Driving Success with Strategy and Empathy

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Transitioning into a CEO role isn’t just about delegating tasks and calling the shots—it’s about making tough decisions, taking responsibility, and ensuring that the vision comes to life. In this episode, Robby shares his journey of stepping into the CEO role, the challenges of letting go of past responsibilities, and why small business owners often hold themselves back by staying too involved in day-to-day tasks. He discusses how hiring a General Manager has helped free up his time and why sometimes, you still have to get your hands dirty to push key projects forward.

We promise to enrich your understanding of SEO as we unravel its complexities, exploring how traditional payment methods like checks weirdly intertwine with modern digital strategies. While navigating the labyrinth of driving traffic to your site, we stress the importance of knowing the basics to ensure that traffic transforms into real success. Expect humorous and candid anecdotes as we question industry norms, drawing inspiration from Jordan Peterson's wisdom on challenging our assumptions and seeking personal clarity amidst the noise.

Whether you're scaling your business, looking for motivation, or wondering how small decisions can lead to big results, this episode is packed with valuable lessons. They emphasize the importance of taking action, staying consistent, and continuously pushing toward the next level. If you’re serious about growth, you don’t want to miss this one!

Episode Transcript

Robby (00:00):
I had a sign the other day.
Did you say sign?
Yes, I had a sign.
Would you like to know what itis?
What did it say?
Million dollar days Up on ourwall in the studio, lit up in
neon lights.
How amazing.
That's a big sign.
It's a big sign and it looksfantastic with the black
backdrop.
The only thing I was a littlebit disappointed was when I came

(00:21):
in this morning and asked youto change the color.
You said it doesn't.
So very disappointed.
Might flip.
Are we pointing fingers?
We have to.
We wouldn't make a milliondollar days if we didn't.
It's not our fault.
Whose fault is it?
Oh, my wife bought this signfor me as a Christmas present,
really big.
Delivery came on Christmas day.
I was like, oh wow, what's this?

(00:41):
She goes Merry Christmas andthen we've got a Million Dollar
Days, neon sign, as we've alwayswanted, but it doesn't change
colour.
So I like it.
I reckon it's sick.
I reckon it's sick.
We're that much more officialnow Got the merch, we've got the
sign.
Is it really a podcast if youdon't have a neon sign up on the
wall?
Exactly right.
So it's a year, but we're goingto build up to this stuff.

(01:03):
It's the journey.
That's it.
How's your week been?
The week that's just starting,because our episode is off on
Mondays, george.
Million dollar Mondays.
Million dollar Mondays.
No, but life is good, man.
2025 has been chaotic.

(01:24):
Yeah, I feel like it's justblended from the hectic end to
24 and then it's just startedagain in 25.
There's a lot happening, but,yeah, all in all going well,
excellent.
I found that I've been doing alot more of the groundwork than
ever before, why it's part ofour.

(01:44):
Some of our projects require meto get a bit more involved at
the moment, so I am doing thatand restructuring internally
with the company as well.
So that's been a transitionperiod.
So I've transitioned to CEObitch.
I was the company.
Yeah, bitch, comma, bitch, comma, bitch.
I've transitioned to that roleand I've put on a GM at the

(02:06):
business, which has been great,but it's also meant that you've
had to bring him up to speed todo the things I used to be doing
.
But it's also we've had acouple of projects that just
need my attention to get themacross the line.
So sometimes in your business Ifind that you're going to need
to not take a step back but getyour hands dirty.
Do you know what I mean?
I don't think you can have thatlevel of arrogance as a small

(02:29):
business owner which themajority of everyone listening
here would be, have that levelof arrogance where you go.
No, that's not my job anymore.
Do you agree with that Me?
Yeah, I think sometimes you'regoing to have to check the ad.
You're going to have to do thead.
You know what I mean?
Or for me, my case, I'm goingto have to call the contract.
I'm going to have to ordermaterial.

(02:49):
I'm going to have to write apurchase order or a contract or
whatever it might be, or processan invoice, like my accounts
girl.
My PA, sorry, has been away forthe last two weeks and that has
meant a massive hole in ourprocessing of accounts, so I've
had to not only process invoicesmyself, had to hand pass others
to the team and get them tocome on board and do all that

(03:10):
sort of stuff too.
So it's a challenge.
As a business, you have to getyour hands dirty sometimes.
You can't just always sit backand go no, no, I'm the CEO now.
I only go for coffees and dohigh level shit.
Yeah, but does that also meanthat you're not busy enough?
What do you mean, like?
in the sense of if you can do,you think, okay, do you think

(03:33):
Elon Musk stops and doesaccounts if the account scales
away?
No, of course not.
But you're talking about adifferent scale, Of course, yeah
, but like I like to comparethings in extremes, right, and
it's like do you think someoneat that level does that?
But he's like fuck the accounts, I've got to do this CEO shit.
I get that.
The alternative is for me tohave a big enough team to be

(03:56):
able to do that.
Yeah, and that's the problemwith small business owners, and
often they get in their own waytoo.
That's why it's so hard forthem to put on people.
Oh, I can process this invoice.
Why would I pay someone $80,000a year to just do accounts?
I'm going to do it.
Why would I pay a GM $150,000,$200,000, $300,000 a year when I
can just get in the business?
So it's, yeah, getting out ofyour own way.

(04:18):
I have been doing some CEO shit.
We've been back three weeks now, okay.
So what's, um, I guess, andeven like, obviously it's still
fresh, but what are some of thethings that you want to start
doing that you weren't doingpreviously, like now, with the
extra time that you're getting?
What are some of the thingsthat you're going to focus on?

(04:39):
Well, for me it, for me it'snow.
We spoke about this the otherday.
You on Zip yeah, I'm nothitting the ceiling.
No, not on the podcast, justoutside of the podcast.
And we do have conversationsfrom time to time.
I think we should record allthe conversations.
Oh, yeah, we need to go to jail.
Yeah, not pass, go, do notcollect $200.

(05:00):
Yeah, you hit the ceilingsometimes in your business.
Yeah, you hit the ceilingsometimes in your business.
It's like you get to that pointand you go, it could be in
revenue, it could be indelivered work, whatever it is.
You just hit that ceiling andit's like that glass ceiling.
It's there and you want tobreak through it.
But you get to that point andthen you might come down a bit

(05:22):
and then you get to that pointagain.
You have a really busy year.
You get to that point, might goa little bit above it, but then
you sort of just hover andcontinue along that norm and it
becomes a new norm.
So for me, in that CEO role, Ireally want to break that
ceiling and push through and gookay, well, how does this turn
from an eight figure business.
It's still eight figure, buthighfigures.

(05:42):
How do you go and turn over $20, $30, $40, $50 million a year?
What does that look like?
And it's not necessarily sayingI want to build a $100 million
company, but it's also saying,well, exactly, why not, why not?
Why am I putting that limitingbelief on me?
Why am I saying, well, okay,you can still be a luxury home
builder turning over $100million or $50 million or

(06:04):
whatever it might be.
Why don't I just go in to startbuilding two-rack mansions?
Yeah, you can also look at itlike what's the overall spend in
this space, like what's ourtotal market cap?
That's right.
You know what I mean.
That's right.
How many people are actuallybuilding at this level and how
much dollars go into this everyyear?
And I'm sure if you looked intoit and got the data I don't

(06:25):
know where you'd get it from,but if you got the data you'd
probably find that it's afucking, very large amount,
without a doubt.
Go for a drive in some of thosesuburbs.
Go to Sorrento, go to Turac, goto some of these affluent areas
.
They're not spending $2, $3million on their home.
They're not spending $2, $3million on their home.
They're spending $15, $20million on a build and there's

(06:47):
no expense spared.
That's insanity.
It is full on.
I know someone that did thatand they built a $20 million
home Not with me, but we knowthem quite well.
It's just next level.
It's next level shit.
Very exciting For myself,that's where I'm at at the
moment.
What areas?
Areas Very exciting, but so formyself, that's where I'm at at
the moment.
What areas Are they like?
Those types of homes,Predominantly Turak, but you'd

(07:09):
be going.
Those sorts of areas, yeah,turak, I'd say down Sorrento.
There's probably other areas,mansfield as well, like some
rural, not rural sort ofcountryside areas too, where
they'll buy land and they justwant to build a mansion on it.
It really comes down to theindividual.
You know they don't look atgoing oh, I'm going to
over-invest in this area.

(07:29):
They're just like no, no, I'mgoing to spend this money
because this is what I want tospend.
Like, have you looked at I waslooking at?
The other day I was looking athomes in Noosa and it's like 15
mil, yeah, like a nice don't getme wrong like a very nice house
to buy.
Yeah, yeah, but like that'sdifferent from build cost.
Even here it was like this.

(07:52):
Is it like for 15 mil?
Like this is all I'm getting.
Like, take this house and put itinto a another suburb, in like
anywhere, an outer suburb, andit might be 1.2, 1.3, maybe 1.5.
It was a decent house.
So you're paying for thelocation, yeah, but I was like

(08:12):
man, that much.
You know what I mean.
You're paying 15 mil to live inthis nice four-bedroom house,
double-story.
It's decent, it's got a pool,it's not like I wouldn't walk in
there and think this is 15,this is.
You get so much money likevalue for money, and I'm massive
on that sort of stuff too.
I look at that and I'm like man,I'm not going to spend that
sort of coin here when I can goand spend something else and

(08:35):
gets better.
Yeah, I was like man, like I'venever been to new south, um,
but I was quite taken aback.
I was like this is and like onesold and I was like, first of
all, this is insane.
The price, the price level isinsane.
But secondly, who the fuck'sbuying this shit?

