From Taylor Swift to Hailey Bieber: When to Own vs. Sell Your Brand

We talk about when to own vs. sell your brand.

This episode is brought to you by Sequel.io, the only platform that lets marketers host webinars directly on your website. You can see what your audience does on your site before, during, and after your webinar — giving you better data for retargeting and sales management. Learn more at Sequel.io.

- We break down what Taylor Swift reclaiming her masters teaches marketers about community marketing, and creators about ownership.

- Hailey Bieber sells Rhode for $1B — but don’t call it a brand-building masterclass. It’s a story about product-market fit, aesthetic timing, and great hiring.

- Instagram’s 3:4 update isn’t just a layout change — it’s a signal. We talk platform-native content and what marketers should be testing now.

- Thoughts on Oura’s “Give Us the Finger” campaign. We discuss the clarity, the targeting, and the wink to their next growth segment.

Follow us:

Sonia Baschez (@soniabaschez): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠⁠

Amanda Natividad (@amandanat): ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter/X⁠, and Instagram

Sonia's consulting firm: bendgrowth.co

Amanda and her newsletter: amandanat.com

Meme Team: memeteampodcast.com

Our sponsor: Sequel.io