May 26, 2025 • 15 mins
Google's recent I/O event unveiled dramatic changes to search as 'AI mode' was declared "The Future of Search" and prominently featured as the first tab in Google search results. The shift represents Google's adaptation to new AI technologies and changing user behaviors.
KEY POINTS:
- AI mode creates two key challenges for website owners: decreased traffic and untrackable AI-driven visits
- "Agentic search" will soon allow Google to create personalized result canvases rather than structured lists
- Future capabilities will include trying clothes on your photo and purchasing directly through Google
- These changes will dramatically impact the SEO industry but won't fundamentally change best practices
- Google's consistent message remains: create quality content and focus on good user experiences
- Website owners should continue optimizing for users rather than becoming distracted by industry panic
The easiest way to eat healthy.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
---
Meredith's Husband
https://www.meredithshusband.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Meredith's husband (00:00):
Let's see what are we going to talk about
this week.
Let's see, I'm just kidding, Iknow exactly what we're going to
talk about Insider's InboxGoing to talk today about
something that came to my inboxInsider's Inbox, seo Insider Ooh
, I am the insider.
Yes, let me give you access tomy inbox.
Doesn't that sound exciting?
Tmz, come over it.
(00:20):
Actually, I think it is kind ofexciting, I know, because this
week, do you know what happened?
Yeah, earlier this week,tuesday on this week, google had
their IO event.
Yes, and so that's their annualbig thing where the CEO of
Google comes out and talks andremember when Steve Jobs used to
do that at the Apple event andthen all the heads of all the
independent portions of Applewould come out and say what's
(00:40):
happening at Apple.
So Google does that too.
What does IO stand for?
Input output?
Oh, is that like ACDC?
Well, I don't know what ACDCtechnically stands for, but
that's alternating current and,I think, direct current.
I don't know why ACDC came upwith that name.
Google is input output likecomputer, like a person sitting
(01:01):
at a computer and typing stuffin, putting stuff in and getting
stuff out.
Okay, so, google CEO and I'mnot sure how you pronounce his
name, but I think it's SundarPichai.
He's an Indian fellow.
Led with his sort of keynote washow this thing called AI is
changing search.
Have you heard of this?
Ai, ai, ai, how AI istransforming Google Search.
(01:26):
And then the head of GoogleSearch, a woman by the name of
Liz Reed Is that how youpronounce it?
Yeah, it is, I'm pretty sure.
Yes Said quote that the new AImode is the future of search.
Oh, wow, so AI came out a fewyears ago?
Well, it came out decades ago.
So AI came out a few years ago.
It came out decades ago.
But chat GPT came out a fewyears ago and really catapulted
(01:48):
everything forward in a prettyshort amount of time.
Everybody in the internetindustry tried to then start
including AI features, rightIncluding Google, and so they
had their AI overviews and wetalked about that for a long
time, and it was at that time Istarted getting a ton of
questions from my clients as aconsultant about what do we do?
(02:09):
How do we get our website intoAI search results.
So that's when that all startedhappening.
Then, more recently, just inthe last couple of months,
google came out with somethingcalled their AI mode, which is I
described this on one of ourvery recent episodes very
similar to ChatGPT's search andit's just very much a Gemini.
(02:30):
It's powered by Gemini, butGemini is like the model that
providing all the information,but it's not the we don't.
You can go to Google Gemini,but AI mode is something it's
right.
At Google search results, if youlook at, if you do a Google
search, you know how there aretabs at the top, yeah, and they,
I think, are like all results,images, videos and that sort of
(02:52):
changes, depending on the typeof search that you do.
Like some searches might comeback with like news, some might
be images or videos or views orwhatever.
The first one, the first one inthat list, is now AI mode.
Oh, really, yeah, so it ispresumably not going to change.
It's there for good andliterally Google said this last
week this is the future ofsearch.
(03:13):
Wow, and it looks a whole lotlike a sort of chat GPT type
interface, which is what I saidis going to happen.
