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December 8, 2025 12 mins

This episode breaks down how to structure website content for the emerging trust economy. You’ll learn the three technical steps every site should take (LLMS file, navigation, page length) and how to format blogs so both people and AI instantly understand your content.

Timestamps
[0:00] Introduction
[0:24] From attention to trust economy
[0:56] AI becomes an information filter
[1:36] Using AI vs Google
[1:57] Why clarity matters 
[2:56] The role of an LLMS.txt file
[3:44] Navigation that AI can actually read
[3:58] Why page length matters
[6:21] How to format content for AI and people
[10:05] Updating old blogs with AI-first structure

Resources
How to Create an LLMS file
https://www.meredithshusband.com/blog/create-llms-txt-file

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Meredith's Husband (00:48):
Do you remember last week we talked
about the trust economy?

Meredith (00:51):
Yes.

Meredith's Husband (00:52):
Actually, we started with the attention
economy.
It used to be years ago therewas this thing everybody was
calling the attention economy.

Meredith (00:58):
Right.

Meredith's Husband (00:59):
And social media capitalized on the
attention economy.
And now there is so much I feellike we've spent all of our
attention.
We were all running on zero.
And so now what we have issomething different with too
much information.

Meredith (01:15):
Yes.

Meredith's Husband (01:15):
It's the trust economy.
With so much information outthere, what are you going to
trust?

Meredith (01:20):
Yeah.
Who are you going to trust?
And what's real?

Meredith's Husband (01:23):
And increasingly AI is going to kind
of make that, or it's going tohelp us make that decision.

Meredith (01:28):
Is it?

Meredith's Husband (01:29):
As you have well, yeah, already.

Meredith (01:31):
Or is it going to help complicate it because more
things are going to be AI'd?

Meredith's Husband (01:35):
Oh, more things will be AI'd.
But AI is still if if you havean AI assistant, which you I
basically do, I consider ChatGPTnow my AI assistant.

Meredith (01:45):
Yeah.

Meredith's Husband (01:45):
It can only it can literally only give me
one thing at a time.
Like it can't feed me athousand results and show me
1,500 videos that I scrollthrough.
It just gives me one thing at atime.

Meredith (01:55):
Yes, true, true, true.

Meredith's Husband (01:56):
So it's going to filter out a lot of
stuff.

Meredith (02:00):
Yeah.
And in fact, I've realized thatif you just want one piece of
information, you go to AI.
And if you want to look at abunch, that's when you go to
Google.

Meredith's Husband (02:09):
Yeah, true.
So the question for us asbusiness owners and peop, you
know, we want people we want tostand out to people.

Meredith (02:15):
Yes.

Meredith's Husband (02:16):
We want people to see our stuff.
We don't want to.

Meredith (02:18):
See the right people.

Meredith's Husband (02:19):
Yeah, we don't want to be filtered out.

unknown (02:21):
True.

Meredith's Husband (02:21):
So let in that last episode we talked
about, well, what does thatmean?
And I introduced the concept ofclarity.
Like clarity is going to be is,it's not not new, but it's
super important.
Clarity is great for SEO andalways has been.
It's great for people andalways has been.
And it's great for AI.

Meredith (02:38):
Yes.

Meredith's Husband (02:38):
It's a win-win-win.
So so I talked about thatconcept, building trust, and how
that's kind of the a new goalwhen you are creating content
for your website.
Now, and I mentioned we'll getinto the specifics, the sort of
technical side, not reallytechnically, but this more the
specifics of what that means intoday's episode.

Meredith (02:58):
Well, how about that?

Meredith's Husband (03:00):
So I've mentioned a few things.
I I don't remember whichepisode it was, but I mentioned
there were three things.
I'm going to repeat thembecause they are they are the
most important things you wantto do.
So I don't want to omit omitthem thinking you've heard that
episode.
You got to create what we callan LLMS.txt file.

Meredith (03:20):
Oh, right.

Meredith's Husband (03:21):
And that's like the site map.
So Google has you have a sitemap for Google.
For AI, you're going to have anyou're going to have this
instead.

Meredith (03:28):
Okay.

Meredith's Husband (03:29):
I actually have a blog if you want to check
that out on how to create that.
And I have a sample one there,which you can probably use.
You can also just go to ChatGPT and say, can you help me
create an LLMS file for mywebsite?
By the way, that only works onWordPress, does not work on
Squarespace.
You don't have the rightaccess.
And to my knowledge, to date,it you can't do it on ShowIt

(03:52):
either.
I wouldn't be too surprised ifShow It fixes that somehow in
the future.
But right, but right now, so ifyou're on WordPress, you got to
create an LLMS.txt file.

