July 21, 2025 • 13 mins
In this episode, Meredith’s husband dives into recent insights about AI and search engines, revealing how tools like ChatGPT gather data, how much content is AI-generated, and the three key human skills needed to stay relevant. Website owners will learn how to leverage AI effectively while avoiding pitfalls, and why a hybrid approach to content creation is more likely to appear in search results.
Chapter Markers
[0:00] Intro: Insider's Inbox and Three Big Topics
[0:24] Setting the Stage: SearchGPT and AI in Search
[1:35] Study: Is ChatGPT Really Using Bing?
[2:38] The Bing vs Google Search Result Comparison
[4:15] What Powers Google AI Mode (Gemini)
[4:47] Are AI Results Citing AI-Generated Content?
[5:55] Breakdown of AI vs Human Content in AI Overviews
[7:17] Key Insight: Use AI to Help You, Not Do It For You
[8:40] Three Human Skills for the AI Era
[10:52] Curiosity, Creativity, and Making Connections
Sources mentioned in this episode:
https://www.profgmarkets.com/p/3-human-skills-that-make-you-irreplaceable-in-an-ai-world
https://ahrefs.com/blog/ai-overviews-cite-ai-generated-content-more-than-human-writing/
https://newsletter.alekseo.com/p/searchgpt-bing-google
---
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Meredith's husband (00:00):
Yeah, we're going to do an insider's inbox
today.
Ooh, yeah, doesn't that soundexciting?
That's I-I instead of A-I.
My inbox made public.
Wow, all of them.
No, just the good parts.
That's good.
Okay, can I talk about threethings?
Three stories came across mydesk in the last week that I
thought were interestingDo-do-do-do-do-do-do.
(00:23):
One about search GPT, which isthe search function of chat GPT.
One about AI results that arebeing displayed in search
engines.
And the third is three humanskills that we need to protect
ourselves from the onslaught ofAI, and the skills that won't be
(00:44):
needed anymore as a result,which I think is kind of the
question of the day.
I think everybody is, or shouldbe or has asked themselves is
my job safe?
Yeah, is what I do safe?
It's going so quickly, it's soterrifying.
So, three things that I thoughtI thought this was a really
good article.
There's probably no end toarticles out there about that.
(01:04):
I thought this one was reallygood article.
There's probably no end toarticles out there about that.
I thought this one was reallygood.
I will link to all thesesources in the show notes.
Thank you All right.
First, chat GPT and search GPT.
Yes, right, so we've talkedabout how chat GPT uses Bing, or
they claim to use Bing as theirsearch engine of choice, and
they still say that on theirsite.
(01:24):
If you go and read their how dowe get our results?
They say it's exclusively Bing.
So somebody did a study.
It's not.
This is not mainstream yet.
So in the SEO world, like lotsof people do tests, they run
tests to figure things out, andthose tests sometimes they can
be done by really sort ofauthoritative sources like the
(01:46):
big sites like SEMrush and AATrust.
They can publish these thingsand then sometimes they're by
lesser known sites.
This is a lesser known site,but this is kind of how things
like this start.
Okay, so the owner of this blogdid a test.
They went to chat GPT.
They wanted to see how manyresults are being generated by
Bing versus Google.
(02:07):
Can we talk about this?
Yeah, we did.
Okay, to my knowledge, nobodyhas done a study.
I'm sure they have, but not onthe scale that I've been aware
of.
Okay, so this person ran a test.
They did a search for somethingrandom like I think it was like
vacation ideas in Sicily,family vacation, something like
that and so they got, they did abunch of kind of filtering
searches and they ultimatelycame up with a list of like 10
(02:31):
ideas or 10 things to do or 10sources of where you can get
more information.
And then they asked ChatGPT,what query can I run in search
engines to get these sameresults in a search engine?
Okay, so what?
What should I type into Googleand Bing to get this list that
you just gave me?
Okay, and it gave it.
Chat GPT gave a fairly specificI don't remember exactly what
(02:53):
it was, but it was a fairlyspecific search query.
So the person then went toGoogle and did that search and
the results matched like 90%.
Okay, and that's not surprising, right?
And you figure there's going tobe quite a bit of overlap in
whatever Bing does.
So the person then went to Bing, did the same search and,
(03:14):
remember, bing is what ChatGPTsupposedly uses, right, zero
percent match.
Oh, interesting, yes, ah, yeah.
So I thought this was veryfascinating, I can tell you,
don't?
I'm glad you find itfascinating.
Yeah, I support you finding itfascinating.
