October 24, 2024 • 26 mins
On today’s episode, I’m joined by the vibrant Aura Martinez, a self-discovery and empowerment coach who helps women reconnect with their purpose and unlock daily fulfillment. Aura opens up about her own journey of self-acceptance, from overcoming deep-rooted insecurities to fully embracing her true self—and how this internal shift transformed her business and personal life.
We dive into the hidden relationship we have with ourselves and how it reflects in every aspect of life, from business to personal growth. Whether you're feeling lost or just in need of a fresh perspective, this episode offers actionable insights and mindset shifts to help you get back in alignment with your purpose. Join us for a deep, heartfelt conversation about self-discovery, intuition, and the small steps that lead to big transformations.
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Jessica Rosario
Certified Executive Coach & Business Consultant
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jessica Rosario- Executiv (00:00):
Hello and welcome to the Maximize
your Day podcast, a place forentrepreneurs who are building
their business in pursuit offreedom and flexibility to do
the things they love.
I'm your host, jessica Rosario.
I'm a New Yorker turnedFloridian who knows a thing or
two on how to effectively manageyour time while juggling
multiple priorities.
I'm an ex-corporate leader whowalked away from my nine to
(00:22):
five-ish to launch and grow mybusiness.
Ex-corporate leader who walkedaway from my nine to five-ish to
launch and grow my business.
In this podcast, I shareinsights on mindset, business
productivity, habits andstrategies to help you take
control of your to-do list andmaximize your day, which will
help you feel more confident andless overwhelmed, and getting
more done in less time.
I'm so excited you're here.
Go ahead, listen in.
Welcome back to the Maximizeyour Day podcast.
(00:44):
This is your host, jessicaRosario.
I'm a business consultant andcoach from Central Florida and I
have the pleasure ofinterviewing today Aura Martinez
.
She is a bucket of energy andyou will well you'll hear all
about it during our interview.
So, Aura, welcome.
Aura E. Martinez, Self-Disco (01:02):
Oh , thank you so much for having
me here.
I'm like super excited to meetyou, be here, speak with you.
So, aura, welcome.
Oh, thank you so much forhaving me here.
I'm like super excited to meetyou, be here, speak with you.
So, thank you, you're welcome.
So tell our audience a littlebit about you.
So I'm a self-discovery andempowerment coach, helping women
gain total clarity in theirpurpose so they can wake up to
daily fulfillment and certainty.
I actually started out as awellness and life coach, helping
(01:26):
people get out of the sugarroller coaster they will find
themselves in Now.
If you don't mind me sharingwhat made me transition from
being a wellness and life coachto being a self-discovery and
empowerment coach is the factthat not only through my clients
did I realize this, but alsothrough my own journey, that if
only we were to get to the coreof who we really are and what's
(01:49):
going on in our inner world, wecan literally and simultaneously
change several areas ofourselves and our life.
And that's because we all havea relationship with everything,
whether we realize it or not,whether that is food, our body,
money, and so whenever we noticethat area of our life or even
(02:11):
of ourselves isn't working isbecause it's reflecting the
relationship that we have withinourselves.
So that's what made metransition to doing the work
that I currently do.
Jessica Rosario- Executive Co (02:22):
I love that and I totally agree.
I was just talking to someonethe other day and we were
talking about mindset and theimportance of mindset, and
mindset triggers so many things.
It's not just your physicalbody, but it also impacts the
way you move or the way you eator the way you are more
productive.
Obviously, this is a podcast onproductivity tips, right?
(02:45):
So if you don't have the rightmindset, it spills over into all
areas of your life, whetherit's family, business
relationships and even the mostimportant one, which is the
relationship within yourself.
So I love that.
Aura E. Martinez, Self-Discov (02:59):
I agree 1000%.
Jessica Rosario- Executive Co (03:02):
I love how you explain the reason
why you shifted, but what wouldyou say is the area in which
you've seen the mosttransformation?
Aura E. Martinez, Self-D (03:13):
That's a good question, because what
really brought all this togetherand what really made me realize
the importance of our ownrelationship with ourselves is a
healing process that I had togo through.
So I'm from my parents are fromDominican Republic, I'm from
New York, and there was a partof me that, for the longest time
(03:36):
, I hated, and I did not knowthat this would affect my
business Can you believe this?
And my productivity, and how Ishowed up, and it was a hatred
that I had towards my hair.
Now, in Dominican Republic,like in most Latin American
countries, women with curly hairlike mine, it was considered
bad hair.
So you can only imagine thedamage that it did to me,
(04:00):
because it did a big damage inme.
It made me think I wasn't womanenough, I wasn't pretty enough,
I wasn't good enough.
So if you have that story goingon within you, I'm going to tell
you this from personalexperience it doesn't matter how
many certifications you have,cause I had three certifications
in nutrition board, certifiedholistic health practitioner,
(04:23):
and I still had trouble showingup online.
I remember I would hide behinda blog.
Can you believe that?
So this was like I started backin 2013.
So obviously I have evolved.
But it took that deep level ofwork me facing myself, me
learning to love myself, me,learning to see the beauty in me
(04:45):
and that I belong, that Ideserve, see, because many times
business is one of those thingsthat, as my mentor would say a
lot is the biggest businessdevelopment course you will ever
have, because it forces you towork on yourself.
We think that so many timesit's just let's learn about
(05:07):
sales and marketing and get thecertification, and I'm not
saying that none of that isimportant.
It is important.
