Message Engineer for the Medtech Startup Show
Welcome to Message Engineer for the Medtech Startup Show! What I hear over and over again is the struggle with creating clear, compelling and competitive messaging that resonates, particularly for the medical device, medtech, health tech and digital health technology (DHT) startup. Every month we are turning to some of the leading lights in the medical device business world to learn how to be successful with customer-facing messages to drive funding and revenue for growing medtech startups. We will also explore message failures and learning so we can all rise together to deliver better patient outcomes. Medical Device messaging is complicated – patients, healthcare providers (HCPs) including physicians, healthcare insurance payers, buyers such as hospitals and integrated delivery networks (IDNs), ambulatory surgery centers (ASCs), and more. Internally, marketing works with a cross-functional team for message and marketing approval, including regulatory, clinical, and legal. Additionally, the message must well work for the sales force and, often, global distribution partners. I'm Maureen Shaffer, the host of Message Engineer podcast, and I've been in the medical device field for thirty (30) years now. I am a three-time Vice President of Marketing who has led small medical device startups through multiple Series A and Series B funding rounds – and one IPO. I started as a biomedical engineer and came up through product marketing management. I understand the joys and challenges of innovation in a highly regulated space. You can also find us the video podcast on YouTube!
Episodes
From napkin sketch to sales revenue! Our latest guest has built a completely vertically integrated medical device development company, taking inventor ideas, translating them into products with all the necessary checks and balances, and launching them into their early stage surgical sales force!
I am Maureen Shaffer, Host of the Message Engineer for the Medtech Startup show and CEO of message and market advisory, Mingletoe. In this ...
In this episode of the Message Engineer podcast, host Maureen Shaffer, CEO, Mingletoe, shares her insightful conversation with health care data provider, Paul-Lukas Hoffschmidt, Founder and CEO of Alpha Sophia. Paul created Alpha Sophia to get to the heart of data needed for young medtech and digital health startups to scale rapidly and well, without the exorbitant cost burden of others. Paul is also an experienced angel investor w...
Welcome to the Message Engineer Show with your host, Maureen Shaffer.
In this episode of the Message Engineer Podcast for medtech startups, we have a fascinating conversation with Jeremy Nagel, the CEO of FocusBear. As a neurodivergent software developer turned startup founder, Jeremy brings a unique perspective to the world of entrepreneurship. He successfully sold his prior startup, Smooth Messenger, to MessageM...
In this episode of the Message Engineer podcast, host Maureen Shaffer, CEO, Mingletoe, shares a deeply helpful how-to-fundraise conversation with growth investor, Lenard Marcus, who specializes in health IT and enterprise software. Lenard Marcus is currently a General Partner with Edison Partners, an award-winning growth investment firm, making it onto GrowthCap’s short list of best growth investment firms for the second year in a ...
Conflict Zones and Corporate Teams: Insights from former Special Forces Officer, Sal Filardi
In this episode of the Message Engineer podcast, host Maureen Shaffer, CEO, Mingletoe, shares her insightful conversation with former US Army Special Forces officer (Green Beret), Sal Filardi. Sal Filardi is a Communications Consultant, Pinnacle Leadership Coach, and FirstTee Youth Mentor and Golf Coach. Sal is also...
In this episode of the Message Engineer podcast, host Maureen Shaffer, CEO, Mingletoe, shares her insightful conversation with healthcare expert, JB Muñoz, MD. Dr. Muñoz is currently a Visiting Fellow at MedTechVets and Director, Network Development at Pearl Health. Dr. Muñoz was previously a Medical Director and Surgical Intensivist at the U.S. Department of Defense (DOD).
...
In this episode of the Message Engineer podcast, host Maureen Shaffer, CEO, Mingletoe, interviews Andrea Wilson Woods, an award-winning author, passionate patient advocate, and founder of a liver cancer nonprofit. During the podcast, Maureen asked Andrea to define the word “patient advocate.” Andrea explained that an advocate is “fighting for what you want, a cause or a belief.” For patient advocates, this means fighting for what t...
Jason Hanft, CEO at Defender Operations and Michael DiTullo, Chief Creative at Michael DiTullo and former designer of Nike, Converse, and Jordans joins Maureen Shaffer, CEO, Mingletoe, to chat about:
· 3D Humans
· Why Guess?
· Cool Matters
· Frankenstein
· Looks Matter
· Naming Wins
· Marketing Test
· Naming Impact
· Easy Compliance
· New Airport Test
· Outcomes Design
· ...
