What do Peloton workouts, Bible reading plans, and TikTok challenges all have in common? They keep people coming back — not because they’re long, but because they’re structured.
In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to use that same concept to build a 5-day donor challenge funnel that creates excitement, forms giving habits, and grows donations — all on autopilot.
Using the framework Hook. Habit. Harvest., you’ll learn how to:
1️⃣ Hook: Create irresistible invites that get donors to join your challenge.
2️⃣ Habit: Design short, story-driven daily actions that build consistency and connection.
3️⃣ Harvest: Automate the funnel in tools like DonorBooks or GoHighLevel so it runs anytime.
Tom shares real examples of nonprofits turning short campaigns into long-term recurring giving, and gives you ready-to-use ChatGPT prompts to write your email series and workflow instantly.
Whether you’re a small nonprofit or scaling fast, this episode will help you turn quick engagement into lasting impact — without adding more to your plate.
Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.