#501 What if the key to your next big business idea isn’t a lightning bolt of inspiration, but a problem you’ve faced yourself? In this episode hosted by Kirsten Tyrrel, Dan Demsky reveals how solving a personal pain point helped him to launch Unbound Merino, a globally recognized apparel brand. Dan shares his entire journey, from a risky leap with a crowdfunding campaign to building a company that’s revolutionizing the way travelers prepare for their next adventure. He also discusses the importance of taking action even when the odds are against you, how he and his team overcame obstacles, and the power of working with close friends. If you’ve ever doubted your readiness to start a business, this episode is packed with real-world advice, strategies, and inspiring stories that'll push you to solve real problems and create a product you believe in!
(Original Air Date - 10/28/24)
What we discuss with Dan:
+ Opportunity in Problems: Solving a travel issue with versatile clothing
+ Crowdfunding Success: Raising $400,000 through strategic pre-orders
+ Overcoming Challenges: Addressing industry inexperience and fulfillment issues
+ Business With Friends: Starting ventures with a close group of friends
+ Taking Action: Committing to deadlines and launching despite imperfections
+ Consistent Branding: Staying true to the original mission
+ Marketing Tactics: Using personal outreach and early momentum
+ Scaling Up: Growing from a small storage unit to a global brand
+ Pivoting During COVID: Adjusting messaging during travel restrictions
+ Advice for Entrepreneurs: Take risks, embrace challenges, and trust your team
Thank you, Dan!
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