But I also can tell you frompersonal experience that you
could have all that and stillit's like having nothing,
because there's this barrierbetween what it is that you want
and yourself that isn'tallowing you to be as productive
(05:28):
, for you to show up, for you toreally claim what is yours,
what is meant for you, what isavailable for you.
Jessica Rosario- Executive (05:36):
Wow , aura, I have goosebumps with
you telling me this becauseliterally yesterday I had a
conversation with high-ticketcoach about external validation
and how external validation itwas exactly your words on.
It doesn't matter how manydegrees you have, how many
certifications you have.
(05:58):
If you, deep down inside, don'tbelieve you are worthy, then it
doesn't matter what everythingelse says or whatever you do.
You can spend all kinds ofmoney and trying to get all of
these credentials and theletters behind your name and if
you still don't feel worthy orthat you're enough, then your
(06:22):
relationship with all of thosedegrees and this you know
obsession with, withprofessional development, it's,
it's like money being wastedbecause you've got to believe in
it first.
I'll tell you before I moveforward.
I have to tell you I love thatyou said that you were from New
York because that accent girlI'm a New Yorker myself, so, and
(06:42):
I say I'm a New Yorker turnedFloridian, but people still tell
me you're from New York myself.
So, and I say I'm a New Yorkerturned Floridian, but people
still tell me you're from NewYork, right, because they hear
it immediately in the accent.
So I love it.
I love it.
Tell me about when you'reworking with clients.
How do you know that?
How do you identify that thiswoman is the right fit to work
(07:04):
with you because she'sdisplaying some type of lack of
confidence, or you know, like?
What are some of the signs thatyou see?
Aura E. Martinez, Self-Dis (07:14):
Well , one of the first things that I
always look for, and it'ssomething that I didn't do at
the very beginning.
And if you can identify thisfirst in any client, this is
going to save you a lot of timewhen you're doing your discovery
calls.
I need to make sure they'recoachable, first and foremost,
and the reason why that to me isso important is because it took
(07:34):
me having one of my worstdiscovery calls for me to
realize that is one of the mostimportant things that you want
to look for.
You have to really be open totransform.
It's not enough to just want.
You really have to be very open.
You really have to be willingto see even the things that you
(07:57):
did not see before, cause that'swhat it took for me, for me to
transform myself.
That's number one.
Number two, and I find it myjob to help them see what
they're not seeing yet, so theycan get those aha moments,
because that way they'll be ableto feel okay, yeah, she's the
(08:18):
right person for me, because Iget it.
I get the struggle, I get whatit's like to have this obstacle
that you don't even know what itis.
It's invisible because it's ablind spot, cause that's what it
was for me.
I did not think that my hatredtowards my hair would affect my
business who would have thought?
(08:39):
But yet it does.
So, to me, one of the biggestones is that they they need to
be cultured, they need to becoachable, they need to have
this willingness to transformtheir life, because it's not
just we're going to get on thecalls.
You also got to do the work.
(08:59):
And I also speak from personalexperience because I also know
what it's like to, because I'vehired several different coaches,
mentors and at first, when Ididn't understand this whole
journey of truly developingyourself into the person that
you were always from the verybeginning, until society, until
(09:21):
culture, until whatever told youthat you're not, that I know
that.
It's not just when they're onthe call with me.
This is why willingness is veryimportant, because I remember I
would be on phone calls andthen I'm like click and it's
like no, you got to do the work.
What happens in between mattersjust as much as a call.
So that willingness beingcoachable, those are two of the
(09:48):
big ones for me.
How do you?
Jessica Rosario- Execut (09:52):
believe that most women show up on a
day-to-day basis when they'reworking with you, Like when they
first start to work with you.
What are some of those signsthat you see in them, that
you're like I know that I canhelp this woman.
I know that I know.
Aura E. Martinez, Self-Dis (10:13):
This is going to sound kind of weird
, but it's not, and probablythat's why my name is Aura.
I'm very sensitive to energyand when I'm in these coaching
calls, I open up my energy forme to receive theirs, so that I
(10:33):
can sense whether I'm the rightfit for them and they're the
right fit for me.
That probably sounds like aura.
Okay, that doesn't give me anyinfo, but yes, it does.
I'm a big believer that, andthis is why I've done a lot of
inner work within my own self,because the more we tap into
that wisdom that is alreadywithin us, we will know what
(10:56):
decisions to make, Like, forexample and I already shared
this with you before this fallthat something told me to reach
out to you.
Don't ask me why.
I just something.
There was something.
When I saw your podcast, when Isaw your Instagram account, I
just was like, oh, I need toreach out to her.
And I must say, I feel sohonored to be here to speak with
(11:19):
you the more we listen to ourintuition, because you will know
when someone is the right fitfor you or not.
I can promise you.
I can promise you it will leadyou to the right opportunities,
to the right people to the rightclients.
And if right now, it ischallenging for you to access
your intuition, I can guaranteeyou there is a layer of fat.
(11:41):
Hey, I started out as awellness and life coach, right?
So I have to hear that thing.
When you say fat, I meanwhatever story you're telling
yourself, whatever limitingbelief you're telling yourself,
whatever cultural conditioning,like I did.
I wasn't enough, right, Curlyhair was bad hair.
So that's the thing that youneed to work on and I promise
(12:02):
you, when you remove the fat,when you remove the layer and
get to the core of you,accessing your intuition is
going to come easier and easierfor you.
