June 23, 2025 • 26 mins
Ever found yourself saying, “I’ll start my podcast when I’m ready”? We’re halfway through 2025 now, and if that January goal is still sitting on your to-do list, don’t worry, it’s not too late.
The middle of the year is the perfect time to pause, reflect on your business goals, and decide what’s still possible. In this honest chat, I dive into why so many business owners put off launching their podcast. Whether it’s fear of getting it wrong, perfectionism, or just sheer decision fatigue, recognising what’s holding you back is the first step to moving forward.
Here’s the truth: feeling “ready” doesn’t just happen. Readiness comes from taking action. Think about other things you’ve tackled in your business, you didn’t wait until you had it all figured out. You started, learned as you went, and got better. Podcasting is no different.
Having your own podcast gives you something social media can’t a consistent, personal connection with your audience on a platform you actually own. When people can hear your voice week after week, you’re building trust in a way that doesn’t rely on algorithms. And with buyers needing around 21 touchpoints before they take action, that kind of connection is priceless.
I also talk about how using an all-in-one platform like FEA Create can make the tech side of things far less overwhelming. And if tech feels like a sticking point for you, getting support with the setup could be a game changer.
If you’re wondering whether podcasting is the right move for you, come along to my Podcast Clarity Workshop on 30th June. We’ll work through a simple process to help you get to either a confident “yes” or a clear “no” both are powerful outcomes that bring clarity to your next steps.
Imagine having your podcast up and running before Christmas. What would it mean for your business to head into 2026 with your voice already out there, building momentum? Now’s the time to find out.
FREE 3 Part Audio - Access Here
Podcast Equipment Recommendations MY KIT
FEA Create Simple all-in-one web, CRM, email system
For graphics Canva
Join the Pod Squad in the FB Group
My MIC ACTION PODCAST - here is a link to Spotify
Read from My Book Shelf & My Guests Book Shelf
Want to Guest? Apply here >>FORM
Edited and produced by Donna Eade
Thank you for your support:)
Until next week, Bye for Now XoX
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Donna Eade (00:00):
You're listening to the Mindset in Action podcast,
the place to be to grow andstreamline your business.
I'm your host, donna Eade.
Let's jump into the show.
Welcome back to the podcast,everybody, I am so glad to have
(00:20):
you here with me today for thisepisode.
So what are we talking abouttoday, donna?
Well, we are halfway through2025 already and I want to ask
you something.
What if this was the year thatyou finally started your podcast
?
In today's episode, I want tohelp you explore the idea, not
(00:43):
from a place of pressure, butfrom a place of possibility.
Let's talk about what's holdingyou back, what you could create
and how starting your podcastmight be more doable than you
think.
I am also sharing a quick tipabout the all-in-one platform
that's helped me grow andstreamline my business behind
the scenes.
So let's jump in.
(01:05):
Before we hit that, I want totell you why.
I know we are already halfwaythrough the year, and it's not
because we're in the sixth monthalthough technically yes, but
it's because it's my birthdaythis week, so it is my birthday
week.
I am off work this week, sothis is a recorded.
I batched, I got it recorded, Igot it edited, I got it up for
you guys and I'm on holiday andI am off work this week.
(01:25):
So this is a recorded.
I batched, I got it recorded, Igot it edited, I got it up for
you guys and I'm on holiday andI am determined not to work this
week.
So if you see me on socialmedia this week, tell me off,
because I want to have acomplete blackout on social
media this week.
So there will be social mediaposts that come out because I've
scheduled them.
However, if you see me replyingto comments, tell me off and
(01:49):
then I'll know you're a podcastlistener as well, which will be
fun.
So, yeah, I am planning ongoing to the beach one day this
week.
You know how much I love thesea, so fish and chips on the
beach is hopefully going tohappen on my birthday It'll
depend on what the weather'sdoing and then we're also
planning on taking down a shedthat is practically taking
(02:11):
itself down at the top of ourgarden that houses our pond pump
for my fishes and getting thatsorted.
So, hopefully, a working weekoff, but not business work, so
that will be fun.
So what we're talking abouttoday is how your podcast might
(02:31):
look.
I want us to pause and reflecttoday because we're hitting that
halfway mark, do you know what?
Because it's my birthday thismonth.
It is always that halfway markfor me.
So my birthday is exactly sixmonths from Boxing Day.
So it is always that break inthe year for me is really
obvious break, Whereas otherpeople might see it's like their
(02:54):
birthday is the start of theirnew year and then the new year
is the start of the world's newyear, and you kind of get two
new years, I get here's a halfyear, here's a half year.
So I get that reflection alittle bit more.
I think, intently maybe, thatsome people probably a lot of
June birthdays kind of feel thatas well, because they know it's
(03:16):
that real stamp that we'rehalfway through the year.
Time moves extremely fast and Idon't know whether it's my age,
but it just seems to get fasteras you get older and we just
blink and months are gone andyou think what on earth did I do
with that time?
Like what have I achieved inthe last few months?
And if you're not careful, ifyou're not on it, if you're not
(03:38):
reflecting and you're notplanning, time can really
disappear without you havingdone anything yet.
You were busy the whole time.
It can be really strange andconfusing and that, to be honest
with you, is how I felt thebeginning of 2025 has been for
me.
It has been the most peculiaryear for my business in terms of
(04:01):
the business that I've done,the clients that I've had and
where my efforts have been andwhere they haven't been, and a
lot of that is internal feelings, mindset, personal things that
I'm going through that havereally put Spanner in the works
and affected my mental health ina way that has impacted on my
(04:25):
business.