(08:56):
Who came and sat there?
Oh, yeah, this house, okay,yeah, it's not bad.
Yeah, I'll spend 50 mil.
It's like who are you man?
What do you do?
How do you get those people?
Yeah, maybe he bought it justto knock it down and build
whatever the hell he wants.
That could be an option for himtoo.
So, yeah, reaching out andapproaching those people,

(09:18):
getting in touch with thosepeople.
Yesterday we spoke a little bitabout oh no, on the weekend we
spoke about SEO and what thatlooks like and starting to
incorporate that into thebusiness and how we can drive
traffic and actually havestrategic processes in place.
In the past, I've often reliedand many business owners and
many builders do this they relyon referrals and repeat work and

(09:43):
all that sort of stuff, and I'mlike, cool, turn the tap on and
get me more referrals right now.
You can't, okay, cool, turn itoff or tighten it up because
you've got too much work, stopthe referrals from coming in.
You can't no, control.
It's not a metric that you canmeasure or control, whereas when
you start doing things likeyour SEO, your branding, your
marketing, your digital ads,they are all factors you can

(10:04):
control and, yeah, it's just,it's harder.
It is hard, it takes time tobuild a thing.
It takes time.
It takes time, but it's also,though, and money.
Like a lot of people arefearful of spending the money.
We looked at it like now I'vepicked up a bit of money on a
particular project and I'm like,okay, I could very easily just
pocket that, just put it in mypocket and go cool, I just made

(10:27):
an extra.

George (10:28):
X amount of dollars.

Robby (10:31):
Or I can go and get taxed on it, okay, or I can go well,
hang on, how about I take aportion of that money or all of
that money and go here you go,robbie, go do this.
Yeah, let's go down thisstrategy.
Exactly, and you said it theother day and I've said this to
many people as well and thebeauty about what we're going to
do by going down this pathbecause I'm going to do the SEO,
we'll roll it out this monthit's like I'll be then able to

(10:56):
sit there and show the actualmetrics and go here's day one
and here's day 365.
Yeah, and look at the inquiries.
Look at the inquiries.
Now.
Who would like to know how muchmoney I spent?
I spent this much money Now.
Who would like to know how manyprojects I spent, how many
projects I won?
Yeah, here Now, who would liketo know my gross profit for each

(11:18):
of those projects and thenverse what I spent?
Okay, and then just go.
If each and every one of you,as a business owner, doesn't
stand up right now and go tothat back of the room and just
go here, robbie, take all myfucking money.
You're a dickhead, yeah, butit's sometimes you need.
I think, sometimes people needthat, but they again, they're
fearful.

(11:38):
Could I ask you a question?
I'll ask you a question WouldSEO not work?
Would it not work?
Yes, so if I invested what doesthat mean If I invested?
So let's just say Like for yourposition.
No, no, no, don't talk about me, let's just talk about some.
Guy.
Comes up to the back of theroom and he goes look, I want to
buy 12 months.

(11:58):
I want to commit to 12 monthsright now.
It's going to cost me whatever.
It's going to cost me 40 grand.
Yeah, okay, here's 40 grandcheck.
Yeah, it's a check, not eft.
They're going to write a checkfor you.
Have you ever received a checkbefore?
I mean, I'm going to write youone.
I'm actually going to write youa check.
Do you have a checkbook?
Fuck, no, I'll go.

(12:19):
You, I'm 40.
Can you burn me a c CD of howto buy chats?
Do you know the only reason?
I'll tell you.
I'll tell you this one time Igot a fine from council and it
was because there was some mudon the road from outside one of
my construction sites.
I'm like fuck these guys.
Right, because you could payvia EFT, by credit card or by

(12:41):
check.
I'm like fuck these guys.
So I wrote them a check and Iposted it to them.
So they would have to go to thebank.
So someone, obviously like somefucking Gen Z, would open that
up and go.
Someone just sent us a piece ofpaper with numbers on it.
What do I do?
And then like there'd be amassive meltdown, I just imagine
like a massive meltdown at thecouncil.
They're all like, what the fuck?
A check I could check, what'sthis?
What do we do with this?

(13:01):
And then they have to go get itstamped and authorized and it
probably cost them $10,000 to goget that check processed.
Yeah, because they had no idea.
They had no idea.
So that made me happy.
That's the only check I'vewritten in my business in 10
years, the only check I've everwritten, but I'll write you one.
So he comes back, gives you acheck and says, cool, let's

(13:24):
commit to 12 months.
Is there a risk that the SEOwon't work for him?
Okay, so I know what you'rekind of.
I kind of know what you'resaying, but a lot.
And for those of you that don'tknow what SEO is, search engine
optimization the best way I'veheard it explained to me was
effectively driving.

(13:44):
How you drive traffic to yourwebsite, yeah, how you get
eyeballs and people onto yourwebsite, cool.
So to answer your question, didthe SEO work?
Did your traffic go up?
Yes, it will.

George (13:59):
It always will.

Robby (14:00):
Almost, unless as long as you're doing the SEO properly
which, by the way, most peopleI've known of people not to have
done it properly Okay, sothat's a risk there there is a
risk.
That's right.
So there is a risk that if youdo employ someone not yourself,
but someone and say, here, dothe SEO that they may not do it

(14:23):
properly or as good as othercompanies.
Yeah, you know what we do.
I think we do really well.
We educate.
So I tell people what to lookfor.
I say, hey, man, listen, likecome here.
I need you to understand thisbecause two things One, you're
going to see the value we'redoing and two, you need to
understand this as a businessowner.
Just have an overallunderstanding and know what to
look for.
Yeah, you what to look for.
Yeah, you know what I mean.
Even I say, just like you don't, do you know?
I say you know your numbersright.

(14:45):
Like you know, you do yourbusiness and you know you look
at a P&L and a P&L, a profit andloss statement, and you
understand it.
Are you an accountant?
No, do you do your SEO?
I don't want you to come in andcreate your own ads or write a
copy, but I need you to look atit and understand it.

(15:06):
I need you to look at thenumbers, look at the data, look
at the dashboards and understandwhat is happening.
Overall, seo has one purpose?
Yeah, it drives traffic.
That's its goal.
We are letting people find us.
Does it guarantee you leads?
No, because there's otherfactors.

(15:27):
Does your website convert well?
Are you foundation set right?
Are you providing a goodquality of service?
Are people seeing you, findingyou, inquiring, looking on your
website and then speaking tosomeone and that person saying I
wouldn't use it?
Is there something that'sdeterring people away?
Are they jumping on yourwebsite, finding you, and
they're not in a position wherethey're ready to proceed?

(15:47):
Are you ranking for the rightkeywords?
Do you know what I mean?
I've seen people where they'relike oh, look, you know, I had
someone doing SEO for me andwe're ranking for where are we
Albert Park Luxury builder,albert Park, okay.

(16:08):
Where are we albert park luxurybuilder, albert park, okay.
And then I'm like okay, there'sno volume, like no one is
searching luxury builder.
So, yeah, when you search it,you're first, but no one's
looking.
So you're like a billboard inthe desert, right, and we use
that analogy at the events andit's like you need to be ranking
for the right things.
You, you need to.
Our process that we do is wecall it there's.
It's three steps foundations,traffic, convert right.

(16:29):
It's like get your shit rightwebsite, nice and clean,
testimonial, social proof haveall that in place, then get
traffic and then focus on theconversion, and conversion is
two step.
One we need to get them toconvert from an online viewer to
a lead, and then the next stepis a lead to a paying customer.

(16:50):
You know what I mean.
And does it guarantee you'regoing to have success?
No, but can you guaranteetraffic 100% if you do it
properly?
There you go.
Yeah, so it's also a no-brainer.
It also comes down to you beingable to sell.
True, and that's why people sayto me if you can guarantee us a
contract, and I'm like, I can'tguarantee a contract, dude, I
don't do your site inspections,I don't do like.

(17:11):
You know what I mean?
I'm not going out to the site.
I can't sign the contract, Ican't do any of that.
Exactly right, I say this at myevents.
I said I guarantee the work.
I guarantee that everything I'mteaching you works.
Guarantee it 100%, but I can'tguarantee it'll work for you.
Why?
Because I can't guaranteeyou're going to do the work.

(17:31):
You need to put in the work.
You need to understand how tosell, how to manage, how to X, y
, z, but you have to put ineffort.
If you don't put in effort,then fuck it.
Billboard in the desert You'rejust doing what everyone else is
doing At every other moment.
Most people think they're a goodsalesperson yeah.
Most people think, yeah, man,no, no, I'm, I'm.
I'm very likable and you'relike, that's great, like you

(17:53):
seem like a nice guy, but when Idon't know who youable, I'll
trust him.
Do you know what I mean?
Other than that you're somebloke from the internet?
Yeah, or some chick from theinternet, yeah, and it's like
how do I know I can take you to?
And people don't factor that in.

