Yorker turnedFloridian who knows a thing or
two on how to effectively manageyour time while juggling
multiple priorities.
I'm an ex-corporate leader whowalked away from my nine to
(00:24):
five-ish to launch and grow mybusiness.
In this podcast, I shareinsights on mindset, business
productivity, habits andstrategies to help you take
control of your to-do list andmaximize your day, which will
help you feel more confident andless overwhelmed and getting
more done in less time.
I'm so excited you're here.
Go ahead, listen in.
I am so excited you're here, goahead, listen in.
(00:45):
Welcome back to the show.
I am so thrilled to be able toshare this interview that I had
with Tracy Beavers and before Ijump into the interview, let me
just tell you a little bit abouther.
(01:05):
As a CEO and founder of TracyBeavers Coaching, Tracy has a
proven track record in marketing, sales and business growth.
With an award-winning careerspanning 20 years and a
multi-six-figure business, Tracyhas helped hundreds of
entrepreneurs with everythingfrom overcoming the fear of
sales to growing their businessvisibility, all through organic
marketing strategies.
She has been honored nationallyby Vanity Fair Lingerie as a
(01:28):
support award winner for womenin entrepreneurship, and she's a
public speaker and a publishedauthor.
She has been featured on topbusiness podcasts and has been a
regular contributor on one ofher hometown's premier TV shows.
Kajabi looks to her as one oftheir expert coaches, you guys,
for small business owners, andso she is the creator of two
(01:51):
amazing programs BusinessVisibility Made Easy and Be a
Confident Entrepreneur, as wellas the popular business podcast
Create Online Business Success.
And so you guys are in for atreat.
I cannot wait to share herstory and tell you all about the
amazing stuff that she's doingin her world.
So listen in.
Hey, Tracy, I am so excited toshare you with my audience today
(02:15):
, and, for those of you thatdon't know, Tracy and I have
been in similar spaces andsimilar communities and we just
kind of keep bumping into eachother, and so it just came to a
point where we knew we needed toconnect, and so, Tracy,
introduce yourself, tell us alittle bit about you and all the
good stuff that's happening inyour world.
Let's go.
Tracy L Beavers, Visibili (02:35):
Thank you.
Yeah, you and I have beenbumping into each other for a
while, so this is a treat thatwe actually get to spend some
time together.
Thanks for having me today.
I always love to have a goodconversation and contribute to
somebody's audience.
So I'm Tracy Beavers.
I'm a business and sales coachfrom Little Rock, Arkansas, and
I'm a wife.
I'm a mom of two young adults,which completely still blows my
(02:57):
mind Emily's 25, Jack's 21.
I just had a conversation withher today about a potential
promotion at her job, and thenwe dropped our son off for his
junior year of college two weeksago.
Of course, I bawled my eyes out, as I always do.
It's ridiculous.
You'd think by now I'd get usedto it, but I don't.
So the whole empty nester thingOK, that's new and I'm not sure
(03:18):
I like it very much yet, but westill have our dog at home.
So I'm a dog mom and it'sGeneral Patton.
So for anybody that follows meon Facebook, you're going to see
my big yellow Labrador, becausepretty much he's my coworker.
I'm the only person I get totalk to all day and take
pictures of.
Jessica Rosario, Executive Co (03:34):
I love that, I love that, and so
you see, I didn't even know youwere an empty nester.
I'm an empty nester too, and Iyou know I heard you say you
don't love it too much, butit'll grow on you.
It'll grow on you, you'll see.
Tracy L Beavers, Visibi (03:47):
There's parts of it I love and the nice
thing is is that Emily livesnearby.
She lives in our city and sheyou know she has her.
She brings over my grand dog,so I get to see her a lot.
And our son, Jack, is mypodcast manager, so we do talk
regularly, you know, cause he'sin charge of editing and
publishing and all that.
And when I'm, when I'mrecording a cold open or
(04:07):
something, and I mess it up andI have to pause and I go okay,
I'm going to rerecord that, andthen I'll wait a minute, I'll go
.
I love you, Jack, mama lovesyou.
Mom loves you so much because Icould just imagine him rolling
his eyes.
I mean, can you just imaginehe's like oh God, come on, get
with it, get with it, yeah, andso, and I I don't know about you
, but I'm a proud corporatedropout Is that kind of what
(04:29):
happened for you too?
Jessica Rosario, Exe (04:31):
Absolutely , absolutely.
And I spent 25 years incorporate banking and I will
tell you that, although I leftfeeling like I should have left
sooner, I do also know thateverything that I did in
corporate is what molded me intotwo, into who I am today, and
so Tell me about your story withcorporate Totally relate to you
.
Tracy L Beavers, Visibility (04:51):
So , um, you and I are a lot alike.
You go to high school, you goto college, you graduate, you
get the job and you stay there,even if you hate it, and you
wait for a pension and a goldwatch and a retirement party and
a pension and a gold watch anda retirement party.
And somewhere around 2005 iswhen things started to shift in
the U?
S with jobs and there was not.
Companies were not being loyalto their employees anymore and I
(05:12):
was like what is what isdownsizing, what is right, what
is happening?
And so I was downsized for thefirst career I ever had and then
fast forward through.
I was in banking for a while aswell, and in banking and in
insurance, and always in a salesand business development
marketing kind of role.
(05:33):
But I just kept bumping my headup against the swimming pool on
it.
It's like I knew I didn't haveany control over my time.
Right, because you work eightto five, you get a one hour
lunch.
There's only so much PTO, da,da, da, da dah.
But being in a sales role with acommission structure, I really
felt like I had control over mymoney, like I can make as much
(05:53):
money as I wanted.
Yeah, because there was onecompany I went to work for and
the first year I was there.
They asked me to come over andgain the market share and I did
that.
I gained 86 percent of themarket share the first year and
the CEO was like I didn't thinkyou were going to be this
successful and I'm going to needto change the compensation plan
, and I thought you've got to befreaking, kidding me.
(06:15):
And so it was then that Irealized I'm like, oh my gosh, I
don't even have control over mymoney.
You know, somebody is still incontrol of that.
And so I started just soulsearching, I thought.
But I was scared because, Imean, all I'd done is corporate,
that's all I'd known.
And my dad worked for himself,he was an entrepreneur as an
architect and he didn't make itlook glamorous, though, like at
(06:37):
all.
So, the thought of being my ownboss, I was like, oh boy,
that's going to be hard.
So I, yeah, I just I had to dosome soul searching because I
was like, oh boy, that's goingto be hard.
So, yeah, I just I had to dosome soul searching because I
was like, okay, Tracy, ifcorporate is not it, what the
heck do you want to do?
And some really good friends ofmine were like, you know,
you've always been a coach.
And I was like, no, okay, yeah,I can see that.
And they're like, people arealways coming to you asking for
(07:00):
business and sales advice andhow to build a business and gain
market share and all this otherstuff.
And I'm like, yeah, that's true.
And they're like you, just youshould only have your own
business and be a business andsales coach.
I was like, okay, so I startedbuilding alongside my corporate
job and I don't know how I didit, jessica, it was, the kids
were in high school and middleschool at the time and they
(07:21):
played every sport that had aball, it felt like, and so we
were so busy.
But I did it and it took mealmost two years to fully leave
corporate and when I did, I waslike excited.
But then I was like, holy crap,what have I done?
And I have family members whostill don't understand what I do
(07:42):
.
It's pretty funny.
I don't know if that's happenedto you or not.
Jessica Rosario, Executive (07:48):
Yes , all the time I still get
people asking me are you sureyou don't want to go back to
corporate?
I'm like no, I am very happywhere I am Right.
Tracy L Beavers, Visibility a (07:53):
I have days where I'll think I
should just go get a job.
A job would be a lot easier.
But then I walked myselfthrough the reality of that and
actually getting my resume outand practicing my interview
skills and putting on real pants, and I'm like no.
Jessica Rosario, Executive Co (08:09):
I love it.
I love it.
You're too funny.
