In this episode, Meredith’s husband unpacks the rise of “zero-click searches,” where AI summaries reduce website clicks. He explains how website owners—especially photographers—can adapt by focusing on top Google rankings to ensure visibility in AI-driven results. While traffic may decline, the visitors who do click through convert at much higher rates, making SEO more valuable than ever.
Chapter Markers
[0:00] Introduction
[0:24] Welcome to Insider’s Inbox
[0:32] Excitement about AI in SEO
[1:42] Reddit study on ChatGPT using Google
[2:31] How the test revealed Google reliance
[3:40] Introduction to zero-click search
[4:19] Fewer visits but higher conversions
[4:58] Ahrefs study: 23x higher conversions from AI traffic
[5:34] Decoupling impressions from visitors
[6:15] Implications for photographers and local SEO
[7:15] AI results tied to Google rankings
Articles referenced in this episode:
https://www.reddit.com/r/SEO/comments/1m47avn/chatgpt_plus_is_secretly_googlepowered_my_hidden/
https://ahrefs.com/blog/zero-click-search/
https://ahrefs.com/blog/the-great-decoupling/
https://ahrefs.com/blog/ai-search-traffic-conversions-ahrefs/
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