(18:14):
Likable isn't?
I'd rather not be liked and tryto be trusted than liked.
Do you know what I mean?
I don't need you to like me, Ijust need you to understand that
I'm the best person to fuckingbuild your house, yeah.
Do you know what I mean?
I guess rapport is massive.
Rapport is massive.
I get it, that's not an issuewith that.
But yeah, being likable doesn'tmean sales, doesn't mean you're

(18:35):
going to sell because I'veliked people I haven't done
business with before.
Yeah, you know, I've likedclients and I thought that.
And they've literally told meman, we want to build with you.
We like you so much.
Blah blah, blah blah.
Too expensive, but hang on, youlike me, let's build.

George (18:50):
George, do you want to use some numbers Please?
So this is frommotorintelligencecom.
So they estimate thatAustralia's luxury residential
real estate market is around $25billion.

Robby (19:07):
That's the real estate market is around 25 billion
dollars.

George (19:10):
That's the real estate market, so that's land, and, yes
, luxury, luxury land.
So they're estimating sorry,like an annual that's yeah, so
the and it says it's gonna growto 33 billion by 2030.
So that's what they'reestimating.
And if you look at the numbersfor melbourne, melbourne has
around where was this numberagain?

(19:31):
So they say they call thisultra high net worth individuals
or something like that.
Yeah, so sydney's number onethey have around 6,000, more
than 6,000, and it's stillgrowing.
But Melbourne has the highestgrowth right now, even though
they only have around 4,900 atthe moment.

(19:54):
But they're looking at thegrowth of around 34% in the next
coming years.

Robby (19:58):
Yeah, so it's still growing.
Interesting stats, Like imaginenow you know you've got that,
You've spent what?
Five minutes and you found thatinformation, Okay.
So it's like hey, Robbie,that's who you need to speak to.
You know, Go target them, Findout where they float.
Yeah, Iggy, Just get Iggy to doit.
You know what I mean.
And so, understanding yourdemographic for sure, because if

(20:18):
you, as you said, luxury homebuilder Albert Park, if there's
no one wanting to build anyluxury homes in the area, why do
you want to be number one onGoogle for that?
Yeah, it's one of the tricksslide, I don't know how do I say
it.
It's like a trick of the trade,yeah, when people think they're

(20:39):
getting yeah, yeah, they'resaying, oh, look, and you
actually told me that you hadsomeone come to you for that too
.
Yeah, it happened.
I remember last year when therewas a builder and he goes.
He goes, oh, look, build.
It's like oh, we do extensionrenovations.
You're like okay, so why are youtrending for townhouse builder?
Yeah, it always gives a shit.
That's a wrong space, You'regoing to get the wrong phone

(21:00):
calls, the wrong people comingto your door.
So, yeah, look, I think that'sone of the major things that
I've learned over the years isin business, yeah, but in
business you just, if you'regoing to do what everyone else
is doing, you're going to getthe same results as everyone
else that's what it comes downto, and the ones that have that

(21:21):
level of success are the onesthat do things differently, and
I'd like to think I'm in thatdifferent gene pool.
Do you know what I mean?
Even doing this podcast?
Yeah, this takes time out ofour work week.
Okay, my phone has rung three,four times already and it's what
time are we recording this?
It's quarter to eight, okay,and it's like okay, we're taking

(21:41):
time out of our lives and ourbusiness to do this.
Why?
Well, this will create change.
This will create opportunitiesfor us.
This showcases brand marketing,like a whole range of things,
and we enjoy it.
So why wouldn't you want to dothings differently?
And I just see it every becausewe, you know, that's the one

(22:05):
thing I've noticed the mostsince doing events is how much
everyone's the same.
Like they've got a lot.
I'd say the vast majority ofpeople in a room all think the
same way.
Do you think a lot of humansthink the same way?
Yeah, like in jail.
Yes, absolutely, yeah,absolutely Okay.
What's the great Australiandream?
A house.

(22:25):
Yeah, why pick a friend?
Buy a house, exactly, buy ahouse.
So why does everyone think thatit's fair?
Huh, exactly, it's fair, huh,exactly.
So that's what I mean, like themajority of people think, yeah,
this is how I've got to buildwealth.
I've had this argument withpeople before, so many times
before.
So, oh, you're going to buy ahouse.
A house is a lot.
How much did your house pay youlast month?
It's a liability.

(22:46):
How much did your house pay youlast month in your bank account
?
And they're like, oh no, no, Iget it.
Yeah, I get it 100%.
And for many Australians, it istheir only opportunity to
generate wealth over the courseof 20, 30 years, because they're
banking on the appreciation ofthe property that they purchased
.
That's what they're banking on.

(23:06):
Meanwhile, the bank makesstupid amounts of fucking money
on every single loan that'staken out for a home.
So they have a vested interestin pushing that down your throat
.
Everyone does the government,the banks, all that sort of
stuff.
It's a story that has been fedfor generations and will
probably continue to be, butit's actually not the best

(23:30):
vehicle for you to start or foryou to make genuine wealth in
your life.
For many reasons.
It's like you're better offrenting, investing in your
business, investing in otheropportunities, stock.
You can still buy property, butnot one that you're going to
live in Buy it to develop, buyit to rent out, do whatever

(23:51):
you're going to do, but peopleare always fed that one thing
and are believed in that onething.
And when you see someone dosomething different, they're the
ones that generally get thoseextraordinary results.
And they're the weird ones too.
They're often seen as, oh, whata weirdo.
Or why would he do that?
Oh, he got lucky.

(24:11):
There's always an excuse behindthat success for other people.
They'll justify their shittylivelihood and actions that they
haven't taken as to why he'sbeen successful and I use this
example again at other eventsthat we do.
You'll see a 25-year-old rockup in a Lambo at the service
station whilst you're pumpinggas in your car and you look at
him and I say this to the room.

(24:32):
I say what do you guys?
When you see that kid get outof the car, that man, 25 years
old, step out of his car, putfuel in his car, what's the
first thing you think of?
It's like drug dealer, mama'strough, spun baby, criminal,
gangster, like a whole range ofthings come in place All
negative connotations of thisperson's excuses for having a

(24:54):
car like that, all negativeconnotations of this person's
excuses for having a car likethat and it's like it is so out
of your comprehensive realm forhim to have genuinely worked
hard, taken risks, beensuccessful and bought that car
for himself that the only wayyou think he can get it is if he
does something wrong.

(25:15):
That's how people see thingsthese days, so I think it's a
huge advantage to if you'relistening to this podcast and
also just in your business.
They just do things differently.
Take some risks.
Don't just go in and go.
Oh well and you mentioned thisagain the other day it's like
are our, is it is my grossprofit too low?
Should it be higher?
They're like are you going backto industry?

(25:38):
Like what does industry norm?
What's industry norm?
Why do you need to be industrynorm?
Industry norm like this is azinger for builders.
It's like the industry norm islike 10, 15%.
It's like why the fuck are yougetting out of bed?
For 10, 15%.
You're taking on all this risk,all this stress, all these
things for 10%, 15%.
Go get a job, come work for me,you'll make more money.

(25:59):
They don't get it.
They're like oh no, it'sbecause their fathers and their
people and this person and otherbuilders oh no, no, I don't
want to rip anyone off or thisis a lot of money.
15% on $3 million is a lot ofmoney of money.
15% on $3 million is a lot ofmoney.
I was like, hang on, as apercentage it's still the same
as whether it's a $100,000contract or a $3,000 contract.

(26:20):
It's not great business.
So, yes, we follow the norm.
We follow the norm.
I'll share a story.
I watched a video the other day.
Kerwin Ray, the rest of thepiece he still putting out
content.
Are they really?
Yeah, good, I had his.
Yeah, their team are stilldoing it.

(26:41):
That's great, keeping hislegacy around.
I think I had his emailsubscribed to him.
I unsubscribed the other day.
Yeah, I unsubscribed to a lotof emails, though Me.

George (26:52):
I unsubscribed to everything, yeah.

Robby (26:53):
I'm this guy.
When there's no unsubscribebutton, I reply yeah,
unsubscribe.
I did that the other day.
I don't know if you know theanswer to this.
I said I've unsubscribedbecause it says if you want to
unsubscribe to this, replyunsubscribe.
So I did, I said unsubscribeand I've removed all my details.
Can I like report them to theLAPD or something?

(27:15):
La yeah, you've got to call theLAPD.
Yeah, I thought so.
Chris Tucker yeah, that's theonly person I think of when I
think LAPD From Russia.
Yeah, anyway, so I watched athing the other day of Kevin
Rave sharing a story and he wastalking about cooking a lamb
roast and he's like like the momwas cooking the lamb roast and
she got the lamb roast ready andshe marinated everything and

(27:37):
then she chopped the end off andthen she put it in the oven.
And the daughter goes mom, whydon't we chop the end off the
lamb roast?
And she goes um, I'm not surethat's, that's just how my
mother taught me.
And he's like well, can we findout?
So he's like let's call ourmother.
And he's like called her.
Hey, mom, um, my daughter'sasking me.
And she's like well, can wefind out?
So he's like let's call ourmother and he's like called her
hey, mom, um, my daughter'sasking.

(27:57):
And she's like oh, I don't know, that's how I did it, because
that's how I only did that,because that's how my mother
taught me.
And it's like what can we callher and find out?
So they call, like thegreat-grandmother, and she gets
on the phone, it's like 90, andthen she's like they're like uh,
why don't we chop the end ofthe lamb roast?
And then she's like oh, we usedto chop the end of the lamb
roast because back in the daysthe ovens were really small and
didn't fit.

