October 14, 2024 • 10 mins
DOWNLOAD
Title Tag Cheat Sheet + Tutorial
https://seiq.meredithshusband.com/c/member-resources/how-to-create-title-tags-7bc81428-441c-49b4-a772-7b2e4267b688
---
Meredith's Husband
https://www.meredithshusband.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Think about when you do a Google search.
Yes, how do you decide whichwebsite you are going to visit?
So you do the search, theresults all come up on Google.
And exactly how do you decidewhich website looks good?
Let's assume that you don'tjust click on the first one.
Speaker 2 (00:18):
I do, the one that is most specific to what I'm
looking for.
Speaker 1 (00:23):
So when you say whatever looks most appropriate,
how do you determine which ismost appropriate?
Exactly where do you look?
What do you look at?
Speaker 2 (00:32):
I look at the title, for example.
I was looking for compressionpacking bags.
I went to best compressiontraveling bags, 24.
Speaker 1 (00:45):
That's the title tag.
I assume you are talking aboutthe big line of text in blue,
the first text that is the titletag.
So the title tag and I bringthis up because I still hear
sort of frequently that titletags are something you do for
SEO it's not something you dofor users, it's just something
you plug for users, it's justsomething you plug in for Google
(01:07):
, because once you get to thesite, the title tag it's not on
the website, you don't see it.
Speaker 2 (01:12):
Oh, it's not.
Speaker 1 (01:13):
But my point is, which you have helped me to
demonstrate, thank you.
The title tag is the singlemost important SEO element for
users, for users.
And that's why it's importantfor SEO.
Speaker 2 (01:26):
Right, that makes a lot of sense.
Speaker 1 (01:29):
Now, yes, once you get to the website, you don't
know what the title tag is.
Speaker 2 (01:32):
However, it gets you to the website.
Speaker 1 (01:36):
Without a good title tag, nobody is going to get to
that page 100%.
So when you look at that titletag, what was it?
You sort of recapped what itwas.
But what again was it in thattitle tag that made you think,
yeah, I'm going to go look at,that's the one I want.
Speaker 2 (01:52):
Clear information that was pertinent to what I was
seeking.
Speaker 1 (01:56):
Correct.
So this is a little bit abouthow you want to write a title
tag.
Speaker 2 (02:02):
Right.
Speaker 1 (02:02):
Right away.
What is the absolute mostimportant thing?
Accuracy it needs, yeah, well,that is important, but to you as
a user, it correlates with whatyou are looking for.
Speaker 2 (02:12):
Yeah, yeah.
Speaker 1 (02:12):
Essentially, essentially, I'm going to say
that's the keyword or the keyphrase.
Right, it has what you.
That is first in the title tag,first thing you see, and after
that, or in addition to that, ithas to be sort of enticing yeah
, okay, there's, that's yourtitle tag.
Speaker 2 (02:28):
That's what you're doing for a title tag Right.
Speaker 1 (02:31):
Don't write a title tag thinking you're doing it for
SEO.
Write it knowing that you aretrying to get people to visit
that specific page, not yourwebsite in general.
Just that every single pageneeds to have a unique, its own
title tag, different from everyother page to appeal to people
looking for it Correct, andthat's why this is so important
(02:52):
for Google, right?
Because Google knows it's soimportant for users.
Now you mentioned accuracy.
Yes, that's anotherconsideration that you have to
take into account, becauseGoogle will know if your title
tag says one thing like bestcompression bags 2024, and your
actual web page is about socksfor your puppies, it's going to
(03:17):
know that that's not accurate.
You're never even going to getonto the first page of Google,
so you got to avoid that.
But, number one, I got threesteps for you.
Speaker 2 (03:24):
Number one.
Speaker 1 (03:25):
Just know why you're writing, understand why you're
writing and write from thatperspective.
That's why you're doing titletags and just keep that in mind
while you're creating.
Right, okay, step two figureout what all your title tags are
.
The easiest way to do this isjust go to Google, type in site
S-I-T-E, colon, and then thename of your domain.
You don't need to put in theHTTPS or the www, and that's
(03:49):
just going to show you all ofthe pages on your site or
whatever domain you enter there.
