Building a Brand Most: Strategies to Stand Out in the Age of Knockoffs

In this episode of Measurement Talks, the hosts discuss recent issues with Facebook advertising performance, specifically on Valentine's Day. They dive into how Meta over-delivered on cost cap campaigns, affecting both cost cap and auto bidding campaigns with inflated CPMs by over 1500%. The hosts share insights on the impact of this bug on ad delivery and spending.

Timestamps

[00:02:29] Facebook's auction dynamics.

[00:05:18] Collaborative D2C index insights.

[00:10:12] Changing Consumer Behavior.

[00:12:59] Amazon advertising strategy insights.

[00:17:39] Brand protection and search optimization.

[00:20:08] Knockoff products on Amazon.

[00:24:42] The rise of AI in marketing.

[00:29:50] Chinese manufacturers disrupting industries.

Our promise to you: Every episode will have actions you take back to your business

Bryan was the Director of Efficacy at Kargo and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest-growing, profitable DTC companies, Nood.

Rishabh led new business at LiveRamp, the largest provider of online digital identity, and directly helped scale many measurement and attribution programs for the ad tech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enables content-native shopping that has no attribution loss.