So that's a conversation foranother time.
But are you where you hope tobe at this point in the year?
Because, like I've justadmitted, I'm not, certainly not
.
You know my workshop that I'lltalk about a bit later.
That's coming on the 30th ofJune.
That really should havehappened in April, end of April,
(04:48):
and it didn't because I justwasn't there and things just
take so much longer when you'renot in that right mental frame
of space.
So let's have a look backJanuary 2025, a lot of you will
have set your goals then.
What were those goals?
What was on your list that youwanted to get done this year and
(05:11):
how far have you got?
And this isn't about beratingyourself for not getting there,
because I could totally getupset with myself that I haven't
done what I wanted to do.
It's not about that.
It's about saying, okay, thisis where we are, this is the
time we've got left.
What can we still do?
What is more important?
(05:32):
What is what is driving us?
Why haven't we got those thingsdone?
Is it because actually theydon't fit in with the vision
anymore?
Has the vision changed?
Is it because there wassomething, the sticking point?
You know the tech fears gettingin the way of something or
other people that you're workingwith, collaborations not kind
(05:54):
of coming to fruition.
You know, what is it thatstopped those things happening?
Or has stopped those thingshappening?
And do you want to do them?
Because things may have changedto the point where actually
they're no longer viable for you.
So let's have a look at that.
It's not too late to get thingsdone.
We've still got six months leftof the year.
(06:16):
You know we've got that wholetime again before we get to the
end of the year and we've gotthe summer holidays, and I know
that affects quite a lot offemales in business,
specifically because we do tendto be the main carers for the
children and if we aresolopreneurs working from home
and our other halves have gotday jobs, then the childcare
(06:36):
will fall on us and we do haveto look at how that affects our
business.
So you may be stepping back forsix weeks, you may be taking a
break, you may be doing lessover the summer holidays and so
that cuts down on that time.
But if you look at it now, youcan start preparing for that.
(06:57):
Maybe you do what my businessbestie does, maybe you work one
day a week and you have thatreally planned, really
functional, that you geteverything done.
That's on your list becauseit's very specific about what
you're going to do on those daysand you get your work done, so
that actually when you come backin full force in September, you
(07:20):
have everything already hit theground running with the stuff
that you've got done over thesummer.
It's really hard, I think, as abusiness owner, to step away
considerably from your business,and anybody who manages to do
that in the summer holidays andbe there with their children
more, I think hats off to you,because it would just be playing
on my mind.
(07:41):
I would not be able to dealwith it.
So I think it's really goodwhen you can set those strong
boundaries.
But just be aware of that soyou know what exactly is the
right time for you to get thisdone.
And obviously I'm talking aboutpodcasting in this moment, like
was podcasting on your to-dolist in January?
(08:03):
Was it like?
This is going to be the yearand now you're halfway through
and you're thinking crap.
I haven't even started lookingat it yet, let alone like
getting it out there.
This is going to take forever.
I'm never going to get it done.
It's not too late.
You know, we can get a podcast,absolutely.
We can get a podcast out beforethe end of the year.
It is absolutely doable and itcould make a huge difference for
(08:28):
you.
So one of the things that I wantyou to look at is why are you
procrastinating on it?
Because that could be a key toreleasing the block.
Is it a fear of failure?
Are you scared that you'llstart talking about doing it and
then it won't happen and then,oh my God, I'm going to look
(08:50):
like an idiot in front of all ofmy business friends?
Is it because you are aperfectionist and you need to
know all of the nitty gritty,all of the details, all of the
methods, the systems, et cetera.
Before you get started themethods, the systems, etc.
Before you get started.
(09:11):
Or is it a case of you havebeen thinking about it for so
long, you've been throwing outall these questions to yourself
and you've kind of got decisionfatigue with it and it's just
like, oh, I just don't know whatto do anymore?
There is always going to besomething that is stopping us.
If you haven't done it yet,there is a reason for that, and
oftentimes it's one of thosethree things.
(09:32):
But it could be something elseentirely.
So I would love for you to comeover and tell me on social
media what it is that isstopping you from podcasting.
So you can come and join me inmy Facebook group, which is
Start Podcast UK.
So you can come and join me inmy Facebook group, which is
Startup Podcast UK.
You can tell me in there.
Or you can DM me on Instagramor LinkedIn.
Linkedin is my favorite placeto be.
(09:53):
I do go and hang out onInstagram still, even though I
said I was giving it up, butyou'll notice I don't really
post on my feed anymore.
I'm more in my stories, but Iwill read my DMs.
So, yeah, dm me, tell me whatit is that has stopped you from
getting your podcast started sofar this year.
And I just want to really bustthat myth of the ready.
(10:16):
You know, I'll do it when I'mready.
I'll do it when this falls intoplace.
I'll do it when that falls intoplace, because being ready is a
myth in itself, because we'renever ready for anything.
That, you know, sort of scaresus a little bit or is a change
from our norm or anything like.
You know, we don't like changeas human beings.
(10:37):
It's really bizarre becauseit's the one thing that is
always going to happen.
We don't particularly like itand we always say these you know
, I'll start the diet on Monday,I'll do this when this happens,
I'll do that when that happens.
Well, ready is when you startdoing it.
So if you just start doing it,you become ready.
(11:00):
It's an amazing little mindsettrick.
So if you're thinking, oh, I'mnot ready yet, there is
something that is stopping youfrom putting your best foot
forward.
