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March 3, 2025 13 mins

We explore the complexities of managing hidden pages on your website while safeguarding your SEO. Understanding the implications of unlinked and private pages is crucial for maintaining visibility and optimizing performance. 

Resources mentioned:

How to "no-index" pages
https://seiq.meredithshusband.com/c/member-resources/how-to-no-index-pages-a6501739-f26b-448d-8ced-fcf47a07e376

How to "de-index pages
https://seiq.meredithshusband.com/c/member-resources/how-to-remove-pages-from-google-52de78eb-de2c-4317-9696-3e21b7ff1c71

TIMESTAMPS:
[0:39] Introduction
[1:31] Why Create Private Pages for Clients 
[2:15] SEO Issues Related to Private Pages 
[3:39] How Google Finds Your Unlinked Pages
[4:55] How Often Do Private Pages Get Into Google?
[6:01] Outside Platforms
[7:18] No-indexing Pages 
[8:32] Best Practice Solution for Private Webpages
[9:01] The Problem Giving Passwords to Clients
[12:05] Taking a Page OUT of Google

---
Meredith's Husband
https://www.meredithshusband.com

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Brought to you by Hungry Root.

Speaker 2 (00:01):
By Hungry Root yes, we had such a delicious dinner
last night.
Come on.

Speaker 1 (00:05):
We did.
Yeah, that wasn't Hungry Root.
Oh yeah, that was Hungry Root.

Speaker 2 (00:08):
Yes, it was, thank you.

Speaker 1 (00:09):
Yeah, Hungry Root Pizza.

Speaker 2 (00:11):
Yeah, that's a tip to Hungry.

Speaker 1 (00:13):
Root Pizza.
This episode we're going totalk about hidden pages, private
pages pages that you want to.
Put online for some reason andonly give access to them to a
select few.

Speaker 2 (00:25):
Yes.

Speaker 1 (00:25):
So we've done an episode on this.
I was going to say recently,it's not recently.
I looked at it and it was likeepisode 18, which was a long
time ago Once upon a time,because you asked me about this
recently.

Speaker 2 (00:39):
Yes, I did.

Speaker 1 (00:40):
To my own surprise, you remembered that we had done
an episode about it.

Speaker 2 (00:43):
I thought we did yeah .

Speaker 1 (00:45):
And I have gotten this question several other
times Interesting, so I figureit's worth-.

Speaker 2 (00:50):
Exploring.

Speaker 1 (00:51):
Reviewing and revising.

Speaker 2 (00:52):
Yes.

Speaker 1 (00:53):
So if you're listening to this, it will
encompass the things that Italked about.
We talked about in that episode, so I don't think you have to
go back and listen to them both,unless you just love the sound
of our voices.
Yeah, okay.
So this is a seems to be apretty common issue for
photographers, in that they wantto put a page, or you want to

(01:16):
put a page online on yourwebsite that you can send to
clients, either once theyschedule with you, just before
their session, or when they'rethinking about booking right or
if there's certain specialprices for something and not for
you know right.
Whatever reason you want to puta page on your site where you
can just send people a link to,rather than send them a pdf, and

(01:39):
I don't blame you.
Pdfs are can be problematic andthen they're out there they're
online and then people got todig through their inbox and they
get lost and et cetera, etcetera.

Speaker 2 (01:49):
You want a central hub.

Speaker 1 (01:51):
So the problems with this for SEO is that what a lot
of times people do by default isthey create a page and they
just don't link to it from anyother pages, so it's not
available on their website.

Speaker 2 (02:01):
That would be what I would do.

Speaker 1 (02:03):
Yeah, there are two problems with that Number one
that starts to look like a whatwe call a doorway page.
And a doorway page is somethingthat we used back in, like SEOs
used back in the two thousandsbefore the 2010s, before I was
born Years ago.
You put a page out there onlineand you stuff it with all your
keyword text and everything, butit's not linked to from the

(02:24):
rest of your website.
So you're really just trying tospam Google.

Speaker 2 (02:27):
That's nasty.

Speaker 1 (02:28):
That's why it's called a doorway.
There's a doorway into yourwebsite because that page links
to the rest of your website.
It links into your website butnot out.
It's a doorway in, notconnected to the rest of your
website.

Speaker 2 (02:38):
I think one-way street is a better.
Well, it's too late.

Speaker 1 (02:47):
It raises a red flag for SEO, it raises a red flag
for Google right away.

Speaker 2 (02:53):
Really yeah.
Why is that?
Well, it looks like spam.

Speaker 1 (02:56):
It looks like you're trying to trick Google, and even
if you're not trying to trickGoogle, it's just bad practice.
Like now, you have pages thatare not linked to each other.
I think if you were Google,would you want to send your
customers or your users to pages, to websites where the pages
are not linked properly.

