May 5, 2025 • 11 mins
To effectively use AI for SEO, focus on documenting your expertise and letting AI help you organize and distribute it, rather than expecting AI to generate expertise for you.
DISCUSSED IN THIS EPISODE:
Criticism of AI SEO tools
- Host expresses skepticism about "one-click SEO" AI tools
- Emphasizes they are misleading and oversimplify SEO
Balanced view of AI in SEO
- AI is a powerful tool when used correctly
- It's not a replacement for actual SEO expertise
How the host uses AI to support content creation
- Records daily content and uses AI to:
- Create summaries
- Generate bullet points
- Draft lessons
- Write blog posts
- Stresses that original ideas must come from the creator, not AI
Using AI to process and repurpose workshop content
- Shortens long recordings
- Removes silence and irrelevant portions
- Generates timestamps and summaries
- Produces blog posts from workshop discussions
Use of AI tools integrated in platforms like Riverside and Squarespace
- Not all AI use is via ChatGPT—some are built into platforms
Prompt customization and limitations of generic prompt libraries
- Host prefers crafting personalized prompts over using publicly available ones
AI for podcast repurposing
- Breaks podcast episodes into usable social media clips
- Creates summaries and content quickly from short recordings
AI as a time-saving assistant, not a content originator
- Host distinguishes between “AI doing SEO” and “AI helping with SEO tasks”
Gary Vaynerchuk's advice: “Document, don’t create”
- Encouragement to derive content from daily activities
- AI makes documenting easier by summarizing audio notes, etc.
Recording thoughts or dreams and summarizing with AI
- Meredith’s anecdote about recording dreams
- AI’s potential usefulness for organizing personal recordings
---
Meredith's Husband
https://www.meredithshusband.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Meredith's husband (00:00):
So I realize I've been pretty critical about
using AI for SEO.
Meredith (00:05):
Yes.
Meredith's husband (00:07):
And the reason for that is, I will
reiterate, there's a lot oftools out there claiming oh, use
this tool that we AI and you'reone click, you're going to be
at the top of Google.
No effort, just two clicks awaythose sorts of tools.
And that's why because I knowhow prevalent those tools are
and how enticing they sound, andI try to advise against doing
(00:27):
that.
However, I don't want to justsay bad things about AI.
I mean, ai is amazing.
It is an amazing tool.
I would say if you're not usingit in some form, you're missing
out and it's only going tobecome a bigger thing.
So what I thought I would do isjust kind of go over how I use
SEO, not as how I use AI not todo SEO, but how I'm using AI,
(00:52):
and it very much does play intomy SEO strategy, but it's not
doing my SEO for me.
So I thought I've never reallygiven examples of that, of how
you can use it.
Meredith (01:01):
We have a little bit but not, oh yeah, how you can
use it in a good way.
That's actually going to beproactive.
Meredith's husband (01:06):
Right, okay, so, as you know, I've been
creating a lot of content yeah,creating a lot in the way of
lessons, guides, tutorials andin doing that, I've come to
learn that creating content isvery hard.
It's really hard.
It takes a long long, it's very.
It takes way more time than youexpect that it will.
Meredith (01:25):
Yeah, it's like in the movies for every minute you see
you watch, there's been five toeight to whatever days, and at
the end of watching the credits,you see a two hour movie and
they're like 2000 peopleinvolved.
Meredith's husband (01:41):
So AI helps me to create that content, but
it doesn't create the contentfor me.
So, for example, one thing I'vebeen doing is I create daily
content.
So I come into my office, I sitdown and I just talk about a
topic.
I record it as you mightimagine it's not that exciting
right out of the camera.
So I use AI and I say, okay, Iwant to make from this recording
(02:03):
.
I want you to make a summary, Iwant you to make a bullet list,
I want you to create a lessonand I want to create a blog post
and I base it.
I have a prompt and it does allthat for me.
It takes my original content.
As I've always said, you needto be the expert, you need to be
the originator of the concept,of the core of your content.
It takes that and it kind ofdivvies it up into all these
(02:27):
different formats that I can use.
Does that make?
Meredith (02:29):
sense?
Yes, it totally makes sense, doyou?
Can I just ask a littlequestion when you tell AI to do
things, do you say, please, andcould you?
I used to, yeah, but it doesn'tyou?