Jessica Rosario- Executive Co (12:10):
I love that and I think, on
average I mean I work mainlywith women, right, and on
average, I will tell you thatmost of the women that I work
with, when they first come intomy space, they are feeling
overwhelmed, they are lackingenthusiasm.
When they wake up in themorning and feeling like what am
(12:33):
I doing this for?
They're disconnected to theirwhy and the more they work with
you know people that can reallytap into that and and help them
tap into their intuition andbuild a strong and resilient
mindset, knowing that they arebeautiful, that they are
unstoppable, then that's whenthe true transformation begins.
(12:54):
But let's just be honest, itdoesn't happen overnight.
Oh no, it doesn't, no, so let'stalk about that.
What do you think is one of thebiggest reasons why it takes us
a second to get into a horriblemood, but sometimes it can take
(13:15):
a lifetime to get out of it?
Aura E. Martinez, Self-Di (13:21):
There could be so many factors
through a disappointment ornoticing a pattern in our life,
or wanting to reach a goal, andthen when we realize that that
goal becomes very challenging,but yet we see fulanito de tal
reaching it, so-and-so reaching.
(13:42):
As we say in Spanish, fulanitode tal, so-and-so reaching.
That's when we were like, okay,what is wrong?
Because if so-and-so did it,so-and-so did it, but I didn't
do it.
I'm the common denominator.
It's really being aware, andsometimes the reason why it
takes long is because we takethe longer route, whether it's
(14:04):
because of fear we actually fear, whatever it is that we want or
we don't want to face ourselves, because it takes a lot of
courage for us to face ourselves.
Yeah, it really really does.
I know it did for me to facethat hatred that I had towards
myself.
So I would dare to say, untilwe hit either rock bottom, or
(14:27):
we're disappointed, or we noticea pattern, or we notice that
there's something that we'rewanting to reach and it's
becoming challenging, that'swhen that awareness comes up.
And then we're like, oh, Ididn't realize I had to work on
this.
I guess you don't know what youdon't know.
Jessica Rosario- Executiv (14:44):
Right , I completely agree with that.
And I think at times, becausewe're feeling in that I don't
know what, I don't know type ofseason, it's hard for us to see
it, but then you fast forward acouple of years later and you're
like man, I don't know why Idid this this way or why was I
(15:05):
doing this other thing.
And that leads to how to buildrelationship within yourself.
So I would say, many times,women who are building a
business, raising a family, orthey're working in the things,
they tend to lose sight of howpowerful they are and in that
(15:31):
process they lose how to trulybuild that relationship within
themselves which comes in somany ways right Self-care and
personal development andsometimes it's sitting in
silence.
I was in a community meetup lastnight and one of my clients she
was on the call and she saidsometimes I don't even turn on
(15:52):
the radio in my car when I havea 30 minute ride or a 45 minute
ride, just because I need tojust sit in silence to go from
point A to point B.
So that looks different fordifferent people.
So what would you say, you know, for that woman that right now
is listening and I've said thisin previous podcasts.
(16:17):
If we share our story for theone person that is listening to
this right now, then we've doneour job.
What do you say to that onewoman who's feeling lost, who's
feeling like she's not enough,who's feeling like she's
overwhelmed?
What are some practical waysthat she can start focusing on
that right now?
Aura E. Martinez, Self-Disc (16:39):
The first thing I would say is get
curious.
I've said this over and over.
To me, curiosity is thebeginning of us getting more
awareness.
Get curious.
Get curious about why you'refeeling lost.
What is that feeling?
Trying to tell you?
What do you think is missing?
(17:00):
Sit with that.
Sit with that and try to findout where is that coming from.
If it's too overwhelming for youand there's the possibility for
you to do this, seek out thehelp that you need.
See, so many times we try to dothings on our own, and if we
(17:21):
could all do it on our own, wewill all be successful on our
own.
Nobody is successful on theirown, not even those that claim
that they are self-made.
Nobody is self-made.
And, as a matter of fact, justto present proof to you of this,
when we're born, we need ourparents, we need our caretakers.
(17:41):
See, kids and children, andkids are extremely curious.
So lean into your curiosity.
See, we're already equippedwith all the things that we need
to succeed the moment we'reborn.
So seek the help that you need.
Lean into your curiosity.
And another thing that I haveto add here, too, is and I know
(18:02):
this is easier said than done doyour level.
Best not to label whatever stateyou find yourself in, whatever
emotion you find yourself in andI'm going to clarify what I
mean with that.
Or, better yet, better thanlabel.
Let me even dare to say don'tgive it the meaning that it's
(18:22):
not supposed to have or that itdoesn't have.
What do I mean with that?
So say, for example, you arefrustrated.
Okay, the label may be thatyou're frustrated, but that
frustration isn't there to makeyour life more miserable, make
you uncomfortable or anythinglike that.
It's just wanting to shed lightto something that you're meant
(18:46):
to shed light to.
A lot of times, the reason whywe don't get also to the core of
what's really going on andwe're not able to transform our
life the way we want it to, isbecause we're too quick to give
it the wrong meaning, right,instead of us being curious.
So do your level best not togive it a meaning that it
doesn't have.
So if you feel lost, okay, Ifeel lost.
(19:09):
Why am I lost?
What would make me feel notlost?
Just get curious and you'll seethat, little by little,
transform and again, hire thehelp that you need.
Jessica Rosario- Executive Co (19:24):
I love that because I am someone
that suffers from anxiety andit's been a while and I've been
very open with that on my showand with my clients.