(28:17):
And it's like they're stilldoing the same thing they learnt
back then, just because no onequestioned it.
It was just like this is justhow we cook a lamb roast.
Yeah, you're going to chop theend off.
No one ever thought why.
You know what I mean.
And they've continued on twogenerations Until the daughter

(28:37):
did, until the daughterquestioned it.
Yeah, I'm just turning aroundand saying hey, I question too
much, if anything.
Do you know what I mean, canyou?
You think that's a bad thing?
I don't think it's a bad thing.
I think it allows you to thinkclearly.
That's a bad thing.
I think it allows you to thinkclearly.
That's what I think.

(28:59):
I think it allows you toprocess.
I recently finished reading thisbook, 12 Rules for Life by
Jordan Peterson.
That's a big book, it's a greatbook.
It's a very tough read, yeah,very tough read.
I found it easier to listen toFirst one, yeah, and at the end
of the book he lists a bunch ofquestions that he asks himself

(29:23):
and they're like really, reallypowerful questions that you need
to like, like to answer thesequestions.
They'd be tough to like.
One of them was what do I wantfor my life?
What am I doing here?
Like things like that Do youknow what I mean?
Like what's?
Why am I here?
And then it was like what do Iwant for my son?

(29:43):
What do I want for my daughter?
What do I want for my wife?
What do I want for my mom?
What do I want for you knowwhat I mean?
And like things around that.
And it's's like it gives you alevel of clarity that's like
super, super, super powerful.
But you have to be able toexplain things.
If you can't, if you can'texplain why you believe what you
believe, you just inheritedsomeone else's belief, not your

(30:06):
belief.
It's not your belief.
You know what I mean, and Iwould say 98% of people don't
choose their beliefs.
Do you think you choose yourbeliefs?
Oh, dude, hey, no, I don't.
I think they've been put there,hey, by others for sure.

(30:26):
Do you think, hey, iggy, do youthink you get to choose what
you believe?
You don't get to choose whatyou believe.
Yeah, you don't get to choosewhat you believe.
Yeah, I think so.
You don't get to choose whatyou believe.
Yeah, you don't get to choosewhat you believe.
Yeah, it's been.
I reckon it's the illusion thatI have the decision that no, no,
this is I'm choosing to believethis.
But it's been ingrained in mefrom a young age.

(30:47):
Yeah, but so do you think rightnow you can consciously choose
what to believe?
Can you consciously choose whatto believe?
It's not a decision.
You're not saying can Iconsciously choose?

(31:08):
I'm going to say no, becauseeven if I choose to believe
something else that has comefrom me, getting information
from some like, do you know whatI mean?
That's it.
That's come from somewhere else.
To choose that alternativebelief, even if I change the
belief, but can you control thatchange is what I'm saying.
I don't say why not, whycouldn't you control the change.
So, for example, why don't weuse religion?

(31:29):
I could choose.
I could be an atheist and thenchoose to believe in a
particular religion.
Mm-hmm, is that that's choosingto have that belief, isn't it?
They did a survey and they askedpeople if they could, and this
came from.
Most people would say yesstraight away to that.
They'd probably say yes, yeah,they did a survey and like 80%

(31:50):
of people said yes, yeah,percent of people said yes, yeah
.
And then he said so if someonehad tied up your family and said
I'm going to kill them, they'relike a really bad person, like
a terrorist or something right,and they said I'm going to kill
them unless you believe I'm agood person.
Can you, in that moment,consciously choose to believe

(32:11):
that they're a good person?
Yeah, you can't.
Yeah, you'll say anything.
You'll say anything you want.
You'll lie.
You can choose to lie, but youcannot choose to believe that
they're a good person.
Yeah, you can't.
Yeah, you'll say anything youwant.
You'll say anything you want.
You'll lie.
You can choose to lie, but youcannot choose to believe that
person's a good person whenthey're sitting there
threatening your family, likethat and doing bad, because we,
our beliefs come fromexperiences and what we see, and
I mean not what you choose.
So you actually can't choosewhat you believe.

(32:32):
Yeah, you actually can't choosewhat you believe.
Yeah, it comes from yourenvironment.
You know, I was watching avideo the other day and the guy
goes you want to change yourlife?
Like the biggest thing you cando, the number one thing change
where you live.
Like change your postcode, getup and move out of where you
live.
Like that will create thebiggest change for you,
unconsciously, out of everythingyou do, and I would say that's

(32:56):
been a huge thing for me,massive thing for me.
The biggest change for you,unconsciously, out of everything
you do, and I would say that'sbeen a huge thing for me,
massive thing for me.
Like moving out of where I grewup, yep, and I've even
considered moving to, like, adifferent state, or even I would
move to a different country.
Yeah, you said a little whileago you wanted to go to Dubai.
Yeah, I would do it.
Yeah, I'm trying to go to Dubaithis year on a plan, just for a

(33:16):
holiday, just to check it out.
Yeah, there's never been.
I went in 06 and it was prettyamazing back then and I think
it's even more so now with allthe stuff that they've built.
I've also heard that some ofthe stuff has started to date.

George (33:28):
Oh really, yeah, I've heard that as well, yeah, I
could speak the language.

Robby (33:34):
Marakaba, hey, markaba.
Yeah, that means hello.
I think that's the only word Iknow.
Not bad, well done, I'll teachyou more.
Yes, um, but yeah, we don't getto choose what we believe.
We don't get to choose thatside of it.
We have no control over it.

(33:55):
Um, it's a very, very big thingon how you react to everything
you know.
The other day, oh, yeah,without a doubt.
Yesterday actually, I walked outto do you ever have a day where
you don't leave the house?
Oh, very no, not for many.
I've got kids now, so, no, notfor the last 10 years.
I do.
Yeah, like, for example, monday, I got up, worked all day, had

(34:23):
a shower, went to bed and didn'topen my front door.
So you probably did what like1,500 steps for the day.
Yeah, I didn't train, I didn'tgo for a walk, I did not walk
out the door.
Yeah, I literally got up,started working, worked until I
couldn't work anymore and had achair.
I went to bed and the onlything I did was eat.
I cooked food, like on mybalcony, um, so I got some fresh

(34:46):
air.
But I say that because the nextmorning I walked out and I went
to my car and there was a noteon my car and I looked and it
was like a long riddle.
It was like a half a page, thatmuch.
Yes, I got a photo of it.
Let me show you.
It was a really long.

(35:07):
That didn't need to be half apage, dude.
It was like quite a detailednote here.
Let me I just said thatsomeone's gonna read it out.
No, I'm not gonna read it out.
Oh, do you want to read it out?
I'm curious now, and so are allthe guests and so are all the
listeners.
Like quite a long note.
That's a long right, that'shalf, that's half.

(35:27):
I believe that uh, a4.
No, that's uh, like a b5 a5.
Anyway, it says hey, Iaccidentally tapped your car
when reversing.
I am so sorry.
It was a tiny tap on the rearleft bumper.
I couldn't see any obviousscratches or anything, but I
just thought I should let youknow.
If there is any issues, pleasetext me on the mobile number.

(35:52):
Put the mobile number downAgain.
So sorry, it was the smallesttap, so hopefully all good on
your end.
Thanks in advance for yourunderstanding.
And then they put their nameand then they wrote who the
apartment they were visiting inthe building they live in.
Like they wrote friend of unit,so on and so forth, yeah.
So like they gave all thedetails, dude, and I just saw

(36:12):
license number All the details,dude, and I just saw License
number.
I just looked and I was like Irate that highly.
Yeah, I rate that highly.
So I looked at that.
I didn't even get angry, no, Ijust looked at it and I was like
hmm, and then I went and lookedat the car.
It was a slight scuff.
I was like nothing.
Did you respond to it?
I don't know, oh, respond tothem.
I don't know.

(36:33):
Oh, you should have, man, Ithought about responding.
I think you should Say hey, Ijust want to say thank you for
leaving a note.
I was going to start off sayingI am absolutely appalled.
I cannot believe this.
I'm absolutely in shock thatthere is still good humans in
the world.
You should do that Because theywould freak.
You should do that.
That is going away we were justtalking about right.

(36:57):
That is going away from thenorm Because I would dare say
80% of the people that did thatwould have just driven off.
I reckon it's higher.
I should check if there'scameras in the what for?
Just like, did they do it outof the goodness of their heart,
or is it like a camera rightthere?
And they're like, oh, I shoulddo it a check, I'm screwed here,

(37:18):
yeah.
So yeah, I reckon 90% of thepeople would have just driven
off, 90% because why You'regoing to have to pay $500 excess
to get the car fixed.
You know all those sorts ofthings.
Yeah, or maybe they don't haveinsurance at all.
So, like shit, I better get outof here.
Yeah, and in saying that forcontext as well, like my car's
brand new, yeah, yeah, yeah.

(37:38):
So, exactly right.
So you know what I would be.
If someone left a note like thatand it was just a little scuff
mark, I would do one of twothings.
I probably just leave it, justgo, whatever.
Like it's not end of the world.
If it wasn't, it was a decentamount of damage that I had to
get panels repainted differentstory.
But if it was a little scuffmark like that, or if it was one
I could buff out myself or justdo it myself.
Or if it was just a simple, I'mjust going to buy a new plastic

(38:00):
piece for my bumper bar, I'lljust do that.
You know, I wouldn't even godown the path of going to
insurance, but the fact thatthey've left a letter and said
that, sorry, because here's theother thing, this day you
probably wouldn't have evennoticed that scuff mark.
Yeah, I reckon, until I go andwash the car, I probably
wouldn't have noticed it.
Yeah, I wouldn't have walkedpast and be like whoa, I had to

(38:21):
look at it and be like becausethere's a scuff, yeah, yeah.
So, again, doing somethingnormal.
And man, do you believe in karma?
I believe to some degree.
Yeah, me too.
Yeah, me too.
I think, like doing good togood people, I think it will
come back to you.
But it's also that wholemindset of manifesting things.

