What Consumers Want: The Cost of Brand Loyalty

       This week, the Media Mavens team sit down to talk all things consumerism with branding specialist Karl Vontz, a senior-level marketing professional.             A lifetime in brand integration, Vontz has worked on the Billboard Awards, The Clio Awards and served as the VP of Brand Experience at Magnite (formerly Rubicon Project). More currently, Vontz is focused on helping brands attract their consumers through a variety of interesting methods.             With the Mavens Team, Vontz discusses his work history, how the pandemic has affected branding, and in Sarah’s words, examples of how “to keep your brand alive the consumer market without an event.” Most interestingly, the group discusses how the world will return to normal, and how Vontz expects the “new normal.” “When we get to the point that we are moving about again…I think we will take the best of the virtual world, but the part we are desperately waiting to get back to face to face” Vontz explained.             Tune in to learn about “What Consumers Want: The Cost of Brandy Loyalty” and the future of brand integration! You can reach Karl Vontz directly at [e-mail]. To reach Sarah Miller, Media Mavens Podcast Host & CEO, Axis Entertainment, you can get more information at www.axis-entertainment.com or reach her at [e-mail]