Most nonprofits think Facebook ads are a gamble—throw in $100, hope for the best, and brace for disappointment. But what if that same $100 brought in over $5,000 in donations... with just one simple ad?
In this episode of The Million Dollar Nonprofit, I’m pulling back the curtain on exactly how we did it. You’ll learn the real strategy behind the Facebook ad that converted cold traffic into 46 brand-new donors, including the ChatGPT prompt we used to write the copy, how we built a lookalike audience from past supporters, and why we skipped the fluff and focused on a single emotional message with a crystal-clear call to action.
I’ll show you how we let Meta's AI optimize everything, how to retarget people who clicked but didn’t donate, and why this one campaign turned into a flywheel of recurring support. Whether you’ve never run an ad or just want yours to finally work, this episode gives you the blueprint.
Want to write your own $5K ad? Let’s dive in—step by step.
Grab my free AI growth playbook here -
https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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