Start with the Exit in Mind POV–Startup Medtech Message with Jon H. Hoem! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down sits down with Jon H. Hoem, CEO of Pacertool to discuss compressing timelines, when to start speaking with corporates (strategics), and why education and training is more important than marketing campaigns.
🎬 WATCH full video episode: https://www.youtube.com/@messageengineer
🎙 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, Spotify, Amazon Music (try “Alexa, play Message Engineer podcast”), and iHeartRadio.
Key takeaways include:
- How to think about the clinical trial path and reimbursement
- Why the launch needs to start small first, then expand later
- How to overcome competition in the corporate sales bag
- When and where to have conversations with corporates
- How to educate surgeons and teams to secure outcomes, and much more!
🚀 Want help with your message strategy? DM me on LinkedIn!
Jon H. Hoem is a serial CEO and co-founder with more than 30 years Class IIb/III medical device experience in cardiac surgery and interventional cardiology. I had the pleasure of working with Jon at AtriCure when he was running Europe, and I was running Marketing. Jon is currently the CEO of Pacertool, a medtech startup focused on predicting and optimizing response to cardiac resynchronization therapy, or CRT. Jon has a master’s degree in microelectronics and organizational development from the Norwegian University of Science and Technology (NTH, now NTNU). And is joining us today from his home in Zurich, Switzerland.
➡️ FOLLOW Jon Hoem: https://www.linkedin.com/in/jon-h-hoem-51110a5/
➡️ FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/
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