July 7, 2025 • 32 mins
What's really holding you back from starting that podcast? Fear of technology? Dislike of your own voice? Or the perennial excuse of "not enough time"? In this candid exploration, I dismantle these common barriers one by one, revealing the simple truths that can set your podcasting journey in motion.
The time commitment for podcasting isn't as daunting as you might think. At roughly three hours per episode, the process can be streamlined through batching and strategic scheduling. You don't need to commit to the weekly publishing grind either, seasonal approaches can be just as effective while fitting into your existing commitments. The question becomes not whether you have time, but whether you can afford not to use podcasting as a tool for audience building and business growth.
That discomfort with your recorded voice? It's nearly universal, but remember: your unique vocal qualities are precisely what some listeners will connect with. The podcasting world thrives on authentic voices representing diverse experiences. And as for technology fears, the only real difference between "techie" people and everyone else is the willingness to experiment and learn from mistakes. Most podcast platforms provide clear, step-by-step instructions that anyone can follow.
What truly matters isn't technical prowess or a perfect voice, but clarity about your purpose and message. Whether you're an introvert or extrovert, technically adept or challenged, your expertise deserves to be shared. The world needs your perspective, and keeping that knowledge to yourself when others could benefit is, as I often tell my clients, "a little bit selfish." Ready to overcome these mindset blocks? Your future audience is waiting and my self-study program (currently available at a special discount USE CODE: SS150) can guide you through every step of the journey. The time to start is now.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Donna Eade (00:00):
You're listening to the Mindset in Action podcast,
the place to be to grow andstreamline your business.
I'm your host, donna Eade.
Let's jump into the show.
Welcome back to the podcast,everybody, I'm really glad to
(00:20):
have you here today.
We are going to be talkingabout the mindset blocks around
starting your own podcast.
Now, for those of you who don'tknow me, my name is Donna and I
am a podcast mentor as well asthe host of this podcast, and it
is my job to help people createtheir podcasts from scratch.
(00:40):
From that first inception, thatidea that you have to a fully
published episode that you canput out in the world, and I
absolutely love helping peopledo that, especially women,
because I think we don't haveour voices heard enough and we
need to be shouting louder.
So that is my aim with mypodcast and with what I do, and
(01:04):
in the last few weeks we'vespoken about whether podcasting
is worth it in 2025, whether youare ready to start a podcast,
and today I want to hit on someof the blocks that you may have
when it comes to podcasting.
So the first one is I don'thave time.
It is a classic, it issomething everybody says I don't
have time, I don't have time.
It is a classic, it issomething everybody says I don't
(01:25):
have time, I don't have money.
Those are the two things thatkind of come up as a recurring
objection mindset block thatpeople have around starting
something new.
And when it comes to podcasting, the time one is really really
common and that is becausepeople don't really have any
idea on how long a podcast isactually going to take them and
(01:49):
how much of that is going to beongoing time that they need to
carve into their diary.
And when we are already so busywith everything that we're
doing, it can be really reallydifficult to work out whether a
podcast would actually fit intoour plans.
So to give you a briefunderstanding of the truth of
(02:12):
that, the truth behind that, apodcast can take up to around
three hours from start to finish, and that's an average length
podcast.
With a guest, it can be alittle bit quicker.
If you don't have a guest, itcould be a little bit longer.
If you talk with that guest fora long time, it could be longer
(02:32):
still if there's a lot ofmistakes that need editing out,
from scripting the idea torecording the episode, editing
the episode, then creating theshow notes for the episode,
getting it up onto your podcastplatform and getting it on your
(02:54):
website and then writing anemail to let people know that
they can go and listen to it andcreating social media.
So around three hours in total,from start to finish, for one
episode.
Now you can create some moretime-saving techniques with this
by batching, so recordingepisodes together, editing
(03:16):
episodes together, creating shownotes together, etc.
You get the gist that can helpyou save time.
But also there is the reality ofhow often are you going to
upload?
So if you are planning to do aweekly podcast, then that is
really the time length you'relooking at.
You need about three hours perepisode.
(03:36):
You may need a bit less if youare doing shorter episodes.
So, for instance, if you'regoing to do 20 minute episodes
and that's it, it's not going totake you three hours to get
through all of that stuff.
When I'm talking three hours,I'm looking at a 30 to an hour
long episode 30 minute to anhour long and then having to do
all the other stuff with it.
(03:57):
So it really depends on that.
But also if you're going to do aserial podcast podcast so maybe
you're only going to releasetwo or three series a year.
That's going to be enough foryou.
Then you can actually reallysave a lot of time.
Obviously, you're not going tobe doing it every week and it's
not going to be something thathas to be batched into your work
(04:18):
plan on a regular basis.
So you might have a couple ofweeks set aside three times a
year where you bash out a wholeseries of podcast episodes and
then it's done for the rest ofthe year.
You don't even have to thinkabout it.
It's all scheduled, planned,and all you're going to be doing
is using it for publicity,using it for direction, using it
(04:39):
for your audience building, andit's going to be going out on
that weekly basis for howevermany weeks, and then between
series, you can be talking aboutthe last series and promoting
the next series, so it doesn'thave to take as long.
So I don't have time reallymeans that you haven't sat down
and really thought about what itis that you want from your
(05:01):
podcast and what that looks like, because you can make it fit
the time that you have.
So that's number one, and alsowith that, you've got to
remember what the purpose of thepodcast is.
So if you're looking at growingyour audience and selling more
of what you do, then yourpodcast can be a great tool to
(05:24):
help you do that.
So can you afford to not havethe time to do it?
You know, do you need toactually make the time to do
something that is going to helpyou build your audience and sell
your course service, etc.
So that's number one.
The second one is I hate thesound of my own voice, and this
(05:46):
is one that's very close to myheart right now.
I've got some ear and noseproblems that I won't go into at
the moment, but I feel like Iam bunged up like when you've
got a cold.
Right now I feel like I'munderwater and I feel like I
sound like I'm underwater in myhead and it is affecting my
(06:07):
voice, not just in my head, butvocally as well.
What you can hear my voice isnot at its peak, so that could
be something that would stop meproducing podcast episodes, but
I'm pushing through it, and alot of people will say I hate
the sound of my own voice, but Ihate to be the bearer of bad
(06:27):
news.