Like Google is going to adaptthey have adapted and like
Google is going to adapt, theyhave adapted.
Google actually started thisprocess before ChatGPT came out
in 2019.
And sort of surprised everyone.
Google started making changeslike this, back when TikTok
(03:36):
started to get a lot of marketshare, because young people were
going to TikTok, often even todo searches, to look for stuff.
Yeah, all those kids.
Yeah, if you wanted to know howto do something, yeah, and I
actually found this.
I did a survey myself, yes, andI said how do you find new
information, like new ways ofdoing things?
(03:56):
And some people wrote back andsaid, tick tock, like five years
ago, I was blown away because Iwould.
I would just go to youtube.
Yeah, so would I, but but againthe point, they're not going to
google, they're not going toyoutube.
The way people searching ischanging, so I'll come back to
that thought a little bit lateron.
So, in terms of business ownersand website users, this creates
(04:20):
a couple of problems.
Actually, people are reallykind of frantic about this, but
there are two problems.
One problem is that thiscreates this new AI mode
especially is resulting in lesstraffic to websites.
Oh, no, because if you thinkabout it, you go to Google, you
get all your results, you have aconversation right there with
Google.
You're going to need to go andvisit fewer websites.
(04:47):
Now people are all up in armsabout that very upset that their
traffic dropped.
Which is hilarious to me thatpeople are angry literally angry
at Google and saying put itback to the way it was, oh
really.
And at the same time they'resaying Google is dead because
the future of search is AI.
And they're angry at Googlebecause Google has adapted and
is including AI.
They're saying to Google put itback so that you can die
(05:08):
quietly.
Well, they're probably sayingput it back so I can get more
traffic.
It's just change, it's justokay.
So my argument to that istypically a website owner is
going to have a conversion rateof like one or 2%.
Okay, that means for everyhundred people that visit your
website, one or two of them aregoing to take the action that
(05:30):
you want them to take.
So 98% of your traffic at best,is kind of useless to you.
Right, right, yeah.
So who cares if your trafficdrops?
As long as your conversionsdon't drop, as long as, at the
end of the day, you're stillmaking the revenue that you want
to make, then who the fuckcares if you get a hundred
visitors or two visitors, itdoesn't really matter.
Or and I'll get to this in asecond too what if you don't get
(05:53):
any visitors.
That's an interesting thought,okay.
The second problem is thattraffic from AI is not really
trackable.
It's not trackable as trafficfrom AI.
Wait, wait, wait.
You just said traffic from AIis not really trackable, unlike
traffic from AI.
I don't think that's what Isaid.
It is what you said.
(06:13):
Okay, so I will restate Thankyou, traffic.
Go back to hear me say theright thing and you saying that
you.
Oh, if I'm right, if I'm right,this whole conversation is
staying in.
Trust me, I don't think we'llbe hearing it.
Okay.
So the second problem with AIis that the traffic that you do
get from your website, you can'tsay I.
There's no way to say I gotthis traffic from AI.
(06:35):
It's just going to look likeit's coming from Google, so it's
not really trackable.
So that's an issue that peopleinside the industry are talking
about.
People outside the industryprobably not so much.
That is a very big one, thoughinside the industry.
Okay, so Google is changing.
That's obvious.
This is probably the biggestchange ever.
Yeah, in Google's history,there was a really big change in
(06:56):
2007, I think it was when theyincluded something called
Universal Search and that justbrought images and videos and
news and all that stuff togetherin a single place, because
before that, like Google ImageSearch was different and Google
News was different, you couldn'tdo a search all in one place.
And then you know other featuresnippets were huge, local
(07:17):
listings, everything, everything, all the stuff.
This is going to be the biggest.
Okay, I can tell you're totally.
I just get to the point.
There's going to be this thingcalled and I don't know how this
is going to work but it'scalled agentic search, agentic
integration.
How do you spell that?