(03:36):
And it kind of goes along withwhat I have said before and what
I was thinking and what most ofus thought, but it just kind of
confirms it a little bit Prettyclearly.
So that's how your chat GPT issearching the web, at least
right now.
Right, might change tomorrow ortonight, okay, something else I
(03:56):
saw this week talked about inthe AI results you get either
from chat GPT or Google AI mode.
Oh, is it not Gemini anymore?
No, it's AI mode.
Yeah, Gemini is the model thatpowers Google's AI results.
Okay, but it's not, for somereason.
I remember that more than theit's now.
(04:16):
Google AI mode is what it'scalled, but it uses Gemini to
create results.
Okay, fascinating.
So something that some of us arewondering is those results that
come back in the AI results.
How many of those results aregenerated by AI to begin with?
So is AI sourcing itselfessentially when it gives you
(04:36):
results?
Because, you know, initially weall thought, oh well, that's
not going to be good.
Like, as users, we're not goingto go to AI if AI is just going
to give us a list of other AIstuff.
Right, like, we want someactual information in there.
But increasingly, as we talkedabout, I think, in the last
episode, more and more contentout there Remember, 73% of
(04:57):
articles out there are generatedat least partially by AI.
So there's not much purelyhuman written content anymore,
purely human written contentanymore.
So there was another study thatsomebody did trying to figure
out exactly what percentage ofthose results returned by AI
were generated by AI in thefirst place.
Okay, okay, so as an so, you goto chat, gpt, chat, eg, and you
(05:20):
ask something and it gives youa list of sources.
Were those sources created byAI or were they created by
humans?
That's what the study wastrying to.
Ah, yeah, okay, I'm with youback on the track.
Okay, high level 3.6% of pagescited in the AI overviews were
categorized as pure AI.
3.6%, not a lot, okay, yeah,not so much.
(05:45):
I At first I was even surprisedto see any percent, because you
would kind of hope that it's 0%, I would anyway, you would.
Next, 8.6% were categorized aspurely human generated.
Okay, so, only 8.6%.
I was initially surprised bythat, but then I remembered oh
(06:05):
yeah, not much content is beingpurely human generated anymore,
so there's not that much.
And then the bulk 87.8% werecategorized as a mix of the two
Okay, partially human generated,partially AI generated, maybe a
little term.
And then so, since that'salmost 90%, they broke that down
(06:25):
a little bit.
About 10% showed minimal.
So this is just of that 87%,right, right, the big chunk that
is a mix of the two.
About 10% showed minimal AI use, about 45% showed moderate AI
use, about 25% showedsubstantial AI use and 8% showed
(06:49):
dominant AI use.
So what this is saying to me isin creating any content of your
own, use AI to help you generatethat content.
That's almost expected now.
You don't need to createsomething all on your own, but
what I have always said is useAI to help you create content.
You don't need to createsomething all on your own, but
what I have always said is useAI to help you create content,
(07:10):
don't use AI to create contentfor you.
Correct?
You've been saying that fromday one.
If you create a, if you use AIto create content for you, you
have a 3.6% chance of thatcontent showing up in search.
Okay, so it's, the chances arenot good, right?
Oh?
Now I see what you're saying.
Yes, oh, okay, yeah, so if youwant your content showing up in
(07:35):
AI generated search results,which we do, ie how do you get
your website into AI, right?
Okay, if you rely on AI to helpyou generate content, you're
going to have an 87.8% chance.
No, that's not exactly true.
No, it isn't the results thatAI is choosing to display.
87.8% of them are a mix of youdo it and you let AI help you.
(07:58):
Only 8% are purely human andonly 3.6% are AI generated.
So I would certainly aim forthat.
87.8%.
Yeah, yeah, that's good to know.
Yeah, I will link to that thisarticle below too, if you want
to look into their methodologyand everything.
And then the third thing that Ireally like this is the three
(08:20):
human skills that we need tostay relevant in this current
and future world.
Yes, and this also came.
I've actually never seen thissite before.
I came across this randomly,but I really like this article.
I think I really do like it,and I will link to this below
too.
The three human skills it saysare curation, curiosity and
(08:44):
connectivity, and it breaksthose down a little bit into why
it matters.
So the first thing curation.
What it says is there's alreadyso much content out there and
it's just exploding.
Now what are we going to trust?
People who curate?
There's tons of information.
We can't get through it all.
We need help.
Who do we trust to help give usthe information that is
(09:07):
valuable, helpful, et cetera,because we are literally
drowning in AI content?
Now, marry this husband.
Yes, that is what I'm doingright here.
Actually, yes, how meta.
