What if fundraising felt more like matchmaking?
Every donor is different—some love hands-on programs, others care about systems change or behind-the-scenes support. But most nonprofits send the same generic updates to everyone. No wonder engagement is flat.
In today’s episode, Tom Kelly shows you how to use AI to build a donor matchmaking system that connects the right person to the right project—automatically. You’ll learn how to tag your programs, segment your donor list, and send personalized updates at scale using tools like ChatGPT, ConvertKit, and DonorBooks.
Get ready to double your email opens, triple your replies, and finally make your donors feel seen.
🎯 Plus:
— Easy ChatGPT prompts for donor personas
— Tagging strategies that take 10 minutes
— Email automation tips for better results
It’s personalization made simple—with systems that scale.
Grab my free AI growth playbook here -
https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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