Most nonprofits don’t have a lead problem—they have a follow-up problem. Too often, someone signs up, downloads a guide, or meets you at an event… and then nothing. Silence. By the time you follow up, they’ve forgotten you.
In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to fix it with an AI-powered follow-up system that responds instantly, delivers value, and builds trust without ever sounding robotic.
You’ll learn the Capture. Connect. Continue. framework:
- Capture – Respond in the first 5 minutes with a warm, automated SMS.
- Connect – Share value within 24 hours through a donor story or impact moment.
- Continue – Guide every lead through a 7-day sequence that builds trust and ends with a light ask.
Tom shares ChatGPT prompts to help you script texts and emails, shows how to automate the system in GoHighLevel, DonorBooks, or ConvertKit, and reveals a real nonprofit case study where lead conversions jumped from 3% to 19% just by following up faster.
If you want to stop letting leads slip through the cracks, this episode is your roadmap.
Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.