Meredith's husband (02:40):
you literally don't need to, it
doesn't?
It's not going to get upset andgive you worse results.
But yes, initially I did Okay.
So that's my daily content andI end up with several pieces of
content.
Some could be.
The blogs can be used for SEO.
The lesson is used on the SEIQsite.
The summary can be used thereor in the blog or anywhere else.
Workshops I do workshops onSEIQ also, and those are live.
Meredith (03:04):
Wait, wait, wait, wait , wait, wait, wait.
You just said you do workshopson SEIQ.
Yeah, on SEIQ on the website.
If you are a member of SEIQ, wehave workshops.
Meredith's husband (03:15):
They are live workshops.
We do live stuff.
You've been part of workshops.
You know they can be long.
Workshops are usually an hour.
They are not action-packed.
There are periods of silence,there are things that are not so
interesting.
There is still valuableinformation there.
Same thing.
I want to make that available.
But I don't want to just put thehour-long workshop online.
(03:35):
So I say to AI please create ashortened version of this.
Take out any long pauses.
I generally take out thingsthat are longer than a second
and I shrink them down totwo-tenths of a second,
something like that.
That alone condenses thehour-long workshop into probably
something less than half ofthat, which is much more easily
(03:59):
digestible.
But also, again, create asummary.
What were we doing?
What were the topics?
Were we covered?
Create timestamps.
So if somebody looks at abullet list summary and they're
like, oh, that's something Iwant to hear more about, or I
was in that workshop and Iremember talking about that, I
just want to revisit it, theycan just click the timestamp, go
right back to that section.
Ai is doing all this for me,like this would take.
(04:20):
I can't even imagine how muchtime it would take to do all
this stuff.
So create a summary, a bulletlist, timestamps, create a blog,
if you can, again somethingthat will go on my blog for
anybody to see.
But it's going to be a I.
You know I have a long promptto tell it how to create a blog.
It's not just going to be thetranscript or, you know, I have
(04:41):
the summary and the bullet listand timestamps for SEIQ members.
But then on the blog, I want tosay oh hey, we had a workshop
and we talked and it's broader.
Meredith (04:51):
Right.
And then, just harking back topast episodes, you are.
That is a good example of youusing your draft as a start, yes
, and then having AI exactly,it's my listening.
Meredith's husband (05:13):
Yeah, see how that's my content.
Like I'm, I'm providing the,the concept, I'm providing the
topic, I'm providing theexpertise and AI is helping me
manage it and put it into chunksthat I can distribute however I
like.
It's different than going to AIand saying, ai, I was going to
do I want daily content todayabout X, y, z, and then see how.
It's just a very differentapproach.
Meredith (05:35):
These podcasts do the same thing.
I'm completely AI generated.
Meredith's husband (05:38):
Yes, there is no Meredith.
Meredith is AI From thesepodcasts again, there are some
really you know Good snippets.
I have AI go in this AI.
The way I use AI here is it'sbuilt into the tool that I use
to create the podcast, riversidedot FM.
Most so when I say I use AI todo this, I use AI to do that.
(06:01):
Sometimes it's I go right tochat GPT and I have pre-made
prompts to do stuff.
Sometimes it's using othertools that have chat GPT
features built in, likeRiverside Squarespace.
Meredith (06:14):
Is there if you want to do something particular with
chat, GPT, that's prettyadvanced.
Are there sites where you cancopy the text to perfect and
refine what you want or you mean?
Meredith's husband (06:28):
pre-made prompts.
Yes, yeah sure I have found inmy experience they're not very
good.
They're at least not asspecific as I want them to be
for me, then you're counting onsomebody else to want to do the
exact same thing.
Meredith (06:40):
that you want to do.
Meredith's husband (06:41):
And also create a prompt and put it
online.
Meredith (06:44):
Yes, please.
Meredith's husband (06:46):
But yeah, there are.
You can do that certainly, Okay, so from these podcasts again,
I get a summary.
I get a summary.
I get a whole bunch of clipsthat I can use for social media.
Creating this podcast takes ushalf an hour to record.
Meredith (07:00):
Well, I do have my five hours of stretching vocal
warmups listening to pastepisodes.
Meredith's husband (07:07):
But splitting that podcast up into
all these different types ofcontent.