But when I'm feeling that way,I now have the self-awareness to
identify where it's coming from, identify where it's coming
(19:50):
from, and one of the things thatI find is that most times it's
that feeling that you have yourheart's palpitating, your hands
are sweaty, you're feeling likeyour heart wants to burst out of
your chest.
It's protecting you fromsomething that most times you're
resisting right To your point.
It kind of sheds light on onwhat the issue is and sometimes
(20:12):
I dare to say most times it'sfor lack of control.
You're focusing on somethingthat you cannot control, but it
does take the time to seek help.
Aura E. Martinez, Self-Disc (20:27):
Yes .
Jessica Rosario- Executive (20:28):
And to identify that there is an
underlying issue that'spreventing me from living my
life to the fullest, and thatusually comes from seeking help,
whether it's a life coach,whether it's a transformation
coach or a therapist right, Imean, I'm a huge proponent for
all of the avenues, and one ofthe biggest things that we all
(20:51):
found during the pandemic wasisolation.
So we got so lost in being byourselves that we needed that
human connection.
We are made for community.
Yes, so find yourself acommunity that is a
judgment-free community and that, when you're not feeling like
you're at your best, thatcommunity helps you to rise up
(21:15):
or they rise up for you.
Aura E. Martinez, Self-Disc (21:18):
Yes , you said the word judgment
free.
That's so important.
Jessica Rosario- Executive (21:23):
Yeah , and I think us as women, most
times we have that fear of beingjudged.
We have that fear of what arethey going to say about me, or
what's going to happen, or.
But at the end of the day, ifyou're in a community that's
really not adding value to you,then it's time to find you.
Let's find you anothercommunity, identify who your
(21:46):
closest five are, and theclosest five are usually people
that are adding to you, that arehelping you, that are you that
will also call you out on yourstuff.
Yeah, even when it hurtssometimes we need that right,
but it's all part of buildingcommunity and part of, you know,
(22:07):
helping us grow.
So, aura, tell my audience alittle bit about how to find you
and how do you work with yourclients.
Aura E. Martinez, Self-Disc (22:14):
Yes , well, they could always find
me in different social medias inInstagram as Aura Elena
Martinez, on Facebook, Aura E.
Martinez Coach.
On Twitter, Tiktok and YouTubebasically the same name, aura E
Martinez, and on my website andon my website, www.
(22:35):
auraemartinez.
com, and they can subscribe formy newsletter and they can
always reach out to me.
They can either book theirclarity call with me or they can
email me in order to work withme.
We can schedule a call.
It's complimentary and we'llsee if we're a match.
Jessica Rosario- Executive (22:55):
And just so that you guys know
those that are driving, thelinks are in the show notes, so
you'll get to be able to accessthat there as well.
Laura, tell my audience youknow this podcast is all about
productivity, right?
And how can we be better forourselves, for others, for those
around us, for all the things?
So what are some ways that youmaximize your day?
Aura E. Martinez, Self-Di (23:18):
First thing in the morning.
I don't like watching no TV, noradio, no social media, nothing
.
I need to give myself quiettime, minimum 15 to 20 minutes.
But I need that quiet time andthe reason why that's so
important and that helps memaximize my day is because I am
connected to myself.
How I'm feeling, what do I need?
(23:39):
See, we're so quick to doing,doing, doing.
I first like to fill myself upand get connected with myself,
so that's like the first thingthat I do.
I like to journal.
I need to work out in themorning.
So for me, the way I maximizemy day is I make sure that I am
filled up first, because that'slike me filling up my gasoline
(24:02):
tank in my car so that I couldkeep running and doing all the
things that I have to do.
Jessica Rosario- Executive (24:07):
Yes , I totally agree.
And you know what?
It's funny that you say that,because that that's also how I
start my day.
We stopped turning on the news.
We used to be one of thosepeople that would turn on the
news, because I think that'salso how I start my day.
We stopped turning on the news.
We used to be one of thosepeople that would turn on the
news because I think that's whatwe were raised to do.
In New York, you wake up in themorning, you just turn on the
news and drink your cup ofcoffee, right.
But now I tend to well, for thelast few years and it works out
(24:28):
really well is is the firstthing in the morning is just
complete silence.
I journal, I read a book that'sthe perfect time to read,
whether it's a quick devotionalor a quick motivational book or
something, but definitelyfilling my spirit in silence.
And although my kids are adultsnow, I remember when they were
(24:50):
younger I needed that time formyself.
I needed that space just tokind of recenter myself.
Because, to your point, themoment the kids were up, it was
just this hustle and bustle thatwe're all very familiar with in
New York, right, and one of thethings when I moved down to
(25:10):
Florida was that people wouldsay to me oh, you're going to
love it down here because you'regoing to slow down Now.
Once a New Yorker, always a NewYorker, sarah, I came to
Florida with the same energythat I had before, but I do find
myself with a better morningroutine and what I'm doing to
feed myself and feed my soul, soI love that you're able to
(25:32):
share that.
Laura, it's been a pleasurehaving you on the podcast.
I cannot wait to have itreleased.
It'll be published within thenext few months and I was really
looking forward to ourconversation.
I know that there's going to besome transformations and some
chats that are going to come outfrom this and if you're
(25:52):
listening to the podcast, take ascreenshot, tag us on Instagram
.
We'd love to hear your thoughtsand I can't wait to see you
guys next time, as always.
Thank you so much for listeningin.