Speaker 2 (03:12):
No, no, it sounds a little fishy.

Speaker 1 (03:14):
Wouldn't want to do that.
And the reason that Google evenknows about this is because
whenever you create a page onWordPress, on Squarespace, on
wherever that platform is goingto, put that page into your
sitemap and it's going toessentially you're giving that
sitemap to Google.
So, even though you're notlinking to that page from the
rest of your website, you areliterally giving Google a map of

(03:36):
your website, saying here'sthis page that I don't link to.

Speaker 2 (03:40):
So then that makes Google think you're not
trustworthy, exactly Becauseyou're trying to be sneaky.

Speaker 1 (03:48):
So usually those pages won't get into Google.
Google will not put them intheir index, and one of the
solutions, which I'll cover injust a second, is it would be no
indexing that page so that itdoesn't appear in Google, and
that's a good move.
You should do that.
But Google decides ultimatelywhether they're going to put a
page in the index or not.
So a lot of times those pagesdo get into the index, even if

(04:12):
you have a no index directive.
That's also bad for SEO.

Speaker 2 (04:16):
Right, and if somebody is listening for the
first time, what does indexingmean?

Speaker 1 (04:20):
Indexing means getting into Google.
If your website is in Google,if it's in Google's system, then
it's in the index.
It's called the index.

Speaker 2 (04:28):
Okay, that's just all it means.

Speaker 1 (04:30):
Right, and so that's also bad for SEO, but it also
means that your page is nolonger private.
So you have this page that youwant to keep hidden or private
for some reason and it's outthere on Google and people can
arrive right on that page andyou would never know it.
This happens, I would say, whenpeople create pages like this
that they don't want to haveappearing in Google.
I would say this it does getindexed and it does appear in

(04:54):
Google, I would say more than50% of the time.
Like Google is going like it's.
Google's sole objective in theuniverse is to index websites,
so it's going to do that.
It's pretty good at it.
So I'll tell you what thesolutions are, or all the
solutions that I can think of.
Number one does the page haveto be private?
Can you create a version thatyou could put on your blog

(05:16):
somewhere?
Now, this is just a question.
You just want to make sure.
I'm not saying you have to dothis, but just ask yourself this
question.
If it is, then go ahead and dothat.
I mean, the more content youhave on your website typically
the better, so it would be goodto do that.
So just make sure before youtake any of these next steps
that you've answered thisquestion and you're like no, I
don't want this page public.
So, okay, question number twois there another platform where

(05:39):
you could put this page?
So you, for example, you useDubsado, you use PickTime, you
use these other platforms yeah,wherever, Whatever would make
sense, wherever clients might go.
If you can create a sort ofcentral hub for our clients when
they join and that's where theygo to get the session guide,

(06:01):
that's where they go to get this, this is where they go to get
their portal, exactly, thatwould be great.
So could you do something likethat?
That would be, you wouldcompletely avoid this problem of
the hidden pages.

Speaker 2 (06:14):
Would that be remember?
I used to use issue.

Speaker 1 (06:17):
Issue.

Speaker 2 (06:18):
Yeah.

Speaker 1 (06:19):
I don't, I don't remember.
Yeah, I mean I do remember Iused to put all my PDFs up there
.
Those, yeah, again, those arePDFs or Canva.

Speaker 2 (06:26):
Could you do it on Canva?

Speaker 1 (06:27):
You could absolutely create PDFs in Canva but then
we're back to creating PDFs.
We're really just talking andit's a link, absolutely.
I don't know if Canva has anoption where you can share links
, maybe they do, they do.

Speaker 2 (06:39):
Oh, absolutely Okay.

Speaker 1 (06:51):
Well then, you to do that, for whatever reason.
Okay.
So number three you need tono-index that page.
Now that literally means youneed to no-index it, and what
that means is you give Google alittle instructions saying
Google, please don't put this inyour index, it's no index.

Speaker 2 (07:08):
How do you do that?

Speaker 1 (07:09):
There are usually options in ShowIt in Squarespace
.
In WordPress there are optionswhere you can say the wording is
usually something like hidethis page from Google.
Oh okay, I will link below.
I have a tutorial on just kindof how to do that on each of the
platforms.
It's very quick.
I will link that below.
So I would say you have to dothat.

(07:30):
Okay, that's a requirement ifyou're going to have this page,
whether it's a main page, a blogpage or whatever.
However, like I said, Google isultimately going to decide.

Speaker 2 (07:38):
Now you've given them a set of instructions saying
please don't index this and,like I said, they're going to
make that decision.