Because if you look back at allof the things that you have
done in your business, did youwait until you were really ready
(11:20):
before you did those things, ordid you just start and then
things fell into place.
I bet you most of us are inthat second camp that we just
started and things fell intoplace.
And speaking of things that fellinto place, something that has
helped me massively in mybusiness journey is FEA Create.
(11:44):
It is about simplicity, makingthings doable, especially when
you're building your onlinepresence, and I have really
loved FEA for the last threeyears.
It has been a game changer forme.
I think if you are somebody whois a complete tech phobe, then
(12:06):
it is going to be something thatagain is that thing.
That's just oh.
It's hard to learn and I wouldsay that if you are really a
tech phobe and you're scaredabout changing over, then you
have two options Stay with whatyou've got or get somebody who
is an FEA specialist to help youand there are lots of FEA
(12:31):
create specialists in the groupthat you can hire to help you
set up your website, help youset up your funnels and things
like that and I would highlyrecommend that I would actually
go for that option because ifyou stick with what you've got,
the likelihood is if you listento my last week's episode, I
told you that I didn't have alot of the things I wanted to
(12:53):
help move my business forward,like the ClickFunnels landing
pages.
I didn't have Kajabi.
I didn't have a platform for mycourses, etc.
I didn't have a lot of thethings that I wanted in my
business to make it a moreseamless process and a more
streamlined experience for myclients, and FEA gave me that at
(13:14):
a lower cost than it would havebeen if I'd have bought all
those different platforms andhad to log into all of those
different platforms every time Iwanted to go into it.
So take the money that youwould save having FEA Create and
put it into paying someone tohelp you set it up.
That would be my go-to.
Now, if you are what I wouldcall okay with tech, you know
(13:38):
you can work your way aroundWordPress without too much issue
, or your own website.
You can work your way aroundthat.
I think you'll be able to pickup F3A Create quite quickly.
It has fantastic trainingvideos on how to do everything.
You can migrate things over toit and it is a simple kind of
(14:01):
plug and play, drag and drop,copy and paste, type backend to
it it.
So I think it would besomething that you could pick up
quite easily.
But again, like I say, thesupport is there if you want it,
and I have always found,because there's only been ever
one issue I had with customerservice, which was probably
(14:22):
around the end of year one, andit's when they started growing.
So it's a fairly new platformin terms of technology.
Well, actually suppose intechnology terms it's probably
old now, being three years old,but it's quite a new platform.
I think it's like three or fouryears old at this point.
I've been with them since theywent public with it, so I know
that they dropped it to theirmembership first.
(14:44):
They were growing quite quicklyand they needed more help on
the customer service side andthey implemented chat agents
that weren't the ladies that weknew and loved in our core group
.
You know they were people thatworked for Carrie that were
there.
This was more of an agency thatwas bringing in outside and
(15:05):
there were a few teethingproblems and I ended up sending
a letter saying how upset I wasand I got a wonderful apology
back.
They made it right with me.
So even when things didn't goquite right, they made it right,
which I really reallyappreciated.
But the chat has improved no endand I find it really, really
(15:26):
useful.
I find the guys reallyknowledgeable and if they don't
know, they'll get you help.
And the great thing is is ifthey're trying to show you how
to do something.
Obviously, with chat it's noteasy to sort of show you how to
do something or just type thewords and tell you what to do.
So they'll actually do littlevideos for you and send it to
(15:46):
you in the chat so you can openit up, see what to do and go and
do it.
So really really helpful.
I absolutely love the platform.
So if you are interested inbringing all of your stuff into
one place my website, my emailmarketing, my CRM, my invoicing
funnel, building, all of myprograms, everything is in there
(16:06):
.
If you want to do that, then goover to the link in the show
notes and click on that.
It is an affiliate link.
I am an affiliate for FEACreate.
I will not hide that because Ilove the platform and I wouldn't
share with you anything that Ididn't love.
So if you are in the market fora new website or you need a CRM
(16:27):
system or you want a place tohost your courses, fea Create is
a great one and you can connectit to your current website, so
you don't have to give up thewebsite you've got if it's a new
website and you love it.
But you need an email marketingsystem, you need funnels, you
need email automation, you needan invoicing system, you need
(16:50):
somewhere to host your programsand things like that.
You can host everything else onFEA Create and link it through
to your website, which isfantastic.
So head to that link in theshow notes or head over to
donnaecom forwardE-A and youwill find all the information
there.
So let's stop for a moment andimagine what it would be like if
(17:14):
you had started your podcast byChristmas.
What a fantastic Christmaspresent for yourself.
What do you think?
It is totally doable and youcan get clients and leads from
your content.
So that takes strategy.
You need to be calling attentionto the things that you do
(17:35):
within your podcast episodes.
It's no good just putting outpodcast episodes and expecting
people to just come and buy fromyou.
Because you put out a podcastepisode, you've got to ask them
to buy from you.
Buy from you because you putout a podcast episode, you've
got to ask them to buy from you.
So, just like I'm going to talkabout my workshop in a moment
and I've talked about FEA Createtoday, you have got to talk
about what it is that you do andwhat it is that you sell to be
(17:58):
able to get those clients.
But having a strong call toaction within your podcast
episodes, giving them a link toa free download in your episodes
, having that front end pre-rolland post-roll that tells them
what to do next go and join youremail list et cetera, those
things are really, reallyimportant to drive the message
(18:18):
home and to get those clientsand that email list growing.
