Ep 7: Exploring the Impact of Facebook's Offline Conversion Measurement Tool

On this episode, the hosts discuss the impact of changes in the ecosystem on measurement. They talk about Facebook's announcement of offline conversions being integrated into the platform for a better feedback loop and performance optimization. They delve into the benefits of this development for retailers and D2C businesses, and how it could improve in-store sales tracking and data attribution. The hosts also touch on their personal experiences and use-cases with offline events and aggregates events manager.

TIMESTAMPS

[00:00:22] Offline conversions on Facebook.

[00:03:52] Facebook's forced checkout experience.

[00:07:25] Facebook's low CAC.

[00:11:05] Measuring cross-channel impacts.

[00:14:43] Retail media and point-of-sale data.

[00:18:40] Overspending $40k in ads.

[00:22:52] Recovering from ad revenue loss.

[00:28:19] Optimized Cost Per Impression.

[00:31:18] Facebook's ad auction recovery.

Our promise to you: Every episode will have actions you take back to your business Bryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest-growing, profitable DTC companies, Nood. Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.