You live with your voice 24,seven, 365 days of the year, so
what difference does it make toputting it out there for other
people to listen to.
You don't have to keeplistening to your podcast
episodes, but what is thedifference with you putting it
out there for other people tolisten to when you use your
voice every day and you'respeaking to people on the daily?
(06:48):
Now I had a client who actuallyhad that as a reason why she
wasn't going to start a podcastand why she didn't actually go
for the career that she reallywanted.
She wanted to be a radio DJ,and I can't remember if she was
told by somebody that she didn'thave voice for radio or whether
that was just something thatshe told herself, but it stopped
(07:09):
her from moving forward.
And the fact is we don't wanteverybody to sound the same.
You might not particularly likethe sound of your voice, but I
bet you there is somebody outthere who does like the sound of
your voice.
I am an absolute passionateperson when it comes to accents.
I love accents.
So if you've got an accent, Icould probably listen to you
(07:29):
talk for ages because I justlove it.
Other people can't standcertain accents, so you're not
going to appeal to them, butthat doesn't mean everybody
hates your accent, you know.
So you've got to think about itin terms of the people that
you're reaching and the messageyou've got to share, and you
kind of got to get over it alittle bit, because we need
different voices.
We don't all need to bespeaking with a BBC Radio 4
(07:51):
voice.
That is not what the world isabout these days, and podcasts
are global, so don't even worryabout it.
The other thing I will say onthat, though, is my one caveat
is clear speech.
So if you are somebody who has,for example, the language that
you speak is your secondlanguage, then I would say that
(08:16):
it may be worth having somespeaking training just to get
more clarity in the sounds inyour voice, because if you don't
speak really clearly, it can bereally hard to understand you.
So some people who speakEnglish as their second language
, for example and I use thisexample because it's one that's
(08:39):
around me a lot is that theywill speak quite fast in English
with the accent from theircountry that they moved from.
They will speak with thataccent, with English words, and
speak fast, and it can be reallydifficult to understand.
So I would say that if you arespeaking the language you want
(09:00):
to do your podcast in as asecond language.
It may be worth talking to acoach that deals with speaking
just to see if there are anyimprovements that you could make
to your voice.
And it's not saying thateverybody needs this, but I have
heard some people who don'tform the sounds as clearly as a
(09:22):
native speaker would, and thatcan lead to difficulty.
And I will give you a todayexample.
I went to the doctors todayabout my ears.
The doctor is not an Englishdoctor, I think, she is from a
country in Europe and it wasquite difficult for me to
understand her because she wastalking fast, because she
(09:43):
obviously she needs to get on,she needs to get through her
patients for the day.
She was talking quite fast.
She wasn't quite creating theright clarity in the sounds, so
it made it very difficult for meto understand what she was
saying.
I was picking up words here andthere that allowed me to get
the gist of what she was saying,but I certainly didn't
understand everything that shesaid.
(10:04):
So if she was going to do apodcast, I would have
recommended that she go and havesome speaking coaching.
That will allow you to projecta little bit more and form those
words a little bit better.
That will help you beunderstood, because, at the end
of the day, you want to beunderstood.
You don't want to put somethingout there that people can't
(10:26):
understand.
And that is just one of the andit's not to say that you should
hate your voice and not do it.
It is just that you might needto adjust slightly.
So that is something to bear inmind.
And then the other one that Ihear a lot is that I'm not
techie, and I think this is afear for a lot of people when it
(10:47):
comes to doing anything newaround computers and tech.
And I want to say that the onlydifference between you, as
somebody who classes themselvesas not techie, and somebody who
is quote-unquote techie, is thatthe techie person isn't afraid
to make mistakes and askquestions, because Because if
(11:09):
you put a piece of software infront of somebody who classes
themselves as techie, and it's anew piece of software that
they've never seen before,they're not going to know how to
use it either.
They could make some educatedguesses, which they probably
will do, which will probablylead to mistakes, but they're
not afraid of doing that.
So I think a lot of timespeople are really scared of
(11:31):
pushing a button in case itmesses everything up, and I
would say that the thing is iswhen we are kids, we don't have
that fear.
You know we'll do anything.
We'll touch all the buttons,you know, unless our parents
tell us not to.
We're touching all the buttonsbecause we want to know what
they do.
Inquisitive minds want to knowand they learn from that.
So if something bad happenswhen they push the button,
(11:53):
they're not going to push thatbutton again.
So you've just got to learnfrom your mistakes at this stage
, and that is something I thinkpeople just get more fearful of
the older they get and the moreadvanced technology gets.
What I will say about podcastingand the tech that is involved
is it is really quite simple interms of what you need to know
(12:16):
to get by, and I would say thatanything new is scary, but
oftentimes, I would say, withpodcasting you don't need to be
techie, you need to be willingto learn and be somebody who can
take instruction.
So if you are a learner and ifyou are able to follow
(12:38):
instructions, then podcastingwill be okay for you.
It's not a huge tech element.
There are things that you needto do, but it is basically
following step by stepinstructions.
So I have a program that isstep by step.
When you sign up to a podcastplatform and you want to get
(12:58):
your podcast out onto Apple andSpotify and all of those
different platforms, there isstep by step instructions on how
to do that on your platform.
So it's not a case of like oh,I need to get it out there, I
don't know how to do it.
It will literally walk youthrough it.
So I hope that that willalleviate some of your fears
when it comes to tech is, youknow, you can find the
(13:22):
information and follow thestep-by-step and you will be
able to do it.
It is not.
It's not coding, you know.
It's not creating a website.
There is nothing that technical.
It's pushing buttons.
It really is much more simplethan I think people think it is.
So the truth behind theseblocks is that you just have to
(13:43):
be mindful of what the purposeof your podcast is and what you
want to achieve with it, andkeep that front of mind.
You can have a simple andsustainable podcast if that is
what you choose.
So, like I said, you do not haveto do a weekly podcast.
You can do a serial podcastthat comes out for 12 weeks of
(14:06):
the year and comes out two orthree times a year, or eight
weeks.
You know, whatever you decide,it is your podcast.
What I will say is that I wouldavoid doing something that is
bi-weekly just because that canthrow people.
Did I listen to it last week?
Is there a new episode comingout this week?
And they're not going to bethat bothered about your podcast
(14:33):
to find out the answer to that.
You know, if there's an episodewhen they log in they'll listen
to it.