Speaker 1 (07:47):
A lot of times you might put a no index directive
it's called a no index directiveon your website and that page
has already been indexed and inthat case Google does not take
it out of the index.

Speaker 2 (07:58):
Oh, once something's been indexed, that's it.

Speaker 1 (08:03):
I'll get to that in a second, but I'm so psychic
today, yeah you are.
So solution number four, andthis is the best way to do this
for.
Seo is to put a password onthat page.
Now I understand people don'tlike to do this.
They don't like to send a linkto somebody and require a
password because you might thinkit's an extra hassle for the

(08:25):
client to have to type in.

Speaker 2 (08:26):
I think it's kind of like oh, this is a secret.

Speaker 1 (08:30):
I agree.
I think it makes you know.
When I get something andthere's a password, I'm like, oh
, this is just for me.

Speaker 2 (08:35):
I feel more special yeah.

Speaker 1 (08:36):
However, I have also sent probably dozens of emails
to people that are two sentences.
Here's the link the password isblah, blah blah.
And they inevitably write backand say what's the password?
And I have learned that thosetwo sentences should be reversed

(08:57):
.
They should be the password isblah, blah, blah.
Here's the link yeah Oncepeople click on a link, it
doesn't matter what comes after.

Speaker 2 (09:06):
They're not going to see it.
It's a doorway, it's a link.
It doesn't matter what comesafter.
They're not going to see it,it's a doorway.
It's a doorway, yes.
Once you step through, it'slike one of those you know in
the films when you open a doorand it's just sky and you're in
another dimension.

Speaker 1 (09:20):
That happened to me this morning.

Speaker 2 (09:21):
You had a dream.

Speaker 1 (09:22):
No, that was a joke.
It's obviously a good one.

Speaker 2 (09:27):
Yeah, that was a home run.

Speaker 1 (09:29):
So, but, like I mentioned, sometimes this page
gets into Google before you doany of this stuff.
If it gets into the Googleindex before you put a password
on there, guess what?
It's still in the Google index.
So what happens to yourquestion?
What happens if, once a pagegets into Google, how can you
take it out?
You can do that, okay, and thisis similar to like a thank you

(09:51):
page, so you fill out a contactform.
A lot of times you go to athank you page.
You don't want to have thatpage indexed, right?
And what happens?
You create the page.
You're probably going to have togo back later and remove it or
ask Google to remove it from theindex, and they do always do
that.
They're very good about that.
So you use Google searchconsole for that.
They're very good about that.
So you use Google SearchConsole for that.
You log in and right on theleft-hand side navigation, there

(10:13):
is something called removals.
Click on that, you request anew removal, and that page is
usually removed from the Googleindex in like a week or two
weeks, I would say, and they arereally good about it.
However, it is a temporaryremoval.
It only lasts six months.

Speaker 2 (10:30):
Oh really.

Speaker 1 (10:31):
Yes, they will take it out, but then in six months
later they're going to decide ifthey're going to index it again
Interesting.
So if you take this route yesand you have the page that gets
indexed and you take it out ofthe Google index, then you'd
have to go back and make surethat you have that no index
directive on there.

Speaker 2 (10:49):
So every.

Speaker 1 (10:50):
Because, no, in six months Google will come back and
visit and if there is not a noindex directive, it's just going
to go right back into the index.
So you've got to make sure youhave instructions for Google to
not put it in the index At thatpoint I would think they would
usually follow thoseinstructions.
If you've had it removed andthen you put instructions to not

(11:10):
put it back into Google, theywould probably not do that.

Speaker 2 (11:13):
And there's a place to check or select.

Speaker 1 (11:16):
There is.
I have a very short demo belowanother one where I go through
how to find out if a page hasbeen indexed in Google.
It's very easy.
I actually did it for yourthank you page.
Oh, thank you.
So I showed how to take out athank you page, although it's
the same for any page, so I didit for a thank you page in the
demo.
It can be any page you want, orit can be an entire website, if

(11:40):
you want, or an entiresubdomain.

Speaker 2 (11:42):
Interesting.

Speaker 1 (11:43):
But it works for anything.

Speaker 2 (11:44):
Can you put an entire website non-indexed?
Do people?

Speaker 1 (11:47):
people have to do that Is that the black market.
No, I mean.
A lot of times you have awebsite, you know it's for
internal use.
Companies have like websites.
They have entire platformswhere it's just for its internal
.
They run their business onlineessentially.

Speaker 2 (12:02):
Did not know that.

Speaker 1 (12:03):
Yeah, and you obviously don't want that on
Google.

Speaker 2 (12:06):
I know.

Speaker 1 (12:06):
Or you better put a password, yeah.
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