Most nonprofits build campaigns based on guesswork — assuming what donors care about instead of asking them directly. But what if you could gather real donor preferences with just a few Instagram polls?
In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down a simple, fast, and fun way to collect donor insights using Instagram Stories, polls, and sliders — and then use AI to turn those insights into smarter campaigns.
You’ll learn how to:
✅ Use Instagram polls to test fundraising ideas donors actually want.
✅ Analyze poll results in ChatGPT to uncover clear donor preferences.
✅ Build donor-driven campaigns that boost engagement and giving.
No long surveys. No guesswork. Just interactive questions that take seconds to answer — and give you the data you need to launch your next winning campaign.
Framework: Ask. Analyze. Apply.
By the end, you’ll know exactly how to turn quick taps into powerful fundraising direction.
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