And so take me back to thatsoul searching part, because I
will say that, part of of myjourney exiting corporate, I
knew what I wanted to do.
I had already developed apassion for working with small
business.
I you know they people willcome into the, whatever location
(08:30):
that I was at, and they wouldsay, well, I just I want to
start a business and what do Ineed to do?
And so I went beyond the normalbanking, you know, conversation
to help them develop thesebusinesses.
And so so it was.
It was a little different forme, but I know that someone's
listening to this episode andsaying, wow, maybe I need to do
(08:50):
some soul searching.
And so what were some thingsthat you did during that time?
Tracy L Beavers, Visibility (08:55):
So I happened to be in a women's
mastermind at the time, so thatwas super helpful because it
wasn't business related, itwasn't.
It was really just a generalwomen's mastermind of women
coming together wanting to levelup, working on personal
development, reading goodpersonal development books and
working through whatever it wasin their life that they needed
help with.
(09:15):
And so I was with this group offive five ladies that we got to
really know each other reallywell and they knew how miserable
I was, and so that reallyhelped to be able to have them
reflect back to me some of thegifts and talents that I it's
not that I forgot I had them,it's that I took them for
granted.
I always thought everybody wasgood in sales.
(09:36):
I mean, isn't sales easy foreverybody?
Apparently not.
Isn't building a business aneasy?
No, apparently not.
And so they helped me see theopportunity before I could see
it for myself and helped give meconfidence.
But yeah, I had to sit withmyself and I had to think okay,
Tracy, what do you love to do?
What makes you happy?
(09:57):
What could you do for free?
Like, if you, if you could justdo one thing for your work all
day long, what would that be andI just kept coming back to I
love helping other people.
I love helping other peopleachieve their goals and I
originally kind of thought Imight want to be a life coach
because of that.
But through more soul searchingof you know asking the question,
(10:20):
what do people come to me a lotfor?
What are people always askingme?
It's when I realized, oh mygosh, they're always asking me
about business and sales andmarketing, and you know time
management and boundaries andyou know just setting yourself
up for success with whateverbusiness it is you want to grow,
(10:40):
whether you're working forsomebody else and you want to
make, you know you want to getthat promotion or you are
wanting to strike out on yourown.
So I really just had to.
I just sit with myself, which Idon't know about you, but it's
really uncomfortable for me tosit with myself.
I I'd rather talk to otherpeople than sit and think about
myself.
Jessica Rosario, Executive (11:01):
Yeah , I had a client one time that
said that she didn't realize shewas her worst bully because of
the things that she was sayingto herself all the time.
I mean she would never say thatto anyone else, but we are our
own worst critics and so I lovethat you were able to kind of be
(11:22):
with a mastermind and be incommunity and connect with other
, with other like mindedindividuals.
Because let's just be real, Imean you were just saying I
still have family members, Idon't know what I do, right, I
totally get that.
And when you spend a career, alifetime of being in a safe
place, like I climbed thecorporate ladder, I got to you
(11:42):
know sea level and my family.
When I said I'm thinking aboutquitting my job, one person said
are you crazy?
And then my dad said you know,if a normal person would tell me
it was crazy, I, if a normalperson told me that I would
think it was crazy.
But because it's you, I Ibelieve in you.
(12:03):
He said I believe you can dothat.
And so that was like thatpermission and that
encouragement that I needed tobe able to step out.
And so I love that you, thatyou did some, you know,
community type of connections,in order to be able to find the
courage and do it.
Tracy L Beavers, Visibilit (12:19):
Yeah , cause I cause like you.
I was like there's a part of meinside.
I was going am I crazy?
Am I crazy?
I'm making over six figures ayear.
I could do this job with myeyes closed.
The benefits are good, you know, am I being ungrateful, am I?
You know what I mean?
All that crap that goes on inyour head?
And finally I was like okay,I'm going to try this and I
(12:40):
thought you know worst casescenario it doesn't take off and
I go find a job that makes mehappy.
You know worst case scenarioyou can always go back and get
another job.
Yeah, you could have gone backto the C-suite if you needed to,
absolutely.
Jessica Rosario, Executive (12:56):
You did it once.
You could do it again.
Sweet, if you needed to.
Absolutely, you did it once,you could do it again.
Right, worst case scenario yourresume, I'm sure, is extremely
polished.
And you, oh my gosh, you justsaid something, Tracy, it's
almost like you and I must havespoken at one point before today
, because that word, grateful orbeing ungrateful, kept coming
up for me also.
(13:17):
It's like, wow, am I beingungrateful that I climbed the
corporate ladder?
It's like, wow, am I beingungrateful that I climbed the
corporate ladder?
I was a I am a first timecollege graduate in our family,
and so just feeling like, like,all of these things that were
almost like not handed to me,right, I worked for them, but I,
it was like, was I feelingungrateful?
And so this, that's to show youthat, as we're, as we're going
(13:40):
through these seasons in ourlives and we're trying to make
these pivotal decisions, all ofthe stuff that we start telling
ourselves, that we start to feel, and it's absolutely normal to
think through that, but not tostay there, yeah.
Tracy L Beavers, Visibilit (13:53):
Gosh , that's so interesting.
Yes, I mean, are we twins andwe didn't know it?
Jessica Rosario, Executiv (13:57):
Right , yeah, I think that's crazy,
and both in banking.
Yeah, that's so crazy.
So tell me a little bit more onwhat led you to becoming more
focused on visibility in theonline space.
Tracy L Beavers, Visibili (14:13):
Great question.
So when I started out, ofcourse, I didn't feel like I
knew.
I knew what I was doing, but Ididn't feel like I knew what I
was doing, if that makes anysense, because everybody says,
oh, you have to niche down, youhave to niche down.
And I was like I don't evenknow what that exactly means.
I'm just going to be a businessand sales coach and I'm going
to start with my warm networkand I'm going to help.
Some happens and over the years, I started getting into the
(14:38):
online space more andunderstanding it and looking at
online courses and who wascreating them and you know how
that's how that can be an extrastream of income because, truly,
with the one-to-one work, it'sgreat and I love it.
There's only one of me and theincome's only going to grow so
far and I can only raise myprices so much before I feel
like I'm exorbitant, you know.
(14:59):
And so I started looking at allof the ways I could diversify
my income through the business,just to be a more stable
business owner, you know,especially to ride out some of
the economic craziness that wecan feel.
And so, through that process ofgetting into some online
communities, some Facebookgroups with other entrepreneurs,
(15:22):
some programs, like the one youand I went through in fall
2021,.
I was able to do a lot ofmarket research because I got
into that program to create anonline course.
I had created one and Ilaunched it and it did okay, but
it didn't do great and Ithought, you know, I really need
to learn from somebody thatknows what the heck they're
(15:42):
doing, and so that's why I wentthrough the same program you did
and I thought that I would takethe course that I had written,
had done and just revamp it,rework it.
You know why reinvent the wheel?
But through the process of themarket research calls, I learned
that my demographic, theyneeded an audience, they had
(16:03):
these offers, but they didn'thave anybody to buy them and
they didn't know how to grow theaudience.
People say, oh, grow your emaillist.
Well, okay, what does that meanexactly?
Beyond creating a free leadmagnet and putting it out on
social media, which I did, andit was working, but it wasn't
growing fast enough for me andthe paid ads that I tried a
(16:27):
couple of different times.
I might as well have piled mymoney up and set it on fire.
That's how effective they were,and I even hired some experts
to help me with them.
I just they're just not.
Paid.
Ads are just not a thing for me.
And so I had to say to myselfokay, Tracy, you're a smart
person, how are you know?
Think back to your corporatecareer and the ways you got
scrappy and creative with all ofthe business development things
(16:49):
that you did.
What else could you do in thisonline space to get visibility
and grow your email list Nowthat you've got your lead
magnets and you're posting onsocial media and stuff?
And so I ended up, throughthose market research calls and
through more inner work ofreally thinking through the
processes, developing 10strategies that don't have
(17:12):
anything to do with paid ads ormore lead magnets, but get you
massive visibility online.