And it it's a fantastic feeling, I have to say, when you don't
have to rely on social media soheavily.
So how confident and proudwould you be of having that
platform by Christmas, thisplatform that even if you forget
(18:43):
to tell your social mediaaudience that it's there, people
are still downloading it andlistening to it.
Because I've done that before.
When I get behind with mybatching and stuff, you may
notice that on my social mediasI don't talk about my podcast
episode that's come out thisweek, or it may take me until
Thursday to tell you about theepisode that came out on Monday.
You know it has happened.
(19:03):
Yet when I go into my downloads, I still have downloads on
those episodes without talkingabout it on social media and
that is a really powerful toolto have at your disposal.
Because, like I said, I think itwas last week I was talking
about Amy when Amy Porterfieldsent that email to her list on a
(19:25):
day when Facebook went down.
Now, she didn't do it becauseFacebook went down, it was
already in her system, but shemade money on a day when
Facebook went down.
Now, she didn't do it becauseFacebook went down, it was
already in her system, but shemade money on a day when social
media broke.
And the thing is is we do notown social media.
It is not our platform.
We don't own the content onthere.
It belongs to Mark Zuckerbergand at any moment he could
switch it off or it could breakor any number of things could
(19:47):
happen and we lose that audience.
So, as quickly as possible, weneed to get them into our world.
One of the ways to do that iswith a podcast, because even if
they're not on your email list,if social media did go kaboom or
whatever and they're listeningto your podcast, then they will
come and listen to your podcastand you can say, oh my gosh,
social media went down or youknow, it's completely
(20:10):
disappeared.
I would love to stay in contactwith you.
I've lost so many connections.
Come and join my email list andyou're going to get the people
on your email list then.
But just having them on yourpodcast, listening to you
consistently, is just going tobe building that know, like and
trust with them and it's justgoing to be endearing you to
(20:30):
them.
And I think it says somethinglike it used to be, something
like people needed to see orhear from you seven times before
they would buy from you, and Ithink it's now at 21.
So having a podcast is reallygreat in terms of those
connection points to yourpotential clients really great
(20:51):
in terms of those connectionpoints to your potential clients
.
So I would hope that you wouldfeel really, really proud and
confident if you had yourpodcast out by Christmas,
especially if it is on yourto-do list in January, and
especially if it was actually onyour to-do list last year and
you still haven't got it done.
I would say, definitely diginto those reasons why, because
(21:11):
potentially it's not the rightthing for you.
And that is where my podcastclarity workshop comes in.
So I usually work with myclients one-on-one on this
process.
It's a 90 minute session wherewe go through.
Okay, what are your businessgoals?
What are you planning to dowith the podcast?
What does that look like inyour business?
(21:33):
What time can you dedicate toit?
How would that work?
You know how often would youupload?
Would it be serial?
Would it be episodic?
Will you have guests on?
How would that work in terms ofyour strategy and how you're
bringing people to you andselling to them what you do
rather than what other people do?
(21:54):
We talk about all of that and weget some real clarity, and my
hope is that at the end of that90 minute session, you are going
to be able to say you know what?
Hell, yes, I want to podcast,or you're going to go.
Absolutely not, it is not forme, I do not want to do it,
that's too much, that's notgoing to give me what I want.
(22:16):
It's not going to work for me.
Because both of those answersare brilliant answers for me.
I want you to be able to sayI'm ready to take the next step.
What does that look like?
Like, and I can tell you abouthow you could work with me on
your podcast, or you can go outand find somebody else or
something else in terms of howyour podcast is going to come to
(22:38):
fruition.
But if you know that it'sdefinitely a yes, that is going
to get you into the place where,like actually now, okay, what's
my next step?
Or you're going to say, no,it's not mine, it mine, it's not
for me.
And that is also a brilliantplace for you to be, because it
means that you can take it offyour mental list and to me,
anything that is sitting thereand has been sat there on your
(23:00):
to-do list, it's just sittingniggling at the back.
It hurts, you know, there's noother way to say it.
It hurts.
It's just something that isfrustrating, it's annoying.
You're beating yourself up, youhaven't done it yet, you're
procrastinating when actuallyit's because it's not right for
you and you just haven't takenthe time to sit down, dive into
(23:20):
it and find out that.
And so by doing this podcastclarity workshop, I'm going to
help you get to that point whereyou're going to say heck yes or
hell no to podcasting andeither way, it's a win for you,
right?
So it is on the 30th of June atone o'clock.
(23:41):
It's a live session done onZoom.
I'm going to be there.
You're going to get a workbook.
We are going to work throughthat workbook and decide whether
podcasting is right for you ornot.
This is not a big sales pitch.
Into my thing.
We'll tell you how you can workwith me at the end.
But it is not a big sales pitch.
It's not like a webinar whereI'm going to spend half an hour
at the end telling you all aboutmy fabulous programs which are
(24:04):
fabulous, by the way, but youknow we move.
It's not that it is going to be90 minutes of us going through
that workbook and answering yourquestions and then, with your
permission, I'll take fiveminutes at the end just to tell
you how you can work with megoing forward.
If it's a heck, yes.
So the podcast clarity workshopcalled your Voice, your Platform
(24:24):
is £33.
It's on the 30th of June at oneo'clock.
You can come and join me forthat.
It is available over atdonnaecom forward slash PC
workshop.
If you go to the link in theshow notes you can click through
from there, or donnaecomforward slash PC workshop.
I hope to see you there becausethat will be after my birthday
(24:46):
and after a nice long weekend Iwill have had.