You can do this for anyone'ssite, but to figure out what
your own titles are, this is theeasiest and quickest way to do
it.
Speaker 2 (04:01):
Wow yeah.
Speaker 1 (04:02):
So you can go see them and right away you will
hopefully see.
If there are any there that arenot good.
They're going to pop out at you.
At this point You're going tobe like whoa, wow, those need to
be redone.
Speaker 2 (04:13):
Yeah, and you can redo them.
Speaker 1 (04:15):
Yes, okay, yeah.
And you can redo them.
Yes, okay yeah, squarespace,wordpress, every website
platform out there has a way foryou to adjust title tags.
Speaker 2 (04:23):
And that's okay.
It's not going to affectanything, except it'll further
clarify.
Speaker 1 (04:29):
Right.
Don't change your URLs Right.
That would have a big impact.
Speaker 2 (04:34):
There we go.
Speaker 1 (04:35):
Sometimes they're called slugs.
Don't change the URLs, we'rejust talking about the title.
They are technically calledtitle tags.
Sometimes people call them SEOtitles, a name which I don't
like really, because there issome confusion between title
tags and headings on a page.
(04:55):
So once you visit a site,you're likely going to see right
at the top what you wouldnormally call the title of an
article.
Speaker 2 (05:03):
Okay, right.
Speaker 1 (05:04):
Yeah, but that's the heading.
That is not the title.
That is the heading.
It's an H we call it an H1 tagand it's probably going to be
very similar to your title.
Right, because people, thereneeds to be consistency.
If you click on something thatsays compression bags and land
on a page that says pet socks,you're going to be like what?
So they're probably going to bevery similar but not identical.
(05:25):
And so when people are talking,like when I'm giving a tip
about how to handle your titles,you want to know that that's
the title tag, it's not theheading.
Just try to keep those two.
This is a tip in itself.
Try to avoid confusing those,because I have seen people
giving out advice about how tohandle your titles and they're
(05:48):
talking about the wrong thing.
They're talking about headings.
So hopefully you will avoidsome future frustration.
Speaker 2 (05:55):
Yeah, number two.
Speaker 1 (05:58):
Okay, step number three.
Speaker 2 (05:59):
Oh three.
Speaker 1 (05:59):
I have a cheat sheet on how to do this.
Oh, what you want.
There's some more things thatthere's some more best practices
that you want to do with, likeyou know, character length and
some words that you want toavoid, and things like that.
I will link it below.
Speaker 2 (06:12):
OK.
Speaker 1 (06:13):
But a few of those details are.
Like I said, every page needs aunique title tag.
Speaker 2 (06:17):
Right.
Speaker 1 (06:18):
They have to be different.
You're talking about a specificpage.
Yeah, with every title tag, notjust your website.
Speaker 2 (06:23):
Is it kind of like you want to make a sign for you
know when you're driving andpeople have signs on the side of
the road like turn here forblah blah?
Speaker 1 (06:35):
No, I would say it would be more like the signage
above the door of a shop.
Okay, you go by a deli and it's.
It says what it is and whatthey sell.
Speaker 2 (06:46):
Bagel and tea shop.
Speaker 1 (06:48):
Yeah, that's basically what it is.
In fact, this is weird, but youcan.
We live in Brooklyn so theseare really common.
But walking down the street, ifyou look at the signs above
shops, they would have in big,huge letters what I would
probably call is the title tagand then the meta description
beneath it, all the littlethings that they sell Ice, cold
beer, whatever.
I don't know what else a deliwould sell besides ice cold beer
(07:11):
, but sandwiches, flowers.
Oh God, I'm such an American.
You also want to be aware ofthe length of title tags.
Speaker 2 (07:19):
Okay, is this number three?
Speaker 1 (07:21):
This is part of number three is the cheat sheet.
Okay, I'm just giving you somethings as an example of what is
on the cheat sheet the length.
You don't want it to be toolong because Google is going to
cut it off Now.
There is no penalty for havinga title tag that's too long.
That's kind of a common myth.
