#632 Ever wonder how to sell your online program on autopilot? In this episode, host Brien Gearin sits down with email marketing expert Allison Hardy, who helps online coaches and entrepreneurs automate their sales through strategic email funnels. Allison shares how being laid off while six months pregnant led her to launch her first business — and eventually discover her passion for sustainable, system-driven marketing. She breaks down what makes an email funnel truly convert, how to overcome the fear of selling, and why unsubscribes can actually be a good thing. You’ll also get a peek behind the scenes of her membership, Emails That Sell, and learn how she blends automation, authenticity, and AI to help clients scale with ease!
What we discuss with Allison:
+ Turning job loss into entrepreneurship
+ Building a sustainable online business
+ Transitioning from fitness to email marketing
+ Finding clients and building trust early on
+ The psychology of selling without being “salesy”
+ Email funnel structure and must-have sequences
+ Importance of consistent email frequency
+ Plain text vs. image-heavy email strategy
+ Using AI to streamline email creation
+ Growing recurring revenue through memberships
Thank you, Allison!
Check out Allison Hardy at AllisonHardy.com.
Follow Allison on Instagram.
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