If there's not, they'll go andfind something else to listen to
, and then maybe they don't getthe notification that you put a
new one up because they've beenlistening to other podcasts more
often.
So I would say that that is myonly sort of caveat.
Is bi-weekly, I don't thinkworks very well.
(14:54):
I'm about to work with somebodywho is going to be doing it
monthly, so it'll be like thefirst Thursday of the month a
new episode will come out.
That, I think, is morestructured and more clear,
because it's once a month on thefirst Thursday.
So if it's not the firstThursday, you know there's not
(15:14):
going to be a new episode out,so it can be easier for somebody
to follow that than going ohwell, there's five weeks in this
month, there's five Thursdaysin this month, like, when's a
podcast episode coming out?
Which weeks is it on?
So just creating that clarityaround when you're uploading is
important.
(15:35):
If you are doing a serialpodcast, it's really important
to close out that podcast, getpeople on your email list so you
can email them and also talk inbetween the series about when
the next one's coming, so thatpeople are aware of when they
need to start listening again.
Perfectionism is not required inpodcasting.
(15:58):
So when you listen to thisepisode, I am going to have done
minimal editing on it.
I fluffed up at one pointearlier on, so that will
probably be gone and I will takea few ums out, because I've
noticed that I'm umming a littlebit in this episode.
So I will take a few of thoseout.
But other than that, there isnot going to be much editing on
(16:19):
this.
I do three different things tothe voice timeline to every
episode that I do regardless.
So that's kind of my standardthing that I do, and then I will
edit out a few of those ums,uhs and any mistakes that I make
.
That is it.
So keeping it simple.
Perfection isn't required.
(16:40):
I don't take out every um.
We all do it.
It would be great if we didn't.
And there is somebody that Ifollow online.
His name's Vin I can't rememberhis surname and he's a great
one to go to about speech.
Actually he is Asian descent.
His parents speak the nativelanguage from where they hail
(17:01):
from, but he grew up thenspeaking Australian, but with
this accent, and he changed itto speak very much in an
Australian accent and very, veryclear.
I think probably if you didn'tsee him you would just think he
(17:21):
was Australian, born and brednative and that's his heritage.
And he has done a lot of workwith people or are born into an
English country where theirparents don't speak English, so
you learn from the people aroundyou.
(17:42):
So there is this kind of mixwhen you are first generation of
an English speaking countrywhere your parents have this
accent and speak in their nativetongue a lot, and you are sort
of picking up that accent butlearning English.
So he does a lot and you aresort of picking up that accent
but learning English.
So he does a lot of work withpeople that are in that
situation to help them have moreclarity around their words.
(18:04):
It's not about stripping you ofyour heritage.
It's not about stripping you ofyour accent.
It's about getting more clarityaround the words that you're
saying and he does a lot of workwith people like that.
And he does a lot of work withbeing confident in speaking and
reducing all those filler wordsand having a little bit more
pizzazz to the way you talk andthe sort of melody of how you
(18:27):
talk, the ups and downs that inin your voice.
He's a fascinating person totalk to.
I will link him in the shownotes for you.
So, um, because I can'tremember his surname, but I will
link him in the show notes ifyou want to.
Because I can't remember hissurname, but I will link him in
the show notes if you want to goand check him out.
So you don't have to be perfect.
You can start.
Simply.
You don't have to be on videoor have a big audience.
(18:49):
So podcasting to me has alwaysbeen an audio platform.
I know that video podcasts aregetting more and more popular.
There are more and more peopledoing it, but that doesn't take
away from the fact that podcastis an audio first platform and I
think that's important to notethat.
Actually, if you have a podcast, it should be available on
(19:13):
Apple and on Spotify, and ifit's not, then you don't have a
podcast.
You have a video cast and youmay put your podcast up onto
YouTube, but then that's asecondary thing.
So that's just something thatI'm particular about.
If you want to do video, ifyou're happy to do video and
(19:36):
you've got the time and thebandwidth to do video, then for
sure do it.
People love to watch things andyou can cut it up into so many
reels.
It would be a fantastic toolfor that.
But I'd say that it's notnecessary for a podcast and you
(20:00):
don't have to have a bigaudience.
A podcast is all about buildingan audience.
So to have some people thatwill listen and support and help
you grow the podcast in thebeginning is very important, but
your audience will groworganically and you can have a
hand in that with your socialmedia platforms in growing the
audience for your podcast.
So you don't have to have ahuge audience to start with.
(20:21):
So you need to have clarity anda plan, and that is way, way
more important than havingconfidence.
I think sometimes those mindsetblocks are trying to hide the
fact that we're not confident inwhat we're doing and that comes
from learning in the firstplace.
So the other week I did mypodcast clarity call.
(20:45):
I'm going to be doing thatagain in September, so if you're
interested in that I will leavethe link below for you to sign
up for September's version.
But that program really helpedyou to create the clarity around
what your podcast is going tobe, what that would look like
and the steps that you need totake to start, which I think is
(21:07):
oftentimes what makes peopleunconfident in what they're
doing is that they're justreally not quite sure what it's
all about and where to startwith it, so that confidence is
knocked.
But confidence comes from takingsteps.
Confidence comes from movingforward.
It isn't something that's therefrom beginning.
A child is never confident whenthey get on a bike for the
(21:31):
first time.
In fact, sometimes they'rescreaming and you know don't
want to do it at all.
The confidence comes when theyrealise that dad took his hands
off the bike two minutes ago andthey've been doing it all by
themselves.
You know they might then falloff the bike because they
suddenly realise dad's notholding on anymore.
But you get the meaning of it.
You know it is about taking thesteps.
(21:52):
So that is exactly what myself-study course will walk you
through, and I'll talk a littlebit about that later.
I have had clients who have comein as co-hosts, and I've had
clients come in as solopodcasters, some that have just
done solo episodes, some thathave had guests on, some that
(22:15):
have had a mixture of both, andit's really interesting to see
the different personalities.
So there are a varied varietyof personalities, coming from
extrovert to introvert, shy toconfident.
They are all in the mix when itcomes to podcasting, and the
great thing is, I think that isit's one of the things that is
(22:36):
more suitable to all types ofpeople in terms of you don't
have to worry about being oncamera, you don't have to be an
extrovert.
I'm an introvert and I lovepodcasting.
I love to talk.
That's kind of.