Don't forget to subscribe tothe show to be notified the
second a new episode is releasedand share with your friends who
believe could benefit fromlistening or even better, just
(26:15):
post a screenshot of the episodein your stories and tag me on
Instagram or Facebook.
I would love to hear yourfeedback, answer questions and
I'm always open to your topicsuggestions, so you never know
if your topic will be next.
So then, until next time, goahead, maximize your day and own
(26:36):
it.
Hello and welcome to the Maximize
your Day podcast, a place forentrepreneurs who are building
their business in pursuit offreedom and flexibility to do
the things they love.
I'm your host, jessica Rosario.
I'm a New Yorker turnedFloridian who knows a thing or
two on how to effectively manageyour time while juggling
multiple priorities.
I'm an ex-corporate leader whowalked away from my nine to
(00:22):
five-ish to launch and grow mybusiness.
Ex-corporate leader who walkedaway from my nine to five-ish to
launch and grow my business.
In this podcast, I shareinsights on mindset, business
productivity, habits andstrategies to help you take
control of your to-do list andmaximize your day, which will
help you feel more confident andless overwhelmed, and getting
more done in less time.
I'm so excited you're here.
Go ahead, listen in.
Welcome back to the Maximizeyour Day podcast.
(00:44):
This is your host, jessicaRosario.
I'm a business consultant andcoach from Central Florida and I
have the pleasure ofinterviewing today Aura Martinez
.
She is a bucket of energy andyou will well you'll hear all
about it during our interview.
So, Aura, welcome.
Aura E. Martinez, Self-Disco (01:02):
Oh , thank you so much for having
me here.
I'm like super excited to meetyou, be here, speak with you.
So, aura, welcome.
Oh, thank you so much forhaving me here.
I'm like super excited to meetyou, be here, speak with you.
So, thank you, you're welcome.
So tell our audience a littlebit about you.
So I'm a self-discovery andempowerment coach, helping women
gain total clarity in theirpurpose so they can wake up to
daily fulfillment and certainty.
I actually started out as awellness and life coach, helping
(01:26):
people get out of the sugarroller coaster they will find
themselves in Now.
If you don't mind me sharingwhat made me transition from
being a wellness and life coachto being a self-discovery and
empowerment coach is the factthat not only through my clients
did I realize this, but alsothrough my own journey, that if
only we were to get to the coreof who we really are and what's
(01:49):
going on in our inner world, wecan literally and simultaneously
change several areas ofourselves and our life.
And that's because we all havea relationship with everything,
whether we realize it or not,whether that is food, our body,
money, and so whenever we noticethat area of our life or even
(02:11):
of ourselves isn't working isbecause it's reflecting the
relationship that we have withinourselves.
So that's what made metransition to doing the work
that I currently do.
Jessica Rosario- Executive Co (02:22):
I love that and I totally agree.
I was just talking to someonethe other day and we were
talking about mindset and theimportance of mindset, and
mindset triggers so many things.
It's not just your physicalbody, but it also impacts the
way you move or the way you eator the way you are more
productive.
Obviously, this is a podcast onproductivity tips, right?
(02:45):
So if you don't have the rightmindset, it spills over into all
areas of your life, whetherit's family, business
relationships and even the mostimportant one, which is the
relationship within yourself.
So I love that.
Aura E. Martinez, Self-Discov (02:59):
I agree 1000%.
Jessica Rosario- Executive Co (03:02):
I love how you explain the reason
why you shifted, but what wouldyou say is the area in which
you've seen the mosttransformation?
Aura E. Martinez, Self-D (03:13):
That's a good question, because what
really brought all this togetherand what really made me realize
the importance of our ownrelationship with ourselves is a
healing process that I had togo through.
So I'm from my parents are fromDominican Republic, I'm from
New York, and there was a partof me that, for the longest time
(03:36):
, I hated, and I did not knowthat this would affect my
business Can you believe this?
And my productivity, and how Ishowed up, and it was a hatred
that I had towards my hair.
Now, in Dominican Republic,like in most Latin American
countries, women with curly hairlike mine, it was considered
bad hair.
So you can only imagine thedamage that it did to me,
(04:00):
because it did a big damage inme.
It made me think I wasn't womanenough, I wasn't pretty enough,
I wasn't good enough.
So if you have that story goingon within you, I'm going to tell
you this from personalexperience it doesn't matter how
many certifications you have,cause I had three certifications
in nutrition board, certifiedholistic health practitioner,
(04:23):
and I still had trouble showingup online.
I remember I would hide behinda blog.
Can you believe that?
So this was like I started backin 2013.
So obviously I have evolved.
But it took that deep level ofwork me facing myself, me
learning to love myself, me,learning to see the beauty in me
(04:45):
and that I belong, that Ideserve, see, because many times
business is one of those thingsthat, as my mentor would say a
lot is the biggest businessdevelopment course you will ever
have, because it forces you towork on yourself.
We think that so many timesit's just let's learn about
(05:07):
sales and marketing and get thecertification, and I'm not
saying that none of that isimportant.
It is important.
But I also can tell you frompersonal experience that you
could have all that and stillit's like having nothing,
because there's this barrierbetween what it is that you want
and yourself that isn'tallowing you to be as productive
(05:28):
, for you to show up, for you toreally claim what is yours,
what is meant for you, what isavailable for you.
Jessica Rosario- Executive (05:36):
Wow , aura, I have goosebumps with
you telling me this becauseliterally yesterday I had a
conversation with high-ticketcoach about external validation
and how external validation itwas exactly your words on.