Is that if your title tag istoo long, it's a penalty, and
this is something that isreported in SEMrush as being an
(07:42):
issue, but it is a warning.
It as being an issue, but it isa warning.
It's not an error.
The problem with having titletags that are too long is you're
not conveying a completethought to people.
That's what I was going to say.
You're saying your title tagwould be best compression bags
of 2024 and why you need, andthen a dot dot dot.
Right, it needs to be shortenough so that you can finish a
(08:03):
thought.
Speaker 2 (08:03):
Right, it's just better for users.
Yeah, yeah, it is.
Yeah, you kind of want to go,oh, that's it, yes, and have
every just make it easy forpeople to find it.
Speaker 1 (08:13):
It's much nicer to have a full thought rather than
a thought fragment, tangent,let's say.
And then dot, dot, dot, yeah.
So the cheat sheet hasinstructions or tips like this
and a few more.
I will link that below.
Excellent, but this issomething I recommend, if you've
never done it, if you've neverused the site command to look at
all the title tags of your site.
Speaker 2 (08:33):
I recommend doing it.
Yes, I see why.
Speaker 1 (08:36):
It can be insightful.
Speaker 2 (08:38):
Learn a little about yourself.
Speaker 1 (08:41):
This will be brief.
I might put it in the end orsomething.
Speaker 2 (08:44):
Yeah.
Speaker 1 (08:45):
I don't know how was your Tonga trip.
Speaker 2 (08:46):
This will be brief.
I might put it in the end orsomething.
I don't know.
How was your Tonga trip?
Speaker 1 (08:56):
It's more than you can fathom and after the first
day I couldn't even you can'tcomprehend what is actually
happening in front of your eyes.
I do, or I did check outCassie's Instagram her stories
while you were there, and in oneof them she was photographing a
whale and the noise in thebackground was somebody with a
snorkel in her mouth saying thisoh my.
God oh my.
God, oh my God, oh my God, thatwas me.
Think about when you do a Google search.
Yes, how do you decide whichwebsite you are going to visit?
So you do the search, theresults all come up on Google.
And exactly how do you decidewhich website looks good?
Let's assume that you don'tjust click on the first one.
Speaker 2 (00:18):
I do, the one that is most specific to what I'm
looking for.
Speaker 1 (00:23):
So when you say whatever looks most appropriate,
how do you determine which ismost appropriate?
Exactly where do you look?
What do you look at?
Speaker 2 (00:32):
I look at the title, for example.
I was looking for compressionpacking bags.
I went to best compressiontraveling bags, 24.
Speaker 1 (00:45):
That's the title tag.
I assume you are talking aboutthe big line of text in blue,
the first text that is the titletag.
So the title tag and I bringthis up because I still hear
sort of frequently that titletags are something you do for
SEO it's not something you dofor users, it's just something
you plug for users, it's justsomething you plug in for Google
(01:07):
, because once you get to thesite, the title tag it's not on
the website, you don't see it.
Speaker 2 (01:12):
Oh, it's not.
Speaker 1 (01:13):
But my point is, which you have helped me to
demonstrate, thank you.
The title tag is the singlemost important SEO element for
users, for users.
And that's why it's importantfor SEO.
Speaker 2 (01:26):
Right, that makes a lot of sense.
Speaker 1 (01:29):
Now, yes, once you get to the website, you don't
know what the title tag is.
Speaker 2 (01:32):
However, it gets you to the website.
Speaker 1 (01:36):
Without a good title tag, nobody is going to get to
that page 100%.
So when you look at that titletag, what was it?
You sort of recapped what itwas.
But what again was it in thattitle tag that made you think,
yeah, I'm going to go look at,that's the one I want.
Speaker 2 (01:52):
Clear information that was pertinent to what I was
seeking.
Speaker 1 (01:56):
Correct.
So this is a little bit abouthow you want to write a title
tag.
Speaker 2 (02:02):
Right.
Speaker 1 (02:02):
Right away.
What is the absolute mostimportant thing?
Accuracy it needs, yeah, well,that is important, but to you as
a user, it correlates with whatyou are looking for.
Speaker 2 (02:12):
Yeah, yeah.