(38:41):
When you start to think goodthings, you'll start to see
that's what it is.
I believe that's how the karmaworks.
Yeah, yeah, absolutely.
Then I'm going to do somethingbad, something bad is going to
happen, or I good, somethinggood's gonna happen because I
believe that if you do somethingbad your, it affects your
mindset, because if youaccidentally do something bad,
do you still have something badhappen to you?
Oh no, exactly right, exactlyright, yeah.

(39:01):
But because if you're unawarethat I did like you could go and
do the nicest thing and be like, hey, I went and left this food
for this person, I don't knowperson, ate it and got food
poisoning and died and you haveno idea, right, that's just an
example.
And then that person goes, dies, and then you're walking around
like la la la, such a goodhuman.
And then everything good andyou're like, oh, this happened
because I fed that homeless guyand you have no idea that he's

(39:22):
dead Because of your actions,because of your actions, right,
but you're walking around inthis positive state, whereas
Absolutely 100% on board.
So I think this lady that again, not business related she's
still doing something out there.
Oh, shoooms, yeah, how funny.
Yeah, the way you read that, itkind of sounded like it was a

(39:43):
lady and, let's be honest, likea man's not going to hit your
car.
He knows how to drive.
Yes, take it to the bank, putit on the reels.
That was a little bit delayedby you.
I was expecting you to laugh alittle bit.
I wasn't expecting that at all.
I was thinking about if it's alady.
I was like I'm going to messageher.
How funny, how funny.

(40:04):
So, yeah, the fact that theyman or female have sent you a
message, I just think theirwhole mindset around things is a
little bit different.
So good on them.
Kudos for taking theaccountability and
responsibility to leave yourmessage.
Eric, I really like that, yeah.
But the point I was trying tomake from that whole story was I

(40:27):
could have handled that, Icould have erupted, yeah.
Oh, fuck, man, can't even parkmy car here.
Blah, blah, blah.
You know, look at my luck.
Even park my car here.
Blah, blah, blah, you know,look at my luck.
Been here for two weeks.
Yeah, already I've had someoneback into me, yeah, and just
gone and ruined my day about it.
You know what I mean?
Yeah, but I was just like, hmm,my old man often says that

(40:50):
about me.
As far as he goes, you've got areally cool head.
He goes.
When people do shit like thatto me, he goes.
I just erupt.
That's what my old man's likeNot as bad these days, but he's
more of an old school wog wheresomeone will say or do something
and he'll be like go, fuckyourself.
We're not doing it like that,we're doing it like this Shout

(41:11):
out to Steve, shout out to Steve, we've got to get.
He's like you do go so good, sogood Inside Jake.
So it's like, whereas I'll lookat that and go, okay, cool,
let's assess the issue, assessthe problem, assess this
situation, let's do this, andI've learned that over the years
or through experiences.

(41:33):
Ultimately, that's where it'scome from all the experience
I've ever had and when you'recool, calm and collected in a
stressful situation, you'regoing to make a better decision.
And even my team members havesaid this too.
It's like things that woulddestroy people because you get
through it all right.
And what's your advice for that?

(41:57):
Like when it happens, likewhat's the thing Like?
Do you have a shitty day?
Let's just say I've had stufflike last week was, yeah, I feel
like shit was blowing up.
Last week I was I don't know ifthe word is stressed I was
under the pump last week andthen I was getting emails from
some clients as well.
I was like God, why are youbeing a dick?

(42:17):
This is counterproductive towhat we're trying to achieve
here.
But were they being a dick?
Yeah, they were, no, no, theywere.
I think they were.
No, they were.
But it's fine, I know theperson very well.
Oh, yes, yes.
So I know him very well andit's like you're being a dick

(42:38):
for being a dick's sake.
He's probably getting pressurefrom above as well.
They're probably getting otherpressures from other things
financially, management,whatever it is.
So I understand that point ofview too.
I try and look at it from thatperspective and then it's like,
okay, cool, this is justsomething that has to get done.
But in the same token, too, itwas like they were putting
timeframes on me to get certainthings done.
But I got it done, as I,literally on 3.30 on a Friday, I

(43:01):
got an email if you don't havethis by the close of business
today.
We're not paying you and I'mlike fuck.
So I had to stop what I wasdoing, and this process that I
had to do normally takes me two,three hours.
I did it in an hour.

(43:25):
It's like we said when you haveto do a task in a certain time,
you do it in that time.
So that was great to actuallysee that part of it too.
But yeah, it was the mindset Ihad in that instance is like
cool, just got to get it done.
Like me, sitting here stressingabout it doesn't get it done
quicker.
Me here stressing about it andbeing upset doesn't make it less
intense.
Do you ever have days I can sayI have these days sometimes.

(43:46):
Like, sometimes shit just getsto the point where I'm like you
know what?
Like I'm just fuck this shit.
Do you know what I mean?
I mean like right now, what'sthe time?
Like 3, 30, I'm just gonna callit right now because I'm just,
otherwise I'm just gonna sithere unproductive.
Yeah, if I can probably do moredamage, then I'm gonna do you

(44:08):
help then?
Good, you know, because whenyou're in a stressed state as
well, it's like all of a sudden,dude, had I walked out in a
stressed state and seen thatnote on my car like of a sudden
dude, had I walked out in astressed state and seen that
note on my car like I had theworst day and walked out,
probably would have reacted tothat.
Yeah, it would be like, forfuck's sake, man, blah, blah,
blah.
But I'm just waking up.
Yeah, what the fuck's this?
Um, some hot chicks leavingyour note.

(44:31):
Yeah, I saw you in the saw youin the car.
I just wanted to give you mynumber.
Dude I was.
I was like what the fuck's this?
Am I parking in my car?
I said, okay, I think I sawthat.
I was like, huh, well, there'smoney that way.
Well, this is, yeah, I'm gladyou asked.
So that was a Friday night.
Friday afternoon at work, mywife messaged me.
She says hey, we're going to go, I'm going to take the kids out

(45:00):
.
She goes oh, do you want tocome to dinner?
I'm just going to go take thekids to a restaurant.
I'm like you know what?
I've got to finish this.
I can't, I can't come, you guysgo, I'll see you at home.
What I did is I went and Ifinished the day at the office.
I went next door and I haddinner by myself that half hour.
I made a few what's the word?

(45:21):
It was just so relaxing to bejust having dinner on my own in
that moment and just unwind.
I just unwind, had my dinner.
It was great dinner.
I even got dessert.
All right, I'm like fuck it,I'm just going to get so much
food, I'm just going to eat.
Real.
It was great food, really nice.
I even got dessert and I leftthat restaurant feeling

(45:43):
fantastic, like how good is that?
And then I went home and I wasin a completely different mood.
I wasn't shitty with the kids.
I wasn't shitty with and theydid nothing.
I wasn't shitty with the wife.
I was just in a much clearer,calmer mood, just having spent
half an hour 40 minutes on myown by myself eating at a
restaurant, and that was cool.
So I did.

(46:04):
I think just chilling out likethat helped me in that instance.
Even just going for a walk again, doing stuff like that, going
for a walk can be powerful.
Exercising can be powerfulduring those times when you're a
bit stressed.
I've found myself.
Personally, it's a good releasefor me, exercise of some sort.
Personally, it's a good releasefor me, exercise of some sort.

(46:29):
Um, I find that most times Ican't just turn off because as
in okay, fuck this, I'm out, I'mnot doing any more work,
because generally, the way outfor me is to finish the work.
Yeah, that's what I findsometimes, like I have to do the
task and once it's done, I'mlike, oh cool, oh cool, now I
can relax.
That's what I find with most ofthe things that I'm doing in my
life, in my business.
But yeah, I see that as I thinkyou should do that, though I

(46:52):
think if it gets to that point,you're like fuck this, I'm not
productive, I'm out, I'm justgoing to go to the beach.
Yeah, I'm just this Go get ajob, let's go seek.
See what people are paying.
How funny, yeah, yeah.

(47:13):
So, ceo, ceo.
Is there anything else you'dlike to share from your
experience to date?
The three weeks in the CEO,three weeks in.
Anything else you'd like toshare from your experience to
date?
The three weeks in the CEO,three weeks in yeah, I think
I've been a little bit morefocused.
We should get a mic on.
Yeah, we're going to.
I was going to say Tim today,but he's busy.

