Episode 97: Personalization at Scale: How to Send Emails That Feel 1-on-1 (Without Writing a Thousand Versions)

Have you ever opened an email and thought, “Wow, this was written just for me”? That’s the power of personalization done right—and in this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to harness that same power for your organization, even if you're sending to thousands at once. We're diving into personalization at scale—how to use behavior-based segments, dynamic content blocks, and AI-driven prompts to craft donor emails that feel genuinely one-on-one.

You'll learn how to create messages that reference real donor actions, build stronger connections, and drive more clicks, opens, and gifts—without hiring a team of writers or spending hours in your CRM. This episode is packed with practical steps, smart examples, and ready-to-use prompts for segmenting your list, customizing content, and writing subject lines that actually get noticed.

If your current emails feel like they’re going out into the void, this is your fix. And if you’re ready to connect with donors in a way that makes them stick around—and give again—this episode is a must-listen.

Grab my free AI growth playbook here -

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