What’s the point of thousands of likes or poll votes if they never turn into donations? In this episode of The Million Dollar Nonprofit, Tom Kelly shares how to bridge the gap between engagement and action — using Zapier + AI to turn every Instagram tap, comment, or DM into a new email subscriber automatically.
You’ll learn how to:
✅ Capture engagement data from Instagram, Facebook, or TikTok using Zapier
✅ Connect with followers using AI-written personalized email sequences
✅ Convert social fans into loyal subscribers — and future donors
Stop chasing vanity metrics. Start building your donor pipeline.
By the end of this episode, you’ll know exactly how to use automation to move people from social media attention to long-term donor relationships — all without adding more to your workload.
Framework: Capture. Connect. Convert.
The smartest nonprofits aren’t just posting — they’re turning every click into growth.
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