How to get your website into Chat GPT & Gemini

This episode explores the evolving landscape of AI in search engines, specifically focusing on how ChatGPT and Google's Gemini utilize SEO to generate responses. Meredith and her husband discuss the significance of E-A-T in determining trustworthy sources for AI results and announce an upcoming course to further guide listeners in optimizing their online presence.

Key Points
[0:33] Getting your site into ChatGPT (Bing) 
[2:25] Where ChatGPT search results come from
[3:30] Google's Gemini vs. ChatGPT 
[5:01] How AI searches work
[6:00] Where ChatGPT wins... 
[6:28] How do you get your website into AI search results?
[6:52] Does anybody actually use Bing? 
[7:44] E-A-T: Expertise, Authority, Trustworthiness 
[8:24] My upcoming Course

---
Meredith's Husband
https://www.meredithshusband.com

Episode Transcript

Meredith and her husband (00:00):
Do you remember?
No, I hesitate to ask this, butdo you remember where we left
off?
No, yeah, so we were talkingabout Bing and getting your
website into things like ChatGPT, right Into AI results.
Yes, specifically ChatGPT wewere talking about.
Yeah, and we had talked abouthow Bing has partnered, or Bing

(00:20):
was one of the initial backersof ChatGPT, and so ChatGPT uses
Bing as their search results.
So if you go on ChatGPT and youuse their search function, you
are actually searching thecurrent web.
If you have their latestversion, which might still be a
paid version I have the paidversion there's a free version,
I think.
I don't know if it uses theoutdated model now or if it uses

(00:44):
the current model, I don't know, anyway.
So I had a student actuallywrite in and say that they found
their's not unusual.
If chat GPT is using Bing, youwould expect any website doing

(01:08):
well in Bing to more likelyappear in chat GPT, right?
Yeah?
So if you, in fact, if you goto the, if you go do a search on
chat GPT, it now lists, itgives you an answer and then,
next to each part of the answer,it will give you the source of
where that answer is coming fromwhere it got that answer,

(01:29):
meaning, wait, wait, wait thesource, like, let's just say you
are Googling, I can't eventhink of anything, toadstools,
uh-huh, uh-huh.
It'll give you the place, thewebsite that you're looking for
for, as well as how it got theinformation, where it got the
information when.
So it would come back and itwould tell you.
It would tell you all the notall, but it would summarize the

(01:52):
important stuff about toadstoolswhat they're made of, how tall
they are, where you can get one,where are the creatures that
live underneath them.
And then, along with those,each portion of the answer, it
will have a little link of, say,this information comes from
such and such a website.
Okay Now, I used to think thatwhen you did that, before they

(02:13):
started listing their sources, Ithought that they were just
summarizing the entire internetfor you, right, like if you did
a search about toadstools, thatit was going to basically
summarize all the informationout there.
No, it's not really doing that.
It's really just summarizingthe top results from Bing, which

(02:34):
to me is a lot less impressive,although I'm very glad that
they are now listing theirsources.
So if you want to dig deeperabout a specific portion of an
answer.
You can do that.
You know where to go, and itused to be that when you did a
search like that in ChatGPT andit would list, say, three
sources, if you went to Bing anddid the exact same search, the

(02:56):
top three websites would be thesources.
And now, if you went to Googleand did the same, no, I'll get
to that, oh, okay.
Okay, I'm jumping ahead.
Yeah, well, you see where I'mgoing.
I guess I do.
So.
That seemed really even lessimpressive to me, because then
it's starting to just look likefeatured snippets, which is a
very old feature that Google hasbeen using for years, and it's

(03:18):
just doing it with an AI voiceor giving you the result in a
much more intelligent format andtherefore more impressive.
So, yes, google is doing thesame thing.
Google now has rolled out toeverybody Gemini, which is their
AI engine.
So that's their chat GPTversion Correct, correct, and

(03:41):
what it is is.
It's Basically doing the samething.
Now, chatgpt has a huge headstart on Google.
Yeah, I do not deny it, I useChatGPT every day.
Yeah, initially I was using itjust to test things out for the
search feature.
I now, if I'm going to do asearch, I use Google, and Google
gives me very similar resultsto what ChatGPT does Gives me a

