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June 27, 2025 37 mins

What would your business look like if it were truly designed to support the life you want to live, not the other way around?

 

In this episode of the Million Dollar Relationships podcast, host Kevin Thompson speaks with Chris Williams, founder of Group Coach Nation. Chris shares the intentional choices that led him from 12-hour workdays to a 12-hour workweek, all while making a bigger impact and spending more time with his family. The conversation dives into his entrepreneurial journey, the mentors who changed his life, and the framework he teaches coaches and consultants who want to build group coaching programs or masterminds. This episode is a clear look at why the “right relationships” matter—and how aligning your business with your lifestyle can change everything.

 

 

[00:01 - 07:00] Right Connections Change Everything

  • The significance of mutual introductions in creating high-trust relationships
  • Why Kevin trusted Chris before even meeting him, because of their mutual connection
  • How the right relationship can immediately open doors and create opportunity

 

[07:01 - 14:22] Defining What You Want

  • How Chris uses calendar and income constraints to shape business strategy
  • Why defining time and financial margins simplifies decision-making
  • The importance of balancing business growth with personal priorities

 

[14:23 - 21:09] Building Something That Lasts

  • Chris’s journey from financial services to marketing to coaching
  • Why he transitioned to group coaching models
  • The process that took him from burnout to freedom

 

[21:10 - 29:46] When Clients Win, You Win Bigger

  • How Group Coach Nation clients use their programs to create deep impact
  • The importance of building both revenue and transformation
  • Examples of clients achieving financial breakthroughs or social change

 

[29:47 - 37:18] The People Who Changed Everything

  • Chris opens up about a personal moment that nearly broke him, and who helped him back
  • How his mentor Aaron Walker has shaped his current business success
  • Why choosing the right support system changes your direction entirely

 

 

 

Connect with Chris:

 

Chris's new book launches July 1st

  

The Business Coach's Guide to Group Coaching: How to Create a Business That Frees Up Your Time, Makes More Money, and Turns Your Clients Into Raving Fans

 

https://www.amazon.com/dp/B0F7T8DRNQ?dplnkId=e653ff0c-c43d-4518-a73c-8aff0307c4c9&nodl=1

 

 

 

Key Quotes:

 

"You don't have to be the smartest person in the room. You just have to build a process that works." - Chris Williams

 

"Execution is what creates results. But doing the right work is what creates freedom." - Chris Williams

 

 

 

Thanks for tuning in!

 

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! 

 

Find me on the following streaming platforms:

 

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