#106 Breaking Down Silos via Employee Advocacy with Michael Soerensen

Building a community for employees on social media is often overlooked but can greatly benefit a company's branding and marketing efforts.

In this episode #106 of Meaningful Work, Meaningful Life podcast, I am joined by Michael Soerensen, co-founder of Sociuu, a pioneering employee advocacy platform spanning over 30 countries. Michael brings to light the often-underestimated practice of building a community for employees on social media and its profound impact on a company's branding and marketing efforts.

With a wealth of experience as a serial entrepreneur spanning over 35 years, Michael sheds light on the advantages of employee advocacy to amplify the brand's message.

 

Key Takeaways:

• Many companies overlook the potential of the content they create, as only a small fraction reaches social media.
• Through employee advocacy, companies have the opportunity to tap into their employees' extensive networks, expanding their message to a broader audience.
• Companies with a workforce of at least 100 employees should seriously consider adopting a platform for employee advocacy.
• Employee advocacy empowers employees to showcase their thought leadership, expertise, and influence within their respective industries, transforming them into influential advocates for the company brand.
• Discover why employee advocacy has become a crucial metric for brand health.

Tune in to gain invaluable insights into the transformative potential of employee advocacy in shaping a stronger brand presence.

 

More info about the podcast

• Website: https://www.francinebeleyi.com/podcast/
• Watch on Youtube https://bit.ly/3LKwUT1

Connect with Michael Soerensen

• LinkedIn https://www.linkedin.com/in/michael-h-soerensen/
• Website https://sociuu.com/

 

Connect with Francine Beleyi

• LinkedIn: https://www.linkedin.com/in/francinebeleyi/
• Website: https://www.francinebeleyi.com/