And so really, I switched moreto focusing on the visibility
and list growth, because that'swhat people really need if they
want to make money.
I mean, we can create a program, but if we don't have anybody
to sell it to, we're not goingto make any money.
And I hope that I'm making adifference in the online space
by voicing the word visibilitymore and more often, because we
(17:37):
can't put the cart before thehorse, so everybody wants to get
the consistent monthly income.
That's the goal.
Okay, to get that, you've gotto have the list growth.
You've got to have an emaillist Okay, cool.
But to get that, what do youhave to have?
You have to have visibility.
So I was reverse, I'm reverse,engineering it for people and
hopefully starting to turn theirthought processes to more to
(18:01):
okay, if I focus on myvisibility, my list growth will
start to happen automatically inthe background of my business,
as a byproduct of what I'm doing.
That's going to get me theconsistent monthly income.
And so slowly, over time,through my programs and my
coaching, people are starting torealize that they don't really
necessarily need to focus onlist growth.
They need to focus on thevisibility and the list growth
(18:25):
starts to happen.
Jessica Rosario, Executiv (18:27):
Right , it's a byproduct.
I love what you just saidcreative.
We can create a program, but weneed to have someone to sell it
to, and I can say that a lot ofthe clients that I've worked
with and a lot of the spacesthat I've been to.
We get so stuck on creating aperfect program but we don't
(18:48):
focus on becoming visible, onbuilding an audience.
If we build a program before webuild the audience, it's the
truth You're not going to makeany money because people don't
know anything about who you are,what you do, and there's
something about the know likeand trust factor.
Oh yeah, and that's builtthrough visibility.
Tracy L Beavers, Visibility (19:10):
And it's critical to sales.
That's the one thing I know forsure after over 20 years in
sales.
It's the know, like and trustand the building, the connection
and the building, therelationship that leads to the
sale.
And the other thing aboutbuilding the course what you
were saying there about buildingthe course before you focus on
the audience and the visibility,you run the risk of building
something, like I did, thatnobody really wants because
(19:33):
you're not basing it off ofactual market research and
talking to your people.
You know, and one of the bestthings I did was start working
one-to-one, because it got mesome money coming in and it got
me some proof of concept and Igot some really great insight
into what I liked, what I didn'tlike, what my clients needed.
But yeah, that statement youmade about, you know, creating
(19:56):
the course and we get so stuckon making it perfect, well,
don't do that until you'vereally talked to your people,
because you might buildsomething that's not the right
thing and then you've wastedyour time.
Jessica Rosario, Exe (20:06):
Absolutely , absolutely, or or or.
We try to perfect it in such away where it doesn't even
resonate with the audience.
It starts somewhere but theydrop off at another point.
And so so important to be ableto do that market research and,
by the way, I'll say this, everyprogram that I have been, that
I have, you know, purchased orinvested time in, even
(20:28):
masterminds the first thing thatI've learned is validate your
offer.
Validate your offer, have thoseone-on-one conversations, do
the market research, trulyunderstand what people are
looking for, and then you takethat language and build it
around what people need.
And that has been thefundamental in every single
(20:51):
program that I have been in.
And so I love that you startedwith one-on-one calls because,
again, I started with one-on-onecalls as well.
I have to say, Tracy, I actuallylove one-on-one.
I know a lot of people are like, oh, one-on-one is not scalable
.
I mean, it can be right,depending on how you look at it,
but I love working with clientsone-on-one.
There's something about thattransformation that we get to
(21:12):
see, not only for themselves,but even for ourselves, you know
, just working with differenttypes of clients, and so I think
that's such a powerful way tobuild that market research and
visibility, because ultimatelythat's what it leads to.
Tracy L Beavers, Visibilit (21:29):
Yeah , and you bring some income in
so that it's not so scary to ownyour own business, because
there are expenses.
And that's one of thefrustrating things for me in the
online space is, in large partand I think the tide is starting
to shift, I hope, but in largepart all of the conversations
were oh, I made $50,000 in myfirst launch.
(21:49):
Or oh, I've hit six figures inthe year, made $50,000 in my
first launch.
Or oh, I've hit six figures inthe year.
And it's this, build it andthey will come messaging of
throw yourself out there andpeople will buy your stuff.
And I'm like, hold on a second,there's a whole lot of work that
goes into this.
There's some expenses that gointo this too.
I mean, it is normally lessexpensive to build a business in
(22:10):
the online space than it is toopen a brick and mortar, but,
holy cow, they're still expenses.
And so if you're doing theone-to-one work and you're
bringing some money in, thattakes a little bit of the
pressure off.
You're able to actually investin the things that you need to
get you where you want to go.
Jessica Rosario, Execut (22:26):
Exactly .
I actually just had aconversation about an hour ago
with a client and we weretalking about, you know, this
potential client that she hadand she's like I was thinking
about telling him $35.
And I said, no, I think youshould do a retainer and I
wouldn't take less than $200.
Well, he's a little cheap.
And so we, you know, kind oftossed the idea around.
(22:48):
She was definitely open to theretainer and she texted me right
before this recording and shesaid he went for the 200.
I should have charged 250.
Right, and so, exactly, I thinkI think when it comes to when
it comes to money right andputting ourselves out there, I
think we all struggle with thatmoney confidence.
(23:10):
But I also believe that when wetruly are confident
entrepreneurs and we have youknow that that, that we know
that we can deliver and we knowthat we can transform somebody
else's life there's somethingthat happens with that money
confidence conversation thatjust goes to another level, and
so I love that that you sharedthat as well.
Tracy L Beavers, Visibility (23:30):
I'm so excited for her.
That's amazing.
Jessica Rosario, Executive C (23:33):
So , Tracy, what is happening in
your world coming soon?
I know you have some excitingstuff.
Tracy L Beavers, Visibility a (23:40):
I do.
So we are headed to roundnumber eight of my eight-week
group coaching program.
I can't believe.
I created this thing andstarted in fall of 2021,
launched it for the first timein spring of 2022.
And it's just been a ride eversince.
You know launching it again,tweaking it, making it better,
getting it.
You know gaining, growing myaudience, and you know all that.
(24:03):
It's just been so much fun.
So it's called BusinessVisibility Made Easy and it is
the step-by-step system togrowing an email list of your
ideal clients without paid adsand without more lead magnets.
Basically, I teach youeverything else you need to be
doing for visibility afteryou've created those lead
magnets.
So I have 10 differentstrategies that I teach in this
(24:23):
program and so many studentstell me they wish they found me
first and it just.
It makes my heart a little sadthat they didn't, but it makes
my heart really happy becausethat means that we're making a
difference in the program andthis round number eight is going
to be the best.
So not only am I the coach thatanswers all of the questions, I
(24:43):
don't filter people.
I don't put people on a timer.
I can't stand it when I'm in aprogram and I actually don't get
my question answered.
That frustrates me, so I justdon't.
That's not the way I run myprogram and so they have access
to me.
They also have my assistant.
Jill is amazing when it comesto things like the Meta Business
Suite and Canva and repurposingcontent.
(25:05):
She's a demon when it comes tothat.
It's amazing.
She's so good, and so they haveaccess to her to ask her
questions about.
You know specifics about how doyou take a video and chop it up
into a reel and how do I dothat in Canva.
And then we have Shannon Gaitherjoining us this round as my
tech and systems person, soshe's going to be available if
somebody is needing to figureout a tech software platform.
(25:29):
Making the right choice.
You know, what email serviceprovider do I use?
What website do I?
Should I switch to Kajabi?
Should I switch to Wix?
Should I?
You know, what should I dothere?
And then, how do I work smarter?
Because she's a master when itcomes to organization and really
automating some things.
And when I hear the wordautomation, my brain shuts off,
because tech is not my lovelanguage and I think it's got to
(25:51):
be complicated, but she makesit super easy.
So I'm so excited for thestudents to be able to
experience that.