Probably the only thing thatyou really need to have is is
the desire to talk about thething that you want to talk
(22:58):
about.
Um, so it's really important formy clients that they have the
step-by-step processes to starttheir podcast, and that's what
they had when they worked withme, and what happened was some
of them took off and got intothe Apple charts when they first
(23:19):
launched their podcast becausethey literally followed
everything I said, step by step,and it got them there.
Others didn't follow it quiteas strictly, didn't quite follow
the plan, and they stilllaunched and they still get a
great response from theirpodcast, and they still are
doing it to this day, a year orso later, and it worked for them
(23:44):
.
So I would say that you don'thave to be perfect and you don't
have to follow the systemperfectly, but the system is
laid out in a step-by-step waythat will allow you to create a
podcast that you can be proud of, and for me, podcasting is
about getting those reallyimportant messages out into the
(24:07):
world to the people that need tohear them.
And so if you have a podcast onyour heart and you're like, I
really want to do a podcast, butI don't have time, I hate the
sound of my own voice, I'm nottechie, I don't know where to
begin all of those questionsthen I would urge you to come
and have a look at my self-studyprogram.
So this program is literallyexactly what I teach my coaching
(24:29):
clients and my clients thatcome and do my eight-week
program with me.
It is the exact same programthat you are going to get access
to and it is literally step bystep.
If you listen to any of myclients talk about working with
me, they're like Donna gave itto us, step by step.
So it's literally push thisbutton, push this button, push
this button and by the end of ityou will have podcast episodes
(24:54):
ready to go.
In there you will learn how torecord your podcast and I use a
really simple, free software forthat.
It looks complicated when youopen it up because there's lots
of buttons and you don't knowwhat they all do.
But when you look at it reallylook at it you'll see that there
(25:14):
are a set of buttons that ifyou're as old as I am, you'll
remember from your stereo.
You know play, pause, fastforward, stop, record.
And then there are buttons thatyou will recognise from other
applications like Adobe andCanva, so the magnifying glasses
(25:37):
that will zoom in and zoom outon things.
So, and there is also a cursorbutton and there are different
buttons that you will recogniseand different things.
And it's set up at the top.
It says file, edit, select,view, transport, tracks,
generate.
This is a menu system thatlooks very similar to documents
(25:59):
and Excel with you've got thosefirst ones that you will
recognize.
So you don't need to beoverwhelmed by what you see when
you open it, because a lot ofit you will know what it means.
And then, actually, when youget into the program and you
start working with therecordings, you'll see that very
few of the buttons that arethere are what you actually need
(26:20):
to get a podcast done, becausethe software that I use, which
is called Audacity, which is afree software, is made for doing
music and things like that.
So multiple tracks, musicians,drums and guitars and all of
that jazz.
So there is a lot of buttons inthere that we won't be using
because that's not what we'redoing.
(26:40):
So we'll then go through theediting, which, again, is done
in the same software.
It's very easy to do, and youagain, it's copy and paste, that
kind of thing.
So you will understand that.
And then we will talk about yourpodcast platform, how you get
it onto all of the differentdirectories and all of that jazz
(27:03):
.
So it really is step by stepand it will take you through
right from the beginning, rightfrom, okay, what you're going to
call your podcast, how oftenyou're going to upload, what's
your podcast graphic going tolook like, right up to okay, set
the date, get your hype squadready and publish your podcast.
So it goes through the wholething.
And right now, because this isthe first time I've offered it
(27:25):
as a self study program, I'moffering people 150 pounds off
the price of the program.
It's 394 pounds, so you can get150 pounds off of that using
the code ss150.
Um, I'm going to clarify thatin the show notes, so if you
want to use it, please do go andcheck the show notes, because
(27:47):
it might be slightly differentto that, but I think it's SS150.
And you can get 150 off thatprogram and buy it now.
This is only open until the17th of July with that offer.
You can buy it after that, butit will be 394.
So if you're thinking aboutpodcasting and you want to get a
podcast out this year, then Ihighly recommend you go and buy
(28:10):
it now.
And then you know we're in thisawkward stage where it's July,
so we're coming up to the summerholidays.
I completely understand that.
I have people listening thatare in two camps.
So you're either in the campthat is a mum who is getting
ready to slow down her businessand wind it back because the
(28:30):
kids are going to be home forsix weeks and your focus is
going to be on them, not yourwork, and you're not going to
want to start anything new.
Or you're going to be somebodywho's not affected by the school
holidays in terms of havingchildren home, but your clients
have children so, and they'regoing to be on holiday, and
other people go on holiday inthe school holidays as well, and
it's going to be quieter andyou're going to be twiddling
(28:52):
your thumbs thinking what can Ido with this time that I've got?
So if you fall into those campspeople who have got some time
this is the perfect time to doit.
If you are a mum and you haven'tgot the time and you're
stepping back from your businessa little bit over the summer
holidays, buy it now.
You have 12 months to completeit.
You can put an add on to getlifetime access to it, but you
(29:17):
really don't need lifetimeaccess to it unless you really
really want to.
But because once you've got itup and running, you're up and
running.
Got it up and running, you'reup and running.
I do know that one of myclients absolutely loves going
back to the editing videoswhenever she's doing a guest
video, a guest podcast episode.
Sorry, she always goes back andlooks at it.
(29:38):
So if you're somebody who likesto be able to refer back, then
you might want to upgrade to thelifetime access.
But you've got 12 months and soif you start in September, you
can still get your podcast outbefore Christmas and if you know
you've got the program, thenyou can make the space in your
diary to sit down and do theprogram.
So I recommend two to four hoursa week If you want to get it
(30:04):
done in less than eight weeks.
If you want to spread it outand do a bit longer, then
obviously you can spread it out.
It is completely up to you.
It is self-study, self-paced.
You will get access to methrough my Facebook group so if
you've got any questions you canget those answered.
And it's a fantastic programand it has launched some amazing
(30:28):
podcasts and I am so proud ofeverybody who has completed the
program and launched theirpodcast and put it out into the
world, because they are some ofthe best podcasts and I listen
to most, if not all, of themwhenever I can.
The Far Too Fabulous is mynumber one because my health at
(30:48):
the moment is my number onepriority, so I make sure that I
listen to that one every week,or I at least catch up with it
when I don't listen.
So, um, yeah, it's.