It doesn't matter how manydegrees you have, how many
certifications you have.
(05:58):
If you, deep down inside, don'tbelieve you are worthy, then it
doesn't matter what everythingelse says or whatever you do.
You can spend all kinds ofmoney and trying to get all of
these credentials and theletters behind your name and if
you still don't feel worthy orthat you're enough, then your
(06:22):
relationship with all of thosedegrees and this you know
obsession with, withprofessional development, it's,
it's like money being wastedbecause you've got to believe in
it first.
I'll tell you before I moveforward.
I have to tell you I love thatyou said that you were from New
York because that accent girlI'm a New Yorker myself, so, and
(06:42):
I say I'm a New Yorker turnedFloridian, but people still tell
me you're from New York myself.
So, and I say I'm a New Yorkerturned Floridian, but people
still tell me you're from NewYork, right, because they hear
it immediately in the accent.
So I love it.
I love it.
Tell me about when you'reworking with clients.
How do you know that?
How do you identify that thiswoman is the right fit to work
(07:04):
with you because she'sdisplaying some type of lack of
confidence, or you know, like?
What are some of the signs thatyou see?
Aura E. Martinez, Self-Dis (07:14):
Well , one of the first things that I
always look for, and it'ssomething that I didn't do at
the very beginning.
And if you can identify thisfirst in any client, this is
going to save you a lot of timewhen you're doing your discovery
calls.
I need to make sure they'recoachable, first and foremost,
and the reason why that to me isso important is because it took
(07:34):
me having one of my worstdiscovery calls for me to
realize that is one of the mostimportant things that you want
to look for.
You have to really be open totransform.
It's not enough to just want.
You really have to be very open.
You really have to be willingto see even the things that you
(07:57):
did not see before, cause that'swhat it took for me, for me to
transform myself.
That's number one.
Number two, and I find it myjob to help them see what
they're not seeing yet, so theycan get those aha moments,
because that way they'll be ableto feel okay, yeah, she's the
(08:18):
right person for me, because Iget it.
I get the struggle, I get whatit's like to have this obstacle
that you don't even know what itis.
It's invisible because it's ablind spot, cause that's what it
was for me.
I did not think that my hatredtowards my hair would affect my
business who would have thought?
(08:39):
But yet it does.
So, to me, one of the biggestones is that they they need to
be cultured, they need to becoachable, they need to have
this willingness to transformtheir life, because it's not
just we're going to get on thecalls.
You also got to do the work.
(08:59):
And I also speak from personalexperience because I also know
what it's like to, because I'vehired several different coaches,
mentors and at first, when Ididn't understand this whole
journey of truly developingyourself into the person that
you were always from the verybeginning, until society, until
(09:21):
culture, until whatever told youthat you're not, that I know
that.
It's not just when they're onthe call with me.
This is why willingness is veryimportant, because I remember I
would be on phone calls andthen I'm like click and it's
like no, you got to do the work.
What happens in between mattersjust as much as a call.
So that willingness beingcoachable, those are two of the
(09:48):
big ones for me.
How do you?
Jessica Rosario- Execut (09:52):
believe that most women show up on a
day-to-day basis when they'reworking with you, Like when they
first start to work with you.
What are some of those signsthat you see in them, that
you're like I know that I canhelp this woman.
I know that I know.
Aura E. Martinez, Self-Dis (10:13):
This is going to sound kind of weird
, but it's not, and probablythat's why my name is Aura.
I'm very sensitive to energyand when I'm in these coaching
calls, I open up my energy forme to receive theirs, so that I
(10:33):
can sense whether I'm the rightfit for them and they're the
right fit for me.
That probably sounds like aura.
Okay, that doesn't give me anyinfo, but yes, it does.
I'm a big believer that, andthis is why I've done a lot of
inner work within my own self,because the more we tap into
that wisdom that is alreadywithin us, we will know what
(10:56):
decisions to make, Like, forexample and I already shared
this with you before this fallthat something told me to reach
out to you.
Don't ask me why.
I just something.
There was something.
When I saw your podcast, when Isaw your Instagram account, I
just was like, oh, I need toreach out to her.
And I must say, I feel sohonored to be here to speak with
(11:19):
you the more we listen to ourintuition, because you will know
when someone is the right fitfor you or not.
I can promise you.
I can promise you it will leadyou to the right opportunities,
to the right people to the rightclients.
And if right now, it ischallenging for you to access
your intuition, I can guaranteeyou there is a layer of fat.
(11:41):
Hey, I started out as awellness and life coach, right?
So I have to hear that thing.
When you say fat, I meanwhatever story you're telling
yourself, whatever limitingbelief you're telling yourself,
whatever cultural conditioning,like I did.
I wasn't enough, right, Curlyhair was bad hair.
So that's the thing that youneed to work on and I promise
(12:02):
you, when you remove the fat,when you remove the layer and
get to the core of you,accessing your intuition is
going to come easier and easierfor you.
Jessica Rosario- Executive Co (12:10):
I love that and I think, on
average I mean I work mainlywith women, right, and on
average, I will tell you thatmost of the women that I work
with, when they first come intomy space, they are feeling
overwhelmed, they are lackingenthusiasm.
When they wake up in themorning and feeling like what am
(12:33):
I doing this for?
