In this episode of the Meme Team Podcast, Amanda and Sonia discuss:
- the evolving landscape of TV advertising
- the recent class action lawsuit against Alo Yoga for misleading influencer promotions
- the strategic shifts in Apple's marketing approach, particularly in film
- insights from Sprout Social's annual report on social media trends
Chapters
00:00 Introduction and Podcast Overview
01:21 Deloitte's Unique Employee Benefits
05:55 Taylor Swift's Community Engagement
06:03 Amazon and Roku's CTV Partnership
18:08 The Future of Targeted Advertising
19:55 The Quest for the Perfect Romper
23:05 The Power of AI in Fashion Discovery
24:47 The Evolution of TV Advertising
25:46 Alo Yoga's Legal Troubles
29:50 The FTC and Influencer Marketing
36:14 The Ethics of Influencer Advertising
40:36 Influencer Marketing and Consumer Perception
43:06 Apple's Marketing Strategy in Film
57:08 Insights from Sprout Social's Annual Report
Follow us on LinkedIn, Twitter/X, and Instagram:
Sonia Baschez - @soniabaschez
Amanda Natividad - @amandanat
More about Sonia's consulting firm: bendgrowth.co
More about Amanda and her newsletter: amandanat.com
More about Meme Team: memeteampodcast.com
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