So we've got some livemasterclasses coming up where
I'm going to teach four simplestrategies People can implement
that day, even if they don'tjoin me in the program.
Come to the live masterclass,learn these strategies and start
(26:12):
getting that visibility thatyou really need to get where you
want to go with your income.
Jessica Rosario, Executive Co (26:17):
I love it.
And who is the ideal client forthat program?
Who's that ideal person for you?
Tracy L Beavers, Visibility (26:22):
The best.
The person that gets the bestbenefit from the program is
somebody who knows who theirideal client is.
So they know who they are, howthey serve them and how they and
what they want to serve themwith in terms of offers now, but
they might not have an offercreated yet, but that's okay,
that is something we can helpwithin the program.
But they know who they want toserve and they know how they
(26:43):
want to do it and they are notafraid to be visible.
They may need a little help,you know, and a little
confidence building, but they'rewilling to do the work and dive
in and do what's needed to getwhere they want to go, and we
have.
You know, sometimes people arejust starting out and they're
six months into business.
Other students that have comeinto the program are 20 years in
(27:05):
business with seven figurebusinesses, and they realized
that the visibility strategiesthey were doing are no longer
working and they came in to getsome fresh ones.
So in terms of, like, theincome level or the depth of the
business, it kind of runs thegamut from just starting out to,
you know, seven figure earner.
But everybody pretty much knowswhat they want to do when they
(27:27):
come in, and so it's for coaches, course creators, consultants,
people that are onlineentrepreneurs and want to build
using social media.
Jessica Rosario, Execut (27:36):
Awesome , Awesome.
And then how?
How do you define visibility?
How does someone know that theyneed your program?
Tracy L Beavers, Visibility (27:44):
If they well, if they feel I hear
this a lot If I feel invisible,I feel like I'm screaming into
the void.
No one is liking my posts, noone's hearting my posts, no
one's commenting on my posts.
I'm going live and no one'sjoining me.
No one's joining my email list,no one's buying my offers.
If it feels like crickets,that's a sign you've got to do
(28:05):
something different.
And all of the other listbuilding programs that I have
seen that are available, theyjust they teach you how to
identify your ideal client andcreate a free lead magnet and
put it on social, and both ofthose things are super important
.
There's 10 other things youcould do at least that I'm going
to teach you.
And, as I mentioned, gettingthat list growth as a by-product
(28:26):
of your daily activities,because people ask me they go
well.
How many hours a week do youspend on list growth activities?
Because people ask me they gowell, how many hours a week do
you spend on list growth?
I don't know the answer becauseI'm focused on the daily
activities, everything drivingto my, to my email list, and so,
just by being visible,networking in Facebook groups,
(28:48):
making sure my personal profileis dialed in for an email list
funnel, making sure that I dohave my lead magnets out on
social and my marketingmessaging is correct.
But if people are feeling lostand unseen and their clients
cannot see them, hear them andhire them, that's when we need
to have a conversation.
Jessica Rosario, Execut (29:02):
Awesome , awesome and so wow, there,
there you have it, guys.
I mean there's so much excitingthings that you can gain from
and so much great experience youcan gain from this program, but
it sounds like you are comingwith a whole arsenal, this time
as part of your team.
That's really exciting, and soit really helps a business owner
(29:25):
work through their visibility,almost like in a 360 degree
angle, and so I love that, loveit.
Yes, yeah, I can tell.
I mean, even as you speak aboutthe program and and and the
people that are joining you andyour team and how they're going
to support it's just that's soexciting, so exciting.
(29:47):
Thank you so, Tracy, you knowthis podcast is all about
maximizing our day, and thatlooks different to different
people, right, and so I alwayslike to end our show with asking
you that specific question howdo you maximize your day?
Tracy L Beavers, Visibility a (30:04):
I have to be really organized,
which is super boring and notsexy at all, but it goes back to
when I was a single mom withthe kids, when they were little,
before I met my now husband.
I was on my own with them for afew years and I had to figure
out a way to not let the ballsdrop.
I was forgetting things, wewere late for things, I was
(30:27):
frustrated and my mom helped medevelop a system where every
Wednesday I look at my wholefollowing next week and I map it
out and I look at all the knownappointments.
That lets me know where mypockets of opportunity are to
work.
I decided I don't see clientson Mondays and Fridays.
I don't.
I don't do hair and makeup onMondays and Fridays.
(30:49):
I don't even wear clothes thatmatch on Mondays and Fridays,
and so that gives me space.
But being really organized fromday to day of how do I want
this week to go, and setting andholding the boundary Cause
that's hard when I have a newclient that wants to start with
me and they go what do you mean?
I can't get an appointment onMonday and I'm like well, I see
(31:10):
clients on Tuesdays andWednesdays.
Jessica Rosario, Executive (31:23):
What do you?
Tracy L Beavers, Visibilit (31:23):
mean I can't get an appointment on
Monday and I'm like, well, I seeclients on Tuesdays and
Wednesdays, sometimes onThursday afternoon, but not
really.
But that's hard to hold thatboundary because they could say
no, they could say no, I'm sorry, I'm going to go find a coach
that'll let me.
You know, that's how I maximizemy day.
It's just being really focusedand clear, going into every day
this is what's happening and notallowing myself to
procrastinate Really.
Jessica Rosario, Executive (31:44):
Yeah .
Tracy L Beavers, Visibility (31:44):
You know, if I've got, if I've got
an hour in between podcastinterviews and I've got two
things I know I can knock out inthat time I got, if I don't
feel like it too freaking bad,I'm a CEO.
Tracy, put your big girl pantson, hold your nose and get it
done.
You know, I mean, it's how Italk to myself.
I talk to myself like that.
I'm like, just do just.
(32:05):
You know you're going to letthat time pass and then you're
going to be mad at yourself.
So.
So, maximizing my day goes backto just making sure I know what
I'm doing every day and I'msticking to it, whether I like
it or not.
Jessica Rosario, Executive Co (32:18):
I love that.
I love that and I also lovethat you called it boring,
because-.
Tracy L Beavers, Visibility (32:21):
It is boring.
Oh, it's so boring.
Jessica Rosario, Executi (32:24):
Listen , I feel the same way, but that
boring is something that I love,and so the funniest thing is
that when I ask this question toso many different people that
I've interviewed, they say somany different things, and that
sometimes I sit here and I'mlike, man, I need to get more
creative.
These are some really greatways.
And so you call it boring.
I'm like, oh my gosh, this isexactly what I do.
Tracy L Beavers, Visibility a (32:42):
I love it, and so I love it too,
because it brings me stabilityand it calms my brain.
But I mean, let's face it, whowants to plan out every single?
Jessica Rosario, Executi (32:51):
minute of every single day, exactly.
I love white space, love whitespace, but I also love to get
things done and be productive,so it's all good, all good.
Oh, my gosh, Tracy, this was somuch fun.
We have to do this again.
This was so much fun.
I really enjoyed getting toknow a little bit more about you
.
I wish you much, much successwith the Business Visibility
(33:13):
Made Easy program.
We will drop those links in theshow notes on social media and
all the good stuff, and I justcan't wait to see what happens
next, and I'm sure this is notgoing to be the end.
Tracy L Beavers, Visibility (33:24):
No , it's not.
You're stuck with me now.
Awesome, I need to have you onmy podcast.
Jessica Rosario, Executiv (33:30):
Let's do it.
Let's do it.
Great having you, Tracy.
Thank you as always.
Thank you so much for listeningin.
Don't forget to subscribe tothe show to be notified the
second a new episode is releasedand share with your friends who
believe could benefit fromlistening or even better just
(33:52):
post a screenshot of the episodein your stories and tag me on
Instagram or Facebook.
I would love to hear yourfeedback, answer questions and
I'm always open to your topicsuggestions, so you never know
if your topic will be next.
So then, until next time, goahead, maximize your day and own
(34:14):
it.
Hello and welcome to the Maximize
your Day podcast, a place forentrepreneurs who are building
their business in pursuit offreedom and flexibility to do
the things they love.