They're disconnected to theirwhy and the more they work with
you know people that can reallytap into that and and help them
tap into their intuition andbuild a strong and resilient
mindset, knowing that they arebeautiful, that they are
unstoppable, then that's whenthe true transformation begins.
(12:54):
But let's just be honest, itdoesn't happen overnight.
Oh no, it doesn't, no, so let'stalk about that.
What do you think is one of thebiggest reasons why it takes us
a second to get into a horriblemood, but sometimes it can take
(13:15):
a lifetime to get out of it?
Aura E. Martinez, Self-Di (13:21):
There could be so many factors
through a disappointment ornoticing a pattern in our life,
or wanting to reach a goal, andthen when we realize that that
goal becomes very challenging,but yet we see fulanito de tal
reaching it, so-and-so reaching.
(13:42):
As we say in Spanish, fulanitode tal, so-and-so reaching.
That's when we were like, okay,what is wrong?
Because if so-and-so did it,so-and-so did it, but I didn't
do it.
I'm the common denominator.
It's really being aware, andsometimes the reason why it
takes long is because we takethe longer route, whether it's
(14:04):
because of fear we actually fear, whatever it is that we want or
we don't want to face ourselves, because it takes a lot of
courage for us to face ourselves.
Yeah, it really really does.
I know it did for me to facethat hatred that I had towards
myself.
So I would dare to say, untilwe hit either rock bottom, or
(14:27):
we're disappointed, or we noticea pattern, or we notice that
there's something that we'rewanting to reach and it's
becoming challenging, that'swhen that awareness comes up.
And then we're like, oh, Ididn't realize I had to work on
this.
I guess you don't know what youdon't know.
Jessica Rosario- Executiv (14:44):
Right , I completely agree with that.
And I think at times, becausewe're feeling in that I don't
know what, I don't know type ofseason, it's hard for us to see
it, but then you fast forward acouple of years later and you're
like man, I don't know why Idid this this way or why was I
(15:05):
doing this other thing.
And that leads to how to buildrelationship within yourself.
So I would say, many times,women who are building a
business, raising a family, orthey're working in the things,
they tend to lose sight of howpowerful they are and in that
(15:31):
process they lose how to trulybuild that relationship within
themselves which comes in somany ways right Self-care and
personal development andsometimes it's sitting in
silence.
I was in a community meetup lastnight and one of my clients she
was on the call and she saidsometimes I don't even turn on
(15:52):
the radio in my car when I havea 30 minute ride or a 45 minute
ride, just because I need tojust sit in silence to go from
point A to point B.
So that looks different fordifferent people.
So what would you say, you know, for that woman that right now
is listening and I've said thisin previous podcasts.
(16:17):
If we share our story for theone person that is listening to
this right now, then we've doneour job.
What do you say to that onewoman who's feeling lost, who's
feeling like she's not enough,who's feeling like she's
overwhelmed?
What are some practical waysthat she can start focusing on
that right now?
Aura E. Martinez, Self-Disc (16:39):
The first thing I would say is get
curious.
I've said this over and over.
To me, curiosity is thebeginning of us getting more
awareness.
Get curious.
Get curious about why you'refeeling lost.
What is that feeling?
Trying to tell you?
What do you think is missing?
(17:00):
Sit with that.
Sit with that and try to findout where is that coming from.
If it's too overwhelming for youand there's the possibility for
you to do this, seek out thehelp that you need.
See, so many times we try to dothings on our own, and if we
(17:21):
could all do it on our own, wewill all be successful on our
own.
Nobody is successful on theirown, not even those that claim
that they are self-made.
Nobody is self-made.
And, as a matter of fact, justto present proof to you of this,
when we're born, we need ourparents, we need our caretakers.
(17:41):
See, kids and children, andkids are extremely curious.
So lean into your curiosity.
See, we're already equippedwith all the things that we need
to succeed the moment we'reborn.
So seek the help that you need.
Lean into your curiosity.
And another thing that I haveto add here, too, is and I know
(18:02):
this is easier said than done doyour level.
Best not to label whatever stateyou find yourself in, whatever
emotion you find yourself in andI'm going to clarify what I
mean with that.
Or, better yet, better thanlabel.
Let me even dare to say don'tgive it the meaning that it's
(18:22):
not supposed to have or that itdoesn't have.
What do I mean with that?
So say, for example, you arefrustrated.
Okay, the label may be thatyou're frustrated, but that
frustration isn't there to makeyour life more miserable, make
you uncomfortable or anythinglike that.
It's just wanting to shed lightto something that you're meant
(18:46):
to shed light to.
A lot of times, the reason whywe don't get also to the core of
what's really going on andwe're not able to transform our
life the way we want it to, isbecause we're too quick to give
it the wrong meaning, right,instead of us being curious.
So do your level best not togive it a meaning that it
doesn't have.
So if you feel lost, okay, Ifeel lost.
(19:09):
Why am I lost?
What would make me feel notlost?
Just get curious and you'll seethat, little by little,
transform and again, hire thehelp that you need.
Jessica Rosario- Executive Co (19:24):
I love that because I am someone
that suffers from anxiety andit's been a while and I've been
very open with that on my showand with my clients.
But when I'm feeling that way,I now have the self-awareness to
identify where it's coming from, identify where it's coming
(19:50):
from, and one of the things thatI find is that most times it's
that feeling that you have yourheart's palpitating, your hands
are sweaty, you're feeling likeyour heart wants to burst out of
your chest.
It's protecting you fromsomething that most times you're
resisting right To your point.