Speaker 1 (02:12):
Essentially, essentially, I'm going to say
that's the keyword or the keyphrase.
Right, it has what you.
That is first in the title tag,first thing you see, and after
that, or in addition to that, ithas to be sort of enticing yeah
, okay, there's, that's yourtitle tag.
Speaker 2 (02:28):
That's what you're doing for a title tag Right.
Speaker 1 (02:31):
Don't write a title tag thinking you're doing it for
SEO.
Write it knowing that you aretrying to get people to visit
that specific page, not yourwebsite in general.
Just that every single pageneeds to have a unique, its own
title tag, different from everyother page to appeal to people
looking for it Correct, andthat's why this is so important
(02:52):
for Google, right?
Because Google knows it's soimportant for users.
Now you mentioned accuracy.
Yes, that's anotherconsideration that you have to
take into account, becauseGoogle will know if your title
tag says one thing like bestcompression bags 2024, and your
actual web page is about socksfor your puppies, it's going to
(03:17):
know that that's not accurate.
You're never even going to getonto the first page of Google,
so you got to avoid that.
But, number one, I got threesteps for you.
Speaker 2 (03:24):
Number one.
Speaker 1 (03:25):
Just know why you're writing, understand why you're
writing and write from thatperspective.
That's why you're doing titletags and just keep that in mind
while you're creating.
Right, okay, step two figureout what all your title tags are
.
The easiest way to do this isjust go to Google, type in site
S-I-T-E, colon, and then thename of your domain.
You don't need to put in theHTTPS or the www, and that's
(03:49):
just going to show you all ofthe pages on your site or
whatever domain you enter there.
You can do this for anyone'ssite, but to figure out what
your own titles are, this is theeasiest and quickest way to do
it.
Speaker 2 (04:01):
Wow yeah.
Speaker 1 (04:02):
So you can go see them and right away you will
hopefully see.
If there are any there that arenot good.
They're going to pop out at you.
At this point You're going tobe like whoa, wow, those need to
be redone.
Speaker 2 (04:13):
Yeah, and you can redo them.
Speaker 1 (04:15):
Yes, okay, yeah.
And you can redo them.
Yes, okay yeah, squarespace,wordpress, every website
platform out there has a way foryou to adjust title tags.
Speaker 2 (04:23):
And that's okay.
It's not going to affectanything, except it'll further
clarify.
Speaker 1 (04:29):
Right.
Don't change your URLs Right.
That would have a big impact.
Speaker 2 (04:34):
There we go.
Speaker 1 (04:35):
Sometimes they're called slugs.
Don't change the URLs, we'rejust talking about the title.
They are technically calledtitle tags.
Sometimes people call them SEOtitles, a name which I don't
like really, because there issome confusion between title
tags and headings on a page.
(04:55):
So once you visit a site,you're likely going to see right
at the top what you wouldnormally call the title of an
article.
Speaker 2 (05:03):
Okay, right.
Speaker 1 (05:04):
Yeah, but that's the heading.
That is not the title.
That is the heading.
It's an H we call it an H1 tagand it's probably going to be
very similar to your title.
Right, because people, thereneeds to be consistency.
If you click on something thatsays compression bags and land
on a page that says pet socks,you're going to be like what?
So they're probably going to bevery similar but not identical.
(05:25):
And so when people are talking,like when I'm giving a tip
about how to handle your titles,you want to know that that's
the title tag, it's not theheading.
Just try to keep those two.
This is a tip in itself.
Try to avoid confusing those,because I have seen people
giving out advice about how tohandle your titles and they're
(05:48):
talking about the wrong thing.
They're talking about headings.
So hopefully you will avoidsome future frustration.
Speaker 2 (05:55):
Yeah, number two.
Speaker 1 (05:58):
Okay, step number three.
Speaker 2 (05:59):
Oh three.
Speaker 1 (05:59):
I have a cheat sheet on how to do this.
Oh, what you want.
There's some more things thatthere's some more best practices
that you want to do with, likeyou know, character length and
some words that you want toavoid, and things like that.
I will link it below.