(47:35):
I need to do work.
Yes, actually, and this is atopic, we should do this as a
topic for a podcast because Ithink it's important for
everyone in business.
I've really focused a lot onculture this last three weeks.
I feel like I've come back,just hit the ground running, and

(48:03):
I feel that some of myemployees are in holiday mode,
still were in holiday mode alittle bit for the first couple
of weeks.
So, like grabbing and slappinghim around, like wake the fuck
up, like we're working now, andI found that little things were
irritating me with each of them,like all of them, they were
just pissing me off, like don't,like, what the fuck are you
doing?
And I wanted to.
I literally just wanted to slaphim around, but that's the

(48:23):
whole thing about being on likein a stressed state.
I think that contributed tothat too.
Yeah, yeah, the fact that it'slike this thing's annoying me
and it shouldn't, yeah, and it'salso because I was doing things
I shouldn't be doing as the CEO.
You know, I didn't even dothese last year as the director
away.
I'm stepping in more, so Ithink that was kind of

(48:44):
irritating me but also made metake another step back and go no
, no, no, come on.
What's important?
What's going on here?
Is it a cultural thing, like ifpeople are not performing or if
they're not switched on, or ifthey're like what do we need?
What do we need to get everyoneon board?
And then Alex Hormozy said agreat thing the other day where
he was like, if your employeesare not doing things they should

(49:06):
know, then they're not theright person at your business.
And when I say things that youshould know, like don't come to
work drunk, don't watch Netflixfor three hours on your lunch
break, don't smoke inside theoffice, If you have to tell them
these things, then you knowthat that's a sure tell sign
that they are not the rightemployee.
Now, thankfully, none of my guysdo that, or girls.

(49:28):
None of them do that, but itdid make me force me a little
bit to think deeper and go well,what needs to happen now in
order for us to be a coherentteam?
Because we've had internalstructurally changes like
different roles for differentpeople and, yeah, for me, I've
been thinking about culture andI reckon that's definitely a CEO

(49:48):
type thing that you need to bethinking about now getting the
most out of your team.
And it comes back as well towhat we said before with that
three hour task that took me anhour.
Sometimes you don't need to goout and employ more people.
You just need to get 30% moreout of the team that you have.
So how do you do that?
Because they, more often thannot, can do more than what
they're giving.

(50:08):
But what's the driving factorwith that?
That goes hey, yeah, cool, I'mgoing to now go.
I need you to do this by thistime.
Go.
Is it a task-based reward?
So you finish this task, youget to leave early on Friday or
I'll give you Monday off.
What needs to happen aroundthat?
So the people like the other day, one of my employees came to me

(50:29):
.
He goes look, I want to leaveat 4.15, a quarter past four
work.
He goes, but I'll be in theoffice at six.
Pretty cool, nice work.
I said you want to do that.
That's totally fine, he goes.
I actually work better in theand I do this too.
I actually work much better inthe mornings too.
Like, I often get into theoffice at six, between six and
6.30.
If I'm really early, I'll behere 5.30, but between six and

(50:51):
6.30, I'm normally in the officeand I find that that hour, hour
and a half of work is some ofmy most solid work in the
morning, do you?
So you obviously, based on that,you do time-based Time.
So you obviously, based on that, you do time-based, time-based,
what you just spoke about doingtask-based, yes, yes, yes, yes,
yeah, but you're focused ontime-based because, oh, I have

(51:13):
been for many years.
Yeah, it's again my beliefsthat have been put there.
It's always been the norm, likeI was at Multiplex.
Like, no, no, you work from sixto six.
You know you work in 12 hourdays.
Don't fuck around.
That's how we're going to getthe absolute most out of you and
out of everything.
Um, but again, yesterday one ofmy employees said hey, I need
my car's leaking or pissing outoil.
I need to take it to themechanic.

(51:33):
Can I leave a bit of it?
Yeah, go for it.
I'm not noting that down in mydiary and going cool two hours
off his his personal leave or no, but it would make you happier
if he said, hey, on this day Ineed to leave an hour early, so
I'm going to come in an hourearly.
Well, we said that the otherday as well.
I do look at people that careand have the effort too.

(51:54):
And it's like, man, if youwanted to impress me, a simple
way to impress any boss is bethe first one in the office.
Just give the boss or youremployer reasons or just things
to show him that you care.
It may not be just coming inearly or being the first one,
but doing that little bit extra.
And it's like what Terry Crewsaid every task he ever did as a

(52:15):
job, he would imagine himselfgetting paid a million dollars,
right, whether it was sweepingthe floor, being a security
guard, whatever it was, he wouldimagine how would I do this
task?
If I was getting paid $1million?
What would I do?
And then those little simplechanges compounded over time and
ended up in, you know, for himparticularly, but I think I

(52:36):
believe it would happen forother people too in his success
in his acting career andeverything else he's doing.
I think we could do a fullepisode on this.
Yeah, I think so too.
I think so too, yeah, but sothat's one thing I've been
looking at as well, and again,it's only been three weeks, but
the culture has been something Iwant to look at.
I've been looking at as well,staff movements.

(52:58):
So when I say that, it's likepretty much from the start of
the year, I've said to everyoneputting your annual leave, I
need to know who's going awayand when and how much and how
long for.
So you don't have a policy.
Yeah, I do.
Over the break, so the summerbreak, I actually wrote a whole
bunch of policies for thebusiness and they were powerful

(53:18):
and I've issued them not all ofthem, but some of them I've
issued out to the team.
Shout out to Lawpath, by theway.
Yeah, very cool, they're sogood.
Oh, I'm going to have to.
I can't believe you're here.
I logged on and then it waslike ask me for something?
And I logged off.
Yeah, really, really good.
Great tool for you know,policies and any form of like
basic contract, foundationalstuff.

(53:42):
Yeah, it just sets it off.
Is that an Australian company?
I think so.
Maybe we can get founders on apodcast.
That'd be cool.
That'd be very cool.
So what were we saying?
Yeah, so I've written a wholebunch of policies around that as
well.
But yeah, I've got everyonesaid look, tell me when you're
away, because I need tostructure all the work that

(54:02):
we're doing and I need to makesure that we've got the team
here.
The other thing is I'll say is,for example, I've got two
people going away over thewinter break.
They're going to go overseas,to Europe, as a lot of people do
.
So cool, no, worries, that's it.
First in, first serve.
Now, if my supervisor comes inand says, hey, I want to go to
Europe in July, I say, cool, youain't going anywhere.

(54:27):
The company cannot afford togive you your annual leave at
this time, not from a financialpoint of view, but from a
staffing point of view.
I need people to run the jobs.
If you leave, I need to eitheremploy someone else or I need to
do it myself, or the job'sgoing to suffer.
Whatever it is, it's at thepoint now where I go.
No, it's limited to how manypeople can be away.

(54:47):
This is what's happening duringthat time.
Understood, he's like, yep, cool, excellent.
And then making a hard call too, because if they want to leave,
they've got to leave.
So, no, no, I'm going overseas,like fuck, yeah.
If he said that, I'd say so,that's it, great, no worries, I
can't guarantee you have a jobwhen you get back, yeah, and
then it's not annual leave, it'sjust leave.
It's just leave.
Yeah, exactly so.

(55:10):
They're the three little thingsI'd love to do.
This same episode in six months.
Put it in your diary.
Yeah, we should do that, and Ithink it'd be a really good
thing to see.
Okay, well, what are the lessonslearned?
Is, now that you've stepped inthe role of a CEO for the last
six months, what are the lessonslearned?
Or maybe a year or six monthsand a year lessons from a CEO?
That would be cool, because I'mchallenging myself as well,

(55:32):
like I really want to starthandballing a lot of the things
that I was doing to my GM and Ireally want to step back and go
well, let's grow the business,let's make it a $30, $40, $50
million business, and what'sthat look like?
Have you found anything thatyou were doing?
Obviously to put someone into ajam.
It's a fair cost to thebusiness.

(55:53):
Have you found anything thatyou were doing where you're like
he's not doing this?
This is below his pay grade.
Do you know what I mean?
Do you get what I'm saying?
No, you don't know what I mean.
Do you get what I'm saying?
No, you don't get it.
Yeah, for example, I'll giveyou like a silly example Part of
your process might have beenlike I Do you empty the

(56:18):
dishwasher?
So you, okay, it's funny youmention that I put that in the
office policy.
Yeah, okay, the first person inempties the dishwasher, whoever
it is.
If it's me, it's me.
If it's not, I'm not thatarrogant to go.
That's a waste of my time.
Yeah, but that's a horriblepolicy.
Yeah, we're punishing the firstperson in.

(56:39):
Yeah, but just, courtesy man, Imake a coffee in the morning
anyway.
Yeah, but just, courtesy man, Imake a coffee in the morning
anyway.
So I'm going to sit therewhilst the kettle's boiling to
have a coffee and then I'm justgoing to so the person doesn't
have a coffee Because it's acommunity at the end of the day,
too, like we all pull ourweight.
Yeah, and, mind you.
99% of the time it's me doingit.
But if I'm not the first,because there's times where I'll

(57:02):
go straight to site, all right,and then if I get back at 9am
into the office and thedishwasher is still loaded from
the night before, I'm like whatthe that's just laziness.
That's where I look at that, Ithink.
But yeah, I don't know, it's upto you, but I think like you're
.
You talked about it's not aboutrule, it's not.
Why Is that a bad task?
Is that a task that you'regoing to be punished for?

(57:24):
It's not a great task, yeah,but it's just what needs to be
done.
It's like saying, oh, it's allinterpretation.
Oh, I don't like turning thelight on.
If I'm here three minutes afterthe next person, they're going
to the dishwasher, whoever's.
Yeah, be accountable.
It's accountability too.
What's to say?
You hate turning on the lights.
You reckon that's beneath you.
So when you walk into theoffice, I'm not turning on the
lights, someone else can do that.