I'm your host, jessica Rosario.
I'm a New Yorker turnedFloridian who knows a thing or
two on how to effectively manageyour time while juggling
multiple priorities.
I'm an ex-corporate leader whowalked away from my nine to
(00:24):
five-ish to launch and grow mybusiness.
In this podcast, I shareinsights on mindset, business
productivity, habits andstrategies to help you take
control of your to-do list andmaximize your day, which will
help you feel more confident andless overwhelmed and getting
more done in less time.
I'm so excited you're here.
Go ahead, listen in.
I am so excited you're here, goahead, listen in.
(00:45):
Welcome back to the show.
I am so thrilled to be able toshare this interview that I had
with Tracy Beavers and before Ijump into the interview, let me
just tell you a little bit abouther.
(01:05):
As a CEO and founder of TracyBeavers Coaching, Tracy has a
proven track record in marketing, sales and business growth.
With an award-winning careerspanning 20 years and a
multi-six-figure business, Tracyhas helped hundreds of
entrepreneurs with everythingfrom overcoming the fear of
sales to growing their businessvisibility, all through organic
marketing strategies.
She has been honored nationallyby Vanity Fair Lingerie as a
(01:28):
support award winner for womenin entrepreneurship, and she's a
public speaker and a publishedauthor.
She has been featured on topbusiness podcasts and has been a
regular contributor on one ofher hometown's premier TV shows.
Kajabi looks to her as one oftheir expert coaches, you guys,
for small business owners, andso she is the creator of two
(01:51):
amazing programs BusinessVisibility Made Easy and Be a
Confident Entrepreneur, as wellas the popular business podcast
Create Online Business Success.
And so you guys are in for atreat.
I cannot wait to share herstory and tell you all about the
amazing stuff that she's doingin her world.
So listen in.
Hey, Tracy, I am so excited toshare you with my audience today
(02:15):
, and, for those of you thatdon't know, Tracy and I have
been in similar spaces andsimilar communities and we just
kind of keep bumping into eachother, and so it just came to a
point where we knew we needed toconnect, and so, Tracy,
introduce yourself, tell us alittle bit about you and all the
good stuff that's happening inyour world.
Let's go.
Tracy L Beavers, Visibili (02:35):
Thank you.
Yeah, you and I have beenbumping into each other for a
while, so this is a treat thatwe actually get to spend some
time together.
Thanks for having me today.
I always love to have a goodconversation and contribute to
somebody's audience.
So I'm Tracy Beavers.
I'm a business and sales coachfrom Little Rock, Arkansas, and
I'm a wife.
I'm a mom of two young adults,which completely still blows my
(02:57):
mind Emily's 25, Jack's 21.
I just had a conversation withher today about a potential
promotion at her job, and thenwe dropped our son off for his
junior year of college two weeksago.
Of course, I bawled my eyes out, as I always do.
It's ridiculous.
You'd think by now I'd get usedto it, but I don't.
So the whole empty nester thingOK, that's new and I'm not sure
(03:18):
I like it very much yet, but westill have our dog at home.
So I'm a dog mom and it'sGeneral Patton.
So for anybody that follows meon Facebook, you're going to see
my big yellow Labrador, becausepretty much he's my coworker.
I'm the only person I get totalk to all day and take
pictures of.
Jessica Rosario, Executive Co (03:34):
I love that, I love that, and so
you see, I didn't even know youwere an empty nester.
I'm an empty nester too, and Iyou know I heard you say you
don't love it too much, butit'll grow on you.
It'll grow on you, you'll see.
Tracy L Beavers, Visibi (03:47):
There's parts of it I love and the nice
thing is is that Emily livesnearby.
She lives in our city and sheyou know she has her.
She brings over my grand dog,so I get to see her a lot.
And our son, Jack, is mypodcast manager, so we do talk
regularly, you know, cause he'sin charge of editing and
publishing and all that.
And when I'm, when I'mrecording a cold open or
(04:07):
something, and I mess it up andI have to pause and I go okay,
I'm going to rerecord that, andthen I'll wait a minute, I'll go
.
I love you, Jack, mama lovesyou.
Mom loves you so much because Icould just imagine him rolling
his eyes.
I mean, can you just imaginehe's like oh God, come on, get
with it, get with it, yeah, andso, and I I don't know about you
, but I'm a proud corporatedropout Is that kind of what
(04:29):
happened for you too?
Jessica Rosario, Exe (04:31):
Absolutely , absolutely.
And I spent 25 years incorporate banking and I will
tell you that, although I leftfeeling like I should have left
sooner, I do also know thateverything that I did in
corporate is what molded me intotwo, into who I am today, and
so Tell me about your story withcorporate Totally relate to you
.
Tracy L Beavers, Visibility (04:51):
So , um, you and I are a lot alike.
You go to high school, you goto college, you graduate, you
get the job and you stay there,even if you hate it, and you
wait for a pension and a goldwatch and a retirement party and
a pension and a gold watch anda retirement party.
And somewhere around 2005 iswhen things started to shift in
the U?
S with jobs and there was not.
Companies were not being loyalto their employees anymore and I
(05:12):
was like what is what isdownsizing, what is right, what
is happening?
And so I was downsized for thefirst career I ever had and then
fast forward through.
I was in banking for a while aswell, and in banking and in
insurance, and always in a salesand business development
marketing kind of role.
(05:33):
But I just kept bumping my headup against the swimming pool on
it.
It's like I knew I didn't haveany control over my time.
Right, because you work eightto five, you get a one hour
lunch.
There's only so much PTO, da,da, da, da dah.
But being in a sales role with acommission structure, I really
felt like I had control over mymoney, like I can make as much
(05:53):
money as I wanted.
Yeah, because there was onecompany I went to work for and
the first year I was there.
They asked me to come over andgain the market share and I did
that.
I gained 86 percent of themarket share the first year and
the CEO was like I didn't thinkyou were going to be this
successful and I'm going to needto change the compensation plan
, and I thought you've got to befreaking, kidding me.
(06:15):
And so it was then that Irealized I'm like, oh my gosh, I
don't even have control over mymoney.
You know, somebody is still incontrol of that.
And so I started just soulsearching, I thought.
But I was scared because, Imean, all I'd done is corporate,
that's all I'd known.
And my dad worked for himself,he was an entrepreneur as an
architect and he didn't make itlook glamorous, though, like at
(06:37):
all.
So, the thought of being my ownboss, I was like, oh boy,
that's going to be hard.
So I, yeah, I just I had to dosome soul searching because I
was like, oh boy, that's goingto be hard.
So, yeah, I just I had to dosome soul searching because I
was like, okay, Tracy, ifcorporate is not it, what the
heck do you want to do?
And some really good friends ofmine were like, you know,
you've always been a coach.
And I was like, no, okay, yeah,I can see that.
And they're like, people arealways coming to you asking for
(07:00):
business and sales advice andhow to build a business and gain
market share and all this otherstuff.
And I'm like, yeah, that's true.
And they're like you, just youshould only have your own
business and be a business andsales coach.
I was like, okay, so I startedbuilding alongside my corporate
job and I don't know how I didit, jessica, it was, the kids
were in high school and middleschool at the time and they
(07:21):
played every sport that had aball, it felt like, and so we
were so busy.
But I did it and it took mealmost two years to fully leave
corporate and when I did, I waslike excited.
But then I was like, holy crap,what have I done?
And I have family members whostill don't understand what I do
(07:42):
.
It's pretty funny.
I don't know if that's happenedto you or not.
Jessica Rosario, Executive (07:48):
Yes , all the time I still get
people asking me are you sureyou don't want to go back to
corporate?
I'm like no, I am very happywhere I am Right.
Tracy L Beavers, Visibility a (07:53):
I have days where I'll think I
should just go get a job.
A job would be a lot easier.
But then I walked myselfthrough the reality of that and
actually getting my resume outand practicing my interview
skills and putting on real pants, and I'm like no.