So I will be ready and raringto go and helping you make that
decision for yourself, so I'mreally excited about it.
So that is it for this week.
Guys, I have got a guest episodecoming up for you next week, so
make sure you stay tuned forthat.
I've had some fantastic gueststhat I've been speaking to over
the last couple of months whilstI've been doing these live
(25:09):
sessions out loud for you.
So make sure you stick aroundfor that and make sure you get
on my email list.
If you haven't, because I havetwo bonus podcast episodes that
are a little bit different towhat you are used to, and that's
why they're not going out onthe public feed.
You're only going to be able toaccess them if you're on my
(25:29):
email list, so I'm giving peoplea couple of weeks to get that
done before I send them out inan email.
So if you go over todonnaeedcom forward slash blog
on any of my podcast episodes,you can sign up to my email list
there and you will get accessto those episodes very, very
soon.
That's it.
I am going to go off and enjoythe rest of my birthday week and
(25:53):
I will see you in the next one.
Bye for now.
You're listening to the Mindset in Action podcast,
the place to be to grow andstreamline your business.
I'm your host, donna Eade.
Let's jump into the show.
Welcome back to the podcast,everybody, I am so glad to have
(00:20):
you here with me today for thisepisode.
So what are we talking abouttoday, donna?
Well, we are halfway through2025 already and I want to ask
you something.
What if this was the year thatyou finally started your podcast
?
In today's episode, I want tohelp you explore the idea, not
(00:43):
from a place of pressure, butfrom a place of possibility.
Let's talk about what's holdingyou back, what you could create
and how starting your podcastmight be more doable than you
think.
I am also sharing a quick tipabout the all-in-one platform
that's helped me grow andstreamline my business behind
the scenes.
So let's jump in.
(01:05):
Before we hit that, I want totell you why.
I know we are already halfwaythrough the year, and it's not
because we're in the sixth monthalthough technically yes, but
it's because it's my birthdaythis week, so it is my birthday
week.
I am off work this week, sothis is a recorded.
I batched, I got it recorded, Igot it edited, I got it up for
you guys and I'm on holiday andI am off work this week.
(01:25):
So this is a recorded.
I batched, I got it recorded, Igot it edited, I got it up for
you guys and I'm on holiday andI am determined not to work this
week.
So if you see me on socialmedia this week, tell me off,
because I want to have acomplete blackout on social
media this week.
So there will be social mediaposts that come out because I've
scheduled them.
However, if you see me replyingto comments, tell me off and
(01:49):
then I'll know you're a podcastlistener as well, which will be
fun.
So, yeah, I am planning ongoing to the beach one day this
week.
You know how much I love thesea, so fish and chips on the
beach is hopefully going tohappen on my birthday It'll
depend on what the weather'sdoing and then we're also
planning on taking down a shedthat is practically taking
(02:11):
itself down at the top of ourgarden that houses our pond pump
for my fishes and getting thatsorted.
So, hopefully, a working weekoff, but not business work, so
that will be fun.
So what we're talking abouttoday is how your podcast might
(02:31):
look.
I want us to pause and reflecttoday because we're hitting that
halfway mark, do you know what?
Because it's my birthday thismonth.
It is always that halfway markfor me.
So my birthday is exactly sixmonths from Boxing Day.
So it is always that break inthe year for me is really
obvious break, Whereas otherpeople might see it's like their
(02:54):
birthday is the start of theirnew year and then the new year
is the start of the world's newyear, and you kind of get two
new years, I get here's a halfyear, here's a half year.
So I get that reflection alittle bit more.
I think, intently maybe, thatsome people probably a lot of
June birthdays kind of feel thatas well, because they know it's
(03:16):
that real stamp that we'rehalfway through the year.
Time moves extremely fast and Idon't know whether it's my age,
but it just seems to get fasteras you get older and we just
blink and months are gone andyou think what on earth did I do
with that time?
Like what have I achieved inthe last few months?
And if you're not careful, ifyou're not on it, if you're not
(03:38):
reflecting and you're notplanning, time can really
disappear without you havingdone anything yet.
You were busy the whole time.
It can be really strange andconfusing and that, to be honest
with you, is how I felt thebeginning of 2025 has been for
me.
It has been the most peculiaryear for my business in terms of
(04:01):
the business that I've done,the clients that I've had and
where my efforts have been andwhere they haven't been, and a
lot of that is internal feelings, mindset, personal things that
I'm going through that havereally put Spanner in the works
and affected my mental health ina way that has impacted on my
(04:25):
business.
So that's a conversation foranother time.
But are you where you hope tobe at this point in the year?
Because, like I've justadmitted, I'm not, certainly not
.
You know my workshop that I'lltalk about a bit later.
That's coming on the 30th ofJune.
That really should havehappened in April, end of April,
(04:48):
and it didn't because I justwasn't there and things just
take so much longer when you'renot in that right mental frame
of space.
So let's have a look backJanuary 2025, a lot of you will
have set your goals then.
What were those goals?
What was on your list that youwanted to get done this year and
(05:11):
how far have you got?
And this isn't about beratingyourself for not getting there,
because I could totally getupset with myself that I haven't
done what I wanted to do.
It's not about that.
It's about saying, okay, thisis where we are, this is the
time we've got left.
What can we still do?
What is more important?
(05:32):
What is what is driving us?
Why haven't we got those thingsdone?
Is it because actually theydon't fit in with the vision
anymore?
Has the vision changed?