And it gives an example here ofhow long it took a couple
different types of photographyto reach 15 billion images.
(09:29):
Human photography it took 149years to accumulate that many
images.
Ai generated images it took 1.5years.
1.5 years, it's been donealready.
So see what I mean in.
There is just a wealth ofinformation out there, oh my
gosh.
So curating is a skill that willkeep you relevant, for example,
(09:52):
in, let's say, real estate.
Yeah, okay, a successful realestate agent isn't just going to
show more listings to theirclients.
They're going to show the rightlistings Okay, they're curating
the list.
They're going to show the rightlistings Okay, they're curating
the list.
Good consultants don'toverwhelm their clients with
just giving tons of options andsolutions, which is why I'm not
(10:15):
a consultant.
Exactly, they and I'll say we,because I am a consultant curate
the solutions to the needs andto the strengths of our clients.
What's going to work for them,okay.
Number two, curiosity.
Now to curate, well, one thingyou need is a big library, a big
source of information, which,with AI, that's taken care of.
(10:38):
Oh, we have that.
Yes, but you need to becomfortable exploring outside
your comfort zone.
That's what Bowie always says.
Yeah, curiosity lets youconnect the dots, which is
something that AI is not good atYet.
Okay, well, it can in some ways, but it can't in other ways.
(10:58):
I understand.
So examples here would be likeSteve Jobs, okay, he reinvented
the computing world byconnecting technology and design
.
Nobody had really done thatbefore.
He was really the first becausethey didn't seem to go together
like tech stuff and design.
Look at what else was out thereat the time Microsoft and the
(11:21):
beige computers.
Martha Stewart combineddomestic arts and media
production.
Nobody had really put those twotogether.
Here's an example Lin-ManuelMiranda, which I don't know.
Oh, he was in the originalHamilton, right, exactly, and he
had written it.
Yes, connected.
(11:42):
What did he connect?
Hip-hop and Broadway, twothings that would not have not
been connected In a incrediblyspectacular way that I still
haven't seen.
So curiosity builds that ability, isn't it also creativity?
Because you're thinking, youknow what I'm saying.
Curiosity, I think, buildscreativity.
Like, those people I just namedwere very creative because they
(12:05):
put those things together.
But that started with curiosity, correct?
Okay?
Number three is connectivity.
So number three is what comesout of the first two, right?
I think this can really besummarized with a pretty simple
statement I'm ready If you canmake someone say I want that
person in the room.
If you can be the person thatother people say I want that
(12:27):
person in the room.
If you can be the person thatother people say I want that
person in the room, yeah, okay.
However, you do that.
Isn't that how we found?
That's how we ended up choosingour wedding photographer was
who are we going to want in ourday?
I think that's true.
Yeah, that was all of thepeople that we?
Yeah, I think if you can, ifyou can live your life trying to
be the person that other peoplewant in the room, man, I think
(12:49):
you're on the right track.
That's a very lovely way ofputting it.
That's why I said it.
Yeah, we're going to do an insider's inbox
today.
Ooh, yeah, doesn't that soundexciting?
That's I-I instead of A-I.
My inbox made public.
Wow, all of them.
No, just the good parts.
That's good.
Okay, can I talk about threethings?
Three stories came across mydesk in the last week that I
thought were interestingDo-do-do-do-do-do-do.
(00:23):
One about search GPT, which isthe search function of chat GPT.
One about AI results that arebeing displayed in search
engines.
And the third is three humanskills that we need to protect
ourselves from the onslaught ofAI, and the skills that won't be
(00:44):
needed anymore as a result,which I think is kind of the
question of the day.
I think everybody is, or shouldbe or has asked themselves is
my job safe?
Yeah, is what I do safe?
It's going so quickly, it's soterrifying.
So, three things that I thoughtI thought this was a really
good article.
There's probably no end toarticles out there about that.
(01:04):
I thought this one was reallygood article.
There's probably no end toarticles out there about that.
I thought this one was reallygood.
I will link to all thesesources in the show notes.
Thank you All right.
First, chat GPT and search GPT.
Yes, right, so we've talkedabout how chat GPT uses Bing, or
they claim to use Bing as theirsearch engine of choice, and
they still say that on theirsite.
(01:24):
If you go and read their how dowe get our results?
They say it's exclusively Bing.
So somebody did a study.
It's not.
This is not mainstream yet.
So in the SEO world, like lotsof people do tests, they run
tests to figure things out, andthose tests sometimes they can
be done by really sort ofauthoritative sources like the
(01:46):
big sites like SEMrush and AATrust.