A g, and that might not be howyou pronounce it a g, e, n, t, I
, c, yeah, I would think itArgentique, and that is going to
(07:39):
be kind of like, I don't knowhow to describe it, but it means
that Google is going to be, theGoogle algorithm is going to be
a little bit independent in howthey show results to you,
independent of what.
So okay, so traditionally youdo a Google search and there's
like 10 listings, yeah, andmaybe there's some ads and maybe
there's local listings.
(08:00):
Well, imagine if it was just ablank canvas and not only could
Google show you, like, say, agrid of videos, it could show
you anything.
See, and Google is even chimingin right now, instead of a
structured list, you'repicturing a blank canvas where
algorithms yes, holy shit, I'mvery smart, okay.
Algorithms yes, holy shit, I'mvery smart, okay, google, stop,
(08:23):
oh, my God, okay.
So not only is it going to becompletely flexible, it's going
to figure out what you like,what, what sort of format do you
like, what?
Yeah, and so a Gentic search isgoing to also be able and this
has not rolled out yet.
So this is kind of what we'reall expecting and what Google
has hinted is coming.
You're going to be able to sayyou, meredith, you're going to
be able to do a search.
(08:43):
You're going to be able to gointo AI mode and say I want to
dress sort of like blah, blah,blah.
That makes me look blah, blah,blah.
And if all you have to do isput in a upload, a photo of
yourself, google will be able togo out and find all the dresses
that it thinks match your queryand put it on you and show you
images of what you're going tolook like.
Yeah, pretty exciting, right?
That's amazing.
(09:03):
Yeah, I figured you would likethat one.
I hope it's organic.
Cut it.
And then this agentic searchwill go a step further and you
will be able to put stuff rightin your cart and buy it right
from Google without evenactually going to the website.
What?
Yeah, now I don't know howthat's going to work, but
supposedly there areintegrations already in the
works that are going to makethat happen.
I'm already designing my dress,yeah, and I can see by your
(09:26):
eyes Meredith has just glazedover and there's drool coming
out of the corner of her mouthDress land.
So one thing I got to say islike fucking ChatGPT, you're
dead.
Chat GPT will never be able tocompete with that.
There is no way.
Yes, okay.
So my girl in chat GPT?
(09:47):
Okay, but she is not going tobe able to do what Google is
going to do.
But, but that's okay, that'sfine.
Chat GPT is amazing at what itdoes, sure, and the agentique is
going to be great at what itdoes.
Openai, the owner of ChatGPT,has a very rosy future.
I think yes, because they aregoing to power all the apps, all
(10:09):
the things that we use, thathave AI built in.
That AI is all coming fromOpenAI, wow, okay.
Chatgpt is the interface thatyou and I use.
It became a big hit because itwas sort of Helpful, it was new,
it was novel, okay, but Googleis going to just crust the shit
out of Chat GPT.
Crust the shit.
They're going to crust them allover.
They're going to crusteverything.
(10:30):
All the kids are saying that,yeah, you're going to have some
crust later on.
Pizza from Hungry Root Crust.
I think they need to make apizza.
That's just crust.
Yeah, they do.
It's called bread, oh, focaccia.
Another way that AI search, aimode, can help brands is if AI
(10:57):
mode itself, in the responses,mention a brand, that's going to
give that brand a hugeadvantage.
So that's kind of the directionthat the SEO industry is going
inside.
That way, I'm thinking about it.
Like I said, there's a lot ofSEOs that were just really
pissed off, but I was like I cangrab a clue man Like this.
(11:17):
I look at this and thissolidifies my future as an SEO
consultant, because it just gota whole lot harder and nobody
knows what's going on.
But you do, and all the SEOnewbies who thought it was easy,
you just tell, explain how youwrite.
Image.
Alt tags are like this is new.
I don't know what to do.
I love it, okay, moving on.
(11:38):
This is new.
I don't know what to do.
I love it, okay, moving on,this is such an exciting time in
SEO you have no idea you are, Ilove it.
Okay, you were going to say, Iwas going to say so, how do you
get?
Yeah, so what does this meanfor us?