Meredith (04:03):
Just rolls off the tongue.

Meredith's Husband (04:04):
It does, doesn't it?
The other thing is yournavigation.

Meredith (04:08):
Yes.

Meredith's Husband (04:08):
Take your important pages.
Yes.
Like your service pages, likeyour children and family and pet
photographer.
So take your childrenphotography page and your family
event photography page and yourpet.
Don't put them in drop-downs inyour navigation.

Meredith (04:22):
Oh.

Meredith's Husband (04:23):
Okay.
AI cannot open that.
AI cannot look insidedrop-downs.
Again, again, to today, theymight change that at some point,
but as of now.
As of right now.
So make it make, and this isalso making your website clear.
If navigation is right there,it's very clear to people as
well.
And then your page length.

(04:43):
I talked a little bit aboutpage length and how you could
have long pages.
AI does not mind long pages.
It can read, I don't know howfast it reads, but you can have
a you can put the entireencyclopedia on a single page
and it will probably read it ina second.
Like so don't worry about longpages.
Just make sure to break it upso that it's organized and
clear.
A user has to be able to use italso.

(05:04):
So if you if you have a if youhave a a long, a really long
blog page, how can you break itup so that it's very easy for a
person to like scan if they wantto scan, to jump into some bits
if they want to read some bitsand not others, to move around
to know where differentinformation is.
That's it's clarity.
It's got to be clear.

(05:24):
So a few moments later.
So now what do we do about theactual content?
Let's say we're gonna do thosethings and we're gonna write a
new blog and we wanna dosomething that's going to be
it's gonna be snappy.
It's uh it's going to get AI'sattention.
So how do we how do we do that?

Meredith (05:40):
We put a really attractive other AI on the Yeah,
right.

Meredith's Husband (05:45):
Two AI bots having a romance.
You know, they you know theydid some, they didn't do it
wasn't a romance, but they hadthey there was a test somebody
did, some university, like oneof the Ivy Leagues or something,
I think.
And they they had two AI botscommunicate, have a conversation
together, and they wanted tosee what happened.

Meredith (06:03):
Yeah, yeah.

Meredith's Husband (06:03):
And so it was like within a couple
minutes, they were no longertalking in words.
I don't even I don't even meanEnglish, I mean words.
They were communicating in likevector diagrams.
It was some sort of weirdmathematical language that they
created in like two minutes.
And then somebody, somebody wassmart enough to say, hey, let's

(06:25):
turn this off.
This is freaking me out.
Okay, so anyway, so you'rebuilding your blog.
Let's get back to my point.
You're built your you want tocreate a blog, you want to get
AI's attention.
Yes.
Normally, when you create, whenyou package information for a
person to consume, you want toput it into some context.

Meredith (06:45):
Yes.

Meredith's Husband (06:46):
Like uh adult uh uh Well, I can't just
give you information withouttelling you why that why it why
I'm giving it to you, what youshould do with it, how it's
applicable.
It's it's adult learningtheory.
Actually, it's learning theoryof all.
Like people are going to be awhole lot more interested and
involved if you give if you givethe information as to why they

(07:09):
you're giving them something.
Okay.
So that's developing contentfor people.

Meredith (07:14):
Right.

Meredith's Husband (07:15):
Kind of like kind of like this, kind of like
what I'm doing right now.
Like this, like, okay, so AI,not so much.
They AI just wants theinformation, just like boom,
right?
Where it is.
Yeah, doesn't really care aboutthe story as much.

Meredith (07:27):
Doesn't care about like empty space around it to
get to the point in time.
Yes, exactly.

Meredith's Husband (07:32):
Yes, yeah, negative space.
Is that what they call it?
Doesn't care about negativespace.

Meredith (07:37):
I dream of negative space.

Meredith's Husband (07:38):
Okay, so a question then, which I hope is
on your mind.
Well, well, well then whatshould how should we format our
stuff then?
Do we do it for AI or do we doit for people?
Like because what I'm what I'ms what I'm suggesting to you is
oh, AI likes the format that isnot really going to appeal to
people.
People want some sort ofcontext, AI doesn't care.
AI is just going to look forthe answers if you have it.

(07:59):
Yeah.
Well, yes and no.

Meredith (08:04):
Eventually, if it's what they want to do, yes, true,
true, true.

Meredith's Husband (08:07):
True, yes.
Now, there's two two pointsthere.
Number one, web traffic,especially to blogs, will
probably continue to fall off inthe future.

