When considering employee advocacy or brand ambassador programs, organisations often assume:
⛔ It’s just employees sharing marketing on social media
⛔ It’s not relevant for managers and executives
⛔ It’s about continuously praising the company
⛔Tightly controlling the messaging of employee advocates is the key to success.
⛔ It’s only for sales and marketing staff
However, my guests in season 9 of my podcast Meaningful Work, Meaningful Life shared insights dispelling these myths and revealing the true potential of employee advocacy:
✅ Success requires share-worthy content and a culture where people enjoy working. (episode #104 Bradley Keenan)
✅ Allow people to proudly share what they're passionate about in your organisation (episode #105 Jessica Pharm)
✅ Executives should lead by example in sharing first online (episode #106 Michael Sørensen)
✅Invest in managers' abilities to form authentic relationships with their collaborators. (episode #109 Kristin Bell)
✅ Hire smart people who align with your values and support their wellbeing. People need to feel at home when working with you. (episode #108 Yao Azumah)
✅ Encourage self-belief and compassionate leadership. Stop, look and listen (episode #107 @Harpal Dhatt)
✅ Balance profits and human rights through human-centered technology. (episode #111 Fatima Roumate)
✅Coach managers to help employees navigate their careers and feel they belong. (episode #110 Antonia Bartels)
Done right, an employee advocacy program simply empowers people for a mutually beneficial partnership built on trust and care.
The old command-and-control mindsets misunderstand this potential.
But now you see the power of an authentic approach.
🎁Are you ready to learn how to start or strengthen your own employee advocacy journey? Reach out https://www.francinebeleyi.com/call/
More info about the podcast • Website: https://www.francinebeleyi.com/podcast/ • Watch on Youtube https://bit.ly/3LKwUT1
Connect with Francine Beleyi, the host. • LinkedIn: https://www.linkedin.com/in/francinebeleyi/ • Website: https://www.francinebeleyi.com/
Related resources. • Take the free Personal Branding for Impact (PBI) test www.francinebeleyi.com/pbitest • Download Whitepaper - Redesigning a Thriving Post-Pandemic Organization: How to Retain Your Talent & Turn Them into Your Biggest Advocates https://www.francinebeleyi.com/talentretention/
I appreciate all who joined me on this journey of exploring meaningful work and meaningful life.
See you in season 10!
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