Is that what you're going tosay?
Yeah, what does it mean for us?
That was next in my bullet list.
I am clairvoyant.
(11:59):
It means you have to adapt.
Right, that is to be honest.
The one thing that good SEOsare good at is adapting, because
SEO changes all the time.
Yeah, inside the SEO industry,yeah, this is going to be
challenging, to be honest,because my clients they're going
to want data, they're going towant loads of data.
They're going to want verygranular decisions to make On a
(12:22):
broader scale.
Let's go back to what Googlesaid, or has been saying,
probably for two decades, butespecially they said verbatim,
like six months ago if you'redoing good stuff, you don't have
to worry about it.
Okay, and what they saidearlier this week.
(12:44):
One of the things that theysaid was what the fuck did they
say?
They said that their goal is toget their users the information
that they want as quickly aspossible.
They are always going to dothat, and that means most likely
the days of having a long listof results and looking through
website by website.
Does that one have what I want?
Pages after pages after pages.
Those days are numbered, really.
Yes, they will probably leavethat option there.
They'll probably rename the tablike old school SEO, old school
(13:08):
Google or something like thatFor those with a lot of time on
their hands.
Yeah, but we want information asquickly as possible.
Like TikTok, people go toTikTok because they get
information.
I guess I'm not a TikTok user,but I guess you get information
very quickly.
It's all about speed, wow, andwe all want speed.
I guess, like you, don't wantto spend time looking through a
list of websites.
So that's the direction thatSEO the industry is going.
(13:31):
Wow, that's exciting.
It's a little scary becausethere's a lot of change.
You know people have not always, but for the last few years
people have said oh, you shouldbrand yourself as the AI search
expert and I'm like but I'm notRight.
But I am putting moreinformation out there about this
.
This is the future of my careerfor the foreseeable future, but
(13:54):
for 99% of website owners,continue doing the same stuff.
Continue focusing on creating agood user experience, like
Google has said it many, manytimes.
Yeah, and you've said it Relax,stop doom scrolling articles
about the SEO industry.
Okay, I have to write it down.
(14:15):
Relax, eat your hungry rootpizza.
Google, please stop, google,stop, that's enough.
Google, google, stop talking.
Hey, google, stop, can you turnyour phone off?
I figured it out.
That's in half my videos onSEIQ, by the way.
I'm talking about.
Stuff Usually makes me looksmart, though, so I leave it in,
okay.
Let's see what are we going to talk about
this week.
Let's see, I'm just kidding, Iknow exactly what we're going to
talk about Insider's InboxGoing to talk today about
something that came to my inboxInsider's Inbox, seo Insider Ooh
, I am the insider.
Yes, let me give you access tomy inbox.
Doesn't that sound exciting?
Tmz, come over it.
(00:20):
Actually, I think it is kind ofexciting, I know, because this
week, do you know what happened?
Yeah, earlier this week,tuesday on this week, google had
their IO event.
Yes, and so that's their annualbig thing where the CEO of
Google comes out and talks andremember when Steve Jobs used to
do that at the Apple event andthen all the heads of all the
independent portions of Applewould come out and say what's
(00:40):
happening at Apple.
So Google does that too.
What does IO stand for?
Input output?
Oh, is that like ACDC?
Well, I don't know what ACDCtechnically stands for, but
that's alternating current and,I think, direct current.
I don't know why ACDC came upwith that name.
Google is input output likecomputer, like a person sitting
(01:01):
at a computer and typing stuffin, putting stuff in and getting
stuff out.
Okay, so, google CEO and I'mnot sure how you pronounce his
name, but I think it's SundarPichai.
He's an Indian fellow.
Led with his sort of keynote washow this thing called AI is
changing search.
Have you heard of this?
Ai, ai, ai, how AI istransforming Google Search.
(01:26):
And then the head of GoogleSearch, a woman by the name of
Liz Reed Is that how youpronounce it?
Yeah, it is, I'm pretty sure.