Is it because there wassomething, the sticking point?
You know the tech fears gettingin the way of something or
other people that you're workingwith, collaborations not kind
(05:54):
of coming to fruition.
You know, what is it thatstopped those things happening?
Or has stopped those thingshappening?
And do you want to do them?
Because things may have changedto the point where actually
they're no longer viable for you.
So let's have a look at that.
It's not too late to get thingsdone.
We've still got six months leftof the year.
(06:16):
You know we've got that wholetime again before we get to the
end of the year and we've gotthe summer holidays, and I know
that affects quite a lot offemales in business,
specifically because we do tendto be the main carers for the
children and if we aresolopreneurs working from home
and our other halves have gotday jobs, then the childcare
(06:36):
will fall on us and we do haveto look at how that affects our
business.
So you may be stepping back forsix weeks, you may be taking a
break, you may be doing lessover the summer holidays and so
that cuts down on that time.
But if you look at it now, youcan start preparing for that.
(06:57):
Maybe you do what my businessbestie does, maybe you work one
day a week and you have thatreally planned, really
functional, that you geteverything done.
That's on your list becauseit's very specific about what
you're going to do on those daysand you get your work done, so
that actually when you come backin full force in September, you
(07:20):
have everything already hit theground running with the stuff
that you've got done over thesummer.
It's really hard, I think, as abusiness owner, to step away
considerably from your business,and anybody who manages to do
that in the summer holidays andbe there with their children
more, I think hats off to you,because it would just be playing
on my mind.
(07:41):
I would not be able to dealwith it.
So I think it's really goodwhen you can set those strong
boundaries.
But just be aware of that soyou know what exactly is the
right time for you to get thisdone.
And obviously I'm talking aboutpodcasting in this moment, like
was podcasting on your to-dolist in January?
(08:03):
Was it like?
This is going to be the yearand now you're halfway through
and you're thinking crap.
I haven't even started lookingat it yet, let alone like
getting it out there.
This is going to take forever.
I'm never going to get it done.
It's not too late.
You know, we can get a podcast,absolutely.
We can get a podcast out beforethe end of the year.
It is absolutely doable and itcould make a huge difference for
(08:28):
you.
So one of the things that I wantyou to look at is why are you
procrastinating on it?
Because that could be a key toreleasing the block.
Is it a fear of failure?
Are you scared that you'llstart talking about doing it and
then it won't happen and then,oh my God, I'm going to look
(08:50):
like an idiot in front of all ofmy business friends?
Is it because you are aperfectionist and you need to
know all of the nitty gritty,all of the details, all of the
methods, the systems, et cetera.
Before you get started themethods, the systems, etc.
Before you get started.
(09:11):
Or is it a case of you havebeen thinking about it for so
long, you've been throwing outall these questions to yourself
and you've kind of got decisionfatigue with it and it's just
like, oh, I just don't know whatto do anymore?
There is always going to besomething that is stopping us.
If you haven't done it yet,there is a reason for that, and
oftentimes it's one of thosethree things.
(09:32):
But it could be something elseentirely.
So I would love for you to comeover and tell me on social
media what it is that isstopping you from podcasting.
So you can come and join me inmy Facebook group, which is
Start Podcast UK.
So you can come and join me inmy Facebook group, which is
Startup Podcast UK.
You can tell me in there.
Or you can DM me on Instagramor LinkedIn.
Linkedin is my favorite placeto be.
(09:53):
I do go and hang out onInstagram still, even though I
said I was giving it up, butyou'll notice I don't really
post on my feed anymore.
I'm more in my stories, but Iwill read my DMs.
So, yeah, dm me, tell me whatit is that has stopped you from
getting your podcast started sofar this year.
And I just want to really bustthat myth of the ready.
(10:16):
You know, I'll do it when I'mready.
I'll do it when this falls intoplace.
I'll do it when that falls intoplace, because being ready is a
myth in itself, because we'renever ready for anything.
That, you know, sort of scaresus a little bit or is a change
from our norm or anything like.
You know, we don't like changeas human beings.
(10:37):
It's really bizarre becauseit's the one thing that is
always going to happen.
We don't particularly like itand we always say these you know
, I'll start the diet on Monday,I'll do this when this happens,
I'll do that when that happens.
Well, ready is when you startdoing it.
So if you just start doing it,you become ready.
(11:00):
It's an amazing little mindsettrick.
So if you're thinking, oh, I'mnot ready yet, there is
something that is stopping youfrom putting your best foot
forward.
Because if you look back at allof the things that you have
done in your business, did youwait until you were really ready
(11:20):
before you did those things, ordid you just start and then
things fell into place.
I bet you most of us are inthat second camp that we just
started and things fell intoplace.
And speaking of things that fellinto place, something that has
helped me massively in mybusiness journey is FEA Create.
(11:44):
It is about simplicity, makingthings doable, especially when
you're building your onlinepresence, and I have really
loved FEA for the last threeyears.
It has been a game changer forme.
I think if you are somebody whois a complete tech phobe, then
(12:06):
it is going to be something thatagain is that thing.
That's just oh.
It's hard to learn and I wouldsay that if you are really a
tech phobe and you're scaredabout changing over, then you
have two options Stay with whatyou've got or get somebody who
is an FEA specialist to help youand there are lots of FEA
(12:31):
create specialists in the groupthat you can hire to help you
set up your website, help youset up your funnels and things
like that and I would highlyrecommend that I would actually
go for that option because ifyou stick with what you've got,
the likelihood is if you listento my last week's episode, I
told you that I didn't have alot of the things I wanted to
(12:53):
help move my business forward,like the ClickFunnels landing
pages.