Meredith (08:17):
Aaron Ross Powell But it's still important, right?

Meredith's Husband (08:19):
But it's still important because you need
to be giving AI, you want AI tobe relying on you for
information, just like you theway you want Google to be
relying on your website as asource for its users.
Okay.
So, and number two, yeah,people will still ideally,
hopefully, get to your blog.
So you want to do it for both,but what you want to do is you

(08:40):
want to put the you want to getstraight to the point for AI and
then have the context for yourreaders.
I kind of think of it likeputting the punchline before the
joke.
So that's kind of what you wantto do for AI.
You want to give theinformation right away, and then
you want to essentially thenhave your blog.

Meredith (09:00):
Is it is it kind of like an outline kind of thing?
Like your think yeah.

Meredith's Husband (09:05):
Think of it like um almost like Cliff's
notes.
No, not like Cliff's notes.
Think of it like the um the theparagraph.

Meredith (09:11):
Summary.

Meredith's Husband (09:12):
Yeah.

Meredith (09:13):
Table of contents.

Meredith's Husband (09:14):
No, not exactly.
This is before the table ofcontents.
This would be like the the thesmall paragraph about what this
book is about.

Meredith (09:22):
Okay, like the review that some fancy person wrote.

Meredith's Husband (09:25):
No, think of it as like a one-paragraph
summary.

Meredith (09:27):
Oh, okay.

Meredith's Husband (09:28):
Like so let's say you're writing a blog
about how to photograph uh yourkids in a in the park outdoors.
Okay.
And then you're so you're gonnahave a bunch of things that
they could do to make thisbetter.
But what you should do is theheadline of the blog would be
something like, you know, what'sthe most important aspect of
photom photographing peopleoutside?

(09:49):
In that very first summary, youshould say something like, the
most important thing islighting.
And then maybe some additionaldetails, and then the blog is
going to flush all that stuffout.
Then you would have your tableof contents that would have that
would uh if it's a long blog,especially.
Then the table of contents thatwould be what we call jump
links to that section in theblog.

Meredith (10:10):
Yes, I love jump links.

Meredith's Husband (10:11):
Yeah, jump links.
And then that's where you wouldfocus on your clarity, bullet
points if you have them, thingslike that, dates, factual
information, the story that youthe context that you want to
include.
Um, so that's when you arecreating new blog pages.

Meredith (10:29):
Got it.

Meredith's Husband (10:30):
We shouldn't go back and now that is an
excellent question, which youare about to ask.

Meredith (10:35):
Yeah.

Meredith's Husband (10:35):
What about your old blogs?
Because they pro they probablydon't follow that format.
Well, this would be a fantastictime to go back and revise some
of those old blogs.

Meredith (10:49):
Now, here's my question.
Would you put that blog into AIand say, what is the most
important information?
How should I restructure this?

Meredith's Husband (10:59):
You could do that.
What I would do is remember,you want it you want clarity.
So that's ask it to be you knowvery clear on things and say,
hey, you know, here's this blogI wrote.
What are some some of the mostcommon questions that people
would ask about this stuff?

Meredith (11:15):
Right.

Meredith's Husband (11:15):
Okay.
And those questions then canbecome the hopefully, hopefully
you've answered those questionsin the blog.
And then those so thosequestions would become the
subheadings.

Meredith (11:25):
Got it.

Meredith's Husband (11:25):
Okay.
So so when somebody does asearch for that question, boom,
it's a subheading.
When AI looks at your page andit sees your table of contents
right up at the top, which upwhich is just your subheadings
all listed together, bam, it'sgoing to find that information.
It's super clear.
It's right there.

Meredith (11:41):
With the jump links.

Meredith's Husband (11:42):
Also, it's good for people.
Just it's just very that's avery easy format for people to
use.
Now, how do you decide whichblogs you should do this with?

Meredith (11:51):
Yeah, that's my question.

Meredith's Husband (11:53):
That's what we're going to talk about next
week.
Which blogs you want to startwith.
How to find which blogs youwant to do this first for.

Meredith (12:00):
Excellent.

Meredith's Husband (12:00):
All right.

Meredith (12:01):
This is good.
I'm at the edge of my seat.

Meredith's Husband (12:04):
Yeah, I don't believe it, but you look
pretty much right in the center.

Meredith (12:08):
The only time I'm right in the center.

Meredith's Husband (12:10):
This is the only time that Meredith is not
on the edge of her seat.
These episodes.

Meredith (12:14):
No, that's not true.
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