Why do people share TikToks, memes, or YouTube Shorts? Because it feels rewarding. Now imagine if your donors felt that same reward every time they shared your mission.
In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to build a donor growth loop that turns every donation into a ripple effect of giving. Using a simple three-step framework — Trigger, Reward, Repeat — you’ll learn how to encourage donor sharing at the right moment, make sharing emotionally rewarding, and create an automated referral system that keeps new donors coming in without extra effort.
Tom also shares real-world examples of nonprofits who used automated tools like DonorBooks to drive 25% more new donors through simple referral systems — all without spending a dime on ads.
If you’re ready to scale donor engagement and turn generosity viral, this episode is your blueprint.
Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.