Steve Bryant, Founder of The Devout / Clothing Rental

The Devout is a new clothing experience for the UK whereby they present a unique monthly subscription service offering designer brands and vintage pieces. They’re the fashion rental revolution, reducing the volume of clothes going to landfill, providing the latest brands and current-season pieces without the impact, and helping you save money on your clothes. Customers can rent 5 pieces of their choice for just £79 a month. With premium brands available for both men and women, they deliver your box for free in sustainable packaging right to your doorstep. After you’re done The Devout will pick them up and wash them so you can then pick out your next 5 items, and if there’s a garment you particularly like, you can opt to buy it.

In this episode of the MenswearStyle Podcast we interview Steve Bryant, Founder of The Devout, and talk about what inspired him to set up a fashion rental company. He had noticed a gap in the market for everyday fashion rental after seeing the flourishing US subscription industry, and noticed it was only occasion wear being catered for here in the UK. With a successful background in marketing and eCommerce Steve set out to build the brand and rental technology a year ago. Our host Peter Brooker and Steve also chat about how brands are selected for the website, laundry and repairs, changing buyer behaviours, adapting wardrobes for a new post-lockdown lifestyle, and being more conscious about sustainability.

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