#686 Think selling online courses is the key to success? Think again! It’s no longer enough to just package information and hope people stick around. In this episode hosted by Kirsten Tyrrel, serial entrepreneur Ray Blakney breaks down how to turn decades of expertise into a thriving online education business. He shares why traditional course models are fading and how connection and accountability are the real keys to success in today’s AI-saturated world. You’ll learn his step-by-step framework for launching a productized education business, how to price based on real transformation, and the simple tools you need to start with low overhead. Ray also reveals why giving away your knowledge for free can actually help you grow faster — and more profitably. This episode is a must-listen for anyone looking to build impactful, scalable education businesses that deliver real results!
(Original Air Date - 4/19/25)
What we discuss with Ray:
+ Why knowledge is now commoditized
+ The 3 pillars of real education
+ Connection and accountability over content
+ Productized education vs. coaching
+ How to price based on transformation
+ Giving away information for free
+ Low-cost tools to start teaching
+ Scaling through systems and teachers
+ Building community for long-term growth
+ Turning decades of experience into impact
Thank you, Ray!
Check out Productized Education at ProductizedEducation.com.
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