If I were to do that myself andthat's how I did try to do it
initially it would just it's waytoo time consuming.
Meredith (07:16):
Yeah.
Meredith's husband (07:17):
It's just not doable.
Yeah, so AI helps do that andliterally within a few clicks, I
can have 10 clips and a summary.
So my point is there areabsolutely ways to use AI to
benefit your SEO.
Yeah, but it's not in, it's notlike, it's not going to be
these tools that are promisingto do your SEO for you because
they are AI.
So, take what you're doing.
(07:38):
I would encourage you to take,whatever it is You're like,
hopefully, these examples that Igave you.
Obviously you're not going todo exactly the same thing, but
take whatever you are doing andhave AI assist you with that.
Right, don't use AI as areplacement for yourself.
Do you know Gary Vaynerchuk?
Meredith (07:52):
No, he's a huge social media-.
Oh, he's the person you talkabout.
Meredith's husband (07:57):
Yeah, sometimes, yeah, I follow him,
he's a-.
Meredith (07:59):
He did like bicycle craziness.
Meredith's husband (08:01):
No, that's not him.
Meredith (08:02):
Got it no.
Meredith's husband (08:03):
He was very prolific.
He has a massive social mediamarketing agency.
He's way ahead of his time interms of social media marketing.
I think he's probablyconsidered the leader in the
industry.
Something that he said yearsago that sort of resonated with
me when he was talking about howto create content, because, as
(08:24):
social media has come about,creating content has become more
important.
Creating content, as I havesaid here, takes loads of time,
can be difficult, gary Vee.
What he said that kind ofhelped me was he said document
don't create so document whatyou're doing.
And this was before AI.
But he was saying documentdon't create so that your
(08:47):
content comes out of what youare already doing, not that you
have to tack on creating contentto what you're doing.
Meredith (08:53):
That's nice.
Meredith's husband (08:56):
But I think, yeah, I think AI is an
incredible tool to help you dothat.
Meredith (09:00):
Yeah.
Meredith's husband (09:01):
Like it's easy now to record conversation,
Like you can record so manydifferent things you could like.
For a little while I wasrecording stuff on my way to the
office on my phone and gettingto the office and then having AI
summarize it for me.
Meredith (09:15):
What I would have liked AI is.
I used to record all my dreamsand I had tapes, and tapes and
tapes of them thinking one dayI'm going to sit down, and they
all got lost in.
Meredith's husband (09:26):
How did you record your dreams?
Meredith (09:28):
I had a little tape recorder record your dreams.
I had a little tape recorderJoey used to make fun of me
because he'd say whenever Iwould tell him he's like, and
then I'm walking to thesupermarket but it's filled with
.
Meredith's husband (09:38):
Yeah, I tried doing that once.
Did you ever listen to thosetapes?
Meredith (09:42):
Yes, it's insane.
Meredith's husband (09:44):
My tapes literally sounded like this and
then Okay so okay, so documentdon't create.
Use ai to help you do that andsend us your craziest recorded
dreams.
So I realize I've been pretty critical about
using AI for SEO.
Meredith (00:05):
Yes.
Meredith's husband (00:07):
And the reason for that is, I will
reiterate, there's a lot oftools out there claiming oh, use
this tool that we AI and you'reone click, you're going to be
at the top of Google.
No effort, just two clicks awaythose sorts of tools.
And that's why because I knowhow prevalent those tools are
and how enticing they sound, andI try to advise against doing
(00:27):
that.
However, I don't want to justsay bad things about AI.
I mean, ai is amazing.
It is an amazing tool.
I would say if you're not usingit in some form, you're missing
out and it's only going tobecome a bigger thing.
So what I thought I would do isjust kind of go over how I use
SEO, not as how I use AI not todo SEO, but how I'm using AI,
(00:52):
and it very much does play intomy SEO strategy, but it's not
doing my SEO for me.
So I thought I've never reallygiven examples of that, of how
you can use it.
Meredith (01:01):
We have a little bit but not, oh yeah, how you can
use it in a good way.
That's actually going to beproactive.
Meredith's husband (01:06):
Right, okay, so, as you know, I've been
creating a lot of content yeah,creating a lot in the way of
lessons, guides, tutorials andin doing that, I've come to
learn that creating content isvery hard.