Jessica Rosario, Executive Co (08:09):
I love it.
I love it.
You're too funny.
And so take me back to thatsoul searching part, because I
will say that, part of of myjourney exiting corporate, I
knew what I wanted to do.
I had already developed apassion for working with small
business.
I you know they people willcome into the, whatever location
(08:30):
that I was at, and they wouldsay, well, I just I want to
start a business and what do Ineed to do?
And so I went beyond the normalbanking, you know, conversation
to help them develop thesebusinesses.
And so so it was.
It was a little different forme, but I know that someone's
listening to this episode andsaying, wow, maybe I need to do
(08:50):
some soul searching.
And so what were some thingsthat you did during that time?
Tracy L Beavers, Visibility (08:55):
So I happened to be in a women's
mastermind at the time, so thatwas super helpful because it
wasn't business related, itwasn't.
It was really just a generalwomen's mastermind of women
coming together wanting to levelup, working on personal
development, reading goodpersonal development books and
working through whatever it wasin their life that they needed
help with.
(09:15):
And so I was with this group offive five ladies that we got to
really know each other reallywell and they knew how miserable
I was, and so that reallyhelped to be able to have them
reflect back to me some of thegifts and talents that I it's
not that I forgot I had them,it's that I took them for
granted.
I always thought everybody wasgood in sales.
(09:36):
I mean, isn't sales easy foreverybody?
Apparently not.
Isn't building a business aneasy?
No, apparently not.
And so they helped me see theopportunity before I could see
it for myself and helped give meconfidence.
But yeah, I had to sit withmyself and I had to think okay,
Tracy, what do you love to do?
What makes you happy?
(09:57):
What could you do for free?
Like, if you, if you could justdo one thing for your work all
day long, what would that be andI just kept coming back to I
love helping other people.
I love helping other peopleachieve their goals and I
originally kind of thought Imight want to be a life coach
because of that.
But through more soul searchingof you know asking the question,
(10:20):
what do people come to me a lotfor?
What are people always askingme?
It's when I realized, oh mygosh, they're always asking me
about business and sales andmarketing, and you know time
management and boundaries andyou know just setting yourself
up for success with whateverbusiness it is you want to grow,
(10:40):
whether you're working forsomebody else and you want to
make, you know you want to getthat promotion or you are
wanting to strike out on yourown.
So I really just had to.
I just sit with myself, which Idon't know about you, but it's
really uncomfortable for me tosit with myself.
I I'd rather talk to otherpeople than sit and think about
myself.
Jessica Rosario, Executive (11:01):
Yeah , I had a client one time that
said that she didn't realize shewas her worst bully because of
the things that she was sayingto herself all the time.
I mean she would never say thatto anyone else, but we are our
own worst critics and so I lovethat you were able to kind of be
(11:22):
with a mastermind and be incommunity and connect with other
, with other like mindedindividuals.
Because let's just be real, Imean you were just saying I
still have family members, Idon't know what I do, right, I
totally get that.
And when you spend a career, alifetime of being in a safe
place, like I climbed thecorporate ladder, I got to you
(11:42):
know sea level and my family.
When I said I'm thinking aboutquitting my job, one person said
are you crazy?
And then my dad said you know,if a normal person would tell me
it was crazy, I, if a normalperson told me that I would
think it was crazy.
But because it's you, I Ibelieve in you.
(12:03):
He said I believe you can dothat.
And so that was like thatpermission and that
encouragement that I needed tobe able to step out.
And so I love that you, thatyou did some, you know,
community type of connections,in order to be able to find the
courage and do it.
Tracy L Beavers, Visibilit (12:19):
Yeah , cause I cause like you.
I was like there's a part of meinside.
I was going am I crazy?
Am I crazy?
I'm making over six figures ayear.
I could do this job with myeyes closed.
The benefits are good, you know, am I being ungrateful, am I?
You know what I mean?
All that crap that goes on inyour head?
And finally I was like okay,I'm going to try this and I
(12:40):
thought you know worst casescenario it doesn't take off and
I go find a job that makes mehappy.
You know worst case scenarioyou can always go back and get
another job.
Yeah, you could have gone backto the C-suite if you needed to,
absolutely.
Jessica Rosario, Executive (12:56):
You did it once.
You could do it again.
Sweet, if you needed to.
Absolutely, you did it once,you could do it again.
Right, worst case scenario yourresume, I'm sure, is extremely
polished.
And you, oh my gosh, you justsaid something, Tracy, it's
almost like you and I must havespoken at one point before today
, because that word, grateful orbeing ungrateful, kept coming
up for me also.
(13:17):
It's like, wow, am I beingungrateful that I climbed the
corporate ladder?
It's like, wow, am I beingungrateful that I climbed the
corporate ladder?
I was a I am a first timecollege graduate in our family,
and so just feeling like, like,all of these things that were
almost like not handed to me,right, I worked for them, but I,
it was like, was I feelingungrateful?
And so this, that's to show youthat, as we're, as we're going
(13:40):
through these seasons in ourlives and we're trying to make
these pivotal decisions, all ofthe stuff that we start telling
ourselves, that we start to feel, and it's absolutely normal to
think through that, but not tostay there, yeah.
Tracy L Beavers, Visibilit (13:53):
Gosh , that's so interesting.
Yes, I mean, are we twins andwe didn't know it?
Jessica Rosario, Executiv (13:57):
Right , yeah, I think that's crazy,
and both in banking.
Yeah, that's so crazy.
So tell me a little bit more onwhat led you to becoming more
focused on visibility in theonline space.
Tracy L Beavers, Visibili (14:13):
Great question.
So when I started out, ofcourse, I didn't feel like I
knew.
I knew what I was doing, but Ididn't feel like I knew what I
was doing, if that makes anysense, because everybody says,
oh, you have to niche down, youhave to niche down.
And I was like I don't evenknow what that exactly means.
I'm just going to be a businessand sales coach and I'm going
to start with my warm networkand I'm going to help.
Some happens and over the years, I started getting into the
(14:38):
online space more andunderstanding it and looking at
online courses and who wascreating them and you know how
that's how that can be an extrastream of income because, truly,
with the one-to-one work, it'sgreat and I love it.
There's only one of me and theincome's only going to grow so
far and I can only raise myprices so much before I feel
like I'm exorbitant, you know.
(14:59):
And so I started looking at allof the ways I could diversify
my income through the business,just to be a more stable
business owner, you know,especially to ride out some of
the economic craziness that wecan feel.
And so, through that process ofgetting into some online
communities, some Facebookgroups with other entrepreneurs,
(15:22):
some programs, like the one youand I went through in fall
2021,.
I was able to do a lot ofmarket research because I got
into that program to create anonline course.
I had created one and Ilaunched it and it did okay, but
it didn't do great and Ithought, you know, I really need
to learn from somebody thatknows what the heck they're
(15:42):
doing, and so that's why I wentthrough the same program you did
and I thought that I would takethe course that I had written,
had done and just revamp it,rework it.
You know why reinvent the wheel?
But through the process of themarket research calls, I learned
that my demographic, theyneeded an audience, they had
(16:03):
these offers, but they didn'thave anybody to buy them and
they didn't know how to grow theaudience.
People say, oh, grow your emaillist.
Well, okay, what does that meanexactly?
Beyond creating a free leadmagnet and putting it out on
social media, which I did, andit was working, but it wasn't
growing fast enough for me andthe paid ads that I tried a
(16:27):
couple of different times.
I might as well have piled mymoney up and set it on fire.
That's how effective they were,and I even hired some experts
to help me with them.
I just they're just not.
Paid.
Ads are just not a thing for me.
And so I had to say to myselfokay, Tracy, you're a smart
person, how are you know?
Think back to your corporatecareer and the ways you got
scrappy and creative with all ofthe business development things
(16:49):
that you did.
What else could you do in thisonline space to get visibility
and grow your email list Nowthat you've got your lead
magnets and you're posting onsocial media and stuff?