They can publish these thingsand then sometimes they're by
lesser known sites.
This is a lesser known site,but this is kind of how things
like this start.
Okay, so the owner of this blogdid a test.
They went to chat GPT.
They wanted to see how manyresults are being generated by
Bing versus Google.
(02:07):
Can we talk about this?
Yeah, we did.
Okay, to my knowledge, nobodyhas done a study.
I'm sure they have, but not onthe scale that I've been aware
of.
Okay, so this person ran a test.
They did a search for somethingrandom like I think it was like
vacation ideas in Sicily,family vacation, something like
that and so they got, they did abunch of kind of filtering
searches and they ultimatelycame up with a list of like 10
(02:31):
ideas or 10 things to do or 10sources of where you can get
more information.
And then they asked ChatGPT,what query can I run in search
engines to get these sameresults in a search engine?
Okay, so what?
What should I type into Googleand Bing to get this list that
you just gave me?
Okay, and it gave it.
Chat GPT gave a fairly specificI don't remember exactly what
(02:53):
it was, but it was a fairlyspecific search query.
So the person then went toGoogle and did that search and
the results matched like 90%.
Okay, and that's not surprising, right?
And you figure there's going tobe quite a bit of overlap in
whatever Bing does.
So the person then went to Bing, did the same search and,
(03:14):
remember, bing is what ChatGPTsupposedly uses, right, zero
percent match.
Oh, interesting, yes, ah, yeah.
So I thought this was veryfascinating, I can tell you,
don't?
I'm glad you find itfascinating.
Yeah, I support you finding itfascinating.
(03:36):
And it kind of goes along withwhat I have said before and what
I was thinking and what most ofus thought, but it just kind of
confirms it a little bit Prettyclearly.
So that's how your chat GPT issearching the web, at least
right now.
Right, might change tomorrow ortonight, okay, something else I
(03:56):
saw this week talked about inthe AI results you get either
from chat GPT or Google AI mode.
Oh, is it not Gemini anymore?
No, it's AI mode.
Yeah, Gemini is the model thatpowers Google's AI results.
Okay, but it's not, for somereason.
I remember that more than theit's now.
(04:16):
Google AI mode is what it'scalled, but it uses Gemini to
create results.
Okay, fascinating.
So something that some of us arewondering is those results that
come back in the AI results.
How many of those results aregenerated by AI to begin with?
So is AI sourcing itselfessentially when it gives you
(04:36):
results?
Because, you know, initially weall thought, oh well, that's
not going to be good.
Like, as users, we're not goingto go to AI if AI is just going
to give us a list of other AIstuff.
Right, like, we want someactual information in there.
But increasingly, as we talkedabout, I think, in the last
episode, more and more contentout there Remember, 73% of
(04:57):
articles out there are generatedat least partially by AI.
So there's not much purelyhuman written content anymore,
purely human written contentanymore.
So there was another study thatsomebody did trying to figure
out exactly what percentage ofthose results returned by AI
were generated by AI in thefirst place.
Okay, okay, so as an so, you goto chat, gpt, chat, eg, and you
(05:20):
ask something and it gives youa list of sources.
Were those sources created byAI or were they created by
humans?
That's what the study wastrying to.
Ah, yeah, okay, I'm with youback on the track.
Okay, high level 3.6% of pagescited in the AI overviews were
categorized as pure AI.
3.6%, not a lot, okay, yeah,not so much.
(05:45):
I At first I was even surprisedto see any percent, because you
would kind of hope that it's 0%, I would anyway, you would.
Next, 8.6% were categorized aspurely human generated.
Okay, so, only 8.6%.
I was initially surprised bythat, but then I remembered oh
(06:05):
yeah, not much content is beingpurely human generated anymore,
so there's not that much.
And then the bulk 87.8% werecategorized as a mix of the two
Okay, partially human generated,partially AI generated, maybe a
little term.
And then so, since that'salmost 90%, they broke that down
(06:25):
a little bit.
About 10% showed minimal.
So this is just of that 87%,right, right, the big chunk that
is a mix of the two.
About 10% showed minimal AI use, about 45% showed moderate AI
use, about 25% showedsubstantial AI use and 8% showed
(06:49):
dominant AI use.
So what this is saying to me isin creating any content of your
own, use AI to help you generatethat content.
That's almost expected now.
You don't need to createsomething all on your own, but
what I have always said is useAI to help you create content.
You don't need to createsomething all on your own, but
what I have always said is useAI to help you create content,
(07:10):
don't use AI to create contentfor you.
Correct?
You've been saying that fromday one.
