In this episode of the Meme Team podcast, Amanda and Sonia discuss the recent viral marketing strategies used by companies like Astronomer and American Eagle. They dive into the effectiveness of humor in addressing scandals, the implications of cultural sensitivity in marketing, and the evolving landscape of media influenced by AI.
Amanda and Sonia discuss various aspects of modern marketing, including how to track success in PR, the shift from sponsored content to organic outreach, and the significance of human skills in an AI-driven world. They also explore nostalgia marketing, the future of movie marketing, and the recent split of Warner Brothers and Discovery.
Chapters:
00:00 Intro + Astronomer's Temporary Spokesperson
05:05 Controversy in Advertising: Sydney Sweeney and American Eagle
15:00 Navigating Cultural Sensitivity in Marketing
23:00 The Impact of AI on Media and Marketing Strategies
31:31 Tracking Success in PR and Marketing
39:35 AI Skills and the Changing Landscape of Marketing Roles
46:02 Nostalgia Marketing: Reviving the Past for Modern Audiences
52:19 The Future of Movie Marketing and Re-Releases
01:00:21 Key Takeaways and Final Thoughts
Follow us on LinkedIn, Twitter/X, and Instagram:
Sonia Baschez - @soniabaschez
Amanda Natividad - @amandanat
More about Sonia's consulting firm: bendgrowth.co
More about Amanda and her newsletter: amandanat.com
More about Meme Team: memeteampodcast.com
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.