In this episode, Meredith’s Husband explains why SEO seems confusing and how to make it common sense by looking at it from Google’s perspective. He debunks myths about needing a technically perfect website, secret keyword tricks, and SEO “hacks,” emphasizing instead that Google prioritizes useful, trustworthy, and easy-to-navigate websites. Website owners can benefit by focusing on clarity, user experience, and fundamentals like title tags and headings to achieve long-term SEO success.
Timestamps
[0:00] Introduction
[0:24] Why SEO Feels Confusing
[0:28] Industry Myths and Misdirection
[1:05] A Common-Sense Approach to SEO
[1:47] Myth #1: Perfect Technical Score
[2:46] Myth #2: Secret Keyword Placements
[4:24] Myth #3: Trickery and Shortcuts
[5:06] What Google Actually Wants
[7:05] The IQ Builder and Its Origins
[8:00] Title Tags Explained
[9:47] Headings and User Behavior
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