It's just fantastic to havethose resources out there from
experts in their field that arewilling to share the information
(31:08):
.
And to that I would say if youare passionate about what you do
and you're an expert in whatyou do and you have a message to
share, you need to get it outthere.
People need to hear it, andit's a little bit selfish of you
to keep it to yourself.
So I would say get out there,do.
It's a little bit selfish ofyou to keep it to yourself.
So I would say get out there,do it, start a podcast, see how
(31:30):
it goes, and if you have thoughtabout it and it is on your list
to do, then right now is thebest time to get into work with
me on it, because you can save150 on my self-study program.
So I'll leave all the links inthe show notes.
Guys, I'm going to be back nextweek with a guest episode for
you, so join me then and I willspeak to you soon.
(31:53):
Bye for now.
You're listening to the Mindset in Action podcast,
the place to be to grow andstreamline your business.
I'm your host, donna Eade.
Let's jump into the show.
Welcome back to the podcast,everybody, I'm really glad to
(00:20):
have you here today.
We are going to be talkingabout the mindset blocks around
starting your own podcast.
Now, for those of you who don'tknow me, my name is Donna and I
am a podcast mentor as well asthe host of this podcast, and it
is my job to help people createtheir podcasts from scratch.
(00:40):
From that first inception, thatidea that you have to a fully
published episode that you canput out in the world, and I
absolutely love helping peopledo that, especially women,
because I think we don't haveour voices heard enough and we
need to be shouting louder.
So that is my aim with mypodcast and with what I do, and
(01:04):
in the last few weeks we'vespoken about whether podcasting
is worth it in 2025, whether youare ready to start a podcast,
and today I want to hit on someof the blocks that you may have
when it comes to podcasting.
So the first one is I don'thave time.
It is a classic, it issomething everybody says I don't
have time, I don't have time.
It is a classic, it issomething everybody says I don't
(01:25):
have time, I don't have money.
Those are the two things thatkind of come up as a recurring
objection mindset block thatpeople have around starting
something new.
And when it comes to podcasting, the time one is really really
common and that is becausepeople don't really have any
idea on how long a podcast isactually going to take them and
(01:49):
how much of that is going to beongoing time that they need to
carve into their diary.
And when we are already so busywith everything that we're
doing, it can be really reallydifficult to work out whether a
podcast would actually fit intoour plans.
So to give you a briefunderstanding of the truth of
(02:12):
that, the truth behind that, apodcast can take up to around
three hours from start to finish, and that's an average length
podcast.
With a guest, it can be alittle bit quicker.
If you don't have a guest, itcould be a little bit longer.
If you talk with that guest fora long time, it could be longer
(02:32):
still if there's a lot ofmistakes that need editing out,
from scripting the idea torecording the episode, editing
the episode, then creating theshow notes for the episode,
getting it up onto your podcastplatform and getting it on your
(02:54):
website and then writing anemail to let people know that
they can go and listen to it andcreating social media.
So around three hours in total,from start to finish, for one
episode.
Now you can create some moretime-saving techniques with this
by batching, so recordingepisodes together, editing
(03:16):
episodes together, creating shownotes together, etc.
You get the gist that can helpyou save time.
But also there is the reality ofhow often are you going to
upload?
So if you are planning to do aweekly podcast, then that is
really the time length you'relooking at.
You need about three hours perepisode.
(03:36):
You may need a bit less if youare doing shorter episodes.
So, for instance, if you'regoing to do 20 minute episodes
and that's it, it's not going totake you three hours to get
through all of that stuff.
When I'm talking three hours,I'm looking at a 30 to an hour
long episode 30 minute to anhour long and then having to do
all the other stuff with it.
(03:57):
So it really depends on that.
But also if you're going to do aserial podcast podcast so maybe
you're only going to releasetwo or three series a year.
That's going to be enough foryou.
Then you can actually reallysave a lot of time.
Obviously, you're not going tobe doing it every week and it's
not going to be something thathas to be batched into your work
(04:18):
plan on a regular basis.
So you might have a couple ofweeks set aside three times a
year where you bash out a wholeseries of podcast episodes and
then it's done for the rest ofthe year.
You don't even have to thinkabout it.
It's all scheduled, planned,and all you're going to be doing
is using it for publicity,using it for direction, using it
(04:39):
for your audience building, andit's going to be going out on
that weekly basis for howevermany weeks, and then between
series, you can be talking aboutthe last series and promoting
the next series, so it doesn'thave to take as long.
So I don't have time reallymeans that you haven't sat down
and really thought about what itis that you want from your
(05:01):
podcast and what that looks like, because you can make it fit
the time that you have.
So that's number one, and alsowith that, you've got to
remember what the purpose of thepodcast is.
So if you're looking at growingyour audience and selling more
of what you do, then yourpodcast can be a great tool to
(05:24):
help you do that.
So can you afford to not havethe time to do it?
You know, do you need toactually make the time to do
something that is going to helpyou build your audience and sell
your course service, etc.
So that's number one.
The second one is I hate thesound of my own voice, and this
(05:46):
is one that's very close to myheart right now.
I've got some ear and noseproblems that I won't go into at
the moment, but I feel like Iam bunged up like when you've
got a cold.
Right now I feel like I'munderwater and I feel like I
sound like I'm underwater in myhead and it is affecting my
(06:07):
voice, not just in my head, butvocally as well.
What you can hear my voice isnot at its peak, so that could
be something that would stop meproducing podcast episodes, but
I'm pushing through it, and alot of people will say I hate
the sound of my own voice, but Ihate to be the bearer of bad
(06:27):
news.
You live with your voice 24,seven, 365 days of the year, so
what difference does it make toputting it out there for other
people to listen to.
You don't have to keeplistening to your podcast
episodes, but what is thedifference with you putting it
out there for other people tolisten to when you use your
voice every day and you'respeaking to people on the daily?
(06:48):
Now I had a client who actuallyhad that as a reason why she
wasn't going to start a podcastand why she didn't actually go
for the career that she reallywanted.
She wanted to be a radio DJ,and I can't remember if she was
told by somebody that she didn'thave voice for radio or whether
that was just something thatshe told herself, but it stopped
(07:09):
her from moving forward.
And the fact is we don't wanteverybody to sound the same.
You might not particularly likethe sound of your voice, but I
bet you there is somebody outthere who does like the sound of
your voice.