If you create a, if you use AIto create content for you, you
have a 3.6% chance of thatcontent showing up in search.
Okay, so it's, the chances arenot good, right?
Oh?
Now I see what you're saying.
Yes, oh, okay, yeah, so if youwant your content showing up in
(07:35):
AI generated search results,which we do, ie how do you get
your website into AI, right?
Okay, if you rely on AI to helpyou generate content, you're
going to have an 87.8% chance.
No, that's not exactly true.
No, it isn't the results thatAI is choosing to display.
87.8% of them are a mix of youdo it and you let AI help you.
(07:58):
Only 8% are purely human andonly 3.6% are AI generated.
So I would certainly aim forthat.
87.8%.
Yeah, yeah, that's good to know.
Yeah, I will link to that thisarticle below too, if you want
to look into their methodologyand everything.
And then the third thing that Ireally like this is the three
(08:20):
human skills that we need tostay relevant in this current
and future world.
Yes, and this also came.
I've actually never seen thissite before.
I came across this randomly,but I really like this article.
I think I really do like it,and I will link to this below
too.
The three human skills it saysare curation, curiosity and
(08:44):
connectivity, and it breaksthose down a little bit into why
it matters.
So the first thing curation.
What it says is there's alreadyso much content out there and
it's just exploding.
Now what are we going to trust?
People who curate?
There's tons of information.
We can't get through it all.
We need help.
Who do we trust to help give usthe information that is
(09:07):
valuable, helpful, et cetera,because we are literally
drowning in AI content?
Now, marry this husband.
Yes, that is what I'm doingright here.
Actually, yes, how meta.
And it gives an example here ofhow long it took a couple
different types of photographyto reach 15 billion images.
(09:29):
Human photography it took 149years to accumulate that many
images.
Ai generated images it took 1.5years.
1.5 years, it's been donealready.
So see what I mean in.
There is just a wealth ofinformation out there, oh my
gosh.
So curating is a skill that willkeep you relevant, for example,
(09:52):
in, let's say, real estate.
Yeah, okay, a successful realestate agent isn't just going to
show more listings to theirclients.
They're going to show the rightlistings Okay, they're curating
the list.
They're going to show the rightlistings Okay, they're curating
the list.
Good consultants don'toverwhelm their clients with
just giving tons of options andsolutions, which is why I'm not
(10:15):
a consultant.
Exactly, they and I'll say we,because I am a consultant curate
the solutions to the needs andto the strengths of our clients.
What's going to work for them,okay.
Number two, curiosity.
Now to curate, well, one thingyou need is a big library, a big
source of information, which,with AI, that's taken care of.
(10:38):
Oh, we have that.
Yes, but you need to becomfortable exploring outside
your comfort zone.
That's what Bowie always says.
Yeah, curiosity lets youconnect the dots, which is
something that AI is not good atYet.
Okay, well, it can in some ways, but it can't in other ways.
(10:58):
I understand.
So examples here would be likeSteve Jobs, okay, he reinvented
the computing world byconnecting technology and design
.
Nobody had really done thatbefore.
He was really the first becausethey didn't seem to go together
like tech stuff and design.
Look at what else was out thereat the time Microsoft and the
(11:21):
beige computers.
Martha Stewart combineddomestic arts and media
production.
Nobody had really put those twotogether.
Here's an example Lin-ManuelMiranda, which I don't know.
Oh, he was in the originalHamilton, right, exactly, and he
had written it.
Yes, connected.
(11:42):
What did he connect?
Hip-hop and Broadway, twothings that would not have not
been connected In a incrediblyspectacular way that I still
haven't seen.
So curiosity builds that ability, isn't it also creativity?
Because you're thinking, youknow what I'm saying.
Curiosity, I think, buildscreativity.
Like, those people I just namedwere very creative because they
(12:05):
put those things together.
But that started with curiosity, correct?
Okay?
Number three is connectivity.
So number three is what comesout of the first two, right?
I think this can really besummarized with a pretty simple
statement I'm ready If you canmake someone say I want that
person in the room.
If you can be the person thatother people say I want that
(12:27):
person in the room.
If you can be the person thatother people say I want that
person in the room, yeah, okay.
However, you do that.
Isn't that how we found?
That's how we ended up choosingour wedding photographer was
who are we going to want in ourday?
I think that's true.
Yeah, that was all of thepeople that we?
Yeah, I think if you can, ifyou can live your life trying to
be the person that other peoplewant in the room, man, I think
(12:49):
you're on the right track.
That's a very lovely way ofputting it.
That's why I said it.
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