Speaker 2 (06:12):
OK.
Speaker 1 (06:13):
But a few of those details are.
Like I said, every page needs aunique title tag.
Speaker 2 (06:17):
Right.
Speaker 1 (06:18):
They have to be different.
You're talking about a specificpage.
Yeah, with every title tag, notjust your website.
Speaker 2 (06:23):
Is it kind of like you want to make a sign for you
know when you're driving andpeople have signs on the side of
the road like turn here forblah blah?
Speaker 1 (06:35):
No, I would say it would be more like the signage
above the door of a shop.
Okay, you go by a deli and it's.
It says what it is and whatthey sell.
Speaker 2 (06:46):
Bagel and tea shop.
Speaker 1 (06:48):
Yeah, that's basically what it is.
In fact, this is weird, but youcan.
We live in Brooklyn so theseare really common.
But walking down the street, ifyou look at the signs above
shops, they would have in big,huge letters what I would
probably call is the title tagand then the meta description
beneath it, all the littlethings that they sell Ice, cold
beer, whatever.
I don't know what else a deliwould sell besides ice cold beer
(07:11):
, but sandwiches, flowers.
Oh God, I'm such an American.
You also want to be aware ofthe length of title tags.
Speaker 2 (07:19):
Okay, is this number three?
Speaker 1 (07:21):
This is part of number three is the cheat sheet.
Okay, I'm just giving you somethings as an example of what is
on the cheat sheet the length.
You don't want it to be toolong because Google is going to
cut it off Now.
There is no penalty for havinga title tag that's too long.
That's kind of a common myth.
Is that if your title tag istoo long, it's a penalty, and
this is something that isreported in SEMrush as being an
(07:42):
issue, but it is a warning.
It as being an issue, but it isa warning.
It's not an error.
The problem with having titletags that are too long is you're
not conveying a completethought to people.
That's what I was going to say.
You're saying your title tagwould be best compression bags
of 2024 and why you need, andthen a dot dot dot.
Right, it needs to be shortenough so that you can finish a
(08:03):
thought.
Speaker 2 (08:03):
Right, it's just better for users.
Yeah, yeah, it is.
Yeah, you kind of want to go,oh, that's it, yes, and have
every just make it easy forpeople to find it.
Speaker 1 (08:13):
It's much nicer to have a full thought rather than
a thought fragment, tangent,let's say.
And then dot, dot, dot, yeah.
So the cheat sheet hasinstructions or tips like this
and a few more.
I will link that below.
Excellent, but this issomething I recommend, if you've
never done it, if you've neverused the site command to look at
all the title tags of your site.
Speaker 2 (08:33):
I recommend doing it.
Yes, I see why.
Speaker 1 (08:36):
It can be insightful.
Speaker 2 (08:38):
Learn a little about yourself.
Speaker 1 (08:41):
This will be brief.
I might put it in the end orsomething.
Speaker 2 (08:44):
Yeah.
Speaker 1 (08:45):
I don't know how was your Tonga trip.
Speaker 2 (08:46):
This will be brief.
I might put it in the end orsomething.
I don't know.
How was your Tonga trip?
Speaker 1 (08:56):
It's more than you can fathom and after the first
day I couldn't even you can'tcomprehend what is actually
happening in front of your eyes.
I do, or I did check outCassie's Instagram her stories
while you were there, and in oneof them she was photographing a
whale and the noise in thebackground was somebody with a
snorkel in her mouth saying thisoh my.
God oh my.
God, oh my God, oh my God, thatwas me.
Popular Podcasts
Boysober
Have you ever wondered what life might be like if you stopped worrying about being wanted, and focused on understanding what you actually want? That was the question Hope Woodard asked herself after a string of situationships inspired her to take a break from sex and dating. She went "boysober," a personal concept that sparked a global movement among women looking to prioritize themselves over men. Now, Hope is looking to expand the ways we explore our relationship to relationships. Taking a bold, unfiltered look into modern love, romance, and self-discovery, Boysober will dive into messy stories about dating, sex, love, friendship, and breaking generational patterns—all with humor, vulnerability, and a fresh perspective.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com