I am an absolute passionateperson when it comes to accents.
I love accents.
So if you've got an accent, Icould probably listen to you
(07:29):
talk for ages because I justlove it.
Other people can't standcertain accents, so you're not
going to appeal to them, butthat doesn't mean everybody
hates your accent, you know.
So you've got to think about itin terms of the people that
you're reaching and the messageyou've got to share, and you
kind of got to get over it alittle bit, because we need
different voices.
We don't all need to bespeaking with a BBC Radio 4
(07:51):
voice.
That is not what the world isabout these days, and podcasts
are global, so don't even worryabout it.
The other thing I will say onthat, though, is my one caveat
is clear speech.
So if you are somebody who has,for example, the language that
you speak is your secondlanguage, then I would say that
(08:16):
it may be worth having somespeaking training just to get
more clarity in the sounds inyour voice, because if you don't
speak really clearly, it can bereally hard to understand you.
So some people who speakEnglish as their second language
, for example and I use thisexample because it's one that's
(08:39):
around me a lot is that theywill speak quite fast in English
with the accent from theircountry that they moved from.
They will speak with thataccent, with English words, and
speak fast, and it can be reallydifficult to understand.
So I would say that if you arespeaking the language you want
(09:00):
to do your podcast in as asecond language.
It may be worth talking to acoach that deals with speaking
just to see if there are anyimprovements that you could make
to your voice.
And it's not saying thateverybody needs this, but I have
heard some people who don'tform the sounds as clearly as a
(09:22):
native speaker would, and thatcan lead to difficulty.
And I will give you a todayexample.
I went to the doctors todayabout my ears.
The doctor is not an Englishdoctor, I think, she is from a
country in Europe and it wasquite difficult for me to
understand her because she wastalking fast, because she
(09:43):
obviously she needs to get on,she needs to get through her
patients for the day.
She was talking quite fast.
She wasn't quite creating theright clarity in the sounds, so
it made it very difficult for meto understand what she was
saying.
I was picking up words here andthere that allowed me to get
the gist of what she was saying,but I certainly didn't
understand everything that shesaid.
(10:04):
So if she was going to do apodcast, I would have
recommended that she go and havesome speaking coaching.
That will allow you to projecta little bit more and form those
words a little bit better.
That will help you beunderstood, because, at the end
of the day, you want to beunderstood.
You don't want to put somethingout there that people can't
(10:26):
understand.
And that is just one of the andit's not to say that you should
hate your voice and not do it.
It is just that you might needto adjust slightly.
So that is something to bear inmind.
And then the other one that Ihear a lot is that I'm not
techie, and I think this is afear for a lot of people when it
(10:47):
comes to doing anything newaround computers and tech.
And I want to say that the onlydifference between you, as
somebody who classes themselvesas not techie, and somebody who
is quote-unquote techie, is thatthe techie person isn't afraid
to make mistakes and askquestions, because Because if
(11:09):
you put a piece of software infront of somebody who classes
themselves as techie, and it's anew piece of software that
they've never seen before,they're not going to know how to
use it either.
They could make some educatedguesses, which they probably
will do, which will probablylead to mistakes, but they're
not afraid of doing that.
So I think a lot of timespeople are really scared of
(11:31):
pushing a button in case itmesses everything up, and I
would say that the thing is iswhen we are kids, we don't have
that fear.
You know we'll do anything.
We'll touch all the buttons,you know, unless our parents
tell us not to.
We're touching all the buttonsbecause we want to know what
they do.
Inquisitive minds want to knowand they learn from that.
So if something bad happenswhen they push the button,
(11:53):
they're not going to push thatbutton again.
So you've just got to learnfrom your mistakes at this stage
, and that is something I thinkpeople just get more fearful of
the older they get and the moreadvanced technology gets.
What I will say about podcastingand the tech that is involved
is it is really quite simple interms of what you need to know
(12:16):
to get by, and I would say thatanything new is scary, but
oftentimes, I would say, withpodcasting you don't need to be
techie, you need to be willingto learn and be somebody who can
take instruction.
So if you are a learner and ifyou are able to follow
(12:38):
instructions, then podcastingwill be okay for you.
It's not a huge tech element.
There are things that you needto do, but it is basically
following step by stepinstructions.
So I have a program that isstep by step.
When you sign up to a podcastplatform and you want to get
(12:58):
your podcast out onto Apple andSpotify and all of those
different platforms, there isstep by step instructions on how
to do that on your platform.
So it's not a case of like oh,I need to get it out there, I
don't know how to do it.
It will literally walk youthrough it.
So I hope that that willalleviate some of your fears
when it comes to tech is, youknow, you can find the
(13:22):
information and follow thestep-by-step and you will be
able to do it.
It is not.
It's not coding, you know.
It's not creating a website.
There is nothing that technical.
It's pushing buttons.
It really is much more simplethan I think people think it is.
So the truth behind theseblocks is that you just have to
(13:43):
be mindful of what the purposeof your podcast is and what you
want to achieve with it, andkeep that front of mind.
You can have a simple andsustainable podcast if that is
what you choose.
So, like I said, you do not haveto do a weekly podcast.
You can do a serial podcastthat comes out for 12 weeks of
(14:06):
the year and comes out two orthree times a year, or eight
weeks.
You know, whatever you decide,it is your podcast.
What I will say is that I wouldavoid doing something that is
bi-weekly just because that canthrow people.
Did I listen to it last week?
Is there a new episode comingout this week?
And they're not going to bethat bothered about your podcast
(14:33):
to find out the answer to that.
You know, if there's an episodewhen they log in they'll listen
to it.
If there's not, they'll go andfind something else to listen to
, and then maybe they don't getthe notification that you put a
new one up because they've beenlistening to other podcasts more
often.
So I would say that that is myonly sort of caveat.
Is bi-weekly, I don't thinkworks very well.
(14:54):
I'm about to work with somebodywho is going to be doing it
monthly, so it'll be like thefirst Thursday of the month a
new episode will come out.
That, I think, is morestructured and more clear,
because it's once a month on thefirst Thursday.
So if it's not the firstThursday, you know there's not
(15:14):
going to be a new episode out,so it can be easier for somebody
to follow that than going ohwell, there's five weeks in this
month, there's five Thursdaysin this month, like, when's a
podcast episode coming out?
Which weeks is it on?