(04:02):
summary, gives me the sources,lists those sources.
Also, those sources tend to benot always the top but the first
page results.
Okay so, and this feature Ithink is getting better Because,
like I said, initially it wasjust the first three results.
If you ask ChatGPT or Gemini,tell me about toadstools, top

(04:25):
toadstools, yeah, they wouldgive you some information and it
would be the top three results.
It's now not so much Okay.
In fact, every once in a whilethere's something in there
that's not even on the firstpage.
So Google and ChatGP or Bingprobably are using some sort of
algorithm to determine whichwebsites, which search results,

(04:46):
are best to use as their sourcesin their AI results.
Not necessarily the top three,not necessarily.
And that engine, to me, thatalgorithm, I should say, seems
to be getting better, meaningit's not just the top three.
Great, yeah, yeah.
So that algorithm is gettingbetter and I think will continue
to get better, and I think,from here on forward, I expect

(05:09):
Google to dominate that spaceusing AI to deliver search
results, because Gemini,google's AI, is going to be
based on Google results.
Chatgpts is going to be basedon Bing results If, for no other
reason, google has a farsuperior search algorithm to
Bing.
It's not even close.
Now do you think Bing couldcatch up to Google?

(05:29):
No, no, no, they've been tryingfor decades and they're so far
behind Like I laugh, like I'm onGoogle's side Now for other
things like using AI to helpgenerate transcripts.
I know I was going to say blogposts, but I'm going to steer
away from that topic.
Yeah there, chatgpt is wayahead.
Google's version of that is notso good.

(05:50):
First you've got to pay for itand then it's convenient because
you can use it right in Gmail,you can use it in Google Docs,
et cetera, et cetera.
Right, and it's very easy touse.
But I would say the results arestill not as good as ChatGPT.
Currently, yes, okay, so,currently, yes, okay.
So what does this all mean?
The question, remember, was howdo you get your website into
ChatGPT and into Gemini?

(06:11):
Yeah, the same way.
Well, if ChatGPT is gettingtheir results from Bing and
Gemini is getting their resultsfrom Google SEO.
So getting high in searchengines is going to be your best
chance of getting into ChatGPTand Gemini, right?
And some people ask well, howdo you optimize for Bing, right,
because I said it's different.

(06:32):
It's basically the same stuffand Bing is currently, for
search, such a small marketshare that nobody really cares
Like.
If you're doing well in Google,there's a pretty good chance
that you're going to be doingwell in Bing.
Occasionally, people do well inBing, not in Google, but I
don't think I have ever seensomebody doing really well in
Google and not doing well inBing.

(06:53):
What do you mean by marketsearch?
Market share, market share,market share.
So 5% of all search queries areon Bing, okay.
93% or 92% or 91% are on Google, right, okay.
And the remaining 4%, yeah,other things, duckduckgo there's

(07:13):
other things.
Askjeeves yes, askjeeves isstill a huge one in some country
, I don't know, probably notNice.
There is one additional featurethat I think is going to be
especially important forGoogle's algorithm in choosing
which websites get into the AIresults.
Okay, and that's going to besomething called EAT, e-a-t,
e-a-t yeah, it's actually calledE-E-A-T.

(07:36):
Now, I'll get into that.
Yes, it's an acronym Expertise,authority and trustworthiness.
Oh, so trustworthiness.
Google is going to rely onthose factors I almost can
guarantee this to determine whatsearch results are going to
appear in their AI-generatedresults, because they want
something trustworthy, trust me.

(07:56):
So I'll get into that.
We'll cover that in a futureepisode.
Okay, I also have some of thisin the course that I have coming
up the what, the course, thewhat.
So we haven't been doingpodcasts as frequently as we
should have been because I'vebeen very busy working on
something which is soon to bereleased and in that will be a

(08:19):
section about, specifically,what can you do to get your site
into AI?
Right?
Oh, very exciting.
You have been working.
I have been working on it a lot, yeah, and you have been saying
let's do a podcast.
I'm like I can't even think.
I know we need to do podcasts.
We need to do podcasts.
I'm working on modules.

(08:40):
That's an impressive impression, thank you.
Do I really sound like that?
No, not at all.
No, you're hard to imitate.
Meredith does really goodimpressions, by the way.
Yes, of most people, butevidently not me.
Not yet.
I'm one of a kind Well, I haveno.
Yeah, you have no, it's theforest from the trees.
Yeah, you have no forest fromthe trees.

(09:05):
Okay, thank you.