I didn't have Kajabi.
I didn't have a platform for mycourses, etc.
I didn't have a lot of thethings that I wanted in my
business to make it a moreseamless process and a more
streamlined experience for myclients, and FEA gave me that at
(13:14):
a lower cost than it would havebeen if I'd have bought all
those different platforms andhad to log into all of those
different platforms every time Iwanted to go into it.
So take the money that youwould save having FEA Create and
put it into paying someone tohelp you set it up.
That would be my go-to.
Now, if you are what I wouldcall okay with tech, you know
(13:38):
you can work your way aroundWordPress without too much issue
, or your own website.
You can work your way aroundthat.
I think you'll be able to pickup F3A Create quite quickly.
It has fantastic trainingvideos on how to do everything.
You can migrate things over toit and it is a simple kind of
(14:01):
plug and play, drag and drop,copy and paste, type backend to
it it.
So I think it would besomething that you could pick up
quite easily.
But again, like I say, thesupport is there if you want it,
and I have always found,because there's only been ever
one issue I had with customerservice, which was probably
(14:22):
around the end of year one, andit's when they started growing.
So it's a fairly new platformin terms of technology.
Well, actually suppose intechnology terms it's probably
old now, being three years old,but it's quite a new platform.
I think it's like three or fouryears old at this point.
I've been with them since theywent public with it, so I know
that they dropped it to theirmembership first.
(14:44):
They were growing quite quicklyand they needed more help on
the customer service side andthey implemented chat agents
that weren't the ladies that weknew and loved in our core group
.
You know they were people thatworked for Carrie that were
there.
This was more of an agency thatwas bringing in outside and
(15:05):
there were a few teethingproblems and I ended up sending
a letter saying how upset I wasand I got a wonderful apology
back.
They made it right with me.
So even when things didn't goquite right, they made it right,
which I really reallyappreciated.
But the chat has improved no endand I find it really, really
(15:26):
useful.
I find the guys reallyknowledgeable and if they don't
know, they'll get you help.
And the great thing is is ifthey're trying to show you how
to do something.
Obviously, with chat it's noteasy to sort of show you how to
do something or just type thewords and tell you what to do.
So they'll actually do littlevideos for you and send it to
(15:46):
you in the chat so you can openit up, see what to do and go and
do it.
So really really helpful.
I absolutely love the platform.
So if you are interested inbringing all of your stuff into
one place my website, my emailmarketing, my CRM, my invoicing
funnel, building, all of myprograms, everything is in there
(16:06):
.
If you want to do that, then goover to the link in the show
notes and click on that.
It is an affiliate link.
I am an affiliate for FEACreate.
I will not hide that because Ilove the platform and I wouldn't
share with you anything that Ididn't love.
So if you are in the market fora new website or you need a CRM
(16:27):
system or you want a place tohost your courses, fea Create is
a great one and you can connectit to your current website, so
you don't have to give up thewebsite you've got if it's a new
website and you love it.
But you need an email marketingsystem, you need funnels, you
need email automation, you needan invoicing system, you need
(16:50):
somewhere to host your programsand things like that.
You can host everything else onFEA Create and link it through
to your website, which isfantastic.
So head to that link in theshow notes or head over to
donnaecom forwardE-A and youwill find all the information
there.
So let's stop for a moment andimagine what it would be like if
(17:14):
you had started your podcast byChristmas.
What a fantastic Christmaspresent for yourself.
What do you think?
It is totally doable and youcan get clients and leads from
your content.
So that takes strategy.
You need to be calling attentionto the things that you do
(17:35):
within your podcast episodes.
It's no good just putting outpodcast episodes and expecting
people to just come and buy fromyou.
Because you put out a podcastepisode, you've got to ask them
to buy from you.
Buy from you because you putout a podcast episode, you've
got to ask them to buy from you.
So, just like I'm going to talkabout my workshop in a moment
and I've talked about FEA Createtoday, you have got to talk
about what it is that you do andwhat it is that you sell to be
(17:58):
able to get those clients.
But having a strong call toaction within your podcast
episodes, giving them a link toa free download in your episodes
, having that front end pre-rolland post-roll that tells them
what to do next go and join youremail list et cetera, those
things are really, reallyimportant to drive the message
(18:18):
home and to get those clientsand that email list growing.
And it it's a fantastic feeling, I have to say, when you don't
have to rely on social media soheavily.
So how confident and proudwould you be of having that
platform by Christmas, thisplatform that even if you forget
(18:43):
to tell your social mediaaudience that it's there, people
are still downloading it andlistening to it.
Because I've done that before.
When I get behind with mybatching and stuff, you may
notice that on my social mediasI don't talk about my podcast
episode that's come out thisweek, or it may take me until
Thursday to tell you about theepisode that came out on Monday.
You know it has happened.
(19:03):
Yet when I go into my downloads, I still have downloads on
those episodes without talkingabout it on social media and
that is a really powerful toolto have at your disposal.
Because, like I said, I think itwas last week I was talking
about Amy when Amy Porterfieldsent that email to her list on a
(19:25):
day when Facebook went down.
Now, she didn't do it becauseFacebook went down, it was
already in her system, but shemade money on a day when
Facebook went down.
Now, she didn't do it becauseFacebook went down, it was
already in her system, but shemade money on a day when social
media broke.
