On this episode, we're taking you behind the scenes of one of the most iconic parts of the MECCA experience: MECCA Beauty Loop.
Launched over a decade ago, MECCA Beauty Loop began as a bold reimagining of what a loyalty program could be - not just a reward system, but a community - one that celebrates discovery, surprise and a shared love of beauty. Since then, the release of MECCA Beauty Loop boxes, bonuses and gifts have become a moment of excitement and discovery for all our customers.
With over four million members across Australia and New Zealand, the boxes are just one of the program's secrets to success. MECCA Beauty Loop is designed to reward and connect our customers in the most meaningful of ways; from exclusive services and events catered to your beauty obsessions, to insider access to your favourite brand's newest products, and a gift every time your birthday rolls around.
Listen as MECCA’s Head of Loyalty, Rosie McFarlane, joins Kate in the studio to talk more about Australia's most loved loyalty program.
Want to be in the loop? Sign up to MECCA Beauty Loop here.
Host: Kate Blythe
Producers: Kerri Gordon & Ruby Devlin
Editor: Ruby Devlin
Loved the latest episode of MECCA Talks? Don’t forget to follow, rate and review (and give us a shoutout in the group chat!).
MECCA Talks wishes to acknowledge the Traditional Custodians of the land on which we recorded this episode at our studio in Naarm: the Wurundjeri people of the Kulin nation. We pay respect to Elders – past and present. We recognise their ongoing connection to this beautiful country, with knowledge and stories that have been handed down since time immemorial.
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