Building a community for employees on social media is often overlooked but can greatly benefit a company's branding and marketing efforts.
In this episode #106 of Meaningful Work, Meaningful Life podcast, I am joined by Michael Soerensen, co-founder of Sociuu, a pioneering employee advocacy platform spanning over 30 countries. Michael brings to light the often-underestimated practice of building a community for employees on social media and its profound impact on a company's branding and marketing efforts.
With a wealth of experience as a serial entrepreneur spanning over 35 years, Michael sheds light on the advantages of employee advocacy to amplify the brand's message.
Key Takeaways:
- Many companies overlook the potential of the content they create, as only a small fraction reaches social media.
- Through employee advocacy, companies have the opportunity to tap into their employees' extensive networks, expanding their message to a broader audience.
- Companies with a workforce of at least 100 employees should seriously consider adopting a platform for employee advocacy.
- Employee advocacy empowers employees to showcase their thought leadership, expertise, and influence within their respective industries, transforming them into influential advocates for the company brand.
- Discover why employee advocacy has become a crucial metric for brand health.
Tune in to gain invaluable insights into the transformative potential of employee advocacy in shaping a stronger brand presence.
More info about the podcast
- Website: https://www.francinebeleyi.com/podcast/
- Watch on Youtube https://bit.ly/3LKwUT1
Connect with Michael Soerensen
- LinkedIn https://www.linkedin.com/in/michael-h-soerensen/
- Website https://sociuu.com/
Connect with Francine Beleyi
- LinkedIn: https://www.linkedin.com/in/francinebeleyi/
- Website: https://www.francinebeleyi.com/
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.