It kind of sheds light on onwhat the issue is and sometimes
(20:12):
I dare to say most times it'sfor lack of control.
You're focusing on somethingthat you cannot control, but it
does take the time to seek help.
Aura E. Martinez, Self-Disc (20:27):
Yes .
Jessica Rosario- Executive (20:28):
And to identify that there is an
underlying issue that'spreventing me from living my
life to the fullest, and thatusually comes from seeking help,
whether it's a life coach,whether it's a transformation
coach or a therapist right, Imean, I'm a huge proponent for
all of the avenues, and one ofthe biggest things that we all
(20:51):
found during the pandemic wasisolation.
So we got so lost in being byourselves that we needed that
human connection.
We are made for community.
Yes, so find yourself acommunity that is a
judgment-free community and that, when you're not feeling like
you're at your best, thatcommunity helps you to rise up
(21:15):
or they rise up for you.
Aura E. Martinez, Self-Disc (21:18):
Yes , you said the word judgment
free.
That's so important.
Jessica Rosario- Executive (21:23):
Yeah , and I think us as women, most
times we have that fear of beingjudged.
We have that fear of what arethey going to say about me, or
what's going to happen, or.
But at the end of the day, ifyou're in a community that's
really not adding value to you,then it's time to find you.
Let's find you anothercommunity, identify who your
(21:46):
closest five are, and theclosest five are usually people
that are adding to you, that arehelping you, that are you that
will also call you out on yourstuff.
Yeah, even when it hurtssometimes we need that right,
but it's all part of buildingcommunity and part of, you know,
(22:07):
helping us grow.
So, aura, tell my audience alittle bit about how to find you
and how do you work with yourclients.
Aura E. Martinez, Self-Disc (22:14):
Yes , well, they could always find
me in different social medias inInstagram as Aura Elena
Martinez, on Facebook, Aura E.
Martinez Coach.
On Twitter, Tiktok and YouTubebasically the same name, aura E
Martinez, and on my website andon my website, www.
(22:35):
auraemartinez.
com, and they can subscribe formy newsletter and they can
always reach out to me.
They can either book theirclarity call with me or they can
email me in order to work withme.
We can schedule a call.
It's complimentary and we'llsee if we're a match.
Jessica Rosario- Executive (22:55):
And just so that you guys know
those that are driving, thelinks are in the show notes, so
you'll get to be able to accessthat there as well.
Laura, tell my audience youknow this podcast is all about
productivity, right?
And how can we be better forourselves, for others, for those
around us, for all the things?
So what are some ways that youmaximize your day?
Aura E. Martinez, Self-Di (23:18):
First thing in the morning.
I don't like watching no TV, noradio, no social media, nothing
.
I need to give myself quiettime, minimum 15 to 20 minutes.
But I need that quiet time andthe reason why that's so
important and that helps memaximize my day is because I am
connected to myself.
How I'm feeling, what do I need?
(23:39):
See, we're so quick to doing,doing, doing.
I first like to fill myself upand get connected with myself,
so that's like the first thingthat I do.
I like to journal.
I need to work out in themorning.
So for me, the way I maximizemy day is I make sure that I am
filled up first, because that'slike me filling up my gasoline
(24:02):
tank in my car so that I couldkeep running and doing all the
things that I have to do.
Jessica Rosario- Executive (24:07):
Yes , I totally agree.
And you know what?
It's funny that you say that,because that that's also how I
start my day.
We stopped turning on the news.
We used to be one of thosepeople that would turn on the
news, because I think that'salso how I start my day.
We stopped turning on the news.
We used to be one of thosepeople that would turn on the
news because I think that's whatwe were raised to do.
In New York, you wake up in themorning, you just turn on the
news and drink your cup ofcoffee, right.
But now I tend to well, for thelast few years and it works out
(24:28):
really well is is the firstthing in the morning is just
complete silence.
I journal, I read a book that'sthe perfect time to read,
whether it's a quick devotionalor a quick motivational book or
something, but definitelyfilling my spirit in silence.
And although my kids are adultsnow, I remember when they were
(24:50):
younger I needed that time formyself.
I needed that space just tokind of recenter myself.
Because, to your point, themoment the kids were up, it was
just this hustle and bustle thatwe're all very familiar with in
New York, right, and one of thethings when I moved down to
(25:10):
Florida was that people wouldsay to me oh, you're going to
love it down here because you'regoing to slow down Now.
Once a New Yorker, always a NewYorker, sarah, I came to
Florida with the same energythat I had before, but I do find
myself with a better morningroutine and what I'm doing to
feed myself and feed my soul, soI love that you're able to
(25:32):
share that.
Laura, it's been a pleasurehaving you on the podcast.
I cannot wait to have itreleased.
It'll be published within thenext few months and I was really
looking forward to ourconversation.
I know that there's going to besome transformations and some
chats that are going to come outfrom this and if you're
(25:52):
listening to the podcast, take ascreenshot, tag us on Instagram
.
We'd love to hear your thoughtsand I can't wait to see you
guys next time, as always.
Thank you so much for listeningin.
Don't forget to subscribe tothe show to be notified the
second a new episode is releasedand share with your friends who
believe could benefit fromlistening or even better, just
(26:15):
post a screenshot of the episodein your stories and tag me on
Instagram or Facebook.
I would love to hear yourfeedback, answer questions and
I'm always open to your topicsuggestions, so you never know
if your topic will be next.
So then, until next time, goahead, maximize your day and own
(26:36):
it.
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