Yes Said quote that the new AImode is the future of search.
Oh, wow, so AI came out a fewyears ago?
Well, it came out decades ago.
So AI came out a few years ago.
It came out decades ago.
But chat GPT came out a fewyears ago and really catapulted
(01:48):
everything forward in a prettyshort amount of time.
Everybody in the internetindustry tried to then start
including AI features, rightIncluding Google, and so they
had their AI overviews and wetalked about that for a long
time, and it was at that time Istarted getting a ton of
questions from my clients as aconsultant about what do we do?
(02:09):
How do we get our website intoAI search results.
So that's when that all startedhappening.
Then, more recently, just inthe last couple of months,
google came out with somethingcalled their AI mode, which is I
described this on one of ourvery recent episodes very
similar to ChatGPT's search andit's just very much a Gemini.
(02:30):
It's powered by Gemini, butGemini is like the model that
providing all the information,but it's not the we don't.
You can go to Google Gemini,but AI mode is something it's
right.
At Google search results, if youlook at, if you do a Google
search, you know how there aretabs at the top, yeah, and they,
I think, are like all results,images, videos and that sort of
(02:52):
changes, depending on the typeof search that you do.
Like some searches might comeback with like news, some might
be images or videos or views orwhatever.
The first one, the first one inthat list, is now AI mode.
Oh, really, yeah, so it ispresumably not going to change.
It's there for good andliterally Google said this last
week this is the future ofsearch.
(03:13):
Wow, and it looks a whole lotlike a sort of chat GPT type
interface, which is what I saidis going to happen.
Like Google is going to adaptthey have adapted and like
Google is going to adapt, theyhave adapted.
Google actually started thisprocess before ChatGPT came out
in 2019.
And sort of surprised everyone.
Google started making changeslike this, back when TikTok
(03:36):
started to get a lot of marketshare, because young people were
going to TikTok, often even todo searches, to look for stuff.
Yeah, all those kids.
Yeah, if you wanted to know howto do something, yeah, and I
actually found this.
I did a survey myself, yes, andI said how do you find new
information, like new ways ofdoing things?
(03:56):
And some people wrote back andsaid, tick tock, like five years
ago, I was blown away because Iwould.
I would just go to youtube.
Yeah, so would I, but but againthe point, they're not going to
google, they're not going toyoutube.
The way people searching ischanging, so I'll come back to
that thought a little bit lateron.
So, in terms of business ownersand website users, this creates
(04:20):
a couple of problems.
Actually, people are reallykind of frantic about this, but
there are two problems.
One problem is that thiscreates this new AI mode
especially is resulting in lesstraffic to websites.
Oh, no, because if you thinkabout it, you go to Google, you
get all your results, you have aconversation right there with
Google.
You're going to need to go andvisit fewer websites.
(04:47):
Now people are all up in armsabout that very upset that their
traffic dropped.
Which is hilarious to me thatpeople are angry literally angry
at Google and saying put itback to the way it was, oh
really.
And at the same time they'resaying Google is dead because
the future of search is AI.
And they're angry at Googlebecause Google has adapted and
is including AI.
They're saying to Google put itback so that you can die
(05:08):
quietly.
Well, they're probably sayingput it back so I can get more
traffic.
It's just change, it's justokay.
So my argument to that istypically a website owner is
going to have a conversion rateof like one or 2%.
Okay, that means for everyhundred people that visit your
website, one or two of them aregoing to take the action that
(05:30):
you want them to take.
So 98% of your traffic at best,is kind of useless to you.
Right, right, yeah.
So who cares if your trafficdrops?
As long as your conversionsdon't drop, as long as, at the
end of the day, you're stillmaking the revenue that you want
to make, then who the fuckcares if you get a hundred
visitors or two visitors, itdoesn't really matter.
Or and I'll get to this in asecond too what if you don't get
(05:53):
any visitors.
That's an interesting thought,okay.
The second problem is thattraffic from AI is not really
trackable.
It's not trackable as trafficfrom AI.
