#675 What happens when your thriving side hustle starts to plateau? In this episode hosted by Kirsten Tyrrel, we welcome back Tyler Christensen, who built a $5K/month income stream as an Amazon influencer — only to see his per-video earnings drop by 90%. Rather than walking away, Tyler made a strategic pivot. He shares how he diversified his income by incorporating YouTube, TikTok Shop, and paid sponsorships, all while reducing his workload from 20 hours a week to just five. We dive into the difference between Amazon’s affiliate vs. influencer programs, how video formatting impacts performance across platforms, and why digital assets can continue paying dividends for years. If you're looking to build a sustainable income stream, this is a masterclass in adapting to market shifts and turning content creation into long-term wealth!
(Original Air Date - 4/13/25)
What we discuss with Tyler:
+ Amazon affiliate vs. influencer
+ Why per-video earnings dropped
+ Pivoting to maintain income
+ Diversifying with YouTube & TikTok
+ Landing paid sponsorship deals
+ Creating digital assets that last
+ Vertical vs. horizontal video strategy
+ Growing without buying products
+ Sponsored content outreach tips
+ Turning side hustle into passive income
Thank you, Tyler!
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