Leveraging on Relationship Capital with Juliana Stachurski

What if the right words, shared with the right people, could create $30 million in just 30 minutes?

On this episode our host Kevin Thompson talks with Juliana Balinbin Stachurski, a conversion copywriter, consultant, and speaker known for helping entrepreneurs combat “random acts of marketing” through strong direct response copy. Juliana is a Ray Edwards International Certified Direct Response Copywriter and has guided multiple organizations through hyper-growth, leveraging technology and copy to drive rapid conversions.

In this conversation, Juliana shares how mentors like Ray Edwards and Sarah Morrison shaped her career and opened doors to six-figure opportunities. She recounts a standout moment where her carefully crafted presentation helped a client generate $30 million in just 30 minutes. Juliana also opens up about her heartfelt involvement in Maui’s 2020 fire relief efforts, where she used her communication skills and relationships to mobilize aid for displaced families, including her own relatives.

Listeners will be inspired by Juliana’s commitment to building intentional, impactful relationships, and her mission to turn scattered marketing into clear, strategic, and measurable growth systems.

 

01:54 – Invitation to the Preferred Partnership Community

• Kevin invites listeners to the Preferred Partnership Community.
• Notes it has created millions through introductions.
• Positioned as an exclusive, by-invitation network for entrepreneurs.

02:41 – Guest Introduction: Juliana Stachurski

• Juliana was referred by Amanda Day after Kevin sought a copywriter.
• Kevin immediately saw her fit and invited her to the podcast.
• Juliana expresses her excitement to share her journey.

04:34 – Juliana’s Journey: From Opera to Marketing

• First “marketing gig” at 16 with Seattle Opera donor events.
• Transitioned into teaching LSAT/MCAT prep, but needed more income for her big family.
• Experience in early online teaching prepared her for internet marketing and copywriting.

05:46 – Combating Random Acts of Marketing

• Many businesses succeed quickly but lack systems and structure.
• Juliana helps them build repeatable processes and measure results.
• Her mission: end “random acts of marketing” by aligning efforts with strategy.

09:43 – Juliana’s Impactful Client Success Stories

• Writes high-converting sales pages and campaigns.
• Surreal moment: hearing her own copy quoted back to her in a wellness class.
• Biggest win: client generated $30M in 30 minutes from her presentation.

13:49 – The Importance of Right Relationships

• Kevin emphasizes success came from copy + reputation + right audience.
• Collaboration allows results neither could achieve alone.
• Reinforces the theme: right relationships multiply impact.

15:38 – Honoring Key Influences: Ray Edwards and Sarah Morrison

• Ray Edwards taught Juliana the PASTOR copywriting framework.
• His lessons allowed her to financially support her family of 10.
• Sarah Morrison provided six-figures in opportunities through introductions.

19:34 – Making a Difference: Maui Relief Efforts

• After the 2020 Maui fires, 26 of Juliana’s relatives were displaced.
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