Wait, wait, wait.
You just said traffic from AIis not really trackable, unlike
traffic from AI.
I don't think that's what Isaid.
It is what you said.
(06:13):
Okay, so I will restate Thankyou, traffic.
Go back to hear me say theright thing and you saying that
you.
Oh, if I'm right, if I'm right,this whole conversation is
staying in.
Trust me, I don't think we'llbe hearing it.
Okay.
So the second problem with AIis that the traffic that you do
get from your website, you can'tsay I.
There's no way to say I gotthis traffic from AI.
(06:35):
It's just going to look likeit's coming from Google, so it's
not really trackable.
So that's an issue that peopleinside the industry are talking
about.
People outside the industryprobably not so much.
That is a very big one, thoughinside the industry.
Okay, so Google is changing.
That's obvious.
This is probably the biggestchange ever.
Yeah, in Google's history,there was a really big change in
(06:56):
2007, I think it was when theyincluded something called
Universal Search and that justbrought images and videos and
news and all that stuff togetherin a single place, because
before that, like Google ImageSearch was different and Google
News was different, you couldn'tdo a search all in one place.
And then you know other featuresnippets were huge, local
(07:17):
listings, everything, everything, all the stuff.
This is going to be the biggest.
Okay, I can tell you're totally.
I just get to the point.
There's going to be this thingcalled and I don't know how this
is going to work but it'scalled agentic search, agentic
integration.
How do you spell that?
A g, and that might not be howyou pronounce it a g, e, n, t, I
, c, yeah, I would think itArgentique, and that is going to
(07:39):
be kind of like, I don't knowhow to describe it, but it means
that Google is going to be, theGoogle algorithm is going to be
a little bit independent in howthey show results to you,
independent of what.
So okay, so traditionally youdo a Google search and there's
like 10 listings, yeah, andmaybe there's some ads and maybe
there's local listings.
(08:00):
Well, imagine if it was just ablank canvas and not only could
Google show you, like, say, agrid of videos, it could show
you anything.
See, and Google is even chimingin right now, instead of a
structured list, you'repicturing a blank canvas where
algorithms yes, holy shit, I'mvery smart, okay.
Algorithms yes, holy shit, I'mvery smart, okay, google, stop,
(08:23):
oh, my God, okay.
So not only is it going to becompletely flexible, it's going
to figure out what you like,what, what sort of format do you
like, what?
Yeah, and so a Gentic search isgoing to also be able and this
has not rolled out yet.
So this is kind of what we'reall expecting and what Google
has hinted is coming.
You're going to be able to sayyou, meredith, you're going to
be able to do a search.
(08:43):
You're going to be able to gointo AI mode and say I want to
dress sort of like blah, blah,blah.
That makes me look blah, blah,blah.
And if all you have to do isput in a upload, a photo of
yourself, google will be able togo out and find all the dresses
that it thinks match your queryand put it on you and show you
images of what you're going tolook like.
Yeah, pretty exciting, right?
That's amazing.
(09:03):
Yeah, I figured you would likethat one.
I hope it's organic.
Cut it.
And then this agentic searchwill go a step further and you
will be able to put stuff rightin your cart and buy it right
from Google without evenactually going to the website.
What?
Yeah, now I don't know howthat's going to work, but
supposedly there areintegrations already in the
works that are going to makethat happen.
I'm already designing my dress,yeah, and I can see by your
(09:26):
eyes Meredith has just glazedover and there's drool coming
out of the corner of her mouthDress land.
So one thing I got to say islike fucking ChatGPT, you're
dead.
Chat GPT will never be able tocompete with that.
There is no way.
Yes, okay.
So my girl in chat GPT?
(09:47):
Okay, but she is not going tobe able to do what Google is
going to do.
But, but that's okay, that'sfine.
Chat GPT is amazing at what itdoes, sure, and the agentique is
going to be great at what itdoes.
Openai, the owner of ChatGPT,has a very rosy future.