So just creating that clarityaround when you're uploading is
important.
(15:35):
If you are doing a serialpodcast, it's really important
to close out that podcast, getpeople on your email list so you
can email them and also talk inbetween the series about when
the next one's coming, so thatpeople are aware of when they
need to start listening again.
Perfectionism is not required inpodcasting.
(15:58):
So when you listen to thisepisode, I am going to have done
minimal editing on it.
I fluffed up at one pointearlier on, so that will
probably be gone and I will takea few ums out, because I've
noticed that I'm umming a littlebit in this episode.
So I will take a few of thoseout.
But other than that, there isnot going to be much editing on
(16:19):
this.
I do three different things tothe voice timeline to every
episode that I do regardless.
So that's kind of my standardthing that I do, and then I will
edit out a few of those ums,uhs and any mistakes that I make
.
That is it.
So keeping it simple.
Perfection isn't required.
(16:40):
I don't take out every um.
We all do it.
It would be great if we didn't.
And there is somebody that Ifollow online.
His name's Vin I can't rememberhis surname and he's a great
one to go to about speech.
Actually he is Asian descent.
His parents speak the nativelanguage from where they hail
(17:01):
from, but he grew up thenspeaking Australian, but with
this accent, and he changed itto speak very much in an
Australian accent and very, veryclear.
I think probably if you didn'tsee him you would just think he
(17:21):
was Australian, born and brednative and that's his heritage.
And he has done a lot of workwith people or are born into an
English country where theirparents don't speak English, so
you learn from the people aroundyou.
(17:42):
So there is this kind of mixwhen you are first generation of
an English speaking countrywhere your parents have this
accent and speak in their nativetongue a lot, and you are sort
of picking up that accent butlearning English.
So he does a lot and you aresort of picking up that accent
but learning English.
So he does a lot of work withpeople that are in that
situation to help them have moreclarity around their words.
(18:04):
It's not about stripping you ofyour heritage.
It's not about stripping you ofyour accent.
It's about getting more clarityaround the words that you're
saying and he does a lot of workwith people like that.
And he does a lot of work withbeing confident in speaking and
reducing all those filler wordsand having a little bit more
pizzazz to the way you talk andthe sort of melody of how you
(18:27):
talk, the ups and downs that inin your voice.
He's a fascinating person totalk to.
I will link him in the shownotes for you.
So, um, because I can'tremember his surname, but I will
link him in the show notes ifyou want to.
Because I can't remember hissurname, but I will link him in
the show notes if you want to goand check him out.
So you don't have to be perfect.
You can start.
Simply.
You don't have to be on videoor have a big audience.
(18:49):
So podcasting to me has alwaysbeen an audio platform.
I know that video podcasts aregetting more and more popular.
There are more and more peopledoing it, but that doesn't take
away from the fact that podcastis an audio first platform and I
think that's important to notethat.
Actually, if you have a podcast, it should be available on
(19:13):
Apple and on Spotify, and ifit's not, then you don't have a
podcast.
You have a video cast and youmay put your podcast up onto
YouTube, but then that's asecondary thing.
So that's just something thatI'm particular about.
If you want to do video, ifyou're happy to do video and
(19:36):
you've got the time and thebandwidth to do video, then for
sure do it.
People love to watch things andyou can cut it up into so many
reels.
It would be a fantastic toolfor that.
But I'd say that it's notnecessary for a podcast and you
(20:00):
don't have to have a bigaudience.
A podcast is all about buildingan audience.
So to have some people thatwill listen and support and help
you grow the podcast in thebeginning is very important, but
your audience will groworganically and you can have a
hand in that with your socialmedia platforms in growing the
audience for your podcast.
So you don't have to have ahuge audience to start with.
(20:21):
So you need to have clarity anda plan, and that is way, way
more important than havingconfidence.
I think sometimes those mindsetblocks are trying to hide the
fact that we're not confident inwhat we're doing and that comes
from learning in the firstplace.
So the other week I did mypodcast clarity call.
(20:45):
I'm going to be doing thatagain in September, so if you're
interested in that I will leavethe link below for you to sign
up for September's version.
But that program really helpedyou to create the clarity around
what your podcast is going tobe, what that would look like
and the steps that you need totake to start, which I think is
(21:07):
oftentimes what makes peopleunconfident in what they're
doing is that they're justreally not quite sure what it's
all about and where to startwith it, so that confidence is
knocked.
But confidence comes from takingsteps.
Confidence comes from movingforward.
It isn't something that's therefrom beginning.
A child is never confident whenthey get on a bike for the
(21:31):
first time.
In fact, sometimes they'rescreaming and you know don't
want to do it at all.
The confidence comes when theyrealise that dad took his hands
off the bike two minutes ago andthey've been doing it all by
themselves.
You know they might then falloff the bike because they
suddenly realise dad's notholding on anymore.
But you get the meaning of it.
You know it is about taking thesteps.
(21:52):
So that is exactly what myself-study course will walk you
through, and I'll talk a littlebit about that later.
I have had clients who have comein as co-hosts, and I've had
clients come in as solopodcasters, some that have just
done solo episodes, some thathave had guests on, some that
(22:15):
have had a mixture of both, andit's really interesting to see
the different personalities.
So there are a varied varietyof personalities, coming from
extrovert to introvert, shy toconfident.
They are all in the mix when itcomes to podcasting, and the
great thing is, I think that isit's one of the things that is
(22:36):
more suitable to all types ofpeople in terms of you don't
have to worry about being oncamera, you don't have to be an
extrovert.
I'm an introvert and I lovepodcasting.
I love to talk.
That's kind of.
Probably the only thing thatyou really need to have is is
the desire to talk about thething that you want to talk
(22:58):
about.
Um, so it's really important formy clients that they have the
step-by-step processes to starttheir podcast, and that's what
they had when they worked withme, and what happened was some
of them took off and got intothe Apple charts when they first
(23:19):
launched their podcast becausethey literally followed
everything I said, step by step,and it got them there.
Others didn't follow it quiteas strictly, didn't quite follow
the plan, and they stilllaunched and they still get a
great response from theirpodcast, and they still are
doing it to this day, a year orso later, and it worked for them
(23:44):
.
So I would say that you don'thave to be perfect and you don't
have to follow the systemperfectly, but the system is
laid out in a step-by-step waythat will allow you to create a
podcast that you can be proud of, and for me, podcasting is
about getting those reallyimportant messages out into the
(24:07):
world to the people that need tohear them.