It's really hard.
It takes a long long, it's very.
It takes way more time than youexpect that it will.
Meredith (01:25):
Yeah, it's like in the movies for every minute you see
you watch, there's been five toeight to whatever days, and at
the end of watching the credits,you see a two hour movie and
they're like 2000 peopleinvolved.
Meredith's husband (01:41):
So AI helps me to create that content, but
it doesn't create the contentfor me.
So, for example, one thing I'vebeen doing is I create daily
content.
So I come into my office, I sitdown and I just talk about a
topic.
I record it as you mightimagine it's not that exciting
right out of the camera.
So I use AI and I say, okay, Iwant to make from this recording
(02:03):
.
I want you to make a summary, Iwant you to make a bullet list,
I want you to create a lessonand I want to create a blog post
and I base it.
I have a prompt and it does allthat for me.
It takes my original content.
As I've always said, you needto be the expert, you need to be
the originator of the concept,of the core of your content.
It takes that and it kind ofdivvies it up into all these
(02:27):
different formats that I can use.
Does that make?
Meredith (02:29):
sense?
Yes, it totally makes sense, doyou?
Can I just ask a littlequestion when you tell AI to do
things, do you say, please, andcould you?
I used to, yeah, but it doesn'tyou?
Meredith's husband (02:40):
you literally don't need to, it
doesn't?
It's not going to get upset andgive you worse results.
But yes, initially I did Okay.
So that's my daily content andI end up with several pieces of
content.
Some could be.
The blogs can be used for SEO.
The lesson is used on the SEIQsite.
The summary can be used thereor in the blog or anywhere else.
Workshops I do workshops onSEIQ also, and those are live.
Meredith (03:04):
Wait, wait, wait, wait , wait, wait, wait.
You just said you do workshopson SEIQ.
Yeah, on SEIQ on the website.
If you are a member of SEIQ, wehave workshops.
Meredith's husband (03:15):
They are live workshops.
We do live stuff.
You've been part of workshops.
You know they can be long.
Workshops are usually an hour.
They are not action-packed.
There are periods of silence,there are things that are not so
interesting.
There is still valuableinformation there.
Same thing.
I want to make that available.
But I don't want to just put thehour-long workshop online.
(03:35):
So I say to AI please create ashortened version of this.
Take out any long pauses.
I generally take out thingsthat are longer than a second
and I shrink them down totwo-tenths of a second,
something like that.
That alone condenses thehour-long workshop into probably
something less than half ofthat, which is much more easily
(03:59):
digestible.
But also, again, create asummary.
What were we doing?
What were the topics?
Were we covered?
Create timestamps.
So if somebody looks at abullet list summary and they're
like, oh, that's something Iwant to hear more about, or I
was in that workshop and Iremember talking about that, I
just want to revisit it, theycan just click the timestamp, go
right back to that section.
Ai is doing all this for me,like this would take.
(04:20):
I can't even imagine how muchtime it would take to do all
this stuff.
So create a summary, a bulletlist, timestamps, create a blog,
if you can, again somethingthat will go on my blog for
anybody to see.
But it's going to be a I.
You know I have a long promptto tell it how to create a blog.
It's not just going to be thetranscript or, you know, I have
(04:41):
the summary and the bullet listand timestamps for SEIQ members.
But then on the blog, I want tosay oh hey, we had a workshop
and we talked and it's broader.
Meredith (04:51):
Right.
And then, just harking back topast episodes, you are.
That is a good example of youusing your draft as a start, yes
, and then having AI exactly,it's my listening.
Meredith's husband (05:13):
Yeah, see how that's my content.
Like I'm, I'm providing the,the concept, I'm providing the
topic, I'm providing theexpertise and AI is helping me
manage it and put it into chunksthat I can distribute however I
like.
It's different than going to AIand saying, ai, I was going to
do I want daily content todayabout X, y, z, and then see how.
It's just a very differentapproach.
Meredith (05:35):
These podcasts do the same thing.
I'm completely AI generated.
Meredith's husband (05:38):
Yes, there is no Meredith.
Meredith is AI From thesepodcasts again, there are some
really you know Good snippets.
I have AI go in this AI.
The way I use AI here is it'sbuilt into the tool that I use
to create the podcast, riversidedot FM.