I think yes, because they aregoing to power all the apps, all
(10:09):
the things that we use, thathave AI built in.
That AI is all coming fromOpenAI, wow, okay.
Chatgpt is the interface thatyou and I use.
It became a big hit because itwas sort of Helpful, it was new,
it was novel, okay, but Googleis going to just crust the shit
out of Chat GPT.
Crust the shit.
They're going to crust them allover.
They're going to crusteverything.
(10:30):
All the kids are saying that,yeah, you're going to have some
crust later on.
Pizza from Hungry Root Crust.
I think they need to make apizza.
That's just crust.
Yeah, they do.
It's called bread, oh, focaccia.
Another way that AI search, aimode, can help brands is if AI
(10:57):
mode itself, in the responses,mention a brand, that's going to
give that brand a hugeadvantage.
So that's kind of the directionthat the SEO industry is going
inside.
That way, I'm thinking about it.
Like I said, there's a lot ofSEOs that were just really
pissed off, but I was like I cangrab a clue man Like this.
(11:17):
I look at this and thissolidifies my future as an SEO
consultant, because it just gota whole lot harder and nobody
knows what's going on.
But you do, and all the SEOnewbies who thought it was easy,
you just tell, explain how youwrite.
Image.
Alt tags are like this is new.
I don't know what to do.
I love it, okay, moving on.
(11:38):
This is new.
I don't know what to do.
I love it, okay, moving on,this is such an exciting time in
SEO you have no idea you are, Ilove it.
Okay, you were going to say, Iwas going to say so, how do you
get?
Yeah, so what does this meanfor us?
Is that what you're going tosay?
Yeah, what does it mean for us?
That was next in my bullet list.
I am clairvoyant.
(11:59):
It means you have to adapt.
Right, that is to be honest.
The one thing that good SEOsare good at is adapting, because
SEO changes all the time.
Yeah, inside the SEO industry,yeah, this is going to be
challenging, to be honest,because my clients they're going
to want data, they're going towant loads of data.
They're going to want verygranular decisions to make On a
(12:22):
broader scale.
Let's go back to what Googlesaid, or has been saying,
probably for two decades, butespecially they said verbatim,
like six months ago if you'redoing good stuff, you don't have
to worry about it.
Okay, and what they saidearlier this week.
(12:44):
One of the things that theysaid was what the fuck did they
say?
They said that their goal is toget their users the information
that they want as quickly aspossible.
They are always going to dothat, and that means most likely
the days of having a long listof results and looking through
website by website.
Does that one have what I want?
Pages after pages after pages.
Those days are numbered, really.
Yes, they will probably leavethat option there.
They'll probably rename the tablike old school SEO, old school
(13:08):
Google or something like thatFor those with a lot of time on
their hands.
Yeah, but we want information asquickly as possible.
Like TikTok, people go toTikTok because they get
information.
I guess I'm not a TikTok user,but I guess you get information
very quickly.
It's all about speed, wow, andwe all want speed.
I guess, like you, don't wantto spend time looking through a
list of websites.
So that's the direction thatSEO the industry is going.
(13:31):
Wow, that's exciting.
It's a little scary becausethere's a lot of change.
You know people have not always, but for the last few years
people have said oh, you shouldbrand yourself as the AI search
expert and I'm like but I'm notRight.
But I am putting moreinformation out there about this
.
This is the future of my careerfor the foreseeable future, but
(13:54):
for 99% of website owners,continue doing the same stuff.
Continue focusing on creating agood user experience, like
Google has said it many, manytimes.
Yeah, and you've said it Relax,stop doom scrolling articles
about the SEO industry.
Okay, I have to write it down.
(14:15):
Relax, eat your hungry rootpizza.
Google, please stop, google,stop, that's enough.
Google, google, stop talking.
Hey, google, stop, can you turnyour phone off?
I figured it out.
That's in half my videos onSEIQ, by the way.
I'm talking about.
Stuff Usually makes me looksmart, though, so I leave it in,
okay.
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