And so if you have a podcast onyour heart and you're like, I
really want to do a podcast, butI don't have time, I hate the
sound of my own voice, I'm nottechie, I don't know where to
begin all of those questionsthen I would urge you to come
and have a look at my self-studyprogram.
So this program is literallyexactly what I teach my coaching
(24:29):
clients and my clients thatcome and do my eight-week
program with me.
It is the exact same programthat you are going to get access
to and it is literally step bystep.
If you listen to any of myclients talk about working with
me, they're like Donna gave itto us, step by step.
So it's literally push thisbutton, push this button, push
this button and by the end of ityou will have podcast episodes
(24:54):
ready to go.
In there you will learn how torecord your podcast and I use a
really simple, free software forthat.
It looks complicated when youopen it up because there's lots
of buttons and you don't knowwhat they all do.
But when you look at it reallylook at it you'll see that there
(25:14):
are a set of buttons that ifyou're as old as I am, you'll
remember from your stereo.
You know play, pause, fastforward, stop, record.
And then there are buttons thatyou will recognise from other
applications like Adobe andCanva, so the magnifying glasses
(25:37):
that will zoom in and zoom outon things.
So, and there is also a cursorbutton and there are different
buttons that you will recogniseand different things.
And it's set up at the top.
It says file, edit, select,view, transport, tracks,
generate.
This is a menu system thatlooks very similar to documents
(25:59):
and Excel with you've got thosefirst ones that you will
recognize.
So you don't need to beoverwhelmed by what you see when
you open it, because a lot ofit you will know what it means.
And then, actually, when youget into the program and you
start working with therecordings, you'll see that very
few of the buttons that arethere are what you actually need
(26:20):
to get a podcast done, becausethe software that I use, which
is called Audacity, which is afree software, is made for doing
music and things like that.
So multiple tracks, musicians,drums and guitars and all of
that jazz.
So there is a lot of buttons inthere that we won't be using
because that's not what we'redoing.
(26:40):
So we'll then go through theediting, which, again, is done
in the same software.
It's very easy to do, and youagain, it's copy and paste, that
kind of thing.
So you will understand that.
And then we will talk about yourpodcast platform, how you get
it onto all of the differentdirectories and all of that jazz
(27:03):
.
So it really is step by stepand it will take you through
right from the beginning, rightfrom, okay, what you're going to
call your podcast, how oftenyou're going to upload, what's
your podcast graphic going tolook like, right up to okay, set
the date, get your hype squadready and publish your podcast.
So it goes through the wholething.
And right now, because this isthe first time I've offered it
(27:25):
as a self study program, I'moffering people 150 pounds off
the price of the program.
It's 394 pounds, so you can get150 pounds off of that using
the code ss150.
Um, I'm going to clarify thatin the show notes, so if you
want to use it, please do go andcheck the show notes, because
(27:47):
it might be slightly differentto that, but I think it's SS150.
And you can get 150 off thatprogram and buy it now.
This is only open until the17th of July with that offer.
You can buy it after that, butit will be 394.
So if you're thinking aboutpodcasting and you want to get a
podcast out this year, then Ihighly recommend you go and buy
(28:10):
it now.
And then you know we're in thisawkward stage where it's July,
so we're coming up to the summerholidays.
I completely understand that.
I have people listening thatare in two camps.
So you're either in the campthat is a mum who is getting
ready to slow down her businessand wind it back because the
(28:30):
kids are going to be home forsix weeks and your focus is
going to be on them, not yourwork, and you're not going to
want to start anything new.
Or you're going to be somebodywho's not affected by the school
holidays in terms of havingchildren home, but your clients
have children so, and they'regoing to be on holiday, and
other people go on holiday inthe school holidays as well, and
it's going to be quieter andyou're going to be twiddling
(28:52):
your thumbs thinking what can Ido with this time that I've got?
So if you fall into those campspeople who have got some time
this is the perfect time to doit.
If you are a mum and you haven'tgot the time and you're
stepping back from your businessa little bit over the summer
holidays, buy it now.
You have 12 months to completeit.
You can put an add on to getlifetime access to it, but you
(29:17):
really don't need lifetimeaccess to it unless you really
really want to.
But because once you've got itup and running, you're up and
running.
Got it up and running, you'reup and running.
I do know that one of myclients absolutely loves going
back to the editing videoswhenever she's doing a guest
video, a guest podcast episode.
Sorry, she always goes back andlooks at it.
(29:38):
So if you're somebody who likesto be able to refer back, then
you might want to upgrade to thelifetime access.
But you've got 12 months and soif you start in September, you
can still get your podcast outbefore Christmas and if you know
you've got the program, thenyou can make the space in your
diary to sit down and do theprogram.
So I recommend two to four hoursa week If you want to get it
(30:04):
done in less than eight weeks.
If you want to spread it outand do a bit longer, then
obviously you can spread it out.
It is completely up to you.
It is self-study, self-paced.
You will get access to methrough my Facebook group so if
you've got any questions you canget those answered.
And it's a fantastic programand it has launched some amazing
(30:28):
podcasts and I am so proud ofeverybody who has completed the
program and launched theirpodcast and put it out into the
world, because they are some ofthe best podcasts and I listen
to most, if not all, of themwhenever I can.
The Far Too Fabulous is mynumber one because my health at
(30:48):
the moment is my number onepriority, so I make sure that I
listen to that one every week,or I at least catch up with it
when I don't listen.
So, um, yeah, it's.
It's just fantastic to havethose resources out there from
experts in their field that arewilling to share the information
(31:08):
.
And to that I would say if youare passionate about what you do
and you're an expert in whatyou do and you have a message to
share, you need to get it outthere.
People need to hear it, andit's a little bit selfish of you
to keep it to yourself.
So I would say get out there,do.
It's a little bit selfish ofyou to keep it to yourself.
So I would say get out there,do it, start a podcast, see how
(31:30):
it goes, and if you have thoughtabout it and it is on your list
to do, then right now is thebest time to get into work with
me on it, because you can save150 on my self-study program.
So I'll leave all the links inthe show notes.
Guys, I'm going to be back nextweek with a guest episode for
you, so join me then and I willspeak to you soon.
(31:53):
Bye for now.
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