Most so when I say I use AI todo this, I use AI to do that.
(06:01):
Sometimes it's I go right tochat GPT and I have pre-made
prompts to do stuff.
Sometimes it's using othertools that have chat GPT
features built in, likeRiverside Squarespace.
Meredith (06:14):
Is there if you want to do something particular with
chat, GPT, that's prettyadvanced.
Are there sites where you cancopy the text to perfect and
refine what you want or you mean?
Meredith's husband (06:28):
pre-made prompts.
Yes, yeah sure I have found inmy experience they're not very
good.
They're at least not asspecific as I want them to be
for me, then you're counting onsomebody else to want to do the
exact same thing.
Meredith (06:40):
that you want to do.
Meredith's husband (06:41):
And also create a prompt and put it
online.
Meredith (06:44):
Yes, please.
Meredith's husband (06:46):
But yeah, there are.
You can do that certainly, Okay, so from these podcasts again,
I get a summary.
I get a summary.
I get a whole bunch of clipsthat I can use for social media.
Creating this podcast takes ushalf an hour to record.
Meredith (07:00):
Well, I do have my five hours of stretching vocal
warmups listening to pastepisodes.
Meredith's husband (07:07):
But splitting that podcast up into
all these different types ofcontent.
If I were to do that myself andthat's how I did try to do it
initially it would just it's waytoo time consuming.
Meredith (07:16):
Yeah.
Meredith's husband (07:17):
It's just not doable.
Yeah, so AI helps do that andliterally within a few clicks, I
can have 10 clips and a summary.
So my point is there areabsolutely ways to use AI to
benefit your SEO.
Yeah, but it's not in, it's notlike, it's not going to be
these tools that are promisingto do your SEO for you because
they are AI.
So, take what you're doing.
(07:38):
I would encourage you to take,whatever it is You're like,
hopefully, these examples that Igave you.
Obviously you're not going todo exactly the same thing, but
take whatever you are doing andhave AI assist you with that.
Right, don't use AI as areplacement for yourself.
Do you know Gary Vaynerchuk?
Meredith (07:52):
No, he's a huge social media-.
Oh, he's the person you talkabout.
Meredith's husband (07:57):
Yeah, sometimes, yeah, I follow him,
he's a-.
Meredith (07:59):
He did like bicycle craziness.
Meredith's husband (08:01):
No, that's not him.
Meredith (08:02):
Got it no.
Meredith's husband (08:03):
He was very prolific.
He has a massive social mediamarketing agency.
He's way ahead of his time interms of social media marketing.
I think he's probablyconsidered the leader in the
industry.
Something that he said yearsago that sort of resonated with
me when he was talking about howto create content, because, as
(08:24):
social media has come about,creating content has become more
important.
Creating content, as I havesaid here, takes loads of time,
can be difficult, gary Vee.
What he said that kind ofhelped me was he said document
don't create so document whatyou're doing.
And this was before AI.
But he was saying documentdon't create so that your
(08:47):
content comes out of what youare already doing, not that you
have to tack on creating contentto what you're doing.
Meredith (08:53):
That's nice.
Meredith's husband (08:56):
But I think, yeah, I think AI is an
incredible tool to help you dothat.
Meredith (09:00):
Yeah.
Meredith's husband (09:01):
Like it's easy now to record conversation,
Like you can record so manydifferent things you could like.
For a little while I wasrecording stuff on my way to the
office on my phone and gettingto the office and then having AI
summarize it for me.
Meredith (09:15):
What I would have liked AI is.
I used to record all my dreamsand I had tapes, and tapes and
tapes of them thinking one dayI'm going to sit down, and they
all got lost in.
Meredith's husband (09:26):
How did you record your dreams?
Meredith (09:28):
I had a little tape recorder record your dreams.
I had a little tape recorderJoey used to make fun of me
because he'd say whenever Iwould tell him he's like, and
then I'm walking to thesupermarket but it's filled with
.
Meredith's husband (09:38):
Yeah, I tried doing that once.
Did you ever listen to thosetapes?
Meredith (09:42):
Yes, it's insane.
Meredith's husband (09:44):
My tapes literally sounded like this and
then Okay so okay, so documentdon't create.
Use ai to help you do that andsend us your craziest recorded
dreams.
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