(57:44):
Work in the dark.
Yeah, it's extreme.
Yes, no, I don't think it's thesame.
But yeah, exactly, but it's astaff.
It's interpretation.
That's your interpretation ofyou're not liking to unload the
dishwasher is a shitty task.
Someone might be weird and hatetouching light switches and
having bright lights on in themorning first thing, so you'll
work in the dark.

(58:05):
Um, I, I look at us.
I look at the office as a as alook, this is our camp, all
right, it's our community we'vegot to look after.
We're going to maintain it thesame way as if, if you're going
to use the air fryer atlunchtime, like, put it away,
don't leave it out there becauseI'm gonna use it later or I'm
gonna use it tomorrow, so I'mjust gonna leave it here.

(58:26):
Like I agree with that, it'sthe same.
It's the same concept.
Like I want people.
I don't agree because it is.
It's a task that needs to bedone in the, in the organization
, like you guys here as acommunity need to look after.
Yeah, but it contradicts,contradicts.
What about rubbish?
Hey, I've got, we got cleanersthat come in every Friday.
If your bin is over full, areyou going to go?
No, no, no, no.

(58:46):
It contradicts what you said.
Like you said, you want toimpress me, come in early.
Yeah, if you come in early, youget into the dishwasher,
absolutely yeah, it's twodifferent.
It's not You're looking at itas a punishment.
It's the same way.
You need to check your emails.
The same way.
You need to go and do it, thenit's the same.

(59:09):
It is a task that needs to bedone in the business.
This office needs thedishwasher to be emptied,
otherwise you have to check youremails, no matter what time.
You get it.
Okay, but I'll walk in then andI'll be like oh fuck that I'm
not doing it today, I'm justgonna let someone else.
So if everyone had thatattitude, the dishwasher would
never be unloaded.
No, no, I don't think that'ssupposed to be the attitude.

(59:30):
I think you should have adedicated person.
I have a roster, so once everydedicated person who's a
dedicated?
So then you're punishing oneperson to unload the dishwasher
for the rest of time.
It's just what they do.
Do you know?
Know what I mean?

George (59:44):
Just like Hang on.

Robby (59:45):
I've got my Whoever's the last to leave, whoever's the
last to leave, so I'll turn itoff if I'm Most of the time.
Again, let's be honest here 90%of the time I unload the
dishwasher, I turn it on beforeI leave, yes, before I leave.
That's 90% of the time, me, thefucking CEO of the company,
doing it.

(01:00:05):
And I'm asking you guys in theone time that I'm not the first
fucking bloke in the office youneed to unload the dishwasher.
How's that a punishment?
It's no be fucking accountableit's not contradicting.
It is how?
Because?
It's not a negative.
Your association no one's, it'sthe.

(01:00:26):
Yes, I get to unload thedishwasher today, yeah, but also
no laborer walks on site andgoes, yes, I get to carry
fucking 15 bags of cement today,yeah, but it's your job, like
it is part of the role.
So if you, said hey, you guys,I'll be really impressed if you
were the first one on site, butalso if you're the first one on
site, you got to carry 15 bagsof cement.
You have to.
It's not.
You don't see the Not in thisinstance.

(01:00:47):
No, no, have you been listening?
He's been listening?
Who not listening?
Okay, it's not.
It is something that needs tohappen for the place to function
.
Yeah, I understand that.
Okay, I just don't agree withbut then you're going.
Okay, one person should do it.
They should be in charge of thedishwasher.
So how is that a good thing?

(01:01:07):
How is that fair?
How is that Say?
I gave it to my PA.
I said to my PA right from nowon, it is your responsibility to
unload the dishwasher.

George (01:01:13):
Yeah.

Robby (01:01:14):
How is that?
I see, I think that'sunreasonable.
I'm giving you're saying it's ashitty job and I'm giving this
one person, everyone else thatuses the dishwasher too.
Yeah, everyone uses dishes.
Okay, cool, you don't want tounload the dishwasher ever again
.
If you're the first one in butyou don't like, like that's
beneath me, I will never.
That's a punishment because I'mcoming in.
I'm getting punished for that.

(01:01:34):
Great, do not use any of thefucking cutlery.
Do not use any glasses, do notuse anything.
If you're using those utensils,I'm not your fucking mother.
Yeah, all right, dude, yougotta look at it.
The contradicting factor is theit's courtesy.
No, no.
But the contradicting factor isthe fact that you like that
they come early and then, andthen it's like oh hey, if you
come early, you gotta do thisextra bit.
Yes, yeah, that's contradicting.

(01:01:56):
It's not contradicting, it'sjust doing what needs to be done
.
It's not you're, because you'relooking at it.
You must hate if I caning thedishwasher.
No, I use minimal dishespersonally, like I got.
I'm just saying no, no.
At home, yeah, I use plasticcups for my coffee.
I use paper cups.
I just why would I sit thereand wash a cup every fucking day
?
Yeah, contributing to a papercup, that's fine, you're so

(01:02:19):
positive.
Plant-based cups, I'm a cycle,please.
But yeah, I just see that as acontradicting Full on.
You use paper cups at home formy coffee.
So if I come over and have acoffee at your house, oh no, so
guest comes I'll be upset if youdon't give me a paper cup now.
But yeah, for my coffee.

(01:02:39):
What's this porcelain?
For my normal coffee.
If I have two coffees a day,I'm like why would I make, why
would I dirty two glasses everysingle day?
It just doesn't make sense.
Yeah, I get it.
I mean, I understand theefficiencies.
Yeah, it's just like I can.
And you hate dishes.
25 or 50 thing of paper cupscost $4.
And it's like $4 and I don'thave to do a dish all month.

(01:03:00):
This is a no-brainer.
Well, yeah, maybe it mightactually be cheaper for you than
running the dishwasher everysingle day, plus I'm tired, plus
a little fucking capsule thing.
It's more laziness more thanefficiency.
Yeah, yeah, yeah, yeah, yeah.
Anyway, back to my thing, backto what I was saying.
It's not with the dishwasher,put that aside.
Is there any tasks that you donow where you're like I've got

(01:03:27):
to like, now that you know, mikeis stepping into this role.
I'm gonna now give it to my.
And then you're like, oh, hey,this probably shouldn't be mike,
because now my cost x and it'slike this I can get.
Oh, yeah, for sure, for sure.
There'll be stuff like, uh,processing invoices, yeah, or
writing silly like, but okay,even that, the getting the mail,
the way I see it is, it's just,there's certain things in the

(01:03:49):
business, yeah, there's certainthings in the business that just
need to be done for this officeto function.
Do you know what I mean?
And I would have a level ofexpectation that if there's
something, then I've just alwayshated people walk like the
standard you walk past is thestandard you accept, okay, and I
hate that fact that they'llwalk past that dishwasher and go
, no, not me, not me, I wasn'tfirst in, or I'm not this or I'm

(01:04:12):
not that.
Oh, I'm first in.
I deserve not to do thatbecause I'm the first one here.
You understand it contradictsbecause you're like you're
rewarding first, but you're like, you know it's not.
But I don't see it as apunishment or I don't see it as
a bad thing, it's just somethingthat needs to be done.
Yeah, regardless, why is it.
I think it's more unfair to sayto my PA I say cool, you're the

(01:04:33):
PA, you're the running theoffice, you unload it?
I think no, because she's notthe only one that uses dishes.
It's a community thing.
Like, everyone here is usingall the utensils, using all the
stuff, like, just unload it.
It's not a big deal If you'refirst in.
It's a courtesy thing as well.
I'm going to do it.
I'm first in.
Relax, I'll do it.
I'm first here.
I will do it for the community.

(01:04:55):
This is what needs to be done.
That's what leaders do.
They don't do things becausethat's what needs to be done,
and I want a whole office fullof leaders.
It's like the bin.
If the bin is overflowing, grabit, tie the bag up, throw it in
the bin, replace the bag.
It's not.
Why are you waiting for me, orfor you or for D or for whoever
it is, to unload the rubbish bag?

(01:05:16):
Because, oh well, I didn't fillthis rubbish bag, I'm not
taking it out.
Yes, that's not the same.

George (01:05:24):
I think it ties into it, it ties into it.

Robby (01:05:26):
How, not?
How does it not?
That's no contradictory there.
That's a task that needs to bedone, so you're not saying hey,
it's to be fair, whoever comesin first.
If you come in first, that's areally good way to impress me.
But also, if you come in first,you need to take out the bins.
Then that's a really good wayto impress me.
But also, if you come in first,you need to take out the bins.
Then it would be contradicting,to take out all the bins If you

(01:05:48):
came in first, because you,you're, it's, you're it's two
sides of the same coin, likeyou're saying, hey, coming in
first really impresses me, butalso, if you come in first, take
all the cement bags off thetruck, so okay.
But by doing that, you'resaying okay, so we're saying
you're coming in first andyou're doing the hard task, yeah

(01:06:09):
, yeah, which everyone else isavoiding.
It's not everyone else isavoiding it Okay.
But it's still the why there'sno incentive in me.
I'm not going to come in first,I'm not, I don first.
I get punished by carryingcement bags.
Yeah, mindset, if I come infirst, I get to carry cement
bags, which makes me strongerevery single day.
Yeah, I think I come in and Ihave a better work ethic than

(01:06:32):
everyone else.
I come in and I lead by example.

George (01:06:34):
I come in and guess what .

Robby (01:06:41):
Do you think that's how most people think?
No, why not?
I am, why not?
If you can program people'sminds that's not programming
I'll fucking program them.
You watch, they watch.
Sorry, crack on the whip.
I disagree.
We need a poll here.
Who's right?
Robbie, you're right, you needto put it.
You need to click a button, put.
I do think people shouldcontribute 100%.

