#633 Ever wondered how creators turn brand deals into serious revenue? In this episode, host Brien Gearin sits down with Justin Moore, founder of Creator Wizard and author of Sponsor Magnet, to uncover the secrets behind landing, pricing, and negotiating high-value sponsorships. Justin shares how he and his wife went from free product collaborations to earning over $5 million through brand partnerships — and how he now teaches creators and business owners to do the same without giving up a percentage to agencies or managers. From understanding sponsor goals to crafting irresistible pitches and maximizing negotiation leverage, this episode is packed with actionable insights for anyone looking to monetize their platform through strategic partnerships!
What we discuss with Justin:
+ Turning free products into paid deals
+ Building a $5M brand partnership business
+ Why most creators don’t need managers
+ Understanding sponsor goals (ARC framework)
+ Pricing based on awareness vs. conversions
+ Negotiation strategies that increase payouts
+ The DUE rule: deliverables, usage, exclusivity
+ Crafting pitches with the ROPE method
+ How small creators can land sponsors
+ Transitioning from one-off deals to retainers
Thank you, Justin!
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