And so I ended up, throughthose market research calls and
through more inner work ofreally thinking through the
processes, developing 10strategies that don't have
(17:12):
anything to do with paid ads ormore lead magnets, but get you
massive visibility online.
And so really, I switched moreto focusing on the visibility
and list growth, because that'swhat people really need if they
want to make money.
I mean, we can create a program, but if we don't have anybody
to sell it to, we're not goingto make any money.
And I hope that I'm making adifference in the online space
by voicing the word visibilitymore and more often, because we
(17:37):
can't put the cart before thehorse, so everybody wants to get
the consistent monthly income.
That's the goal.
Okay, to get that, you've gotto have the list growth.
You've got to have an emaillist Okay, cool.
But to get that, what do youhave to have?
You have to have visibility.
So I was reverse, I'm reverse,engineering it for people and
hopefully starting to turn theirthought processes to more to
(18:01):
okay, if I focus on myvisibility, my list growth will
start to happen automatically inthe background of my business,
as a byproduct of what I'm doing.
That's going to get me theconsistent monthly income.
And so slowly, over time,through my programs and my
coaching, people are starting torealize that they don't really
necessarily need to focus onlist growth.
They need to focus on thevisibility and the list growth
(18:25):
starts to happen.
Jessica Rosario, Executiv (18:27):
Right , it's a byproduct.
I love what you just saidcreative.
We can create a program, but weneed to have someone to sell it
to, and I can say that a lot ofthe clients that I've worked
with and a lot of the spacesthat I've been to.
We get so stuck on creating aperfect program but we don't
(18:48):
focus on becoming visible, onbuilding an audience.
If we build a program before webuild the audience, it's the
truth You're not going to makeany money because people don't
know anything about who you are,what you do, and there's
something about the know likeand trust factor.
Oh yeah, and that's builtthrough visibility.
Tracy L Beavers, Visibility (19:10):
And it's critical to sales.
That's the one thing I know forsure after over 20 years in
sales.
It's the know, like and trustand the building, the connection
and the building, therelationship that leads to the
sale.
And the other thing aboutbuilding the course what you
were saying there about buildingthe course before you focus on
the audience and the visibility,you run the risk of building
something, like I did, thatnobody really wants because
(19:33):
you're not basing it off ofactual market research and
talking to your people.
You know, and one of the bestthings I did was start working
one-to-one, because it got mesome money coming in and it got
me some proof of concept and Igot some really great insight
into what I liked, what I didn'tlike, what my clients needed.
But yeah, that statement youmade about, you know, creating
(19:56):
the course and we get so stuckon making it perfect, well,
don't do that until you'vereally talked to your people,
because you might buildsomething that's not the right
thing and then you've wastedyour time.
Jessica Rosario, Exe (20:06):
Absolutely , absolutely, or or or.
We try to perfect it in such away where it doesn't even
resonate with the audience.
It starts somewhere but theydrop off at another point.
And so so important to be ableto do that market research and,
by the way, I'll say this, everyprogram that I have been, that
I have, you know, purchased orinvested time in, even
(20:28):
masterminds the first thing thatI've learned is validate your
offer.
Validate your offer, have thoseone-on-one conversations, do
the market research, trulyunderstand what people are
looking for, and then you takethat language and build it
around what people need.
And that has been thefundamental in every single
(20:51):
program that I have been in.
And so I love that you startedwith one-on-one calls because,
again, I started with one-on-onecalls as well.
I have to say, Tracy, I actuallylove one-on-one.
I know a lot of people are like, oh, one-on-one is not scalable
.
I mean, it can be right,depending on how you look at it,
but I love working with clientsone-on-one.
There's something about thattransformation that we get to
(21:12):
see, not only for themselves,but even for ourselves, you know
, just working with differenttypes of clients, and so I think
that's such a powerful way tobuild that market research and
visibility, because ultimatelythat's what it leads to.
Tracy L Beavers, Visibilit (21:29):
Yeah , and you bring some income in
so that it's not so scary to ownyour own business, because
there are expenses.
And that's one of thefrustrating things for me in the
online space is, in large partand I think the tide is starting
to shift, I hope, but in largepart all of the conversations
were oh, I made $50,000 in myfirst launch.
(21:49):
Or oh, I've hit six figures inthe year, made $50,000 in my
first launch.
Or oh, I've hit six figures inthe year.
And it's this, build it andthey will come messaging of
throw yourself out there andpeople will buy your stuff.
And I'm like, hold on a second,there's a whole lot of work that
goes into this.
There's some expenses that gointo this too.
I mean, it is normally lessexpensive to build a business in
(22:10):
the online space than it is toopen a brick and mortar, but,
holy cow, they're still expenses.
And so if you're doing theone-to-one work and you're
bringing some money in, thattakes a little bit of the
pressure off.
You're able to actually investin the things that you need to
get you where you want to go.
Jessica Rosario, Execut (22:26):
Exactly .
I actually just had aconversation about an hour ago
with a client and we weretalking about, you know, this
potential client that she hadand she's like I was thinking
about telling him $35.
And I said, no, I think youshould do a retainer and I
wouldn't take less than $200.
Well, he's a little cheap.
And so we, you know, kind oftossed the idea around.
(22:48):
She was definitely open to theretainer and she texted me right
before this recording and shesaid he went for the 200.
I should have charged 250.
Right, and so, exactly, I thinkI think when it comes to when
it comes to money right andputting ourselves out there, I
think we all struggle with thatmoney confidence.
(23:10):
But I also believe that when wetruly are confident
entrepreneurs and we have youknow that that, that we know
that we can deliver and we knowthat we can transform somebody
else's life there's somethingthat happens with that money
confidence conversation thatjust goes to another level, and
so I love that that you sharedthat as well.
Tracy L Beavers, Visibility (23:30):
I'm so excited for her.
That's amazing.
Jessica Rosario, Executive C (23:33):
So , Tracy, what is happening in
your world coming soon?
I know you have some excitingstuff.
Tracy L Beavers, Visibility a (23:40):
I do.
So we are headed to roundnumber eight of my eight-week
group coaching program.
I can't believe.
I created this thing andstarted in fall of 2021,
launched it for the first timein spring of 2022.
And it's just been a ride eversince.
You know launching it again,tweaking it, making it better,
getting it.
You know gaining, growing myaudience, and you know all that.
(24:03):
It's just been so much fun.
So it's called BusinessVisibility Made Easy and it is
the step-by-step system togrowing an email list of your
ideal clients without paid adsand without more lead magnets.
Basically, I teach youeverything else you need to be
doing for visibility afteryou've created those lead
magnets.
So I have 10 differentstrategies that I teach in this
(24:23):
program and so many studentstell me they wish they found me
first and it just.
It makes my heart a little sadthat they didn't, but it makes
my heart really happy becausethat means that we're making a
difference in the program andthis round number eight is going
to be the best.
So not only am I the coach thatanswers all of the questions, I
(24:43):
don't filter people.
I don't put people on a timer.
I can't stand it when I'm in aprogram and I actually don't get
my question answered.
That frustrates me, so I justdon't.
That's not the way I run myprogram and so they have access
to me.
They also have my assistant.
Jill is amazing when it comesto things like the Meta Business
Suite and Canva and repurposingcontent.
(25:05):
She's a demon when it comes tothat.
It's amazing.
She's so good, and so they haveaccess to her to ask her
questions about.
You know specifics about how doyou take a video and chop it up
into a reel and how do I dothat in Canva.
And then we have Shannon Gaitherjoining us this round as my
tech and systems person, soshe's going to be available if
somebody is needing to figureout a tech software platform.
(25:29):
Making the right choice.
You know, what email serviceprovider do I use?
What website do I?
Should I switch to Kajabi?
Should I switch to Wix?
Should I?
You know, what should I dothere?
And then, how do I work smarter?
Because she's a master when itcomes to organization and really
automating some things.
And when I hear the wordautomation, my brain shuts off,
because tech is not my lovelanguage and I think it's got to
(25:51):
be complicated, but she makesit super easy.
