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July 20, 2025 4 mins

While watching the golf tournament titled The Open, I was reminded of my three-step sales approach. Today I am going to remind you of the importance of getting yourself in position before making contact with your suspect or prospect. Then the all-important phase known as "follow-through" comes into play. The final reminder involves placing The cherry on top of the sundae. This term is called Lagniappe. Take a listen and it will all make sense.

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