Ever had a homeowner say, “You’re too expensive”—and not know what to say next?
In this episode, Kati breaks down exactly how to handle price objections without getting defensive or dropping your pants (your prices, that is).
You’ll learn:
✅ Why “too expensive” is usually just a conversation starter
✅ The power of “What” questions to uncover what the customer really cares about
✅ How to turn sticker shock into a sale (with mulch, patios, or planting beds)
✅ Real-world scripts and responses you can steal today
✅ How to use AI (yep, even ChatGPT) to practice these conversations
Kati walks you through examples word-for-word so you can confidently answer price pushback—and sell the value, not just the job.
🎯 Try this on your next estimate: ask, “What would you need to see to feel good about this investment?” Then shut up—and let them talk.
📒 Show Notes 📒
Our mission here at Million Dollar Landscaper is to help you grow a profitable landscaping business.
Here are the ways to work with us here at Million Dollar Landscaper:
⚡️PODCAST: Listen to the podcast https://www.milliondollarlandscaper.com/podcast
⚡️PROGRAMS: Learn about our online courses at: https://www.milliondollarlandscaper.com/workwithus
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We would really appreciate it if you would leave us a review at: https://podcasts.apple.com/us/podcast/million-dollar-landscaper-podcast/id1367445237
TOOLS AND APPS WE RECOMMEND
-Cycle CPA: Accounting Services For The Green Industry & Service-Based Businesses, Bringing a business mind to accounting. https://t2m.io/H4hkcEg
-Green Frog Web Design: Green Frog understands the struggle of finding a dependable website designer as a lawn and landscape company. Their aim is to demystify web design and foster trust to help your business grow. http://mdl.coach/greenfrog
This video is sponsored. Some links are affiliate links which means if you buy something, we'll receive a small commission.
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Disclaimer: Please see the link for our disclaimer policy for our videos and podcasts on the Million Dollar Landscaper Podcast and YouTube channels. https://www.milliondollarlandscaper.com/disclaimer
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