(01:07:02):
Yeah, I just again.
We walk past a bin and it'sfull and you just try and put
stuff on top.
I think you're a piece of shit.
I think you're supposed to dolike take that out.
You know what I mean.
Do that bit, da, da da.
The reason I say first thing inthe morning is the dishes will
be clean, obviously, becauseit's been on the night before.
And it's like if it doesn't getdone, then who does it like?
Who decides to do it?

(01:07:23):
Is it just the first person togo and put something in?
Is that we say like if you'rethe first person to put a dirty
dish in the dishwasher, you haveto unload it?
Like, is there a rule there?
No, do you know what I mean?
And you say by putting I thinkit's unfair to put it on one
person.
So this is your job now, fromnow on.
No, I don't think.
I don't think that's unfair atall to have it on one person
yeah, I don't think that'sunfair at all To have it on one
person yeah, I don't thinkthat's unfair at all.

(01:07:43):
It's like saying, well, I haveto do this part and it's like,
yeah, it's your fucking job,it's part of your thing.
Like you know what I mean.
Whatever it is, you're theoffice manager or you're in
charge of this.
So say I don't have an officemanager yeah.
Or say I don't have a PA, I donto do contract administration
role and say, listen from now on, every day when you walk in,

(01:08:04):
part of your job is to unloaddishwashers.
That's not part of my jobdescription.
Yeah, because then I'm puttingthat negative thing on that one
person.
Like they wouldn't appreciatethat they're the only one that
ever has to.
I'll do it because I don't givea fuck, because, again, it's
what needs to be done.
Yeah, it contradicts what yousaid.
That's all I'm saying withcoming in early.
It's more of a courtesy thingfrom coming in early Like you're
the first there.

(01:08:24):
Just fucking do it Like why areyou going to wait?
See to me that's a lazinessthing too.
Yeah, I'm in first.
I deserve not to do it.
You're incentivizing anddecentralizing the same fucking
activity.
That's what I'm trying to tellyou.
It doesn't matter, it doesmatter.
It's a task that needs to bedone.
Why are you putting a negative?
Why is it negative to unloadthe dishwasher?

(01:08:45):
It's not positive.
But why is Okay?
Why isn't it just a task?
Why does it matter?
Why isn't it like fuckingopening, turning your computer
on?
Oh, I have to press a button,yeah, but you have to turn your
computer on.
But you have to unload thedishwasher because you've used
the utensils.
You've used the utensils,you've used everything.
They're clean.
The dishwasher has to beunloaded, not you have to unload

(01:09:06):
it.
There's a difference.
Yes, Okay.
You have to turn your computeron.
No one's going to turn yourcomputer on.
I could.
I could make it part of my PAs.
Okay, when you get in themorning, turn everyone's
computer on.
You could do that, I could dothat.
Yeah, I'm just saying, but whyshould she have to do it or why
should they have to do it?
I don't need to put it on thatone person.
But imagine you said if you'rethe first person in, go, turn on

(01:09:28):
everyone's computer on.
But hey guys, if you're thefirst person in, also, that's a
good way to impress me.
But if you're first in, go,take out the bins into the
dishwasher and turn everyone'scomputer on and brush your
fucking hair.
All right, if you don't brushyour hair, you they'll fire you
straight away.
Do you see my point?
I see what you're saying.
We don't disagree.

(01:09:48):
But do you see my point?
I do see your point.
I will empty the dishwasher,just for the record, 100%.
You're thinking oh look, I'mgoing to make you sign the
policy.
You've never told me this.
I haven't communicated it yet.
There's a reason.
I'm always 90% of the time I'min Right.
Yeah because it was something Inoticed and I'm like who the
fuck is a dishwasher?
That's why I brought it upthere.
It happens, yeah, actually ithappens.
I think it's stillcontradictory, but we used to do

(01:10:10):
that, even at the old office aswell, like if you were just, if
the work was there, I'd just doit.
It's just courtesy.
And you to me, yes, yes, I knowthat I predict you to your
employees yes, but even then, Inever looked at it like that,
ever.
Yeah, because it was.

(01:10:30):
I looked at it as a courtesything.
If you're just there, if you'rethe first one in the fucking
kitchen, then I'll change therule.
Okay, if you walk past thekitchen and you don't use it,
then that's fine.
Go to your desk, do what youwant to do, but if you're the
first person to do it.
Yeah, but it's a community thing.
It's like the same If you're ina, in a fire sorry, in a
campsite and you wake up firstin the morning and the fire's
out, I'm fucking up first, I'mgoing to do this, and it's like

(01:10:54):
just fucking turn the fire.
So, are you trying to tell me,though, that there isn't people
when you're camping?
That will wait for someone toget up, cause I don't want to
start the fire.
That will wait for someone.
Laziness, yeah, but you'regoing to have this is what.
I'm.
I'm trying to get you to avoidthat aspect, to avoid what?
Yeah, because then you're likeyou might.
Let's just say, for example,you set the kitchen rule.

(01:11:15):
This has gone so sideways.
So sideways, let's just say youset up the kitchen rule and
you're like, hey, first personin the kitchen, they sent you a
dishwasher.
And then you come in at 10 ambecause you're on site, and then
you look and the dishwasher'sempty and you're like, hey, how
come no one's in the dishwasher?
And they're like no one's goingin the kitchen.
Yeah, exactly, oi, you knowwhat I mean.
Unlikely though this is huhUnlikely.

(01:11:36):
Everyone makes a coffee.
I see what you're saying, butthat to me is breeding laziness
too.
It doesn't.
You're not breeding laziness,dude.
If anything, if it's a oneperson's task, you want to get
something done properly, don'tgive it to three people.

George (01:11:52):
Yeah, give it to one.
Yes, yes, yes.

Robby (01:11:53):
Because then he's like hey, this is your job.
Do you know what I mean?
Oh, no, oh, I walked in.
I thought someone was here.

George (01:12:07):
You know it could probably even be a bigger issue
if there was 100 employees here.

Robby (01:12:09):
Yeah, which there isn't yet, yet Yet Million dollar day,
but do you see, I see whatyou're saying and then, if it
got to that scale, yes, I couldput someone on and say this is
your role from now on.
Yeah, but for the time being,we're small enough of a
community that it can be sharedby everyone.
I just don't want to put thatone shitty task on one

(01:12:30):
particular person.
You just said it wasn't a shittytask.
I don't think it is no, but Ican see how people would
perceive it like that, but Idon't think it is.
It's just, I see everything thesame way, taken out the trash
plenty of times.
I'm probably still the only onethat does it, in the sense that
if I'm in the kitchen and I seeit's full, I'll take it out.
I'm not going to wait for thecleaner to come on Friday.
If there's fucking chicken andtuna and shit like that, I'll

(01:12:52):
take it out.
No task is beneath me when itcomes to anything here.
I'll do whatever I need to doif I have to do it.
But I also want people to havethat same mind.
If something needs to be done,it needs to be done.
The standard you walk past isthe standard you accept, and
that's what I don't like Peoplegoing.
That's someone else's role.

(01:13:13):
That's someone else, because itstarts with the dishwasher and
then it keeps going.
Oh, I don't need to pick up theinvoices from the printer.
Oh, I don't need to fill theprinter up with paper.

George (01:13:23):
I've worked in places where they do it.
Do you know?

Robby (01:13:25):
what I mean.
It just continues on from that.
Okay, well, hang on, my PA doesall.
I say PA, your role is also youneed to make sure the printers
are loaded with paper all thetime.
I get eventually, fromefficiency point of view,
because you're very much gearedlike that, what's the most
efficient way to do things?
And yeah, it probably can be apoint in time where it gets to

(01:13:49):
that and we say, yeah, we have aperson that does all these
tasks so everyone else can keepworking, making the business
money.
You're making the businessmoney by helping them doing this
.
Yeah, but I want to try it.
Paper and a printer no, sorry,dishwasher, yeah.
Paper and a printer Sorry,dishwasher.
Yeah, paper and a printer.
There's a hard and fast rule ofpaper and a printer.
And if you finish the paper,you fucking fill it up.

(01:14:10):
Yeah, okay, but it's a thinglike that.
There is no oh, but Like it'seither yes or no.
Do you know what I mean?
Yeah, you have to fill it upbecause most of the time when it
finishes, you probably haven'tfinished printing, you probably
haven't, and if you have, youprobably wouldn't know it's
empty.
Yeah, excellent, excellent,well, this has been an excellent

(01:14:32):
debate, fair, good, yeah, goodstuff.
We haven't asked people a veryimportant question.
What's that?
Well, the question is have yousubscribed to this podcast?
A lot of you listen, but haveyou actually subscribed?
We want to grow this thing sowe can get more neon signs and

(01:14:57):
put them up everywhere Bigger,the front of the office,
everywhere.
We want to get a colorful oneand maybe we can upgrade it.
But the only way we can do thatis if you subscribe and tell
everyone about it, so we cangrow the channel, affect
influence and maybe even employsomeone to unload the dishwasher
.
Full-time role.

(01:15:17):
Full-time role Applicationswithin yeah, send them to the
link just here.
Excellent, uh, thank you verymuch guys.
Appreciate you joining us todayand cannot wait to have another
chat soon.
Bye, everybody.