Business Model Innovation with James Jordan | CEO, StraTactic + Professor, Carnegie Mellon
James F. Jordan, a Distinguished Service Professor of Healthcare and Biotechnology Management and Senior Director of Healthcare and Biotechnology Programs at Carnegie Mellon University’s Heinz College, and the CEO of StraTactic joins Maureen Shaffer, CEO, Mingletoe, to chat about:
· Brand Definition
· Citation Caution
· Goodbye ...
Nicky Billou, President + CEO, eCircle Academy; Author, Finish Line Thinking; and Podcaster, Thought Leader Revolution joins Maureen Shaffer, CEO, Mingletoe, to chat about entrepreneurship, messaging, and selling vs. serving. Nicky tells the truth on blast for struggling entrepreneurs and those who want to scale and continue to encounter obstacles. He also has a thriving Million Dollar Clinic business.
🎬 WATCH this video episode ht...
Nuances of Balance and Feedback with Christine Winoto, Executive Director, UCSF Rosenman Institute and Founding Partner at MedTech Venture Partners!
Christine Winoto, Executive Director at UCSF Rosenman Institute and Founding Partner at MedTech Venture Partners joins Maureen Shaffer, CEO, Mingletoe, to chat about medtech, healthtech, and digital health startups. When I engaged Christine to help identify the common pitfalls for star...
Seth Bogner, CEO, HeartPoint Global joins Maureen Shaffer, CEO, Mingletoe, to chat about how to infuse social purpose and drive investor value in a cardiovascular medical device startup company. Seth also shared his thoughts on how 25 partnerships propel his company forward in challenging situations–from developing innovative and novel cardiac surgical solutions for developing countries to supply chain shortages, how to hire and re...
Healthcare Ecosystem–Times They Are A-Changin’ with Fahad Rahman, CEO, Lumi Health! Fahad Rahman, CEO, Lumi Health, joins Maureen Shaffer, CEO, Mingletoe, to chat about the rapidly changing healthcare ecosystem for patients, providers, facilities, and especially for medtech startups. Fahad also shared his thoughts on how to think through referral patterns changes, hospital at home, and health equity.
🎬 WATCH this video episode http...
Create Compliance Culture (and Improve Regulatory-Marketing Relationships) with Colleen Hittle, CEO, Proveritas Partners! Colleen Hittle, CEO, ProVeritas Partners, joins Maureen Shaffer, CEO, Mingletoe, to chat about the sometimes challenging relationship between marketing and regulatory / compliance / legal and how to solve for synergy. Colleen also shared her thoughts on common startup compliance mistakes and how medtech startups...
Start with the Exit in Mind POV–Startup Medtech Message with Jon H. Hoem! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down sits down with Jon H. Hoem, CEO of Pacertool to discuss compressing timelines, when to start speaking with corporates (strategics), and why education and training is more important than marketing campaigns.
🎬 WATCH full video episode: https://www.youtube.com/@mess...
Pitching POV–Startup Medtech Message with Peter Vranes! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with Peter Vranes to discuss pitching to venture capital (VC), when marketing must begin at a medtech startup, and why messaging is both challenging and critically important.
Listen/Watch NOW to hear key takeaways, including:
- Why relationships are far more important than pitch d...
This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with La Toya Sutton, JD, Senior Attorney at the National Advertising Division of the Better Business Bureau (BBB) National Programs to discuss claims and advertising for medical devices, healthcare, and consumers.
La Toya Sutton, JD, shares compelling marketing and messaging insights that will drive future success in planning for and ma...
Serial CEO POV–Startup Message with Joe DeVivo! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with Joe DeVivo to discuss medical devices, healthcare IT, and messaging.
Joe DeVivo shares a multitude of marketing and messaging insights that will drive future success in health IT, and medical devices.
Listen now to hear key takeaways, including:
- How to define “healthcare” today
- Why ...
Description
Humanization of Messaging–Consumer Health POV with Mark Prince #messageengineer! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with Mark Prince.
Mark has more than 20 years in the consumer retail and healthtech space, He was most recently CEO of Qardio, a remote patient monitoring company with a consumer devices business unit. Before that, Mark was the Vice President Con...
Startup Messaging – Cardiologist POV! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with David Lee Scher, MD, who has been a cardiologist for 30 years.
Dr. Scher is the former 20-year Director of Electrophysiology at the University of Pittsburgh Medical and presently at Lancaster General Health/Penn Medicine. He has served on executive committees for the Pennsylvania Chapter of the ...
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