And the thing is is we do notown social media.
It is not our platform.
We don't own the content onthere.
It belongs to Mark Zuckerbergand at any moment he could
switch it off or it could breakor any number of things could
(19:47):
happen and we lose that audience.
So, as quickly as possible, weneed to get them into our world.
One of the ways to do that iswith a podcast, because even if
they're not on your email list,if social media did go kaboom or
whatever and they're listeningto your podcast, then they will
come and listen to your podcastand you can say, oh my gosh,
social media went down or youknow, it's completely
(20:10):
disappeared.
I would love to stay in contactwith you.
I've lost so many connections.
Come and join my email list andyou're going to get the people
on your email list then.
But just having them on yourpodcast, listening to you
consistently, is just going tobe building that know, like and
trust with them and it's justgoing to be endearing you to
(20:30):
them.
And I think it says somethinglike it used to be, something
like people needed to see orhear from you seven times before
they would buy from you, and Ithink it's now at 21.
So having a podcast is reallygreat in terms of those
connection points to yourpotential clients really great
(20:51):
in terms of those connectionpoints to your potential clients
.
So I would hope that you wouldfeel really, really proud and
confident if you had yourpodcast out by Christmas,
especially if it is on yourto-do list in January, and
especially if it was actually onyour to-do list last year and
you still haven't got it done.
I would say, definitely diginto those reasons why, because
(21:11):
potentially it's not the rightthing for you.
And that is where my podcastclarity workshop comes in.
So I usually work with myclients one-on-one on this
process.
It's a 90 minute session wherewe go through.
Okay, what are your businessgoals?
What are you planning to dowith the podcast?
What does that look like inyour business?
(21:33):
What time can you dedicate toit?
How would that work?
You know how often would youupload?
Would it be serial?
Would it be episodic?
Will you have guests on?
How would that work in terms ofyour strategy and how you're
bringing people to you andselling to them what you do
rather than what other people do?
(21:54):
We talk about all of that and weget some real clarity, and my
hope is that at the end of that90 minute session, you are going
to be able to say you know what?
Hell, yes, I want to podcast,or you're going to go.
Absolutely not, it is not forme, I do not want to do it,
that's too much, that's notgoing to give me what I want.
(22:16):
It's not going to work for me.
Because both of those answersare brilliant answers for me.
I want you to be able to sayI'm ready to take the next step.
What does that look like?
Like, and I can tell you abouthow you could work with me on
your podcast, or you can go outand find somebody else or
something else in terms of howyour podcast is going to come to
(22:38):
fruition.
But if you know that it'sdefinitely a yes, that is going
to get you into the place where,like actually now, okay, what's
my next step?
Or you're going to say, no,it's not mine, it mine, it's not
for me.
And that is also a brilliantplace for you to be, because it
means that you can take it offyour mental list and to me,
anything that is sitting thereand has been sat there on your
(23:00):
to-do list, it's just sittingniggling at the back.
It hurts, you know, there's noother way to say it.
It hurts.
It's just something that isfrustrating, it's annoying.
You're beating yourself up, youhaven't done it yet, you're
procrastinating when actuallyit's because it's not right for
you and you just haven't takenthe time to sit down, dive into
(23:20):
it and find out that.
And so by doing this podcastclarity workshop, I'm going to
help you get to that point whereyou're going to say heck yes or
hell no to podcasting andeither way, it's a win for you,
right?
So it is on the 30th of June atone o'clock.
(23:41):
It's a live session done onZoom.
I'm going to be there.
You're going to get a workbook.
We are going to work throughthat workbook and decide whether
podcasting is right for you ornot.
This is not a big sales pitch.
Into my thing.
We'll tell you how you can workwith me at the end.
But it is not a big sales pitch.
It's not like a webinar whereI'm going to spend half an hour
at the end telling you all aboutmy fabulous programs which are
(24:04):
fabulous, by the way, but youknow we move.
It's not that it is going to be90 minutes of us going through
that workbook and answering yourquestions and then, with your
permission, I'll take fiveminutes at the end just to tell
you how you can work with megoing forward.
If it's a heck, yes.
So the podcast clarity workshopcalled your Voice, your Platform
(24:24):
is £33.
It's on the 30th of June at oneo'clock.
You can come and join me forthat.
It is available over atdonnaecom forward slash PC
workshop.
If you go to the link in theshow notes you can click through
from there, or donnaecomforward slash PC workshop.
I hope to see you there becausethat will be after my birthday
(24:46):
and after a nice long weekend Iwill have had.
So I will be ready and raringto go and helping you make that
decision for yourself, so I'mreally excited about it.
So that is it for this week.
Guys, I have got a guest episodecoming up for you next week, so
make sure you stay tuned forthat.
I've had some fantastic gueststhat I've been speaking to over
the last couple of months whilstI've been doing these live
(25:09):
sessions out loud for you.
So make sure you stick aroundfor that and make sure you get
on my email list.
If you haven't, because I havetwo bonus podcast episodes that
are a little bit different towhat you are used to, and that's
why they're not going out onthe public feed.
You're only going to be able toaccess them if you're on my
(25:29):
email list, so I'm giving peoplea couple of weeks to get that
done before I send them out inan email.
So if you go over todonnaeedcom forward slash blog
on any of my podcast episodes,you can sign up to my email list
there and you will get accessto those episodes very, very
soon.
That's it.
I am going to go off and enjoythe rest of my birthday week and
(25:53):
I will see you in the next one.
Bye for now.
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