So I'm so excited for thestudents to be able to
experience that.
So we've got some livemasterclasses coming up where
I'm going to teach four simplestrategies People can implement
that day, even if they don'tjoin me in the program.
Come to the live masterclass,learn these strategies and start
(26:12):
getting that visibility thatyou really need to get where you
want to go with your income.
Jessica Rosario, Executive Co (26:17):
I love it.
And who is the ideal client forthat program?
Who's that ideal person for you?
Tracy L Beavers, Visibility (26:22):
The best.
The person that gets the bestbenefit from the program is
somebody who knows who theirideal client is.
So they know who they are, howthey serve them and how they and
what they want to serve themwith in terms of offers now, but
they might not have an offercreated yet, but that's okay,
that is something we can helpwithin the program.
But they know who they want toserve and they know how they
(26:43):
want to do it and they are notafraid to be visible.
They may need a little help,you know, and a little
confidence building, but they'rewilling to do the work and dive
in and do what's needed to getwhere they want to go, and we
have.
You know, sometimes people arejust starting out and they're
six months into business.
Other students that have comeinto the program are 20 years in
(27:05):
business with seven figurebusinesses, and they realized
that the visibility strategiesthey were doing are no longer
working and they came in to getsome fresh ones.
So in terms of, like, theincome level or the depth of the
business, it kind of runs thegamut from just starting out to,
you know, seven figure earner.
But everybody pretty much knowswhat they want to do when they
(27:27):
come in, and so it's for coaches, course creators, consultants,
people that are onlineentrepreneurs and want to build
using social media.
Jessica Rosario, Execut (27:36):
Awesome , Awesome.
And then how?
How do you define visibility?
How does someone know that theyneed your program?
Tracy L Beavers, Visibility (27:44):
If they well, if they feel I hear
this a lot If I feel invisible,I feel like I'm screaming into
the void.
No one is liking my posts, noone's hearting my posts, no
one's commenting on my posts.
I'm going live and no one'sjoining me.
No one's joining my email list,no one's buying my offers.
If it feels like crickets,that's a sign you've got to do
(28:05):
something different.
And all of the other listbuilding programs that I have
seen that are available, theyjust they teach you how to
identify your ideal client andcreate a free lead magnet and
put it on social, and both ofthose things are super important
.
There's 10 other things youcould do at least that I'm going
to teach you.
And, as I mentioned, gettingthat list growth as a by-product
(28:26):
of your daily activities,because people ask me they go
well.
How many hours a week do youspend on list growth activities?
Because people ask me they gowell, how many hours a week do
you spend on list growth?
I don't know the answer becauseI'm focused on the daily
activities, everything drivingto my, to my email list, and so,
just by being visible,networking in Facebook groups,
(28:48):
making sure my personal profileis dialed in for an email list
funnel, making sure that I dohave my lead magnets out on
social and my marketingmessaging is correct.
But if people are feeling lostand unseen and their clients
cannot see them, hear them andhire them, that's when we need
to have a conversation.
Jessica Rosario, Execut (29:02):
Awesome , awesome and so wow, there,
there you have it, guys.
I mean there's so much excitingthings that you can gain from
and so much great experience youcan gain from this program, but
it sounds like you are comingwith a whole arsenal, this time
as part of your team.
That's really exciting, and soit really helps a business owner
(29:25):
work through their visibility,almost like in a 360 degree
angle, and so I love that, loveit.
Yes, yeah, I can tell.
I mean, even as you speak aboutthe program and and and the
people that are joining you andyour team and how they're going
to support it's just that's soexciting, so exciting.
(29:47):
Thank you so, Tracy, you knowthis podcast is all about
maximizing our day, and thatlooks different to different
people, right, and so I alwayslike to end our show with asking
you that specific question howdo you maximize your day?
Tracy L Beavers, Visibility a (30:04):
I have to be really organized,
which is super boring and notsexy at all, but it goes back to
when I was a single mom withthe kids, when they were little,
before I met my now husband.
I was on my own with them for afew years and I had to figure
out a way to not let the ballsdrop.
I was forgetting things, wewere late for things, I was
(30:27):
frustrated and my mom helped medevelop a system where every
Wednesday I look at my wholefollowing next week and I map it
out and I look at all the knownappointments.
That lets me know where mypockets of opportunity are to
work.
I decided I don't see clientson Mondays and Fridays.
I don't.
I don't do hair and makeup onMondays and Fridays.
(30:49):
I don't even wear clothes thatmatch on Mondays and Fridays,
and so that gives me space.
But being really organized fromday to day of how do I want
this week to go, and setting andholding the boundary Cause
that's hard when I have a newclient that wants to start with
me and they go what do you mean?
I can't get an appointment onMonday and I'm like well, I see
(31:10):
clients on Tuesdays andWednesdays.
Jessica Rosario, Executive (31:23):
What do you?
Tracy L Beavers, Visibilit (31:23):
mean I can't get an appointment on
Monday and I'm like, well, I seeclients on Tuesdays and
Wednesdays, sometimes onThursday afternoon, but not
really.
But that's hard to hold thatboundary because they could say
no, they could say no, I'm sorry, I'm going to go find a coach
that'll let me.
You know, that's how I maximizemy day.
It's just being really focusedand clear, going into every day
this is what's happening and notallowing myself to
procrastinate Really.
Jessica Rosario, Executive (31:44):
Yeah .
Tracy L Beavers, Visibility (31:44):
You know, if I've got, if I've got
an hour in between podcastinterviews and I've got two
things I know I can knock out inthat time I got, if I don't
feel like it too freaking bad,I'm a CEO.
Tracy, put your big girl pantson, hold your nose and get it
done.
You know, I mean, it's how Italk to myself.
I talk to myself like that.
I'm like, just do just.
(32:05):
You know you're going to letthat time pass and then you're
going to be mad at yourself.
So.
So, maximizing my day goes backto just making sure I know what
I'm doing every day and I'msticking to it, whether I like
it or not.
Jessica Rosario, Executive Co (32:18):
I love that.
I love that and I also lovethat you called it boring,
because-.
Tracy L Beavers, Visibility (32:21):
It is boring.
Oh, it's so boring.
Jessica Rosario, Executi (32:24):
Listen , I feel the same way, but that
boring is something that I love,and so the funniest thing is
that when I ask this question toso many different people that
I've interviewed, they say somany different things, and that
sometimes I sit here and I'mlike, man, I need to get more
creative.
These are some really greatways.
And so you call it boring.
I'm like, oh my gosh, this isexactly what I do.
Tracy L Beavers, Visibility a (32:42):
I love it, and so I love it too,
because it brings me stabilityand it calms my brain.
But I mean, let's face it, whowants to plan out every single?
Jessica Rosario, Executi (32:51):
minute of every single day, exactly.
I love white space, love whitespace, but I also love to get
things done and be productive,so it's all good, all good.
Oh, my gosh, Tracy, this was somuch fun.
We have to do this again.
This was so much fun.
I really enjoyed getting toknow a little bit more about you
.
I wish you much, much successwith the Business Visibility
(33:13):
Made Easy program.
We will drop those links in theshow notes on social media and
all the good stuff, and I justcan't wait to see what happens
next, and I'm sure this is notgoing to be the end.
Tracy L Beavers, Visibility (33:24):
No , it's not.
You're stuck with me now.
Awesome, I need to have you onmy podcast.
Jessica Rosario, Executiv (33:30):
Let's do it.
Let's do it.
Great having you, Tracy.
Thank you as always.
Thank you so much for listeningin.
Don't forget to subscribe tothe show to be notified the
second a new episode is releasedand share with your friends who
believe could benefit fromlistening or even better just
(33:52):
post a screenshot of the episodein your stories and tag me on
Instagram or Facebook.
I would love to hear yourfeedback, answer questions and
I'm always open to your topicsuggestions, so you never know
if your topic will be next.
So then, until next time, goahead, maximize your day and own
(34:14):
it.
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