Cheap Lawn Care? Why Your Brand Might Be Costing You Thousands- MDL Episode 359

Ever feel like your work looks pro—but your business doesn’t?

 

In this episode, Scott sits down with Ezra McCarthy of Green Frog Web Design to unpack the truth about branding for landscapers—and why it has nothing to do with your logo.

If you’ve ever lost a job to a “cheaper” competitor, this one’s for you.

 

You’ll learn:

✅ Why your truck, quote, and crew say more than your Facebook page ever could

✅ The difference between branding and marketing (and how most landscapers get it wrong)

✅ Real talk on websites, logos, and what customers really notice

✅ How branding helps you charge more—and attract clients who actually pay on time

✅ The simple fix to make your business look like it’s worth the price

 

Ezra and Scott don’t pull punches—this is straight talk about why your image matters, how to stop looking like a one-man show (even if you are), and how to build trust before you even pick up the phone.

 

🎯 Quick win: Walk outside, look at your truck, and ask yourself—“Would I pay top dollar to hire this guy?”

 

📒 Show Notes 📒

Our mission here at Million Dollar Landscaper is to help you grow a profitable landscaping business.

 Here are the ways to work with us here at Million Dollar Landscaper:

⚡️PODCAST: Listen to the podcast https://www.milliondollarlandscaper.com/podcast

⚡️PROGRAMS: Learn about our online courses at: https://www.milliondollarlandscaper.com/workwithus

⚡️YOUTUBE: Check out our videos at https://www.youtube.com/c/MillionDollarLandscaper

 

Connect with Scott Molchan on Social Media:

Facebook: https://www.facebook.com/milliondollarlandscaper

Instagram: https://www.instagram.com/milliondollarlandscaper/

We would really appreciate it if you would leave us a review at: https://podcasts.apple.com/us/podcast/million-dollar-landscaper-podcast/id1367445237

TOOLS AND APPS WE RECOMMEND

-Cycle CPA: Accounting Services For The Green Industry & Service-Based Businesses, Bringing a business mind to accounting. https://t2m.io/H4hkcEg

-Green Frog Web Design: Green Frog understands the struggle of finding a dependable website designer as a lawn and landscape company. Their aim is to demystify web design and foster trust to help your business grow. http://mdl.coach/greenfrog

 

This video is sponsored. Some links are affiliate links which means if you buy something, we'll receive a small commission.

 

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Disclaimer: Please see the link for our disclaimer policy for our videos and podcasts on the Million Dollar Landscaper Podcast and YouTube channels. https://www.milliondollarlandscaper.com/disclaimer